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Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 14 August.
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McCann London: Subway 'Say Goodbye to Blandwiches'
Agency: McCann London
Client: Subway
Date: August 2017
McCann London is inviting workers to dump their boring homemade sandwiches in favour of something more exciting from Subway’s lunchtime range, including the new Rotisserie-style Chicken Sub.
In the ad shot by Max Sherman at Blink, a young office worker sits outside a Subway store staring in. As he enviously watches people inside eating Turkey breast and Ham and new Rotisserie-Style Chicken Subs , his gaze drops to the ‘blandwich’ in his hand.
Accompanied by sad, romantic music, the blandwich tearfully tells our hero that he knows he is better off without him. The scene then switches to the same office worker now standing inside the restaurant, before a sandwich artist, making a sound of pure joy. Full of a new-found confidence, he asks for a Rotisserie-Style Chicken Sub.
The ad ends by suggesting that true love does exist – and that Subway® can help people discover it with their new lunchtime choices.
The ad ends by suggesting that true love does exist – and that Subway® can help people discover it with their new lunchtime choices.
The new campaign, which coincides with the new Rotisserie-style Chicken Sub’s limited appearance at Subway stores, starts on 2 August and will run until 26 September on TV, cinema and VOD.
Credits:
Client
Sacha Clark - marketing director for Subway UK and Ireland
Head of Integrated Production
Sergio Lopez
Executive Producer
Sophie Chapman – Andrews
Senior Producer
Lois Newcombe
Clare Sullivan
Michelle Prinsloo
Business Affairs Executive Producer
Nicholas Mugridge
Co-Presidents and CCOs
Rob Doubal and Laurence Thomson
Creative Directors
Alexei Berwitz and Rob Webster
Creatives
Rory Tregaskis, Adam Bernet
Business Director
Jason McNamee
Katie Morris
Account Director
Francois d’Espagnac
Account Executive
Lauren Watts
Planners
Nathaniel Hill
Matt Saunders
Production Co
Blink Productions
Director
Max Sherman
DOP
Simon Richards
Production Co Producer
Giles Skillicorn
Production Co Executive Producer
Ben Sharpe
Editor
Saam Hodivala @ Work
Music:
Goldstein Music Ltd
Jonathan Goldstein & Oscar Garvin
Music Supervisor:
Chris Graves - Frukt
Sound Engineer
Giselle Hall
Adam Smyth
Sound Studio
Craft
Media Agency
Mediacom
Media Planner
Dan Sear
Sacha Clark - marketing director for Subway UK and Ireland
Head of Integrated Production
Sergio Lopez
Executive Producer
Sophie Chapman – Andrews
Senior Producer
Lois Newcombe
Clare Sullivan
Michelle Prinsloo
Business Affairs Executive Producer
Nicholas Mugridge
Co-Presidents and CCOs
Rob Doubal and Laurence Thomson
Creative Directors
Alexei Berwitz and Rob Webster
Creatives
Rory Tregaskis, Adam Bernet
Business Director
Jason McNamee
Katie Morris
Account Director
Francois d’Espagnac
Account Executive
Lauren Watts
Planners
Nathaniel Hill
Matt Saunders
Production Co
Blink Productions
Director
Max Sherman
DOP
Simon Richards
Production Co Producer
Giles Skillicorn
Production Co Executive Producer
Ben Sharpe
Editor
Saam Hodivala @ Work
Music:
Goldstein Music Ltd
Jonathan Goldstein & Oscar Garvin
Music Supervisor:
Chris Graves - Frukt
Sound Engineer
Giselle Hall
Adam Smyth
Sound Studio
Craft
Media Agency
Mediacom
Media Planner
Dan Sear
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mcgarrybowen: Honda 'Karaoke'
Agency: mcgarrybowen
Client: Honda
Date: July 2017
Honda has turned to karaoke to reveal the philosophy that created its latest range of cars in a new 30 second spot.
In its new film, Karaoke, we see the brand's models driving through the Tabernas Desert in southern Spain, set to a reinvented version of the iconic ‘Over the Rainbow’. As the cars drive, they pass giant neon lyrics that illuminate in time with the music, simulating the classic karaoke screen experience.
The whole spot was filmed using camera drones and ends with all five cars coming together under another giant neon sign revealing the the global brand slogan: ‘Honda. The Power of Dreams.’
Fabrice Esteve, marketing communications department manager at Honda Motor Europe, said: “We wanted to create a campaign that tells a simple yet powerful story. This film celebrates the individuality of all five Honda cars and the spirit that inspired Honda to reinvent its range by dedicating a specific section to each vehicle and then bringing them together under the collective Honda banner. It’s the perfect combination of reenergised brand and revitalised product.”
Credits:
ECDs
Paul Jordan and Angus Macadam
Paul Jordan and Angus Macadam
Creative Team
Simon Connor and Stephen Cross
Simon Connor and Stephen Cross
Business Director
Brendan Taylor
Brendan Taylor
Account Manager
Annabella Smith
Annabella Smith
Account Executive
Megan Cullen
Megan Cullen
Agency Producer
Sasha Mantel
Sasha Mantel
Planning Director
Tom Keane
Tom Keane
Director/ Production Co.
Scott Lyon / Outsider
Scott Lyon / Outsider
Producer
Zeno Campbell
Zeno Campbell
DOP
Tom Townend
Tom Townend
Editor
Art Jones
Art Jones
Post Production
ETC
ETC
Post Producer
Matt Williams / Jessica Easton
Matt Williams / Jessica Easton
Lead CGI
James Sindle
James Sindle
Lead Flame & Lead Nuke
Giles Cheetham & Taran Spear
Giles Cheetham & Taran Spear
Colourist
Seamus O’Kane
Seamus O’Kane
Sound Design
Will Cohen @ String & Tins
Will Cohen @ String & Tins
Music Supervision
Soho Music
Soho Music
Music Track
Over the Rainbow
Over the Rainbow
Publishers
EMI Music Publishing
EMI Music Publishing
Music Company
Mad Planet
Mad Planet
Singer
Joy Downer
Joy Downer
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Gravity Road: Three 'Go Binge'
Agency: Gravity Road
Client: Three
Date: August 2017
Credits:
Agency & Production Company – Gravity Road
Creative Directors – Shruti Veeramachineni & Verity Fenner
Creative Team – Mitch Sutton & Andrew Younge
Director – Tom Geens
Producer – Sophie Gozlan
Writers – Mitch Sutton, Andrew Younge and Tom Geens
Account Director – Scott Broekhuyse
Creative Directors – Shruti Veeramachineni & Verity Fenner
Creative Team – Mitch Sutton & Andrew Younge
Director – Tom Geens
Producer – Sophie Gozlan
Writers – Mitch Sutton, Andrew Younge and Tom Geens
Account Director – Scott Broekhuyse
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4Creative, BlinkInk: Channel 4 'Great British Bake Off trailer'
Agency: 4Creative, BlinkInk
Client: Channel 4
Date: August 2017
Channel 4 has begun marketing its much-anticipated series of the Great British Bake Off with a trailer starring an array of singing ingredients and baked goods.
Written by the broadcaster’s in-house agency 4Creative, the new ad is soundtracked by Paul McCartney’s divisive Frog Chorus. The stop motion-style spot starts with the bass tones of a pile of flour, which is joined in song by animated rising bread rolls, cheese soufflés and slices of rainbow cake.
The food comes together in a mountainous, colourful heap of a cake to sing the Frog Chorus’ finale.
Channel 4, which enlisted Blinkink to produce the trailer, believes it is the first time an entire ad has been animated using baked products. A total of 335 baked characters were created for the project; these were born out of 500 eggs, 28kg of sugar and 50kg of flour.
Credits:
4Creative
Executive Creative Directors Chris Bovill / John Allison
Creative Director Dan Watts
Creatives Jack Croft / Stacey Bird
Head of Production Clare Brown
Executive Producer Shananne Lane
Producer Laura Osborne
Group Business Director Matt Berry
C4 Marketing
Head of Marketing James Walker
Group Marketing Manager Harry Dromey
Marketing Manager Sean Boles
Blinkink
Director Parabella - Michael Please / Dan Ojari
Executive Producer Bart Yates
Producer Kevin Harwood
Project Manager Alli Albion / Zoe A’Court
Director of Photography Simon Paul
Production Designer Gordon Allen / Parabella
Editor Max Windows (Stitch)
VFX Joseph Bicknell (Cheat)
Audio Jack Sedgwick (Wave)
Animators Andy Biddle / Anthony Farquhar-Smith
VFX Supervisor Simone Ghilardotti
Creative Director Dan Watts
Creatives Jack Croft / Stacey Bird
Head of Production Clare Brown
Executive Producer Shananne Lane
Producer Laura Osborne
Group Business Director Matt Berry
C4 Marketing
Head of Marketing James Walker
Group Marketing Manager Harry Dromey
Marketing Manager Sean Boles
Blinkink
Director Parabella - Michael Please / Dan Ojari
Executive Producer Bart Yates
Producer Kevin Harwood
Project Manager Alli Albion / Zoe A’Court
Director of Photography Simon Paul
Production Designer Gordon Allen / Parabella
Editor Max Windows (Stitch)
VFX Joseph Bicknell (Cheat)
Audio Jack Sedgwick (Wave)
Animators Andy Biddle / Anthony Farquhar-Smith
VFX Supervisor Simone Ghilardotti
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Jon Lawton: Global Breastfeeding Week 'This Sucks'
Agency: Jon Lawton
Client: Global Breastfeeding Week
Date: July 2017
Despite it being illegal to prevent a woman breastfeeding in public, many women still experience prejudice, feel embarrassed, judged and are publicly humiliated being told to cover up, do it in a toilet or worse yet, leave.
To coincide with World Breastfeeding Week, director and father, Jon Lawton has made a short film - a proud image of a mother serenely feeding her child set against grotesque mouths scoffing food.
Jon Lawton, creative director at Stink Studios and director of the film, said: “Have you seen people eating? It’s disgusting. All lips, sauce and gob. It’s like we go backwards in our ability to do the most simple human task.
"Babies feeding, by comparison, is the most elegant form of the act. If one mother feels more confident breastfeeding in public because of the film - that's all I want.”
Credits:
Mother & baby: Tosin & Issiah
Director: Jon Lawton
Editor: Pete Fullarton
DOP: Mark Warmington
EP: Fergus Hynd
Producer: Sara Nouman
Assistant Producer: Shea Coleman
Steadicam Op:Amy Wilson
Focus Puller: Kelly Smith
Gaffer: Lee Parfitt
Spark: Martin Kloud
Hair and Make-Up: Kate Lipsius
Camera Assistant: Simon Walker
PR: Veronique Rhys-Evans & Emma Nabridnyj
Music: Peaches "F*** The Pain Away" performed by Peaches
Courtesy of XL Recordings
Written by Merrill Nisker
Published by I U She Music GmbH
Administered by Kobalt Music Publishing Limited
Director: Jon Lawton
Editor: Pete Fullarton
DOP: Mark Warmington
EP: Fergus Hynd
Producer: Sara Nouman
Assistant Producer: Shea Coleman
Steadicam Op:Amy Wilson
Focus Puller: Kelly Smith
Gaffer: Lee Parfitt
Spark: Martin Kloud
Hair and Make-Up: Kate Lipsius
Camera Assistant: Simon Walker
PR: Veronique Rhys-Evans & Emma Nabridnyj
Music: Peaches "F*** The Pain Away" performed by Peaches
Courtesy of XL Recordings
Written by Merrill Nisker
Published by I U She Music GmbH
Administered by Kobalt Music Publishing Limited
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ROTHCO: AIB 'Jeff and Kammy’s Journey to Croker'
Agency: ROTHCO
Client: AIB
Date: July 2017
Sky Sports’ legendary football pundits are have been put to the test in Ireland for new online branded entertainment series. Allied Irish Bank (AIB) and Rothco have launched new campaign ‘Jeff and Kammy’s Journey to Croker’ in support of AIB’s sponsorship of the Gaelic Athletics Association (GAA) Senior Football Championship.
The two Sky Sports commentators will be put to the challenge in an eight-part branded entertainment series that will see them learn about GAA from the grassroots up. On their journey, they will encounter some of the most unique GAA Clubs and players in Ireland. They’ll meet county stars and their families as well as legendary GAA commentators, hearing tales of sacrifice and hard work, bitter losses and epic victories, all whilst discovering the unbelievable levels of professionalism and commitment for amateur sport.
Mark Doyle, head of group brands at AIB, said of their impending journey: “The GAA is unique. We have world class athletes that compete as amateurs with an unbelievable level of dedication. We think they will amaze both Jeff and Chris.
"We want to teach them about AIB’s belief of ‘Club Fuels County’, so this journey will let them experience the grassroots of GAA and discover where county players start their career - at home with their local club. We’re looking forward to seeing the reaction of two of the most recognisable pundits from one of the world’s most famous leagues as they take on this epic journey.”
Credits:
Agency - Rothco
Agency Producer - Aideen O’Sullivan
Executive Creative Director - Alan Kelly
Copywriter- James Pash
Art Director - Steven Mangan
Finished Art - David Gallagher
Account Director - James Moore
Senior Account Manager - Alan McQuaid
Strategy - Casey Smyth
Business Director - Jimi McGrath
Senior Agency Producer- Margaret Levingstone
Production Company - Top Films Ltd.
Director - Garry Keane
Producer - Liz Murphy
Director of Photography - Michael O’Donovon
Post House - Outer Limits
Editor - Paul Giles
Post Production Supervisor - Ciara Walsh
Production Manager - Isobel Nolan
Sound - Mick Cassidy
Agency Producer - Aideen O’Sullivan
Executive Creative Director - Alan Kelly
Copywriter- James Pash
Art Director - Steven Mangan
Finished Art - David Gallagher
Account Director - James Moore
Senior Account Manager - Alan McQuaid
Strategy - Casey Smyth
Business Director - Jimi McGrath
Senior Agency Producer- Margaret Levingstone
Production Company - Top Films Ltd.
Director - Garry Keane
Producer - Liz Murphy
Director of Photography - Michael O’Donovon
Post House - Outer Limits
Editor - Paul Giles
Post Production Supervisor - Ciara Walsh
Production Manager - Isobel Nolan
Sound - Mick Cassidy
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Ogilvy & Mather London: Vodafone 'The Chase'
Agency: Ogilvy & Mather London
Client: Vodafone
Date: August 2017
Martin Freeman has reprised his role as ‘Mr Interruption’ in the franchise that is Vodafone’s UK ad campaign. This time, he finds himself held up by a suspect gang in an underground car park in a spot to promote the brand’s indoor coverage.
‘The Chase’ sees Freeman packing up his car after a trip to the shops when a speeding ruffian in a police chase pulls up alongside him, and tells him menacingly to “keep packing”. A helpful bystander offers to call the police but Freeman notes that "she’ll never get reception down here".
She is, naturally, on Vodafone so is able to receive full signal and dial 999 to get the gangsters arrested before any harm comes to Mr Interruption.
Credits:
Chief Creative Officer: Mick Mahoney
Creative Team: Richard Barret & James Manning
Copywriter: Sarah Duggan
Art director: Andy Lennard
Agency producer: Kim Parrett
Account Team: Jon Tapper – Managing Partner, Shaida Murday – Business Director, Joss Freestone – Account Director, Tom McManus – Account Manager, Amy Dooley – Account Executive
Planning Team: Ed Hayne – Strategy Director, Charlotte Mulley – Experience Strategy Director, Charlotte Walters – Planner
Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Julian Tranquille
Sound designer: Henning Knoepfel
Soundtrack composers: Pete Raeburn and Luke Fabia
Post production: Framestore
Post production producer: Josh King
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BETC Paris: Canal+ 'Canal Experience'
Agency: BETC Paris
Client: Canal+
Date: June 2017
The new Canal Experience campaign for French pay TV Canal by ad agency BETC Paris aims to communicate its cutting-edge technology by highlighting how the not-so distant past now feels unmistakably old.
This tongue-in-cheek campaign is comprised of five films (B3000, Portatech, FootClub, Grundt, Video Boulevard), each playing on a feature that was once perceived as best-in-class.
Credits:
Executive Creative Director: Stephane Xiberras
Creative Director: Eric Astorgue
Creatives: Chrystel Jung, Romain Ducos
Director: Blacktool
Creative Director: Eric Astorgue
Creatives: Chrystel Jung, Romain Ducos
Director: Blacktool
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Edelman, unit9: Asics 'I Move London'
Agency: Edelman, unit9
Client: Asics
Date: July 2017
Asics has announced a new global brand message, identity, retail concept and integrated brand activation – the brand’s most significant marketing initiative in over 25 years. The new brand message, I Move Me, was developed by Saatchi & Saatchi LA.
Edelman UK, has created the UK campaign – #IMoveLondon – to celebrate this and Asics’ sponsorship of the 2017 International Association of Athletics Federations (IAAF) World Championships in the UK.
#IMoveLondon incorporates research, consumer communications, event and athlete sponsorships, media partnerships, influencer engagement, OOH, social media, digital content, paid media, CRM, campaign website and experiential activations. A fully integrated agency campaign, #IMoveLondon has been designed to help inspire Londoners to trade the misery of the daily commute for the benefits of getting outside and moving more.
Credits:
EDELMAN UK
Global Account Lead – Fiona Berwick
Account Director – James Donovan
Head of Content- Ben Hooper
Creative Directors - Stuart Hallybone & Jamie Cordwell
Global Account Lead – Fiona Berwick
Account Director – James Donovan
Head of Content- Ben Hooper
Creative Directors - Stuart Hallybone & Jamie Cordwell
Production Company- UNIT9 Films
Directed by- A Common Future
DOP - Tom Elliott
Editor - Simon Reichel
Producer- Harry Starkey- Midha
Production Manager -Nurjan Nevzat
Production Assistant - Joe Youens
Sound Design and Composer - Chris Banks
Directed by- A Common Future
DOP - Tom Elliott
Editor - Simon Reichel
Producer- Harry Starkey- Midha
Production Manager -Nurjan Nevzat
Production Assistant - Joe Youens
Sound Design and Composer - Chris Banks
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Engine: Capital One 'Check it, Don't Chance It '
Agency: Engine
Client: Capital One
Date: August 2017
Capital One has unveiled a new campaign promoting its credit card eligibility checker, QuickCheck, in a conscious effort to improve the process people go through when applying for a credit card.
The advertising campaign is based on the core idea that it’s surely better to check things before chancing them. Directed by director James Rouse, the AV depicts this idea through a series of comical scenarios – everything from misguided fancy dress at a party to an awkwardly sweat-inducing spicy dish at a dinner date – all as a result of taking chances. This is juxtaposed with a positive end resolve of someone having used the QuickCheck tool.
The 30-second AV will be supported by a full 360 campaign, with OOH, DOOH and digital launching in parallel and will run until November. Media for the campaign was planned and bought by Spark Foundry.
Credits:
James Rouse - director/animator
Benji Howell - producer
Art Jones - editor, Work Editorial
Neil Johnson – sound design, Factory Studios
Steffan Perry - colourist, Framestore
Benji Howell - producer
Art Jones - editor, Work Editorial
Neil Johnson – sound design, Factory Studios
Steffan Perry - colourist, Framestore
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CreativeRace: Evans Cycles 'Bicycle Scissors'
Agency: CreativeRace
Client: Evans Cycles
Date: July 2017
CreativeRace's graphic treatment brings together a bicycle and a pair of scissors to show that prices have been cut - bringing wit and flair to their seasonal sale.
This integrated campaign launched in the last week of July in-store, online and in specialist cycling press.
Credits:
Steve Chetham - Creative Director - CreativeRace
Richard Benjamin - Design Director & Retoucher - CreativeRace
Stacey Heathfield - Senior Designer - CreativeRace
Nick Hoadley - Group Strategy Director - CreativeRace
Katie Brewer - Group Account Director - CreativeRace
James Backhouse - Marketing Director - Evans Cycles
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Jazzbones Creative Ltd: 'Visit Swindon'
Agency: Jazzbones Creative Ltd
Client:
Date: August 2017
Swindon, the much-lambasted Wiltshire town once home to Billie Piper and Melinda Messenger, has found itself on the receiving end of some creative love thanks to a new campaign from agency Jazzbones.
The creative shop has previously worked on campaigns for the likes of Honda, Virgin Media and Miele, but for its latest project it took inspiration from outside its front door in Swindon’s Old Town. Led by designer and illustrator Mitchell Nelson, Jazzbones’ design team were inspired to design a range of vintage inspired travel posters and postcards to promote Swindon’s 'hidden gems'.
These include the Meccano-style former Renault distribution centre (designed by Sir Norman Foster, no less), the landscape-dominating David Murray John tower, Coate Water Country Park and its art deco diving board and the Oasis Leisure centre, which – rumour has it – is the namesake of the Britpop band.
Credits:
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BBR Saatchi & Saatchi: Super-Pharm 'Frames'
Agency: BBR Saatchi & Saatchi
Client: Super-Pharm
Date: July 2017
Unlike in other parts of the world, where there are many YouTubers women can turn to for advice on how to create the latest look, in Israel there are but a handful of beauty YouTubers. That's why Super-Pharm decided to fill in the gap and launch a search for Israel's next big "Beauter".
The commercial BBR Saatchi & Saatchi created for the launch of the search was inspired by the shape of the YouTube video frame and took several months of planning. Most of the action revolves around seven different frames that were hand crafted out of paper and cardboard. Elements such as cogs, folding concertinas, LED lights and more were added to each frame.
Credits:
Client: Super-Pharm
Advertising Agency: BBR Saatchi & Saatchi, Israel
Air Date: July 15th 2017
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Idan Levy
Digital Creative Director: Idan Kligerman
Creative team: Eran (Shushu) Spanier, Tani Zipper, Carmel Gilan
Craft Artist: Carmel Gilan
VP Production & Content: Dorit Gvili
Production: Maya Palmon
UI/UX: Gal Mamalya
VP-Group Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Gili Peer & Rotem Mizrachi Yoshia
VP Strategy: Joe Baruch
Planning Supervisor: Moran Nurok
Creative Coordinator: Eva Hasson
Production company: Udini (Udi Efrat)
Director: Eran (Shushu) Spanier
Advising Director: Ram Baruch
Studio: Zehava Gonen Greenberg, Anastasia Poltavski, Yaniv Shahar, Michael Shely, Liron Harel
Advertising Agency: BBR Saatchi & Saatchi, Israel
Air Date: July 15th 2017
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Idan Levy
Digital Creative Director: Idan Kligerman
Creative team: Eran (Shushu) Spanier, Tani Zipper, Carmel Gilan
Craft Artist: Carmel Gilan
VP Production & Content: Dorit Gvili
Production: Maya Palmon
UI/UX: Gal Mamalya
VP-Group Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Gili Peer & Rotem Mizrachi Yoshia
VP Strategy: Joe Baruch
Planning Supervisor: Moran Nurok
Creative Coordinator: Eva Hasson
Production company: Udini (Udi Efrat)
Director: Eran (Shushu) Spanier
Advising Director: Ram Baruch
Studio: Zehava Gonen Greenberg, Anastasia Poltavski, Yaniv Shahar, Michael Shely, Liron Harel
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iris: Ella's Kitchen 'Kleine Foodies Club'
Agency: iris
Client: Ella's Kitchen
Date: August 2017
Organic baby food brand Ella’s Kitchen has a strong British heritage, however, to launch the brand in the Netherlands a completely new proposition was necessary.
Iris positioned Ella's Kitchen as an extension to the mealtime experience rather than a substitute with Kleine Foodies Club, the first major Dutch campaign. The goal was to help parents encourage their babies to develop a good relationship with food, using all their senses and becoming little foodies in the process.
The "Little Foodie" personas each embody different aspects of a healthy relationship with food and come to life though online films, print and social media executions. What started as a Netherlands only launch, has now evolved into a global campaign that’s being rolled out around the world.
Credits:
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AMV BBDO, Now: BT 'Be There'
Agency: AMV BBDO, Now
Client: BT
Date: August 2017
BT is unifying its consumer-facing and B2B brands, including its sport and entertainment offerings, under a singular strapline ‘Be There’, which underlines the role communication plays in people’s lives.
Supporting the ‘Be There’ strapline are several films promoting BT's broadband, sports and B2B offerings. All the spots are emotive, particularly ‘Budgie’ which promotes the brand’s BT Infinity service, and depicts a little girl chatting to her grandpa on her tablet as her pet budgie (a gift from him) follows her around the house.
AMV BBDO handled the brand creative for BT's consumer products, while Now was responsible for the B2B side, which focuses on real-life unscripted moments between two individuals – a campaign that launched last month.
Credits:
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Wieden+Kennedy London: Arla-Cravendale 'Moonicow'
Agency: Wieden+Kennedy London
Client: Arla-Cravendale
Date: August 2017
Milk brand Arla Cravendale is investigating the strange and unconfirmed sightings of the ‘Moonicow’ in a new mockumentary directed by Brass Eye’s Michael Cumming and devised by Wieden+Kennedy London.
The 60-second film amalgamates interviews with earnest Moonicow spotters in the fictional country village of Cravendale, who claim the “unique freshness” of their milk could only come from a mythical bovine creature. The ad also explores the legend through newspaper clippings, photographs, folk art and Blair Witch-style found footage.
Moonicow spots will run on TV, video on demand and social throughout August. Food bloggers and celebrities, including Fred Sirieix of First Dates, have been brought on board to bolster the campaign’s reach. The new £3m initiative forms part of Arla Foods UK’s commitment to championing British dairy and adding value to the UK milk category.
Credits:
W+K LONDON
Creative Directors: Dan Norris & Ray Shaughnessy
Creatives: Alexandra Sattlecker & Linda Weitgasser
Executive Creative Directors: Tony Davidson & Iain Tait
Group Account Director: Laura King
Account Director: Alexandra von Puttkamer
Account Manager: Vicki Sinclair
Planning Director: Georgia Challis
Planner: Rachel Hamburger
TV Producer: James Laughton
Creative ProducerL Giedre Miniotaite
TV PRODUCTION
Production Company: Moxie
Director: Michael Cumming
Line Producer: Alicia Heale
VFX Company: MPC
VFX Producer: Sophie Hogg
VFX Supervisor: Jonathan Box
Colourist: Jean Clement
Sound Company: String and Tins
Sound Designer: Mike Bamford
Sound Producer: Sam Brock / Matej Oreskovic
MUSIC
W Songs (Warner Music)
Composer: Nick Crofts
Producer: Tristan Wilson
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Grabarz & Partner, Hamburg: Volkswagen 'Arteon shot by Pete Eckert'
Agency: Grabarz & Partner, Hamburg
Client: Volkswagen
Date: August 2017
Volkswagen has partnered with photographer Pete Eckert, a self-described “visual person” who “just can’t see”, to produce a luminescent 10-image series capturing the avant-garde design of its new Arteon model.
Like all of his subjects, Eckert shot the Volkswagen Arteon after researching its features and gaining sensory impressions of the car by feeling and tapping. The photographer shot in complete darkness with an analog camera and light sources using long exposure times and double exposures to create his signature “light paintings”.
Volkswagen worked with German creative agency Grabarz & Partner to devise the campaign. Alongisde Eckert’s photos, the project also features a behind-the-scenes film of the shoot.
Credits:
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