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US Creative Works featuring Ogilvy, TBWA, Fallon NY and more

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Welcome to The Drum's US Creative Works in partnership with Workfront.

This section is dedicated to showing the best creative work in North and South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’

For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, August 2.

Ogilvy Group: Motorola 'Moto Hello Dinner'

Agency: Ogilvy Group
Client: Motorola
Date: July 2017
Motorola is continuing its comeback into the mobile space with a new television commercial that features the shareability of its Moto Z family.
The new spot shows a dinner party with the guests more involved in their phones rather than their conversation, until a platter of new Motorola Moto Z family phones with Moto Mods is set down at the table for everyone to try. Then the fun begins, as the guests play with the phones to show off what the pods can do, like the sharp snap-on projector. A release by the company said the new spot “will allow consumers to achieve a better phone-life balance by sharing and enjoying experiences with others through the various Mods, outside of the phone screen.”
The new spot was done by Ogilvy, an agency that once helped vault the Motorola Razr to fame a decade ago. This is the third commercial for Motorola and fans will note the familiar use of the sonic branding of “Hello Moto” plus the traditional batwings logo. 
Credits:
 
 
 
 
 
 
 
 
 
 
Creative: Ogilvy
Public Relations: Weber Shandwick
Media Buying: Motomentum, a custom Publicis Media solution
Motorola: Jan Huckfeldt, chief marketing officer, Lenovo Mobile Business Group
Tags: North America
 
 
 
 
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TBWA\Media Arts Lab: Apple 'The Rock x Siri Dominate the Day'

Agency: TBWA\Media Arts Lab
Client: Apple
Date: July 2017
Apple has tapped the Hollywood powerhouse that it Dwayen 'The Rock' Johnson to show the world how productive Siri can make its users.
The ad/movie positions the iPhone 7 as the most important weapon in the arsenal of any busy person.
Credits:
 
 
 
 
 
 
 
 
 
 
Agency: TBWA/Media Arts Lab
Lead Actor: Dwayne Johnson
Tags: UK
 
 
 
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Fallon New York: Wurkin Stiffs 'Take the Creepy Out of Your Collar'

Agency: Fallon New York
Client: Wurkin Stiffs
Date: July 2017
Shark Tank contestants’ Würkin Stiffs has a message for all the office bros and cubicle dweller out there — it’s time to get the funk out of your 70s disco shirt collars and the dread from your vampire collar.
Dramatized by the company’s first advertising films by ad agency Fallon New York, Würkin Stiffs is on a mission to keep all collars standing tall, tight and proud.
First appearing on the TV-show Shark Tank, and collaborating with entrepreneurs Barbara Corcoran and Daymond John, Würkin Stiffs has become a magnetic collar powerhouse. The brand recently joined powers with Fallon NY to reboot its original product, the Power Stay, and produce videos with the idea that the vibes you put into the world come right back to you.
Credits:
 
 
 
 
 
 
 
 
 
 
President - John King - Fallon NY
Creative Director - Charlie Wolff - Fallon NY
Copy Writer - Madeleine Trebenski - Fallon NY
Art Director - Brittain McNeel - Fallon NY
Director of Production -Andrew Koningen - Fallon NY
Producer - Jimmy Wade - Fallon NY
Account Supervisor - Marion Roussel - Fallon NY
Director - Scott Corbett - Station Film
Managing Partner - Stephen Orent - Station Film
Partner/Executive Producer - Caroline Gibney - Station Film
Producer - Caroline Gibney - Station Film
Director of Photography - Kip Bogdhan - Station Film
Editor - Merritt Duff - Beast
Assistant Editor - Benjamin Algar - Beast
Executive Producer - Melissa Lubin - Beast
Production Coordinator - Celia Ettinger - Beast
Flame - Scott Bravo - Beast
Colorist - Billy Gabor - Co3
Executive Producer - Soraia Callison - Co3
Audio Mixer - Tom Paolantonio - Lime Studios
Executive Producer - Susie Boyajan - Lime Studios
Song - Disco Rollers - Marmoset
Artist - The Upstroke - Marmoset
Director of Music Production - Rob Dennler - Marmoset
Tags: United States, Branding, TV Advert, advertising
 
 
 
Take the Creepy Out of Your Collar by Würkin Stiffs
 
That 70's Collar by Würkin Stiffs
 
 
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Mistress: Level 5 Abby 'Layton's Mystery Journey'

Agency: Mistress
Client: Level 5 Abby
Date: July 2017
This puzzle-solving rodent was created by independent L.A. advertising agency Mistress in less than three weeks to promote the New Layton Series Mystery Game. 
The Layton mystery game series from Level 5 Abby has been enthralling and perplexing fans for almost a decade on Nintendo 3DS. But to launch the first game in the series ever to be available on mobile devices, Mistress realized that Level 5 Abby had to do something big, or, rather, something small.
In its newest ad, Mistress created a sneaky, puzzle-solving hamster to play the role of the protagonist. The production wasn’t easy, requiring live-action, 3D animation and special effects, which typically take months from concept to production. However, with the launch of the game around the corner, Mistress teamed up with SF/Seoul-based Puppetar to create to complete the entire spot in just three weeks.
The spot will be released globally in over four languages, with placements both on television and online. It lands amidst a broader social media campaign created by Mistress that has reignited fans’ passions for the series leading up to the game’s release.
Credits:
 
 
 
 
 
 
 
 
 
 
Executive Creative Director, Partner: Damien Eley
Strategist, Partner: Christian Jacobson
Executive Director of Integrated Brand Management: Victoria Edwards
Creatives: Adam Wagner & Liz Levine
Sr. Brand Manager: Kylie Wu
Project Manager: Berna Dikicioglu
Director of Production: Dave Horowitz
Production Credits
Production Company: Bastard Productions
Producer: Jack Zegarski
DOP: Evan Papageorgiou
1st Camera Assistant: Seth Gallagher
Gaffer: Patrick Walter
DIT: Daniel Woiwode
VTR: Claude Shires
Production Manager: Maria Thompkins
Leadman/Art Director: Chad Tomlinson
Art PA: Nick Delgado
Wardrobe: Anna Su
Hair/Nails: Sreynin Peng
Key PA: Taz Luke
PA: Kim Vorse
PA: Joel Seidl
PA: David Herrera
PA: Sean Pritchett
VFX: Wolverine
VFX Supervisor: Chuck Dulin
CGI/Animation: Puppetar
Chief Creative Officer: Jae Chael Hong
Producer: Scott Coulter
Color/Finishing: Unreel Media
Mix/Sound Design: Lime Studios
Music Composition: Ari Balouzian
Talent: Ashlynn Yennie
Tags: North America, digital, advertising, Graphic Design
 
 
Layton's Mystery Journey
 
 
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GSD&M: Popeyes 'Sauce Printer'

Agency: GSD&M
Client: Popeyes
Date: July 2017
Fast-food chicken chain Popeyes celebrates its dipping sauce savvy, showcasing its artistry with the debut of the Popeyes Sauce Printer. A converted CNC printer, Popeyes Sauce Printer uses cutting-edge technology to put a saucy spin on famous pieces of art (think Van Gogh The Starry Night and da Vinci’s Mona Lisa) in an effort to demonstrate flavor as a masterpiece both on and off the canvas.
 
These flavorful recreations live in an online Flavor Gallery on www.Popeyes.com/sauceprinter alongside Sauce Selfies, Popeyes menu items and Louisiana-themed imagery. Viewers online will also be able to see the Sauce Printer in action through 30 and 15-second videos on promoted YouTube posts, as well as customized social videos on Facebook (promoted), Instagram (promoted), Twitter and Snapchat (promoted).
Created in partnership with creative AOR GSD&M, the campaign is part of the brand’s ongoing efforts to bring more unique Louisiana flavor to consumer’s lives.  It joins past innovative campaigns from Popeyes to include “Marinating Machine,” a fully immersive, 1.2-minute multi-sensory experience within a 10-foot chicken leg that allowed consumers experience Popeye’s 12-hour marination process for Bonafide, and Popeyes Sweet & Crunchy Tenders, a menu item that brings  together the restaurant’s beloved chicken tenders with a brand-new coating made from shortbread cookies. 
 
The campaign runs through July 30, 2017.
 
Credits:
 
 
 
 
 
 
 
 
 
Client: Popeyes Louisiana Kitchen
Agency: GSD&M
Tags: United States
 
 
 
 
 
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FCB: Ad Council and AARP 'Ace Your Retirement'

Agency: FCB
Client: Ad Council and AARP
Date: July 2017
Two in five households headed by Americans age 55-64 have no assets saved for retirement, according to the National institute on Retirement Security. To help address this savings shortfall, AARP and the Ad Council are launching a Saving for Retirement campaign to empower people to take control of their financial futures.
The integrated PSA campaign, created pro bono by FCB New York, will remind consumers they have already demonstrated the financial savvy it takes to tackle this challenge, and a new interactive online resource at AceYourRetirement.org will provide personalized tips to inspire them to take action.
Taking an encouraging and empowering tone, the PSAs celebrate financial milestones and successes these savvy consumers have already aced — from home ownership and vacation planning, to financing a child’s education — and urge them to apply that same financial know-how and gusto to get on track with their retirement savings with tips from AceYourRetirement.org.
The new creative will run in donated time and space, per the Ad Council’s model. They are available in TV, radio, print, outdoor and digital formats nationwide.  
Credits:
 
 
 
 
 
 
 
 
Agency: FCB NY
Clients: AARP and the Ad Council
Tags: United States
 
 
 
 
 
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Epsilon: Mead 'Strength Not Stress'

Agency: Epsilon
Client: Mead
Date: July 2017
Mead and 13-year creative partner Epsilon have launched a new back-to-school campaign for the Five Star line aimed at inspiring students to channel their inner strength to overcome stress.
 
Dubbed #StrengthNotStress, the multi-platform campaign will run across TV, digital video and social media, and will feature Five Star’s TV mascot Cinco the Dog.
 
Five Star products have always been “Built Strong to Last Long” and #StrengthNotStress taps into the idea that teens — who are also built strong — can channel that strength. 
 
The multi-million dollar campaign targets 13-21 year olds and will run through peak back-to-school weeks. Four 30-second TV spots will run across networks like MTV, MTV2 and Teen Nick, as well as VOD like Hulu. The TV spots are funny in nature and show how tough Five Star products are in a variety of situations including sumo wrestling and against zombies.
 
Credits:
 
 
 
 
 
 
 
Agency: Epsilon
Client: Mead Five Star
Tags: United States
 
 
 
 
 
 
 
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FCB West: Clorox 'Clean & Healthy Home'

Agency: FCB West
Client: Clorox
Date: July 2017
Clean is the beginning. What comes next is everything. Clean is more than getting rid of dirt and germs. Clean is about setting the stage for everything that comes after.
A clean slate. A blank canvas. A fresh start.
This is the first large scale campaign for Clorox in the new strategic platform developed by FCB. There will be further installments later this year. This new campaign celebrates what comes after the clean: real life, unpredictable, chaotic and wonderful life.
 
Clorox celebrates the moment of cleaning with dramatic flash-forwards of all the authentic family moments that unfold later on that surface.
 
Credits:
 
 
 
 
 
 
Lead Agency: FCB West
Chief Creative Officer: Karin Onsager-Birch
Associate Creative Director: Colin Mitchell
Senior Art Director: Juliana Ardilla
Worldwide Creative Partner: Fred Levron
Chief Strategy Officer: Simon White
Planning Director: Ryan Riley
EVP, Management Director: Cary Pierce
SVP, Management Director: Sue Redington
SVP, Management Director: Gwen Hammes 
VP, Account Director: Sara Wallace
Senior Account Executive: Courtney Whiting
Account Executive: Raisa Callazo
VP, Director of Integrated Production: Elizabeth Morse
Post Producer: El Goco
Director of Business Affairs: Mary Marhula
 
Hispanic Market Agency: Alma
Creative Director: David Alvarez
Creative Director: Juan Camilo Valdivieso
Group Business Director: Maria Carolina Reimpell
Senior Brand Executive: Viviana Bustillo
Integrated Producer: Rafael Sanchez
 
Production Company: RESET
Director: Ian Pons Jewell
Executive Producer: Deannie O’Neal
Line Producer: Ahnee Boyd
Director of Photography: Mauro Chiarello 
 
Post Production: Whitehouse
Executive Producer: Joni Williamson
Producer: Jen Mersis
Editor: Tobias Suhm
Assist Editors: Max Holste, Nick Diliberto
 
VFX/Online/Color: The Mill, Chicago
Producer: Natalie Ksiazek
Lead Flame Artist: Jamie Beckwith
Flame Assist: Alison Bloom
Colorists: Luke Morrison/Mikey Pehanich
Animation: Woodshop
 
Music: Music Orange
 
Sound Design: Tim Harrison – Aumeta
 
Mix: One Union
Engineer: Joaby Deal
Tags: United States
 
 
 
 
 
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Barton F. Graf: Supercell 'Clash Royale'

Agency: Barton F. Graf
Client: Supercell
Date: July 2017
New work for Supercell brings together the worlds of popular games Clash of Clans and Clash Royale for the biggest crossover between the two worlds to date. 
A short animated film follows The Red King, gamers’ opponent in Clash Royale, as he leaves the Royale Arena and heads out into the Clash of Clans villages to put together his dream team of warriors to fight for him in the Arena. 
The spot provides a basis for how overlapping characters from Clash of Clans end up fighting in the Clash Royale Arena, and paints the picture of the Arena as the premier entertainment in the land of Clash, similar to the Roman Coliseum. The spot plays off an important insight about one of the most fun and important parts of the Clash Royale game experience. Assembling the perfect deck (or team) of different characters is key to winning matches. There’s a lot of discussion in the community around deck strategy and which characters work best together.
There’s also several easter eggs hidden for the community in the different spots. This is the first time the personality of the Red King, the players adversary in Clash Royale, has been defined. The campaign features four spots. 
 
Credits:
 
 
 
 
 
Client: Supercell
Agency: Barton F Graf
Gerry Graf - CCO/Founder
Jeff Benjamin - ECD/Partner
Joey Ianno - Creative Director
Richard Langhorne - Copywriter
Zack Madrigal - Art Director
Zamile Vilakazi - Producer
Cameron Farrell - Producer
Josh Morse - Head of Integrated Production
Kate Faux – Group Account Director
Mike Andreozzi – Account Director
Julia Davis– Account Supervisor
Adelaide Smythe – Account Manager
Amanda Perring – Strategy Director
Quinn Morrissey – Strategist
Sara Kastner - Project Manager
PSYOP
NY:
Director: Borja Pena
Executive Producer: Shannon Alexander
Producer: Alena McDougal
3D Lead / Technical Director: Liam Griffin
Animation Director: Ryan Moran
2D Lead Compositor: Sang Lee
 
LA:
Director: Trevor Conrad
Executive Producer: Amanda Miller
Producer: Jamie Pastor
3D Lead / Technical Director: Jane Byrne
Animation Director: Jean-Dominique Fievet
2D Lead Compositor: Austin Brown
Butter Music & Sound
Andrew Sherman - Composer 
Kristin Kuriashi - Producer 
Ian Jeffreys - Executive Producer
Heard City - Audio Mix
Evan Mangiamele - Engineer
Elizabeth McClanahan - Engineer
 
Tags: United States
 
 
 
 
 
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: MTV 'MTV VMA Promo'

Agency:
Client: MTV
Date: July 2017
48 years ago, Apollo 11 landed on the moon. Now, the 2017 MTV Video Music Awards is bracing for impact with the first promo spot and will be part of a larger multi-platform campaign. 
From the moment the MTV Moonman hit airwaves in its first broadcast, MTV has created a legacy of shaking up culture. Each year the MTV VMAs encapsulates this spirit, bringing together music’s greatest pioneers on one stage. Honoring the Moonman legacy, the 2017 VMAs will give people the rare chance to witness the unexpected. 
To bring this vision to the audience ahead of this year's show, MTV worked with acclaimed director Floria Sigismondi (best known for directing music videos for Justin Timberlake, Rihanna, etc.) to create a campaign video reflecting iconic moments from VMA history and paying tribute to MTV's Moonman identity. Paired with a modern version of the channel's first video, "Video Killed The Radio Star", it reflects MTV's ability to evolve while remaining true to its music-based roots. 
Credits:
 
Tags: United States
 
 
 
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C&G Partners, New York: The Rockefeller University, New York 'Biomed imagery becomes art'

Agency: C&G Partners, New York
Client: The Rockefeller University, New York
Date: July 2017
Despite being a biomedical research institution, The Rockefeller University has maintained a relatively low profile. They enlisted C&G Partners to elevate the image and quality of its communications material in order to tell the university’s unique story.
To capture the university’s world-renowned innovations in bioscience in a compelling way, C&G took actual biomedical imagery generated in the University’s labs and transformed it into art. C&G decided to use scientific imagery along with custom-drawn line art inspired by that imagery. This line art became the signature graphic expression of The Rockefeller University’s internal and external communications.
The studio developed the design concept, identified the scientific images and worked with watercolor artist Deborah Ross, who created the resulting artistic images. Most of the artwork is derived from microscopy, particularly fluorescent microscopy. In addition, one painting is based on a molecular structure, and another based on a piece of scientific equipment.
C&G Partners provided branding strategy, print design (brochures, annual report, prospectus), campus maps, kiosks, signage and website (strategy, design, information architecture, user interface design, front-end development).
Credits:
 
 
 
Maya Kopytman, Art Director, C&G Partners
Jenny Kim, Claire Niederberger, Haelim Paek, Melinda Sekela, Vikramaditya Sharma, Designers, C&G Partners
Franklin Hoke, Eva Kiesler, Kelly McLees, Wynne Parry, Copywriters, CG Partners
Zach Veilleux, Editor, C&G Partners
Elizabeth Cardone, Jenny Kim, Illustrators, C&G Partners
Deborah Ross, Watercolor Artist, freelance 
Tags: United States, Graphic Design, Print Design
 
 
 
 
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Kaynemaile & SweeneyVesty NY: NYCxDESIGN Pavillon/Ilene Shaw & Harry Allen '#wavenewyork'

Agency: Kaynemaile & SweeneyVesty NY
Client: NYCxDESIGN Pavillon/Ilene Shaw & Harry Allen
Date: May 2017
Made by Kaynemaile [pron. cane-mail], New Zealand architectural materials company that emerged from the Lord of the Rings movie trilogy. #WaveNewYork is a collaboration with American kinetic sculptor Ned Kahn that brought freedom and joy to Times Square.
#WaveNewYork has been designed by Kaynemaile’s inventor Kayne Horsham and American artist and MacArthur fellow Ned Kahn.
It won the 2017 NYCxDesign Award – Best Architectural Product at the MOMA.
Credits:
 
 
 
Ned Kahn
NYCxDESIGN
Times Square Alliance
Oxygen Productions NY
Tags: United States, design
 
 
 
 
 
 
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Goodby Silverstein & Partners: Specialized Foundation 'Outride ADHD'

Agency: Goodby Silverstein & Partners
Client: Specialized Foundation
Date: July 2017
High performance bicycle brand Specialized and San Francisco agency GS&P have unveiled a film that aims to educate parents, teachers and doctors about the benefits that cycling can provide to children with ADHD.
Credits:
 
 
Co-Chairman: Rich Silverstein
Creative Director: Roger Baran
Creative Director: Sam Luchini
Art Director: Nando Sperb
Copywriter: Caroline Cappelli
Production
Director of Production: Tod Puckett
Executive Producer: Benton Roman
Account Services
Group Account Director: Michael Crain
Account Manager: Evan Rowley
Assistant Account Manager: Chris Brandus
Brand and Communication Strategy
Deputy Director of Brand Strategy: James Thorpe
Director of Communications: Meredith Vellines
Senior Communication Strategist: Caitlin Neelon
Junior Brand Strategist: Madison Cameron
Business Affairs
Director of Business Affairs: Judy Ybarra
Senior Business Affairs Manager: Heidi Killeen
Production Company
Company name: Tonic Films
Director: Johnny Green
Executive Producer: Susan Neill
Line Producer: Arturo Arroyo
Director of Photography: Michael Gioulakis
Production Designer: Monica Bidault
Editorial Company
Company name: Work Editorial
Editor: Neil Smith
Cutting Assistants: Keith Hamm, Ellie McNaughtan
Executive Producer: Marlo Baird
Producer: Brandee Probasco
Color
Company name: Company 3
Colorist: Sofie Borup
Color Producer: Alexandra Lubrano
VFX
Company name: The Mill LA
VFX Supervisor /2D Lead Artist: Tim Rudgard,
VFX Supervisor/ 3D Lead Artist: Felix Urquiza
2D Artists: Ashley Forbito, Jake Albers, Jeff Langlois, Brett Lopinksy, Matthew Dobrez, Becky Porter, Bill Higgins, John Shirley
3D Lighting Lead: Tom Graham,
3D Artists: Juan Zavala, Juan Salazar, Katie Yoon, Daniel Soo, Jacob Bergman, Katie Yancie, Nole Murphy, Mathew longwell, Bridget Warrington
Design: Greg Park, Sasha Vinogradova, Patrick Kipper
Senior Producer: Erin Hicke,
Producer: Sumer Zuberi
Production Coordinator: Sardor Kaziyev
Art Support: Bradley Rhone and Gary Marschka
Original Music & Sound Design
Company name: Q Department
Mix
Company name: Lime
Mixer:  Rohan Young
Executive Producer: Susie Boyajan
Tags: United States, Goodby Silverstein & Partners
 
 
 
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