The Community puts a Spanish twist on new Verizon spot

Verizon has gotten plenty of miles out of Thomas Middleditch as a spokesperson, but for a new spot in the campaign, he’s joined by a Spanish-speaking lookalike.

Global creative agency The Community (La Comunidad) has added a twist to the brand’s focus of finding the right mobile network.

The new spot, ‘Date Interrupted,’ premieres today (August 27) during the 2017 MTV Video Music Awards (VMAs). In the spot, a Spanish-speaking couple dines al fresco, enjoying a rare evening away from their baby. Just as they begin to relax, the woman realizes she can no longer view their digital baby monitor on her phone, panicking as she urges her partner to eat faster so they can get home.

Almost instantaneously, Middleditch, of HBO’s Silicon Valley fame, swoops in, but realizes he’s never encountered Spanish speakers until now. Luckily, Mexican actor Luis Gerardo Mendez, who looks and dresses like Middleditch, comes to save the day. Middleditch asks “Who are you?” Mendez replies, “Someone like you but en español.” He then smoothly explains to the couple how Verizon has the best network with the best unlimited data in Spanish, while Middleditch is left bumbling because he doesn’t understand what they’re saying.

The Community: Verizon Unlimited 'Date Interrupted'

Agency: The Community

Client: Verizon Unlimited

Date: August 2017

In 'Date Interrupted,' a Spanish-speaking couple dines al fresco, enjoying a rare evening away from the baby. Just as they begin to relax, the woman realizes she can no longer view their digital baby monitor on her phone, panicking as she urges her partner to eat faster.

Almost instantaneously, Thomas Middleditch, Verizon’s spokesperson of HBO’s Silicon Valley fame, swoops in, but realizes there’s one group he hadn’t encountered until now: Spanish speakers. Mexican actor Luis Gerardo Mendez, who is “Thomas but in español,” then comes to save the day, explaining how Verizon has the best network with the best unlimited.

Credits:
 

 

Team Credits
Agency: the community
Co-Founder & CCO: José Mollá
Executive Creative Director: Daniel Pérez Pallares
Art Director: David Uribe
Copywriter: Marina Yael Stern
VP, Integrated Production: Laurie Malaga
Executive Producer: Israel Shannon
Senior Producer: Nick Mancini
VP, Managing Director: Ana Bermudez
Account Director: Rosemary Rosas

Production Company: Hungry Man
Producer: Matt Lefebvre
Executive Producers: Kevin Byrne, Mino Jarjoura, Caleb Dewart, Dan Duffy, Jacki Sextro
Director: Bryan Buckley
Director of Photography: Scott Henricksen
Production Designer: David Skinner

Post Production:
Editorial: The Maker’s Lab
Editor: Pablo Piriz
VFX: The Mill / New York
Colorist: Fergus McCall
Sound Design / Mixer: Jeannine Guenther

Brand: Verizon Unlimited
EVP and Chief Marketing Officer: Diego Scotti
VP, Wireless Marketing: David Bowen
Director, Promotions & Device Marketing: Ricardo Aspiazu
Sr. Manager, Marketing Comm and Brand: Diana Grillo
Manager, Marketing Comm and Brand: Leslie Aybar
Manager, Production: Brendan O'Malley

Tags: United States

 

 

Date Interrupted

 

 

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