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Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 4 September.
For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.
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Adam&Eve/DDB: The Telegraph 'Words Chosen Well'
Agency: Adam&Eve/DDB
Client: The Telegraph
Date: August 2017
The Telegraph has launched its first major brand campaign in 10 years. The creative, called ‘Words chosen well’, utilises famous cultural references – from politics, to sport and pop-culture – to highlight how one word can evoke iconic moments in history. This includes Martin Luther King’s ‘dream’, the first man on the moon’s ‘leap’ and Muhammad Ali’s ‘float’.
‘Words are powerful. Choose them well’ is the closing line of the campaign, as the publisher looks to prove the importance of curation, insight and analysis, in a world in which words have the power to affect the course of history, but also distort the truth.
Credits:
Creative agency: Adam&Eve/DDB
Group Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Copywriter: Laurence Quinn
Business Director: Tom White
Account Manager: George Fox
Producer : Brittany Littlewood
Planner: Tom Sussman
Media agency: Fetch
Media planner: Katie Foenander
Motion Graphics Direction and Production: Why Not Associates
Footage Research and Licensing: STALKR
Editing Company: Why Not Associates
Post Production: Freefolk
Post Producer: Charles Gillett
Colourist: Duncan Russell
Audio Post Production: Andy Humphreys at 750mph
Music and Sound Design: Composed by Dhruv Ghanekar, Wah Wah Music.
Group Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Copywriter: Laurence Quinn
Business Director: Tom White
Account Manager: George Fox
Producer : Brittany Littlewood
Planner: Tom Sussman
Media agency: Fetch
Media planner: Katie Foenander
Motion Graphics Direction and Production: Why Not Associates
Footage Research and Licensing: STALKR
Editing Company: Why Not Associates
Post Production: Freefolk
Post Producer: Charles Gillett
Colourist: Duncan Russell
Audio Post Production: Andy Humphreys at 750mph
Music and Sound Design: Composed by Dhruv Ghanekar, Wah Wah Music.
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Ogilvy & Mather London: Kronenbourg 1664 'Le Scarecrow Suprême'
Agency: Ogilvy & Mather London
Client: Kronenbourg 1664
Date: August 2017
Ex-footballer and Kronenbourg brand ambassador Eric Cantona has returned to the land of Alsace for Kronenbourg 1664’s latest campaign, ‘Le Scarecrow Suprême’. On a mission to protect the unique Strisslespalt hops used to make the beer, Cantona embodies a life-size scarecrow who will stop at nothing to guard the hops from a swarm of pests and distractions.
The campaign takes the form of a series of short films set in Kronenbourg’s birthplace Alsace, France. Playing on the idiosyncracies and eccentricities of the region, Cantona’s varied escapades demonstrate his dedication to the cause: 1664’s Taste Suprême. The social campaign will be served on Facebook and YouTube, and will also be available to watch on a bespoke branded Amazon landing page – one of the first brands to have built this in partnership with the retail giant.
Credits:
Global Executive Creative Director: Gerry Human
Creative Team: Liam Butler, Mark Harrison, Philip Sinclair, Emma Penz
Agency producer: Ruth Darsow
Managing Partner: Mark Lainas
Business Director: Harriet Harrison
Account Team: Kerry Capps; Jordie Wildin
Planning Team: Gen Kobayashi; Charlotte Walters
Production Company: Smuggler
Director: Neil Harris
Producer: Jason Scanlon
Editor: John Mayes, Marshall Street Editors
Composer - Caroline Vanessa James
Publisher - Siren Publishing Ltd
Music production - Siren
Sound designer: Siren Music
Post production: Smoke N Mirrors
Post production producer: Andrew Salem
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: Beats By Dre 'DEDICATED'
Agency:
Client: Beats By Dre
Date: August 2017
Beats by Dre has rolled out a new advertisement featuring mixed martial arts superstar Conor McGregor ahead of the so-called 'Money Fight' between him and legendary undefeated boxer Floyd Mayweather.
Beats by Dre signed Conor McGregor endorsement deal to move deeper into popular culture and looks like the gamble is paying off. The ad titled 'Dedicated' has been dedicated to his country, Ireland by McGregor.
Credits:
Song - 'Juicy' by The Notorious B.I.G
Brand - Beats by Dre
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Leo Burnett London: McDonalds 'Love Affair'
Agency: Leo Burnett London
Client: McDonalds
Date: August 2017
Leo Burnett London has taken inspiration from the beautiful but ludicrous world of perfume advertising to promote McDonalds' new, high-end burger menu known as The Signature Collection, in an ad entitled ‘Love Affair’.
The Signature Collection is McDonalds' gourmet range of burgers and Leo Burnett sought to demonstrate that this was a premium offering, while retaining the brand’s sense of humour and fun.
The ad appears at first to be telling the all-too-familiar perfume commercial tale of a stolen moment between lovers, complete with billowing curtains and windblown hair. Sadly, for the man in this story, the woman is actually in love with her Signature Collection burger.
By using the language of luxury goods advertising, even with a humorous twist, the campaign highlights the step change that The Signature Collection represents for McDonald’s.
Credits:
Creative Director
Chaka Sobhani/Peter Heyes
Chaka Sobhani/Peter Heyes
Art Director
Jon Fox/Peter Heyes
Jon Fox/Peter Heyes
Copywriter
Rik Brown/Peter Heyes
Rik Brown/Peter Heyes
Board Account Director
Victoria Reiz
Victoria Reiz
Account Director
Jassmine Vilkhu
Jassmine Vilkhu
Senior Account Manager
Jack Brenman
Jack Brenman
Account Executive
Ed Burgess
Ed Burgess
Agency Producer
David Riley
David Riley
Planning Director
Max Keane
Max Keane
Senior Planner
Adriana Ferran
Adriana Ferran
Planner
Catherine Owen
Catherine Owen
Director/ Production Co
Guy Manwaring / Sonny
Guy Manwaring / Sonny
Producer
Amy Appleton
Amy Appleton
Editor
Mark Edinoff @ Work Post
Mark Edinoff @ Work Post
VFX
MPC.
MPC.
VFX Supervisor: Alex Gabucci. VFX Producer: Louise Unwin. Colourist: George K
Sound Design
Parv Thind & Jack Sedgwick @ Wave
Parv Thind & Jack Sedgwick @ Wave
DoP
Marc Gomez
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DigitasLBi: Pringles '#TasteTracks'
Agency: DigitasLBi
Client: Pringles
Date: August 2017
Pringles fans are being given the chance to chat to Mr P, the recognisable face of Pringles, and show off their best dance moves in the new #TasteTracks campaign. Pringles and DigitasLBi have created the first Mr P chatbot who will give people the chance to create and share their very own awesome #TasteTracks music video via Facebook Messenger.
Consumers can choose to rock, dance, pop or hip hop for the chance to win a trip to Ibiza Rocks in September 2017.
DigitasLBi used Facebook Messenger to allow people to send videos directly to a bespoke back-end built for the campaign. The Mr P chatbot not only handles the conversation, but takes data provided and mixes it into the flavour template using Cloudinary’s API. All the videos are moderated on the fly using WebPurify.
Credits:
Executive Creative Director: Peter Drake
Creative Director: Darren Wood
Creatives: James Bradley, Nikki Godley and Jenny Hughes
Concept team: Ricardo Lourenco and Hannah Nachemson
Planning Director: Bernard Valentine
Client Partner: Paul Doherty
Senior Project Manager: Peter Ross
Account Manager: Jack Davis
Creative Director: Darren Wood
Creatives: James Bradley, Nikki Godley and Jenny Hughes
Concept team: Ricardo Lourenco and Hannah Nachemson
Planning Director: Bernard Valentine
Client Partner: Paul Doherty
Senior Project Manager: Peter Ross
Account Manager: Jack Davis
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Zut: Betfred 'Whenever You Bet, Bet Betfred!'
Agency: Zut
Client: Betfred
Date: August 2017
England legend Stuart Pearce has fronted Betfred’s latest TV campaign in a series of ads. Zut has created six TV spots, as well as video content, that will be shared across social media channels and Betfred's in-house TV.
Head of Betfred marketing, Gemma Strath, explained: “Our overarching theme was ‘Nostalgia’ which positioned Stuart as the ‘voice of truth’ in today’s modern game. I am really looking forward to sharing this campaign with our audience."
The ads feature an 80s-inspired living set, classic retro footballer perms and an iconic ‘brick’ mobile phone. There are also some references to Pearce’s famous Italia '90 World Cup penalty miss.
Mark Hancock, Zut Media producer and co-owner, added: “Having Stuart compare ‘old school’ aspects of football with the modern game, then making these comparisons with traditional-versus-modern day betting methods available with Betfred, has made for some very funny Betfred ads. We believe the six adverts really cut through and will strike a chord with modern day fans looking to have a punt this season.”
Credits:
Director - Will Herbert
DOP - Dan Lightening
Producers:
Mark Hancock - Zut
Rob Pickard - Zut
Alan Gaffney - Zut
Creative Director - Matthew Thompson
DOP - Dan Lightening
Producers:
Mark Hancock - Zut
Rob Pickard - Zut
Alan Gaffney - Zut
Creative Director - Matthew Thompson
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Frank PR: SKODA 'Reconnect Robbie'
Agency: Frank PR
Client: SKODA
Date: August 2017
For its latest campaign, Škoda reconnected an Australian expat, who moved to London more than two years ago, with his family.
Robbie Smith lives in the capital with his English girlfriend. He hadn’t seen his family from Melbourne in years until the car brand surprised him by flying them to the UK in secret and capturing the moment they reconnected.
On his daily commute, Robbie unsuspectingly passed a series of clues hinting at a family reunion including a graffiti mural of photos with his loved ones and an entire cinema decorated with posters of his life. He even unwittingly walked past Sir Bradley Wiggins holding a newspaper about Robbie before spotting his family sitting outside a local café.
The video was created to mark the launch of the Škoda Reconnect Fund, which aims to facilitate reconnections however big or small.
Credits:
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Kaizen: TotallyMoney 'The Big British Music Map'
Agency: Kaizen
Client: TotallyMoney
Date: August 2017
TotallyMoney.com has created a new interactive map of the UK, which shows the massive involvement the country has had in the world music scene, with classic rock bands like Black Sabbath through to boy band pop stars One Direction making up the £4.1bn contribution to the British economy.
Musicians come from every corner of the country, with Two Door Cinema Club hailing from the north of Northern Ireland and Mick Jagger repping the south east of England. And now you can see all these big names in one map, spanning over 200 artists and bands, and nearly 60 years of classic British music.
Credits:
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Wieden+Kennedy London: Brown-Forman 'Finlandia Flavours'
Agency: Wieden+Kennedy London
Client: Brown-Forman
Date: August 2017
Vodka brand Finlandia is harking back to its Finnish routes in its latest global campaign, exploring the Nordic ‘land of the Midnight Sun’ through magical realism in print, social, digital and TV.
The work, dreamed up by Wieden+Kennedy London, examines the fact that in Finland, the sun doesn’t set for 72 days during summer. Graded in rich tones of green and enhanced by the enchanting sounds of the forest, the TV ads reimagine Finnish plants opening in the sun to reveal the tropical fruits of the vodka’s new Flavours range, such as coconut and orange.
The films were directed by Pete Candeland and produced by Electric Theatre Collective, while the print work was produced by Wyatt-Clarke+Jones.
Credits:
Creative Director, Anders Stake
Creatives, Tom Bender + Tom Corcoran
Executive Creative Directors, Tony Davidson + Iain Tait + Kim Papworth
Group Account Director, Victoria Dunsdon
Account Director, Will Hunt
Account Manager, Sophie Lake
Chief Strategy Officer, Paul Colman
Planners, Anna-Claire Clendon + Harriet Lowson
Studio, David Brodie, Indy Basra + Jody Burson
Design, Alex Thursby-Pelham + Ryan Teixeira
Creative Producer, Amy Leach
TV Producer, Matthew Ellingham
Production Company, Electric Theatre Collective + Friends Electric
Director, Pete Candeland
Executive Producer, Alex Webster
Line Producer, Josh Robinson
Editorial Company, Electric Theatre Collective
VFX Company, Electric Theatre Collective
Music+Sound Company, Wake The Town
Sound Designer, Aaron Reynolds
Producer, Rebecca Boswell
Mix Company, Wave Studios
Mixer, Aaron Reynolds
Production Company, Wyatt-Clarke & Jones
Photographer, Jenny Van Sommers
Retouchers, Stanley’s Post
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Clarins, MW Luxury Packaging : Clarins 'Lip Oil Kaleidoscope Wheel'
Agency: Clarins, MW Luxury Packaging
Client: Clarins
Date: June 2017
To showcase Clarins’ line of Lip Oils, the Clarins design team dreamt up an interactive pack that would engage consumer interest in an unexpected manner. The result was the Lip Oil Kaleidoscope Wheel, inspired by a game show wheel, which was manufactured by MW Luxury Packaging.
The pack consists of a slim, hinged box which opens to reveal the lip oil wheel and a mirror. Constructed with rigid board and wrapped in matte white, the exterior has been printed with spot Pantone matches and flashes of gloss UV varnish.
The true focus of the pack is the kaleidoscope wheel. The vacuum-formed feature holds each of the seven oils in fitments corresponding to their individual shades. As a free-moving element, the wheel is designed to be spun, creating a pinwheel of bright, moving colours.
The rigid board triangle to the right of the wheel acts as a “pointer” helping the consumer to choose their shade; once selected the lip oil can be applied with the help of the internal mirror, the lid being held open by supporting ribbons.
Credits:
Packaging Manufacturer: MW Luxury Packaging http://www.luxurypackaging.co.uk/
Design: Anne Bracey, Clarins.
Design: Anne Bracey, Clarins.
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Shape History: Arthritis Research UK '#JointProblem '
Agency: Shape History
Client: Arthritis Research UK
Date: August 2017
Arthritis Research UK has launched The Nation’s Joint Problem campaign and report, alongside a creative visual to personify the issue. Social change company Shape History was commissioned by the organisation and PR Agency Headland to create a social experiment video to address the struggles those living with the condition face.
Playing on the insight that people with arthritis find it difficult to talk to their loved ones about their experiences, the film explores the misconceptions about what arthritis is and how it can impact both the individual and the people around them. Due to the invisibility of the condition, the emotive video centres on Catherine and Phil, both in their 20s and 30s, and gives them the opportunity to discuss openly and honestly the issues they face in their day-to-day life and the pain they experience. Unbeknownst to them, their family listen in to the interview through a TV link, set up in the next room.
Launching in conjunction with the report, which reveals the current and future impact of two major forms of the condition, the video has launched across social media channels.
Credits:
Phillipa Williams - Head of Communications - Arthritis Research UK
Mike Buonaiuto - Executive Director - Shape History
Lauren Kay-Lambert - Head of Campaigns - Shape History
Dan Smith - Partner - Headland Consultancy
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UKTV Creative: UKTV 'UKTV Originals branding'
Agency: UKTV Creative
Client: UKTV
Date: August 2017
UKTV has revealed branding for its recent slate of commissioned programming, UKTV Originals.
Designed in-house by UKTV Creative, the branding visualises the multi-disciplined process that goes into producing TV shows and features a handcrafted logo drawn by hand lettering artist, Alison Carmichael.
Peter Allinson, head of design at UKTV said: “The new branding really captures the creative process involved in creating our Original productions, from scriptwriting to set design; storyboarding to editing. Basically, the unsung heroes that are often hidden behind the scenes.
“Being able to bring content like this to life, in-house is truly rewarding and working with the hugely talented Alison Carmichael provided us with an additional opportunity, to create a beautiful and bespoke logo. The result is a confident wordmark that feels crafted and authentic, like a stamp of approval or signature.”
Credits:
Agency - UKTV Creative
Director - Peter Allinson - UKTV
Design Producer - Sophie Yeoman - UKTV
Marketing Manager - Emily Latham - UKTV
Producers - Sophie Fox / Deane McDonald - UKTV
Hand Lettering Artist - Alison Carmichael
DOP - Steve Weiser
Art Dept - Chris Williams
Camera Assit - Poe Panayioyou
Sound Design - Dave Connolly
Runner - Bettie Cooper
Director - Peter Allinson - UKTV
Design Producer - Sophie Yeoman - UKTV
Marketing Manager - Emily Latham - UKTV
Producers - Sophie Fox / Deane McDonald - UKTV
Hand Lettering Artist - Alison Carmichael
DOP - Steve Weiser
Art Dept - Chris Williams
Camera Assit - Poe Panayioyou
Sound Design - Dave Connolly
Runner - Bettie Cooper
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Valenstein and Fatt (formerly known as Grey London) : Volvo 'Human Made Stories'
Agency: Valenstein and Fatt (formerly known as Grey London)
Client: Volvo
Date: August 2017
Volvo has released two films under the banner of its current brand platform, Human Made, to tell anthropocentric stories as part of its Sky Atlantic sponsorship.
‘Nemo’s Garden’, focuses on a father and son duo who have devised a way to grow crops on the ocean bed as a solution to a lack of viable farmland. Dotted with picturesque shots of the ocean and the Italian countryside, the film charts the family’s bizarre ambition of growing basil underwater.
The second film, entitled ‘Music of the Mind’, follows young violinist Rosie, who is left without the ability to play her instrument after an accident leaves her almost entirely paralysed. We see technology developed by Professor Eduardo Miranda allow a computer to read her brain patterns that are stimulated when she composes music, hence reopening the doors to orchestral life for Rosie.
Credits:
Head of Marketing: Georgina Williams
Campaign Manager: Terissa Wingfield
Creative Agency: Valenstein & Fatt
Joint Chief Creative Officers: Vicki Maguire & Caroline Pay
Creative Director: Andy Lockley
Strategic Design Director: Wiktor Skoog
Managing Partner: Cristyn Bevan
Business Director: Tim Rogowski
Account Director: Alex Nixon
Account Manager: Dominic Kolodziejski
Agency Producers: Amy Cracknell & Marcus Ely
Assistant Producer: Georgia Tomi
Prod Company: PULSE
Director: D.A.R.Y.L
Exec Producer: Neil Andrews
Editor: Billy Mead & Amanda Jenkins at Ten Three
Additional editing: Matt Newman, Crispin Deverill & Luke Whiting at Hogarth
Sound Design: Zak Kurtha
Composer: Daniel Hart & Tom Player at Wake The Town
Post Production: GPS
Post Producer: Annika Gustavsson
Online: Esta Burgland
MPC Post Producer: Amy Richardson
Colourist: Mattieu Toullet
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ITV Creative : ITV 'Coronation Street: Then, Now & Forever'
Agency: ITV Creative
Client: ITV
Date: August 2017
ITV has launched a ‘major’ new campaign for flagship soap opera Coronation Street, which takes the viewer on a behind-the-camera journey through the drama’s 57 years.
The spot recreates scenes from across the decades, featuring classic characters such as Elsie Tanner, Hilda and Stan Ogden, and Jack and Vera Duckworth. It also captures the ongoing changes to the soap’s production, including the transition from black and white to colour and the development of movable camera equipment.
The ad’s multiple scenes were filmed on both the Coronation Street lot and at Shepperton Studios, where Matt Gant, ITV Creative’s art director, reconstructed sets of years gone by. Costumes were produced through researching archive photography and footage, with help from the show’s archivist Helen Nugint, and actors were cast to match the original looks and performances of vintage characters.
Credits:
Agency: ITV Creative
Executive Creative Director: Tony Pipes
Director: Caswell Coggins
Producer: Hannah Cooper
Director of Photography: Richard Mott
Production Designer: Matt Gant
Costume Designer: Michelle May
Editor: Toby Conway Hughes
Sound Design: Munzie Thind (@Grand Central)
Colourist: Simone Grattarola (@Time Based Arts)
Executive Creative Director: Tony Pipes
Director: Caswell Coggins
Producer: Hannah Cooper
Director of Photography: Richard Mott
Production Designer: Matt Gant
Costume Designer: Michelle May
Editor: Toby Conway Hughes
Sound Design: Munzie Thind (@Grand Central)
Colourist: Simone Grattarola (@Time Based Arts)
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Droga5 London: Unilever 'Radox - Feel Lively'
Agency: Droga5 London
Client: Unilever
Date: August 2017
Unilever's shower gel brand Radox new campaign demonstrates the liveliness felt after using the gel.
Created by Droga5 London who was appointed its global creative agency in 2013, the ad shows a fashion show where the models who used Radox, are quite cheerful on the ramp and are dancing away and giggling.
Credits:
Agency - Droga5 London
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