Motilal Oswal adds humour to the serious by inviting comedians into its #TheOnlyTIP campaign

WATConsult, part of Dentsu Aegis Network and Motilal Oswal, a financial service company have launched a digital campaign called #TheOnlyTIP.

The video features famous stand-up comedian Mallika Dua and the Man From
Motilal Oswal (MFMO) Manav Kaul. Mallika Dua plays the role of a fallen victim to unsolicited advice. The benefits of TIP ( Target Investment Plan), a goal based investing platform are also highlighted in the video.

Rajiv Dingra, founder and CEO, WATConsult said:“Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With a renowned personality like Mallika Dua as a part of the campaign, we are sure that the message will reach out to many.”

Ramnik Chhabra, marketing director, Motilal Oswal, said: “Our Target Investment Plan i.e TIP is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way
 

The Drum (for agencies): Motilal Oswal 'Motilal Oswal - #TheOnlyTIP'

Agency: The Drum (for agencies)

Client: Motilal Oswal

Date: July 2017

In India, people love to portray themselves as gurus. Naturally, as a result, they have a plethora of tips to usher on one seeking advice. Though tips come easy and aplenty, the bombardment is bound to leave one baffled. After all, not all tips are right. Regrettably, there isn’t any tip to filter these tips. So, how does one make a decision to achieve his/her goal? The solution lies in the product we created. TIP (Target Investment Plan) lends a hand in accomplishing investment targets. To communicate the same to our TG, we designed a campaign that clicks with all and sundry. We roped in Mallika Dua – a contemporary comedian with mass appeal, using humour as a tool to break the clutter in the category. Using wordplay, we turned the tables in our favour. We created a digital film featuring Mallika Dua, who very wittingly exploits the futility of unsolicited tips and draws attention to #TheOnlyTIP an individual needs.

Credits:

Production House & Agency: WATConsult Vice President - Operations: Sahil Shah Script Writer – Yash Danak Assistant Vice President Video: Manu Bhadane AVP - Operations - Manika Juneja Lead Account Manager - Manish Jain Client Servicing: Sumeet Gosh, Ekta Desai, Russel Mykel Director: Yash Danak DOP: Varun Sud 1st AC: Tanveer Riyaz Assistant Directors: Kiran Vijayan & Arunesh Kripal Production Manager: Apurva Mehta Line Producer: Aayush Dua Art Director: Suneel Kharat Offline Edit: Madhukar Pawar Online Edit: David Nadar (Lucia Entertainment) Graphic Design: Ninad Kadam Hair & Makeup: Simone Costume: Divya Gupta & Prameet Saini

Tags: India, Digital, Advertising, Online/Digital, Video

 

 

 

 

#TheOnlyTIP

 

 

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