Creative Works 31 August winners featuring Wieden + Kennedy Portland, School of Thought, Oliver and Acne

The winners of the latest Creative Works have been revealed in the 31 August issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Jenny Nicholson, group creative director, McKinney. 

Creative Director's Choice 

It almost feels like cheating to pick this one, with its combination of brand, budget and big, global moment. But too bad, I’m picking it. The Olympics are always stuffed with heartfelt, tearjerker ads that play up the emotional stakes of sports. 

Even the other two WK spots in the mix for voting do that (“The Corner” and “We the People”). I love it when Nike gets playful and this is about as playful as it gets. Plus, it’s one of the few two-minute spots where I didn’t find myself thinking it would’ve been better as a 60-second ad.

Jenny Nicholson, group creative director, McKinney

UK Readers' Favourite

Train company Northern has launched a £2m integrated marketing campaign spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential. The biggest push Northern has ever run, the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create.

US Readers' Favourite

School of Thought: San Francisco Department of the Environment 'Real Foodies Compost'

Agency: School of Thought

Client: San Francisco Department of the Environment

Date: August 2016

School of Thought has created a campaign for the San Francisco Department of the Environment that encourages city dwellers to compost their food instead of pitching it in the trash. The campaign includes a microsite, video, out-of-home ads and other elements. 

Credits:
 

 

Creative Directors: Tom Geary, Ben Bellayuto
Art Directors: Ben Bellayuto, Greg Rackages
Copywriter: Nick Comney
Executive Creative Director: Tom Geary
Senior Editor: John Buscaglia
Account Director: Rachel Newell
Account Manager: Karina Kondachkova
Agency Producer: Jenny Hardin
Media Supervisor: Ryan Gelow
Media Strategist: Zuleika Mohammad
Production Company: Kaboom Productions
Director: Adam Karsten
Executive Producer: Lauren Schwartz
Producer: Steven Sills
Stylist: Jackie Slade
Production AD: Danielle Clemenza
Music: Music Orange
Composers: Ben Bellayuto, Music Orange
Client Lead: Friday Apaliski

Tags: United States, San Francisco Department of the Environment, School of Thought, ad of the week, latest ads, Best Commercials, creative works, creative work of the week

 

 

 

 

 

Loading...

School of Thought has created a campaign for the San Francisco Department of the Environment that encourages city dwellers to compost their food instead of pitching it in the trash. The campaign includes a microsite, video, out-of-home ads and other elements.

Sponsor's Choice

In the new film ‘Let’s Relax’ Ikea has decided to address a very modern problem with an 18-century masterpiece. Taking a very different approach to the quirky, contemporary campaigns we’re use to seeing from the Swedish furniture brand, the aim of this film is to encourage people to overlook the expectations and modern day pressures that make our lives unnecessarily demanding. Acne, the agency behind the film, has beautifully captured an issue that most modern families can relate to, with a fun, memorable campaign. 

Jada Balster, marketing director EMEA, Workfront

Loco, JDO, The Partners, WCRS, Music and Krow also feature in the 31 August issue of The Drum. To keep on top of the latest design, advertising and creative projects from around the globe visit our Creative Works homepage.