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Creative Works EMEA featuring Lucky Generals, FCB Inferno, The Garage Soho and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 18 September.

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iris: Samsung UK 'The Domestics'

Agency: iris
Client: Samsung UK
Date: September 2017
From missing socks to dishwasher avoidance, there are lots of domestic tensions that take place in the kitchen that people can relate to. These moments have formed the basis for a different spin on ‘product advertising’ from Samsung… a six-part original comedy series titled ‘The Domestics’.
Starring Katherine Ryan and fellow comic and ‘I’m A Celebrity…’ runner up Joel Dommett, ‘The Domestics’ takes well observed moments in everyday life to give a moment of entertainment while showcasing Samsung’s appliances - and the innovations that can help resolve tensions and frustrations in the kitchen.
Credits:
 
 
Creative Agency - Iris
Executive Producer - Digby Lewis
Strategists - John Grant, Peter Wilson
Creative - Gabi Mostert
Managing Partner - Anthony Abrahams
Group Account Director - Chris Grimwood
Account Manager - Alex Deeny
Integrated Producer - Matt Hodges
Directors - Ben Turner, Gabe Turner
Producers - Murray James, Amy Gaunt
Film and Post Production - Fulwell73
Tags: UK, digital, comedy, Domestics
 
Samsung presents The Domestics
 
Samsung presents The Domestics
 
 
 
 
 
 
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Wieden+Kennedy London: Tyrrells 'Absurdly Good'

Agency: Wieden+Kennedy London
Client: Tyrrells
Date: September 2017
Snack brand Tyrrells is embracing the preposterous for its first ever television ad campaign, a £2.5m promotion supported by video on demand, outdoor and social media.
Taglined ‘It’s absurd what we do before Tyrrells gets to you’ the wacky push gives life to the idiosyncratic black and white figures that grace its packets of crisps by giving them a voice – step forward actor and impressionist Peter Serafinowicz.
Conceived by Wieden+Kennedy London, the off the wall campaign goes all out to play up the absurd lengths to which the Herefordshire crisp maker will go to in order to create the perfect snack.
Credits:
 
 
Creative Directors
Dan Norris, Ray Shaughnessy
Creatives
Adam Newby, Will Wells, Greg Kouts
Executive Creative Directors
Tony Davidson, Iain Tait
Account Director
Will Hunt
Planning Director
Andy Wright
Creative Producer
Maisie Willoughby
TV Producer
Jo Charlesworth
TV PRODUCTION
Production Company
Dog & Rabbit
Director
Dog & Rabbit
Producer
Dog & Rabbit
Music+Sound Company
Wave Music / Brains & Hunch
Sound Designer
Aaron Reynolds / Chris Branch
Voiceover Artist
Peter Serafinowicz
Tags: UK
 
 
 
 
 
 
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Lucky Generals: Premier Inn 'Chapman & Steele '

Agency: Lucky Generals
Client: Premier Inn
Date: September 2017
Premier Inn is launching the next installment of its ‘A Great Place to Start’ TV advertising campaign, which was introduced last year and is created by Lucky Generals.
Building on last year’s campaign, the ads are inspired by the opening credits of movies, playing on recognisable tropes and techniques that are present in specific film genres, and ending with the line 'Whatever your story, this is a great place to start'.
The first in the new series is called ‘Chapman and Steele’ and it follows the conventions of 80s buddy cop movies, featuring the iconic Beverly Hills Cop theme tune ‘The Heat Is On’ by Glenn Frey. The ad follows two printer salesmen as they goof around and prepare for the day ahead after a great night’s sleep and filling up on a hearty unlimited breakfast.
The advert once again features real Premier Inn team members, helping our heroes get ready for their day ahead.
Credits:
 
 
Creative agency:  Lucky Generals
Media agency: MGOMD
Director: Rob Leggatt
Production company: producer Tim Katz
Production company: Knucklehead
Editor: Joe Guest
Post Production: The Mill and ETC
Audio Post Production: 750mph
Casting director/Casting agency: Michael Cox at Hammond Cox
Tags: Europe
 
Chapman & Steele
 
 
 
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Dinosaur: Manchester Homelessness Partnership 'Big Change'

Agency: Dinosaur
Client: Manchester Homelessness Partnership
Date: September 2017
Guy Garvey, lead singer of Elbow, has collaborated with Manchester agency, Dinosaur to create a campaign film to raise awareness of Manchester Homelessness Partnership’s Big Change initiative.
Guy narrates a minute-long film with a fast-paced, rhythmic script that brings to life the various ways that Big Change has made a positive impact. To date, 300 individuals have received a wide range of support, from clean clothes and emergency accommodation to career training and furniture for their new home.
The short film was developed by Manchester based advertising agency Dinosaur with help from director Matt Bloom, Matt Cook, Beautiful Productions and Futureworks Media School, all of who volunteered their time for free.
Credits:
 
 
Art Direction
Mark Beaumont - Chief Creative Director - Dinosaur
Dan Pitchford - Creative Director - Dinosaur
Voice over
Guy Garvey
Assistant director
Matt Bloom - Senior Designer - Dinosaur
Script
Katie Shoard - Senior Copywriter - Dinosaur
Editor
Chris Sharp - Motion Graphics Designer - Dinosaur
Location and account manager
Michael Harwood - Account Manager - Dinosaur
Videography
Staff and volunteers at FutureWorks
Production
Beautiful Productions
Special thanks to
Eleanor Watts, Keith ‘Mooch’ Ashley and the volunteers at Manchester Homelessness Partnership
Tags: UK, video production, brand identity
 
Big Change Brand Video ft Buy Garvey
 
 
 
 
 
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Adam & Eve: Marmite 'Just Try It'

Agency: Adam & Eve
Client: Marmite
Date: September 2017
Marmite, the UK’s number one yeast extract from Unilever[1], is launching its largest marketing campaign to date - The Marmite Gene Project. The activity includes a ground-breaking scientific study revealing that there is in fact a genetic foundation to Marmite taste preference, meaning consumers really are born to ‘love it or hate it’.   
Challenging consumers with a brand new slogan ‘Just Try It’, The Marmite Gene Project will be supported with a heavyweight £3m campaign including online and social advertising, as well as TV set to air 9th September 2017 during peak programming.
Credits:
 
 
Client: Marmite
Agency: Adam&eve DDB
Tags: UK
 
 
 
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VCCP London: O2 'Oops'

Agency: VCCP London
Client: O2
Date: September 2017
O2 has launched a fresh multi-million customer-centric campaign which focuses on ‘Oops’ moments and promotes the brand’s offer to replace customer’s smashed mobile phone screens free of charge.
The drive comes amid a renewed focus on customer service from the brand, which recently admitted the telecoms sector wasn't as loved by consumers as it should be.
At the heart of the latest push is a national TV ad which depicts a host of everyday scenarios to demonstrate the many ways that a phone screen can be damaged – from getting squished while in the reserve pocket of a pair of jeans to falling out of a sleepy commuter's palm on the bus.
The campaign is part of the brand’s wider ‘More for You’ strategy, which is centred around the idea that the value of smartphones lies not in their functional abilities but the way they allow users to connect with the things and people that they love.
The campaign to promote the offering kicked off last week with an outdoor campaign which seen ‘cracked’ and crooked billboards pop up around London.
As well as print and digital activations, throughout the campaign O2 stores will be transformed to feature innovative lenticular window designs which appear to repair themselves as shoppers walk past.
Credits:
 
Tags: UK
 
 
 
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The Garage Soho: Camden Town Brewery 'Raise Hells'

Agency: The Garage Soho
Client: Camden Town Brewery
Date: September 2017
Camden Town Brewery has catapulted itself onto the small screen courtesy of a quartet of 30-second character films alongside a two-minute ‘Camden Celebration’ - designed to convey the brands anarchic ‘Raise Hells’ manifesto.
The adverts will premiere on Friday (8 September) in partnership with ITV, starring authentic Londoners who best typify the diverse and unconventional spirit with which the borough of Camden is known.
Created by Sir John Hegarty, an original investor in the brewery from its formation in 2007, the films are expected to reach as many as 10 million people throughout the capital in September in three waves which will see the TV push superceded by an out-of-home push at transport hubs and city-wide billboards in addition to a #RaiseHells social media campaign.
Credits:
 
 
‘Characters’ production credits: 
Creative Agency: The Garage Soho
Founder & Creative Director: Sir John Hegarty
Writers: Sir John Hegarty & Neil Patterson 
Creative Project Manager: Moira Rigopoulos
Production Agency: Royle Productions 
Director: Sam Washington
Exec Producer: Sarah Marcon
Producer: Selena Cunningham
Production Manager: Agnes Szyperek
Production Assistant: Marta Belczynska
DOP: Paul O’Callaghan
1st AD: Will Jasper
Post Production: Raised By Wolves
Flame Artist: Jon Hollis
Editing: Flock Collective
Producer: Arlinda Craven
Editor: Alexandra Wood
Graphics: Studio Juice
 
‘Camden Celebration’ production credits:  
Creative Agency: The Garage Soho
Founder & Creative Director: Sir John Hegarty
Writers: Sir John Hegarty & Neil Patterson 
Creative Project Manager: Moira Rizopoulos
Production Agency: Royle Productions  
Director: Stella Scott
Exec Producer: Sarah Marcon
Producer: Agnes Szyperek / Selena Cunningham
Production Manager: Frank Hanrahan
Production Assistant: Marta Belczynska
DOP: Vanessa Whyte
Post Production: Raised By Wolves
Flame Artist: Jon Hollis
Editing: Tom Chick Pictures 
Editor: Tom Chick
Music: The Dhol Foundation
Sound Engineer: Mark Hills, Factory
Tags: UK
 
 
 
 
 
 
 
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iris: Digital Mums 'Isn’t it time you told your boss to do some f******* work?'

Agency: iris
Client: Digital Mums
Date: September 2017
Flexible work campaigner Digital Mums is today launching the next stage of its #WorkThatWorks initiative, with ‘Clean Up The F Word’ – a national campaign aiming to change perceptions of flexible working in business.
Taking over OOH sites across the UK, the campaign on first glance seems to be censoring another well known ‘F word’ with questions such as ‘Is today the day you ask your boss to do some f******** work?’ and ‘Ever thought about f******* working?’. On closer inspection, it’s revealed that the topic in question isn’t quite what it seems, and is in fact, talking about flexible work.
A concept and campaign created by creative agency Iris as part of a pro-bono partnership with Digital Mums, ‘Clean Up The F Word’ aims to drive social awareness among both employees and employers about the benefits of flexible work – and encourage people to pledge their support by petitioning the government to change how ‘flexible working’ is officially defined.
Credits:
 
 
Eli Vasiliou – Creative
Kat Cheeseman & Blanca Hong – Designer
Lolly Morris – Design Director
Tom Park – Art Director
Grant Hunter – Executive Creative Director
Amy Bryson – Managing Partner
Tasha Thirlby – Senior Account Manager
Sophie Lewis – Head of Planning
Tags: UK
 
 
 
 
 
 
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FCB Inferno: BMW 'BMW at Goodwood Revival'

Agency: FCB Inferno
Client: BMW
Date: September 2017
FCB Inferno has enlisted a group of illustrators to create a series of posters, designed to celebrate BMW at Goodwood Revival.
The agency asked Vince Mclndoe, The Red Dress, Edward Tuckwell, Garry Walton to bring the cars that will be on show to life – Riviera style. These representations aim to capture the glamour of the cars and era, echoing the spirit of the festival.
Attendees had the chance to pick up their own copies of the posters on the BMW stand each day, while those not attending can vote for their favourite online.
Credits:
 
 
Creative team – Greg Harvey & Mike MacKenzie at FCB Inferno
Illustrators - Vince Mclndoe, The Red Dress, Edward Tuckwell, Garry Walton
Tags: UK
 
 
 
 
 
 
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Verbatim: Puma '#DoYouStories'

Agency: Verbatim
Client: Puma
Date: August 2017
Photographer and filmmaker Gillian Laub of Verbatim, the commercial assignments agency, has directed Cara Delevingne’s new documentary series – part of Puma’s #DoYou campaign to support and empower women through sport.
The series of short films sees Cara Delevingne joining forces with Puma and Gillian to tell stories of inspirational women from across the world on topics from youth empowerment and poetry, to bullying and self-defense.
Inspired by Cara’s trip to Uganda with the United Nations' Girl Up foundation to meet refugees from South Sudan in January, the docuseries aims to give women a platform where they can share their stories of struggle, strength or passion.
In other episodes, Delevingne participates in poetry sessions with Get Lit, a programme aimed at increasing literacy amongst low-income students, speaks with anti-bullying activists and takes martial arts lessons from a hijab-wearing doctor through an organisation called Martial Smarts.
Credits:
 
Tags: Europe, fashion, Sport, Puma;, digital, video, documentry
 
PUMA x Cara Delevingne | #DoYouStories | Episode 1
 
PUMA x Cara Delevingne | #DoYouStories | Episode 2
 
PUMA x Cara Delevingne | #DoYouStories | Episode 3
 
PUMA x Cara Delevingne | #DoYouStories | Episode 4
 
 
 
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Mr President: Stonewall Charity 'Come Out for LGBT'

Agency: Mr President
Client: Stonewall Charity
Date: September 2017
LGBTQ+ charity Stonewall has launched its first new brand platform in 10 years, following up the success of ‘Some people are gay. Get over it’ with a call for supporters to ‘Come Out for LGBT’.
Come Out for LGBT kicks off with a flagship ad featuring an array of real people and actors, all of whom personally support the Stonewall cause. Like the wider campaign, the spot was devised by Mr President, which has worked with the charity on this iteration for over a year.
The charity hopes its new brand platform will mobilise LGBT supporters who have perhaps been unsure how to demonstrate this patronage to ‘get off the sidelines’ when it comes to treatment of the community. As such, the campaign will be reaching as much of the UK population as possible through numerous channels, including cinema, out of home, digital, video on demand, print and social.
The latter’s strategy will focus on a high-profile group of Stonewall friends, including TV presenter Sue Perkins, vocalist Ghostpoet and actor Andrew Scott. The celebrity supporters will take to social to showcase Stonewall’s new range of merchandise, which includes T-shirts, tote bags, and mugs are now available for purchase on Stonewall’s website.
For print and OOH, the campaign’s colourful posters feature a diverse mix of LGBT people and their supporters (including the Scissor Sisters’ Ana Matronic), accompanied by variations on Come Out for LGBT such as ‘Come Out Singing’, ‘Come Out Sharing’ and ‘Come Out Playing’.
Credits:
 
 
Client: Stonewall
Managing Director                                                  Cathryn Wright
Executive Director of Campaigns & Strategy     Rachel Cohen
Director of Campaigns, Policy & Research        Paul Twocock
Director of Fundraising & Customer Engagement Louise Smith
Director of Communications                                  Lucy Abell
Digital Project Manager                                         Lisa Reardon
Digital Manager                                                       Jo Garwood
Graphic Design Officer                                           Dean McNamara
Senior Communications Officer                            Matt Horwood
Executive Assistant                                                     Faye Davies
Creative Agency: Mr. President
Chief Creative Officer & Partner                     Laura Jordan-Bambach
Creatives                                                        John Wilds & Rupert de Paula
Head of Design                                               Dan Viveiros
Senior Designer                                              David Clulow
Animator                                                          Simon Jefferies
Client Service Director & Partner                   Shahla Lalani
Interim Client Service Director                        Daniel Lipman
Account Director                                             Tom Trevelyan
Head of Production                                         Jon Clarke
Senior Producers (FIlm)                                 Nikki Cramphorn ,Harriette Larder
Senior Producer (Print)                                   James Fricker
Planning Director                                            Kenny Nicholson
Head of Connections Planning                       Naomi Dunne
Connections planner                                       Anna-Lucy Terry
Head of Insight                                                Dr Michael Anton
Media Agency: Rocket
CMO, Omnicom Media Group UK                  Sam Phillips
Media Planning Account Director                   Emma Burt
Media Planning Account Manager                  Tom Bradwell
Media Planning Campaign Executive             Matilda Payne
Creative Strategy Director                              Rebecca Hughes
Film Production
Production company: Prettybird
Director: William Armstrong
Sound: Wave
Post production: The Mill
Editing: Tenthree & Whitehouse
Print Production
Photographer: Mads Perch, represented by Flock
Retouching & Repro: Curious Production
Tags: UK
 
 
 
 
 
 
 
 
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Lucky Generals: Funding Circle 'Made To Do More'

Agency: Lucky Generals
Client: Funding Circle
Date: September 2017
Funding Circle, a lending platform for small businesses, has launched its first campaign by its new advertising agency, Lucky Generals.  
 
In the first two 30-second TV spots, simple metaphors are used to dramatise how a loan from Funding Circle can make you go further, faster. The first commercial features a drummer, while the second one focuses on a rope-skipper.
Both protagonists begin tentatively but grow in confidence, ability and ambition over the piece. A simple parallel is then drawn with the potential effects of 'Fast, affordable business loans. For those Made to do More'.
As well as the TV spots, the campaign is supported by radio and out of Home.
 
Credits:
 
Tags: UK
 
 
 
 
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Publicis Italy: Diesel 'Go with the Flaw'

Agency: Publicis Italy
Client: Diesel
Date: September 2017
Clothier Diesel has courted a younger, edgier audience for some time, and now the apparel maker is challenging the conformity of perfection with its new ‘Go with the Flaw’ campaign.
In a two-minute film, by French director François Rousselet, a young filmmaker dices together a film with clips of models dancing around in an urban landscape. The models, as we see in closeups, all have slight, what some would consider, flaws. A gorgeous woman has a unibrow, another has a mouth full of braces, a billiards-playing woman has a crossed eye, another big ears. Others have scars and skin flaws, but make no mistake, all of them are stunning in their own ways, and the film comes off gorgeous in its portrayal of these carefree hipsters.
The ad is essentially telling people to be unordinary ‘because flawless is forgettable. Roll with what you have, even though it may not be ideal. Embrace what you cannot control. Find a little bravery to wear your flaws with pride, take a front seat and enjoy the ride’, according to a release by Publicis Italia, in its first creative work for Diesel after taking over from Anomaly Amsterdam.
Credits:
 
 
Client: Diesel
Chief Marketing Officer: Dario Gargiulo
Creative Director: Nicola Formichetti
Global Head of Advertising, Media & Product Marketing: Giada Gheno
Head of ADV and E-comm Production: Deborah Salbego
Agency: Publicis Italia
Global Chief Creative Director Publicis WW and CEO Publicis Italia: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Art Directors: Simone Di Laus, Cecilia Moro
Copywriters: Beatrice Mari, Fabio Caputi
Head of Planning: Bela Zieman
Senior Creative Planner: Noa Dekel
Account Team: Giada Salerno, Maria Elena Gaglianese
Agency Producers: Cecilia Barberis, Matilde Bonanni
Art Buyer: Barbara Centazzo
Production Company: Division Paris
Director: Francois Rousselet
DOP: Simon Chaudoir
Editor: Nicolas Larrouquere    
Producer: Jules De Chateleux        
                                          
Post production: MPC
VFX Supervisor: Timo Huber
VFX Producer: Lydia Evitt
Grade: MPC
Colourist: Richard Fearon
 
Music Design and Editing: GRAND CENTRAL
Photographer: Tom Sloan @Lalaland Artists
Post Production: Studio Invisible
 
Tags: Italy
 
 
 
 
 
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McCann London: 'Shreddie or Not'

Agency: McCann London
Client:
Date: September 2017
Integrated creative agency McCann London is promoting cereal brand Shreddies with a brand new creative platform.
In the spot, directed by Owen Trevor at Stink, and titled ‘Shreddie or Not?’, we follow a dad throughout his normal daily life. However, this story is inventively told in stereo: to show the alternative realities after the sliding doors moment of him eating Shreddies for breakfast or not.
Credits:
 
 
Credits
Client: Nestlé Breakfast Cereals UK
Co Presidents and CCOs: Laurence Thomson & Rob Doubal
Creative Directors: Matt Crabtree, Simon Hepton & Mike Oughton
Creatives: Matt Searle & Olly Wood
Planning Partner: Theo Izzard - Brown
Planners: James Appleby
Client Services Director: Julie McNiff
Managing Partner: Kate Modeland
Account Director: Tommy Smith
Senior Account Manager: Melanie Vickers
Account Executive: Rosa Lowis
Project Manager: Paul Gillespie
Head of Integrated Production: Sergio Lopez
Executive Producer: Clare Sullivan
Senior Producer: Claire Hopkins
Production Company: Stink
Director: Owen Trevor
Producer: Jay Lovelock
Editor: Saam Hodivala @ Work Post
Music: Brendan Woithe
Producer: Brendan Woithe
Sound Engineer: Adam Smyth
Sound Studio: Craft
Post production: Craft
Media agency: Zenith
Tags: UK
 
 
 
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Don’t Panic : Guide Dogs '#Moveit '

Agency: Don’t Panic
Client: Guide Dogs
Date: September 2017
One date could change your life forever but in Guide Dog’s latest video with Don’t Panic, we show that one dog can make all the difference.  
Credits:
 
 
MD: Joe Wade
Project Lead: Thyme Mor
Project Assist: Jane Marshall, Nisha Mullea & Helen Jackson
Strategy: Ellie Moore
Creative: Alistair Griggs
Director: Jack Newman
Exec Producer: Flo Clive
Producer: Hannah Gracie / Jon Mealing
DOP: Ness Whyte
Editor: Charlie Bird
Grade: Ben Marshall
Sound Mix: Peter Doggart
Tags: UK
 
 
 
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Engine: TOTM 'Not in My Vagina'

Agency: Engine
Client: TOTM
Date: September 2017
Engine has launched a campaign combining social media, programmatic video and native content for TOTM, a brand made up of 100% organic feminine hygiene products.
The campaign by Engine agencies Trailer Park, Engine Media and Engine Strategy is designed to position TOTM as a healthier alternative to mainstream products, many of which are made of synthetic materials, and can contain potentially harmful chemicals.
It comprises a series of bold, provocative videos for Facebook, Instagram and Twitter, with formats tailored to engage specific audiences, such as Instagram Stories, to reach younger consumers.
The video content will also run across programmatic video supplier Clearstream, utilising its post programmatic decision technology to ensure that content only appears in brand-safe and viewable placements. In addition, Adyoulike’s native network will align the TOTM brand with premium publishers.
Credits:
 
 
Charlie Johnson - creative director
Emily Mules and Rob Wildsmith - agency producer
Becca Dyson - planning
Ed Turner and Matt Ridsdale - account and media planning
Engine Media - media agency
Nat Young - editor
Tags: Europe, digital, video, Social Media
 
Not in My Vagina
 
 
 
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BBD Perfect Storm: SKINS 'Fans Not Numbers'

Agency: BBD Perfect Storm
Client: SKINS
Date: September 2017
Performance sportswear brand Skins and BBD Perfect Storm have launched a
new campaign to reform football club ownership and management.
Fans Not Numbers intends to mobilise people from the world of football – whether
supporters, owners or professionals within the game – and lobby the government to put in place the legislative powers required for the FA to implement better governance around club ownership and management. This follows high-profile instances of football club owners running their clubs in ways that can be seen as detrimental to the long-term future of the club, its supporters, their communities and – ultimately – football.
The campaign, developed in partnership with Supporter’s Direct and Sporf, launched this week with the first in a series of regional roadshows encompassing some of the most affected clubs in order to highlight the issues and to start the debate. Each roadshow will have a panel of informed people from the worlds of sport, politics and business and supporters are welcome to attend these free events and to contribute to the reshaping of football’s future.
These roadshows are supported by a launch film that dramatises the issue and asks fans to ‘Rise Up’, directing them to a microsite where they can automatically generate an email to their local MP in support of the initiative. The website also contains an extensive report, authored by Supporter’s Direct, outlining the issues and impact of the lack of regulation as well as comprehensive recommendations for reform.
Credits:
 
 
ECD: Seb Hill, BBD Perfect Storm
Art Director: Jacob Hill-Gowing, BBD Perfect Storm
Chief Strategy Officer: Tony Quinn, BBD Perfect Storm
CEO: Jason Foo, BBD Perfect Storm
Board Account Director: Jamie Buchanan, BBD Perfect Storm
Account Director: Daisy Proctor, BBD Perfect Storm
Tags: Europe, advertising
 
Fans Not Numbers
 
 
 
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