Nissan and DigitasLBi have claimed gold in Creative Work of the Week with their trio of ‘Unacceptable’ spots, which each feature a serene location, a loudspeaker and noise pollution caused by traffic.
Falling under the #ElectrifyTheWorld campaign, each video aims to raise awareness of how our cities could soon become free of traffic noise thanks to electrification. By literally bringing the traffic noise of European cities to the yoga studio, a picnic and a camping spot, the spots aim to highlight just how ‘unacceptable’ traffic noise is.
Each person’s reaction to the unexpected cacophony is natural. At the end of each clip, Nissan appeals: “Let’s make our cities quieter”.
The social campaign is currently live in England, France, Germany, Spain, Italy, Norway and the Netherlands on Facebook, Instagram and Twitter.
Claudio Vieira, creative director at DigitasLBi Paris, said: “Most people watch content on mute, it was an interesting challenge to convey the effect of noise in a visually impactful way.”
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DigitasLBi: Nissan 'Electrify the World'
DigitasLBi Paris helps Nissan heighten awareness around noise pollution through a series of “unacceptable” videos.
A series of mischievous videos illustrate the negative effects of noise pollution. 80% of noise pollution in European cities is caused by traffic noise, but with the increase of electric vehicles, cities are about to become much quieter. Through these videos, Nissan’s Electrify the World program aims to raise awareness about a future free of traffic noise.
DigitasLBi have created the trio of “Unacceptable” videos in order to draw attention to the issue of noise pollution in an impactful way. These short videos are designed specifically for social media such as Facebook and Twitter.
The campaign will run in England, France, Germany, Spain, Italy, Norway and the Netherlands on Facebook, Instagram and Twitter.
Advertising Agency: DigitasLBi Paris
Creative Director: Claudio Vieira
Creatives: Andre G. Gray, Thomas Marcusson
Creative / Strategic Program Director: Anthony Gandia
Client Services Director: David Ouanounou
Senior Project Manager: Clara Abila
Content Strategist: Michelle Keomany
Producers: Thomas Laurent, Olivier Dubocage
Production: Wanda
Director: Guilhem Machenaud
