Creative Work of the Month: DNA Seattle, Isobar, Innocean, WCRS and more in the running

To promote a documentary series about Peranakan heritage, Isobar has created a digital campaign and offline exhibition to highlight some of the highlights and give people a sneak peak into the culture and history.

The digital campaign is centred on a game in which people need to find traditional Peranakan items within a room and answer questions.

An exhibition will also be launched in August in Malaysia, to promote the start of the series. 

In partnership with animation studio House Special, DNA Seattle has created two short videos for Puget Sound Energy to help position the company as one that is available to help during times of danger. A safety campaign of sorts, one of the videos features a Sasquatch who encounters a downed power line, while the other shows a poodle & dog groomer who become suspicious when they smell rotten eggs in the salon and are concerned when they realize that it could be a gas leak. 

White Bear Studio's challenge was to create an unforgettable and vibrant brand, one that would be instantly recognisable. It needed to evoke the energy of traditional Asia but appeal to a more contemporary adventure seeking Western audience.  

White Bear's design inspiration came from researching Asian heritage; it was during this research they discovered that each Asian country has a national Dragon. As each flavour was based on the great tastes of China, Japan and Thailand this concept married superbly with the brand story. The perfect metaphor for an Asian hot sauce that awakens your taste buds and fires up your senses. 

School of Thought has created a campaign for the San Francisco Department of the Environment that encourages city dwellers to compost their food instead of pitching it in the trash. The campaign includes a microsite, video, out-of-home ads and other elements. 

Innocean Worldwide UK has created a light-hearted and playful campaign to launch Hyundai’s new i20 Turbo Edition. The TV spot shows Hyundai Motorsports’ World Rally Championship Car, which is based on the road going model of the i20 – hurtling through a forest which then comes to an abrupt stop at a cattle grid. It then gently rolls through a quaint English village to raised eyebrows, before driving into a car wash to reveal the gleaming new i20.

The new ad for Lovehoney, which received the Queen’s Award for Enterprise in April for boosting British exports, features bonking furry rabbits, cheeky spanking with a fly swatter and a happy, satisfied couple crashing on a bed in a post-coital glow.

The aim is to convert the millions of adults currently considering buying sex toys into Lovehoney customers by showing the added excitement sex toys can bring to a relationship along with the firm’s excellent customer service and discreet packaging.

 

Samsung partners with global creative innovation network, iris Worldwide, to create an immersive with its top-of-the-range Samsung SUHD line up of televisions.

Titled ‘This is TV Without Equal’, the campaign moves the traditional focus on the TV and its features – to viewers’ reactions – to highlight the SUHD TV range’s superior picture quality and immersive viewing experiences. It used a set of 'social experiments' to create the reactions.

Baby product brand Tommee Tippee has rolled out a video that encourages moms to donate their old baby bottles and instead purchase the brand's Ultra Bottle. According to McCann New York, the agency behind the campaign, the Ultra Bottle's "innovative design makes the old, inferior bottles unnecessary." But instead of throwing away old bottles, Tommee Tippee has created 'The Cutest Cause' - a charitable effort that allows mothers to ship their used bottles to baby animals at the Cincinnati Zoo. According to McCann New York, "The Cutest Cause hang tags on Ultra Bottle packaging in select Babies ‘R Us stores across the U.S. include prepaid shipping labels addressed to the Cincinnati Zoo nursery, which customers can fix directly to the Ultra package and use this to ship out their secondhand bottle donations."

Florida-based Zimmerman has created a campaign for home appliance retailer Hhgregg that positions the brand as one that can cure "FOBO," or "fear of better options." Based off of research that states "69% of Millennials currently experience feelings of fear that better options may exist elsewhere," the campaign's two-minute video aims to "cure" shopping woes by showing viewers that Hhgregg offers "the largest selection of appliances compared to any other competitor on the market."

Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential.

The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create. No other single transport provider can take you as far and wide across the North as Northern can.

 

In partnership with its new agency of record Yamamoto, Xcel Energy has released an integrated campaign called 'Always Delivering' that puts a spotlight on the company's customer service efforts as well as its commitment to producing & delivering energy in "responsible, clean and cutting-edge ways." Based off of the insight that "energy is on customers’ minds an average of just seven minutes a year, usually when they are having the occasional service issue or paying their bill,” the spots characterize "energy" as a red box that is delivered to each day to homes & businesses, giving viewers a better sense of just how important energy is. 'Always Delivering' will run across television, print, radio, digital, social and video in eight Western and Midwestern states. 

Duchenne Muscular Dystrophy charity, Duchenne UK’s launch campaign enlists a cast of famous sporting heroes and other performers to create short films showcasing jaw-dropping feats of physical strength.