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Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, August 31.
To submit work for future publication, contact Minda Smiley.
TDA Boulder: FirstBank 'You can bank anywhere, but don’t'
Agency: TDA Boulder
Client: FirstBank
Date: August 2016
FirstBank has rolled out a funny print, out-of-home and social campaign to educate its customers about mobile banking safety and etiquette. Called 'You can bank anywhere, but don't' and created by TDA Boulder, the campaign features characters using their mobile banking app in inappropriate situations, like during surgery.
Credits:
Senior Art Director: Haley Garyet
Copywriter, ECD: Jonathan Schoenberg
Illustrator: Shaw Nielsen
Creative Director: Jeremy Seibold
ECD: Thomas Dooley
Senior Project Manager: Kate Osborne
Integrated Producer: Lindsey Ritter
Director of Strategy: Constance DeCherney
Director of Client Services: Christi Tucay Clark
Account Supervisor: Colleen Callahan
Media Director: Samantha Johnson
Media Planner: Alex Namatevs
Production Manager: John Hope
Copywriter, ECD: Jonathan Schoenberg
Illustrator: Shaw Nielsen
Creative Director: Jeremy Seibold
ECD: Thomas Dooley
Senior Project Manager: Kate Osborne
Integrated Producer: Lindsey Ritter
Director of Strategy: Constance DeCherney
Director of Client Services: Christi Tucay Clark
Account Supervisor: Colleen Callahan
Media Director: Samantha Johnson
Media Planner: Alex Namatevs
Production Manager: John Hope
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DNA Seattle: Puget Sound Energy 'Danger from Downed Power Lines' and 'Rotten Egg Smell'
Agency: DNA Seattle
Client: Puget Sound Energy
Date: August 2016
In partnership with animation studio House Special, DNA Seattle has created two short videos for Puget Sound Energy to help position the company as one that is available to help during times of danger. A safety campaign of sorts, one of the videos features a Sasquatch who encounters a downed power line, while the other shows a poodle & dog groomer who become suspicious when they smell rotten eggs in the salon and are concerned when they realize that it could be a gas leak.
Credits:
CD: Kammie McArthur
ACD: Lianne Onart
Writer: Shannon Burke
Producer/Video: Molly Woodruff
Producer/Photoshoot: Ash Fell
Account Supervisor: Kristen Baker
Animation Production: HouseSpecial
Creative Director: Kirk Kelley
Animation Director: Mark Gustafson
Executive Producer: Lourri Hammack
Senior Producer: Rebecca Bowen
Art Director: Gee Staughton
Production Designer: Gesine Krätzner
DP: John Nolan
Editor: Cam Williams
Flame Artist: Rex Carter
Music: Pico Sound
Sound Design: John Buroker/Hearby Sound
ACD: Lianne Onart
Writer: Shannon Burke
Producer/Video: Molly Woodruff
Producer/Photoshoot: Ash Fell
Account Supervisor: Kristen Baker
Animation Production: HouseSpecial
Creative Director: Kirk Kelley
Animation Director: Mark Gustafson
Executive Producer: Lourri Hammack
Senior Producer: Rebecca Bowen
Art Director: Gee Staughton
Production Designer: Gesine Krätzner
DP: John Nolan
Editor: Cam Williams
Flame Artist: Rex Carter
Music: Pico Sound
Sound Design: John Buroker/Hearby Sound
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Good Fortune Collective: Whistler Mountain Bike Park 'Truly Awake' and 'Brunch'
Agency: Good Fortune Collective
Client: Whistler Mountain Bike Park
Date: August 2016
Vancouver-based agency Good Fortune Collective has created two videos for Whistler Mountain Bike Park. Called 'Truly Awake' and 'Brunch'& running under the tagline 'Sleep Later,' the videos show off the park's scenic routes and views.
Credits:
Creative Director: Drew Pautler
Art Director: Jamie Gurnell
Writer: Evan Fry, Drew Pautler, Jamie Gurnell
Motion Design: Shotgun Infinity, Paul Harrison / GFC, Darryl Spreen
Production Company: Goldstein Productions
Sound design: Keith White Audio
Music: The Music Bed
Art Director: Jamie Gurnell
Writer: Evan Fry, Drew Pautler, Jamie Gurnell
Motion Design: Shotgun Infinity, Paul Harrison / GFC, Darryl Spreen
Production Company: Goldstein Productions
Sound design: Keith White Audio
Music: The Music Bed
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BBDO New York: Dove Chocolate 'Each and Every Day'
Agency: BBDO New York
Client: Dove Chocolate
Date: August 2016
A woman packs a lifetime of adventure into 24 hours in an ad for Dove Chocolate that encourages consumers to live life to the fullest. Created by BBDO New York and featuring Edith Piaf’s song ‘Non, Je Ne Regrette Rien (No, I Regret Nothing),’ the whimsical one-minute film follows the woman as she lives her entire life throughout the span of one day. The film ends with the message, ‘Live Each Day As If It’s The Only One.’ According to the brand, the spot was created to “empower fans to enjoy every moment of life with no regrets – even a moment as small as biting into a piece of silky smooth Dove Chocolate.”
Credits:
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Susan Golkin
Creative Director: Alessandro Fruscella
Creative Director: Giovanni Settesoldi
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Producer: Jess Jacklin
President, BBDO New York: Kirsten Flanik
Global Account Director: Susannah Keller
Group Planning Director: Annemarie Norris
Planning Director: Alaina Crystal
Senior Comms Planner: Sean Stogner
Senior Account Director: Lisa Piliguian
Account Director: Ashley Gill
Account Manager: Aparna Joshi
Talent Manager: Bernadette Naughten
Business Manager: Paul Cisco
The Marketing Arm
Music Licensing: Brad Sheehan
Park Pictures
Director: Vincent Haycock
Executive Producer: Dinah Rodriguez
Producer: Alec Sash
Director of Photography: Martin Rhue
Widescope Productions
Producer: Marcos de Fortuny
Union Editorial
Editor: Marco Perez
Assistant Editor: Casey Swoyer
Producer: Lauren Hafner Addison
Sonic Union
Sound Engineer: Steve Rosen
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Susan Golkin
Creative Director: Alessandro Fruscella
Creative Director: Giovanni Settesoldi
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Producer: Jess Jacklin
President, BBDO New York: Kirsten Flanik
Global Account Director: Susannah Keller
Group Planning Director: Annemarie Norris
Planning Director: Alaina Crystal
Senior Comms Planner: Sean Stogner
Senior Account Director: Lisa Piliguian
Account Director: Ashley Gill
Account Manager: Aparna Joshi
Talent Manager: Bernadette Naughten
Business Manager: Paul Cisco
The Marketing Arm
Music Licensing: Brad Sheehan
Park Pictures
Director: Vincent Haycock
Executive Producer: Dinah Rodriguez
Producer: Alec Sash
Director of Photography: Martin Rhue
Widescope Productions
Producer: Marcos de Fortuny
Union Editorial
Editor: Marco Perez
Assistant Editor: Casey Swoyer
Producer: Lauren Hafner Addison
Sonic Union
Sound Engineer: Steve Rosen
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DigitasLBi / Engage M-1: Buick 'Hands,''Center of Attention' and 'Personal Driver'
Agency: DigitasLBi / Engage M-1
Client: Buick
Date: August 2016
Max Greenfield, one of the stars in Fox's hit show 'New Girl,' is starring in Buick's latest campaign to promote its first-ever Envision. Created by DigitasLBi and Engage M-1, which was formed last year after DigitasLBi's and Leo Burnett's Detroit offices combined, the campaign features Greenfield as he discusses why the Envision is the best SUV for a celebrity like him. According to the agency, Greenfield will appear in spots for the 2017 LaCrosse later this summer.
Credits:
SVP, Group Creative Director: Patrick McHugh
Art Director: Michael Walsh
Copywriter: Jason Ziehm
VP/Director, Executive Producer: Agnieszka Palarz
SVP, Group Account Director: Brian McCallum
VP, Group Account Director: Yanlin Sun
Production Company: Pony Show Entertainment
Director: Peter Berg
Editing House: Whitehouse Post
Editor: Heidi Black
Art Director: Michael Walsh
Copywriter: Jason Ziehm
VP/Director, Executive Producer: Agnieszka Palarz
SVP, Group Account Director: Brian McCallum
VP, Group Account Director: Yanlin Sun
Production Company: Pony Show Entertainment
Director: Peter Berg
Editing House: Whitehouse Post
Editor: Heidi Black
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Y&R New York: Campbell's 'Everyman All-Star League'
Agency: Y&R New York
Client: Campbell's
Date: August 2016
The Everyman All-Star League, created by Y&R New York, is a new multi-platform campaign featuring six NFL star players drafting regular people into a fantasy league. The “general managers” for this fantasy league are Drew Brees, Odell Beckham Jr., Eddie Lacy, Todd Gurley, Eric Ebron and Kyle Long. The first spot features the six gathered in Drew Brees’ basement doing their draft of regular folks like welder/volunteer fireman “Mitch Greenwald,” whom Beckham takes because he likes that Greenwald makes tiny doll furniture for his daughter.
Credits:
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Saatchi & Saatchi New York: Walmart 'Own the First Day'
Agency: Saatchi & Saatchi New York
Client: Walmart
Date: August 2016
Walmart's back-to-school spot features a group of kids who say goodbye to summer and prepare for the school year ahead while singing Whitesnake's '80s hit song 'Here I Go Again.'
Credits:
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Grey New York: Clairol 'Color As Real As You Are'
Agency: Grey New York
Client: Clairol
Date: August 2016
Last year, New York magazine wrote a story about Tracey Norman, a black model who rose to fame in the 1970s and appeared in ads for beauty brands including P&G's Clairol despite having to hide her transgender identity. Now, Clairol has invited Norman back as the star of its latest campaign, ‘Color As Real As You Are,’ giving her the chance to model for the brand without harboring any secrets.
Credits:
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Droga5: Johnsonville 'The Legend of Carl the Great Bratsgiver'
Agency: Droga5
Client: Johnsonville
Date: August 2016
To celebrate National Bratwurst Day on August 16, Johnsonville created Carl the Great Bratsgiver, a man the brand has dubbed the "Santa Claus of Sausage." According to Droga5, Carl "comes from the minds of real Johnsonville employees" and was brought to life through illustrations in a number of videos to kick off the brand's Bratsgiving celebrations.
Credits:
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Associate Creative Director: Chris Colliton
Associate Creative Director: Kevin Weir
Junior Copywriter: Gabe Sherman
Junior Art Director: Gage Young
Executive Design Director: Rob Trostle
Design Director: Rich Greco
Designer: Julia Gordon
Chief Creation Officer: SallyAnn Dale
Executive Producer: Scott Chinn
Associate Broadcast Producer: Jenna Allchin
Head of Interactive Production: Niklas Lindstrom
Executive Interactive Producer: Tasha Cronin
Associate Interactive Producer: Alyssa Cashman
Social Producer: Alice Tam
Head of Art Production: Cliff Lewis
Senior Print Producer: Rick Gutierrez
Junior Art Producer: Nichole Katsikas
Senior Retoucher: John Ciambriello
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Aaron Wiggan
Senior Strategist: Marc Iserlis
Group Communications Strategy: Director Brian Nguyen
Communications Strategist: Kevin Wilkerson
Data Strategy Director Lily Ng
Group Account Director: Julia Albu
Account Director: Pat Rowley
Account Supervisor: Kate Tyler Monroe
Associate Account Manager: Camille CheeksLomax
Project Manager: Rayna Lucier
Production Company: D5 Films
Director / DOP: Brian Lannin
Line Producer: Sara Vander Horn
Editorial: D5 Studios
Editor: Nick Ljubicich
Studio Coordinator: CJ Trahan
Post Production: D5 Studios
Sound: Sonic Union
Mixer: David Papa
Animator: Jeremy Johnstone
Illustrators: Marc Burckhardt, Dan Craig
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Associate Creative Director: Chris Colliton
Associate Creative Director: Kevin Weir
Junior Copywriter: Gabe Sherman
Junior Art Director: Gage Young
Executive Design Director: Rob Trostle
Design Director: Rich Greco
Designer: Julia Gordon
Chief Creation Officer: SallyAnn Dale
Executive Producer: Scott Chinn
Associate Broadcast Producer: Jenna Allchin
Head of Interactive Production: Niklas Lindstrom
Executive Interactive Producer: Tasha Cronin
Associate Interactive Producer: Alyssa Cashman
Social Producer: Alice Tam
Head of Art Production: Cliff Lewis
Senior Print Producer: Rick Gutierrez
Junior Art Producer: Nichole Katsikas
Senior Retoucher: John Ciambriello
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Aaron Wiggan
Senior Strategist: Marc Iserlis
Group Communications Strategy: Director Brian Nguyen
Communications Strategist: Kevin Wilkerson
Data Strategy Director Lily Ng
Group Account Director: Julia Albu
Account Director: Pat Rowley
Account Supervisor: Kate Tyler Monroe
Associate Account Manager: Camille CheeksLomax
Project Manager: Rayna Lucier
Production Company: D5 Films
Director / DOP: Brian Lannin
Line Producer: Sara Vander Horn
Editorial: D5 Studios
Editor: Nick Ljubicich
Studio Coordinator: CJ Trahan
Post Production: D5 Studios
Sound: Sonic Union
Mixer: David Papa
Animator: Jeremy Johnstone
Illustrators: Marc Burckhardt, Dan Craig
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Commonwealth McCann: Chevrolet 'Generations'
Agency: Commonwealth McCann
Client: Chevrolet
Date: August 2016
To show off its Teen Driving Technology that lets parents check out an in-vehicle report detailing their teenager's driving habits, Chevrolet has rolled out a short film to drive home the fact that "parents with teens worry about their child driving (55 percent) more than any other area of parental stress," according to a Harris Poll survey commissioned by Chevrolet.
Credits:
Creative Chairman: Linus Karlsson
Chief Creative Officer, North America: Gary Pascoe
Executive Creative Director-Copywriter: Duffy Patten
Executive Creative Director- Art Director: Bob Guisgand
Associate Creative Director- Art Director: Dave Muller
Art Director: Martin Wysor
Executive Producer: Kelly Balagna
Senior Producer: Adam VanDyke
Account Director: Jacqueline Redmond
Production
Director /MAKE: Zach Merck
Executive Producer/MAKE Founder: Dana Locatell
Supervising Producer/MAKE Partner: Tim Mack
Executive Producer/ Final Cut: Eric McCasline
Editor/Final Cut: Adam Rudd
Assistant Editor/Final Cut: Dillon Stoneburner
Chief Creative Officer, North America: Gary Pascoe
Executive Creative Director-Copywriter: Duffy Patten
Executive Creative Director- Art Director: Bob Guisgand
Associate Creative Director- Art Director: Dave Muller
Art Director: Martin Wysor
Executive Producer: Kelly Balagna
Senior Producer: Adam VanDyke
Account Director: Jacqueline Redmond
Production
Director /MAKE: Zach Merck
Executive Producer/MAKE Founder: Dana Locatell
Supervising Producer/MAKE Partner: Tim Mack
Executive Producer/ Final Cut: Eric McCasline
Editor/Final Cut: Adam Rudd
Assistant Editor/Final Cut: Dillon Stoneburner
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