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Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
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Now: Leo Vegas 'Carcass'
Agency: Now
Client: Leo Vegas
Date: August 2016
Leo Vegas, the online casino, is launching a new brand campaign created by Now. The ad highlights how Leo is the undisputed king of mobile casino and is able to find ways to play in the most ordinary, everyday situations. The spot, called ‘Carcass’, is the first in two-part series of films shot by directorial duo Big Red Button through Biscuit.
The new work features Leo Vegas, the lion, on a night out at his local social club when he spots a partner he finds simply irresistible. After a passionate spin around the dance floor with the object of his desires, we’re left to watch as Leo takes a bite of his new-found partner.
Credits:
Executive Creative Director: Remco Graham
Creative Team: Clint Harding, Juliet Kent
Additional Credits: Head of Film & Content: Jeremy Muthana
Account Director: Jack Howker
Account Manager: Jessica Woolley
Planner: Michael McCourt
Production Company: Biscuit Filmworks
Directors: Big Red Button
Producer: Sara Cummins
Executive Producer: Orlando Wood
Production Manager: Lucy Chambers
DOP: Richard Mott
Editing House: The Work
Editor: Rachael Spann
Grade: The Mill
Colourist: James Banford
Post Production: Electric Theatre Collective
Audio Post: Factory Studios
Sound Engineer: Phil Bolland
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JDO: Dove 'Dove Style+Care packaging'
Agency: JDO
Client: Dove
Date: August 2016
JDO Brand & Design has continued its partnership with Unilever Personal Care to re-launch the Dove Style+Care range for the US and Canada. The agency redesigned the range in 2012. Post launch the range saw an uplift of 46 per cent in average year growth.
The resulting design features a new Dove Style+Care brand lock-up that creates greater visibility and reflects the care aspect of the range. The + marque confidently brings the unique proposition of styling plus care to the fore and a new colour coded ‘wave’ icon represents the movement of hair and imbues the design with a dynamic flow. The addition of gold elements and the considered placement of simple, clean typography increase overall premium cues and support range navigation for consumers.
Credits:
Creative Director: Ray Smith
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WCRS: Churchill Insurance 'Depend on the Dog'
Agency: WCRS
Client: Churchill Insurance
Date: August 2016
Churchill Insurance launches its latest motor insurance campaign, which seeks to reinforce its ‘Depend on the Dog’ brand message. It demonstrates how Churchill can be relied upon for all the things you’d expect from an insurer as well as the extra things you wouldn’t.
The 30” TV spot, directed by Joseph Mann, opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4. The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance.
Credits:
Creative Director: Orlando Warner
Creative: Rosanna Walker, Chris Da Roza
Additional Credits: Agency Producer: Victoria Dashwood-Quick, Nosisa Majuqwana
Account Handling: Emma Marsland, Carolina Gutierrez-Vargas, Joss Hunt, Katie Briefel
Planning: Elisa Edmonds, Alicia Gaworska
Media Agency: MediaCom
Production Company: Blinkink
Director/Animator: Joseph Mann
DoP: Ed Tucker
Producer: Josh Smith
Editor: Max Windows @ Stitch
Post-Production: Finish
Audio: Angell Sound
Colourist: Duncan Russell
VFX Shoot Supervisor: Andy Copping
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Happy Finish: Charlotte Tilbury 'Scent of a Dream'
Agency: Happy Finish
Client: Charlotte Tilbury
Date: August 2016
Charlotte Tilbury announced the launch of the world’s first virtual reality experience starring the iconic and globally renowned supermodel, Kate Moss. The dazzlingly beautiful VR experience was created in conjunction with global content production studio and VR specialists Happy Finish, and film director Antoine Wagner. It is the latest element in an extensive global campaign from the world’s no.1 makeup artist celebrating the launch of her much heralded debut fragrance, Scent of a Dream.
In this epic virtual reality experience, in which Charlotte makes the viewers dream become a reality, she invites you to be transported into outer space with Kate Moss as your celestial guide, through glittering galaxies and undulating universes of possibilities.
Credits:
Creative Director: Daniel Cheetham
Additional Credits: Director: Antoine Wagner
VFX Supervisor: Davide Preite
VR Producer: Charly Levene
360 DOP: Elliot Graves, James Brown, Jamie Mossahebi
Production Assistant: Lydia Beesley
360 VR Shoot Producer: Sam Adam
DIT: Ghandi El-Chamaa
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Bulletproof: Stimorol 'Visual identity and packaging'
Agency: Bulletproof
Client: Stimorol
Date: August 2016
European gum brand Stimorol is set to revitalise the gum category with the relaunch of its entire range featuring a new visual identity and packaging design by the London office of strategic brand and packaging agency Bulletproof. The rostered agency was appointed by brand owner Mondelēz International in September 2014 without a pitch.
First launched in Denmark in 1956, Stimorol is now the market leading gum brand in Northern Europe. With such an extensive portfolio including Classic, Ice, Fusion, Fresh Zone, Senses, Air Rush and 40 Minutes variants, the current range architecture had started to look fragmented and disparate, lacking real brand impact on shelf. Bulletproof was briefed to create a new visual identity and portfolio architecture that would ‘make Stimorol cool’, driving consumer reappraisal and positioning it as the new, fresh and contemporary lifestyle accessory for Millennials, while ensuring ease of range navigation for shoppers.
Credits:
Creative Director: Bulletproof
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101: Dunelm 'Student Essentials – Cheat Day'
Agency: 101
Client: Dunelm
Date: August 2016
To coincide with A-Levels results Dunelm has dropped its student campaign ‘everything you need for uni, except the A-Levels’. Running across online and in-store the ad plays on student clichés such as ‘last night’s pizza the breakfast of champions’.
Credits:
Executive Creative Director: Mark Elwood
Creative Lead: Ryan Delehanty
Art Director: Tanya Holbrook
Copywriter: Greg Stekelman
Additional Credits: Terry Hall (Friend, London)
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AMV BBDO: Sheba 'Resistance is Futile'
Agency: AMV BBDO
Client: Sheba
Date: August 2016
Sheba, the premium cat food brand from Mars Petcare, launches its new global campaign in the UK today - ‘Resistance is Futile’ - which explores the unique relationship between Sheba owners and their cats.
In the first 30-second spot, a beautiful Russian Blue, turns on its charm to persuade her mesmerised owner to serve her Sheba meal - at a very inconvenient moment. It’s a tongue in cheek demonstration of the way cats get what they want from their adoring owners.
Credits:
Creative Director: Adrian Rossi, Alex Grieve
Art Director: Nadja Lossgott
Copywriter: Nicholas Hulley
Additional Credits: Agency Planner: Lola Finney
Agency Account Man: Alice Kassapian, Imogen White-Thomson
Agency Producer: Nick Godden
Media Agency: MediaCom
Media Planner: Matt Delaney
Production Company: Smuggler
Director: Guy Shelmerdine
Production Company Producer: Emma Butterworth
Post Production Company: The Mill (online), Work Editorial (offline)
Audio Post-Production: Parv at Wave
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PSONA Social: BP 'Energy Within'
Agency: PSONA Social
Client: BP
Date: August 2016
BP and PSONA Films have released the final two films that complete the ‘Energy Within’ campaign; they both support the sentiment that one should be defined by one’s achievements, not disability.
‘Below the Ice’ features Richard Whitehead who was a London 2012 Paralympic Gold Medallist in the T24 200 meters. ‘Deeper than Blue’ features Shanntol Ince who won four Gold medals in the 2013 Youth Para Pan American Games.
Credits:
Writer: Katy Eyre, Charles Preece, Tom Boden
Additional Credits: Executive Producer: Katy Eyre
Director: Stewart Sugg
Camera: Stuart Luck
Producer: Vicky Steele
Associate Producer: Tom Boden
Editor: David Freemantle
CGI: Wildthings, Australia
Underwater Camera: Mark Silk
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Isobel: David Lloyd 'Come to Life'
Agency: Isobel
Client: David Lloyd
Date: August 2016
David Lloyd Clubs, one of the UK’s leading health, sports and leisure groups, has announced the launch of its new campaign ‘Come to Life’. The integrated campaign to relaunch the brand, which includes the brand’s first ever TV advert, has been created for the health and fitness group by creative agency isobel.
In addition to the brand’s first TV ad, isobel has created content that will be distributed across social, interactive VOD and digital ads, member communications, in-club and outdoor ads, door drops and internal communications for the fitness club group.
Filmed at the David Lloyd Club in Chigwell, Essex, the TV advert stars only David Lloyd Club members and its members of staff. The campaign illustrates both the breadth of facilities on offer at the clubs and the brand’s investment in making their clubs the go-to place for members to come together to keep fit, have fun and relax with family and friends.
Credits:
Creative Director: Rob Fletcher
Creatives: David Alexander, Rob Fletcher
Additional Credits: Agency Producer: Amy Hansen
Account Team: Jamie Williams, Emily Bennett, Max Robinson
Production Company: Moxie Pictures
Director: Luke Franklin
Director: Luke Franklin
Editor: TenThree
Post Production: Absolute
Audio Post Production: 750mph
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Publicis Italy: Heineken UK 'Shape your City'
Agency: Publicis Italy
Client: Heineken UK
Date: August 2016
Every large transformation in every city all over the world, always originates from the people who inhabit them. Every idea, no matter how small, has the potential to spark a virtuous circle capable of generating substantial change. In other words, we can all be urban shapers. This is the message at the heart of the new global Heineken campaign: “shape your city”. An invite that has already been accepted by several markets with local communication inspired by the new concept.
Credits:
Chief Executive Officer/Executive Creative Director: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini, Luca Cinquepalmi, Marco Venturelli
Associate Creative Director/Copywriter: Emanuele Viora
Art Director: Simone Di Laus
Additional Credits: Producer Publicis: Mariella Maiorano
Worldwide Account Director: David Pagnoni
International Account Supervisor: Jana Uhlarikova
Production Company: Traktor
Director: Traktor
Producer: TRAKTOR/Jay Shapiro
DoP: Jo Willems
Editor: Andy McGraw
Post Production: MPC London
Producer MPC: Phil Whalley
VFX Supervisor MPC: Bill Mcnamara, Michael Gregory
CG supervisor: Amir Bazazi
Colourist: Jean-Clement Soret
Motion Design: Matthew Campbell
Sound design: Raja Sehgal @ Grand Central Recording Studio London
Original Soundtrack Zorba the Greek performed by John Murphy
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RKCR/Y&R: Marks & Spencer 'The Art of School Uniforms '
Agency: RKCR/Y&R
Client: Marks & Spencer
Date: August 2016
Rainey Kelly Campbell Roalfe/Y&R has launched the first instalment in its “The Art Of” campaign for M&S’ range of School Uniforms.
Credits:
Creative Director: Pip Bishop, Chris Hodgkiss
Creative: Johnny Leathers
Additional Credits: Chief Executive Officer: Jon Sharpe
Director: Chris Sweeney
Creative: Johnny Leathers
Additional Credits: Chief Executive Officer: Jon Sharpe
Director: Chris Sweeney
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Hoi Polloi: lululemon 'Off the Blocks'
Agency: Hoi Polloi
Client: lululemon
Date: August 2016
Technical athletic apparel brand lululemon has brought its Success Is Yours campaign to the UK, exploring the notion of sporting success beyond the medal podium.
Credits:
Director, Camera A, Editor: Sim Warren
Producer: Pete Shuttleworth
Underwater/Camera B: Max Smith
Camera C (interview op): Andrew Jezard
Sound Recordist day 1: Max Holland
Sound Recordist day 2: Stephen Hopkins
Production Coordinator: Mia Xerri
Production Coordinator: Archie Johnston Stewart
Brand Manager: Bronwen Foster-Butler
Producer: Pete Shuttleworth
Underwater/Camera B: Max Smith
Camera C (interview op): Andrew Jezard
Sound Recordist day 1: Max Holland
Sound Recordist day 2: Stephen Hopkins
Production Coordinator: Mia Xerri
Production Coordinator: Archie Johnston Stewart
Brand Manager: Bronwen Foster-Butler
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