Free diver Sofía Gómez Uribe is the star of Amsterdam Worldwide’s latest film for Asus, designed to promote the tech brand’s Transformer 3 Pro.
Dubbed Ocean Heart, the two-minute shoppable spot sees the Colombian-born Gómez Uribe tell the story of her life in the water as she prepares for an 83 metre dive. This particular adventure into the deep is special, though – she’s kitted out in a custom made light suit that reflects her heartbeat.
The suit is, naturally, powered by the Asus Transformer 3 Pro model. The resulting shots feature the diver travelling through the darkness of the ocean, illuminated by the pace of her heart rate.
Directed on land by Moritz Grub and underwater by Julie Gautier, the film is available in both English and Spanish in order to reach Asus’ Colombian target market. Amsterdam Worldwide aimed to combine a spot that was a ‘combination of storytelling and shoppable content’, integrating 'both brand and product messages in a welcoming story'.
The interactive films will run on digital media and on in-store interactive displays in Colombian major retailers. Ocean Heart is the sister project of ‘Dream Machine’, an Asus film starring Highsnobiety’s founder David Fischer that will be rolled out into the German market.
Amsterdam Worldwide: Asus 'Ocean Heart'
Creative Director: Moritz Grub Underwater Director: Julie Gautier Underwater DOP: Julie Gautier
Camera Assistant: Stefan Dotter
Underwater Camera Assistant: Arthur Lauters
Producer: Christy Colon
Art Director: Martí Panes
Account Director: Agathe Wiedemair
Post Production: Paul Schwabe Digital Production Music: YouGuys Music Berlin
