Coca-Cola has created an ad out of recycled packaging to encourage consumers to become sustainable and go green.
The stop-motion film accompanies what is reportedly the company’s biggest ever recycling campaign, supported by PR and social media activation.
The TV commercial debuts on Channel 4 tonight (29 July) and will run on cinema, digital and social media throughout the summer.
The Love Story campaign, created by Ogilvy & Mather Berlin, tells the tale of two bottles that fall in love as they meet over and over again after being disposed of properly and recycled into new bottles. It generates emotion around the repeat recycling of bottles encouraging consumers in turn to reuse their plastic bottles.
Berlin-based artist Lacy Barry used more than 1,500 Coca-Cola, Fanta, Sprite, Smartwater and Honest bottles and cans during production to create the project.
Aedamar Howlett, marketing director for Coca-Cola GB, said: "The beauty of Love Story is that it reminds people our packaging is valuable, as it can be recycled into more packaging over and over again. The multi-million pound campaign shows how serious we are about encouraging more people to recycle, so we that we reach our aim of getting all of our bottles back.”
It comes after the brand regrouping, which saw Coca-Cola dump its Coke Zero brand.
Vote for the work in The Drum's Creative Works below.
Ogilvy Group: Coca-Cola 'Love Story'
Coca-Cola Great Britain has created its first ever ad made entirely out of its 100% recyclable packaging. Love Story, created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as they meet over and over again after being disposed of properly and recycled into new bottles. The ad aims to encourage more people to recycle and highlights how plastic bottles can be reused to produce more plastic bottles.
Agency: Ogilvy & Mather Berlin
Director: Cris Wiegandt
