Premium:
Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 19 September.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Shawn Lim. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Clemenger BBDO Sydney : Hungry Jacks 'Keeping It Real'
Agency: Clemenger BBDO Sydney
Client: Hungry Jacks
Date: August 2017
Australian fast food chain Hungry Jack’s has launched a brand campaign celebrating the real ingredients in its food.
The campaign takes aim at hipster food trends urges Aussie burger lovers to escape the pretension of food fads and “keep it real”.
The integrated campaign includes TV, OOH, social, digital, promotional and in-store advertising.
Credits:
Chief Creative Officer: Ben Coulson - Chief Creative Officer
Copywriter: Zander Williment - Copywriter
Art Director: Willy Maitland - Art Director
Chief Creative Officer: Ben Coulson - Chief Creative Officer
Copywriter: Zander Williment - Copywriter
Art Director: Willy Maitland - Art Director
Production Company - Finch
Director – Patrick Hughes
DOP – Daniel Ardilly
Executive Producer – Corey Esse
Producer – Marge McInnes
Editor – Jack Hutchings
Post production company - The Butchery
Online Post – Drew Downes
Post producer – Amelia Bromley
Grade - Trish Carhill
Musician – DG Music - Dmitri Golovko
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JWT Manila: Manulife 'How insurance can help achieve dreams'
Agency: JWT Manila
Client: Manulife
Date: August 2017
Manulife has launched three films to give new meaning to insurance especially to the younger markets. The films, created by JWT Manila as part of Manulife's 110th anniversary campaign, aim to resonate with people using stories of how a Manulife plan could help them achieve their dreams - like being able to take on a life-changing trip, starting your dream business, or even pushing your child to reach greater heights.
A lot of people still associate insurance with unfortunate life events. They still see it in a traditional way. For some, insurance is something only for emergencies. It's what they leave their family when they're gone or something unexpectedly happens to them. Or it's something they won't be able to enjoy while they're alive and strong.
The brand wanted to drive consideration and conversion by showing tangible and direct ways Manulife can help people achieve their dreams. For this new campaign, Manulife wanted to give insurance new meaning - a whole new positive meaning.
Credits:
Client: Manufacturers Life Insurance Co.
Melissa Henson — SVP, Chief Marketing Officer
Kay Wong — VP, Head of Branding & Digital
Paola Yamsuan — Senior Manager - Branding, Marketing
Agency: J. Walter Thompson Philippines
Golda Roldan – Managing Director
Dave Ferrer – Chief Creative Officer
Brandie Tan – Executive Creative Director
Javey Villones – Creative Director/Art Director
Bob Cruz – Associate Creative Director / Art Director
Tim Villela – Associate Creative Director / Copywriter
Albert Millar - Copywriter
Joei Calixto – Copywriter
Angelique Vergara – Account Manager
Pam Garcia – Executive Strategic Planning Director
Sam Zetha — Integrated Strategic Manager
Dana Ledesma — Junior Strategist
Producers:
Jeng Gambol Floresca
Lyda Aguinaldo
Production: Film Pabrika
Director - Lyle Sacris
Cheska Ramos – Line Producer
Marivic San Juan/Jing Lopez — Executive Producers
Debbie Villanueva — Production Design
Cris Pasturan - AD
Sheenly Gener (Rockstar) - Asst AD
Liza Apuyan — Production Manager
Production staff:
Joy Orio
Regina Inocencio
Robert Cuevas
Aldo Directo
Neil Jara
Ickoy Manzano
Director of Photography:
Lyle Sacris ( Ring)
JA Tadena (Ride/Rockstar)
Hong Kong camera operators:
JC Valencia
Carlos Mauricio
Gian Caluag
Ardan ArcegA
Soundman:
Miguel Hernandez (Ring)
Jojo Gonzales (Ride/Rockstar)
Casters:
Charmaine Betudio
Nestea Naesa Jr
Make up:
Face One (Rockstar)
Pedi Acebo ( Ride)
Post Production — Pabrika
Omnibus:
Jose Alfaro Azucena (offline)
Cris Cantos (online)
Ring:
Bien Felix ( offline)
Cris Cantos (online)
Rockstar:
Cris Cantos ( Offline/Online)
Ride:
Jose Alfaro Azucena (offline)
Anj Laparan (Online)
Grading:
Barebones
Musseli Cruz
Aurie Anden
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TBWA\ Singapore: Singapore Tourism Board 'Passion Made Possible'
Agency: TBWA\ Singapore
Client: Singapore Tourism Board
Date: August 2017
To show a new side to Singapore, the Singapore Tourism Board has taken a new stroy telling strategy out to the world under the promise that the country is 'Passion Made Possible'.
The campaign uses online films, print, content and live events to tell the stories of passionate Singaporeans. The campaign wants to show people that they can 'be' anything in the country, instead of showing them what they can 'do' and has based the theme on key 'tribes', such as foodies.
Credits:
TBWA/Singapore
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BBH Singapore: IKEA 'IKEA Human Catalogue Test'
Agency: BBH Singapore
Client: IKEA
Date: August 2017
Ikea has opted for a more left field way of launching its catalogue in Singapore, Malaysia and Thailand, enlisting two-time world memory champion Yanjaa Wintersoul to try and recall the entire publication.
The campaign, created by BBH, will focus on a Facebook live challenge on 6 September in which people will be able to test Wintersoul on the latest catalogue content.
Wintersoul is currently living in Sweden but has lived in both Asia and Africa, linking the campaign geographically to Ikea’s Swedish routes.
A teaser video of the current #1 highest-ranked female memory champion of the World being tested by Ikea staff is being seeded across social media, to build up awareness of the live test.
Credits:
Agency: BBH Singapore
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McCann World Group Shanghai: KFC 'Mojito Girl'
Agency: McCann World Group Shanghai
Client: KFC
Date: August 2017
KFC China has launched a playful campaign to promote its new non-alcoholic cocktail drink, Mojito Girl, to China’s hip Gen Z girls.
KFC has enlisted popular Chinese model Xing Lu, also known as Ruka Xing, and Japanese director, Tsuyoshi Taniyama to create a playful ad which will run across digital platforms and Chinese social media throughout the summer.
Credits:
Chief Creative Officer: Ng Tian It - Chief Creative Officer
Group Creative Director: Sally Lee - Group Creative Director
Chief Creative Officer: Ng Tian It - Chief Creative Officer
Group Creative Director: Sally Lee - Group Creative Director
ACD: Lin Zhou
SAD: Sissi Chen
Agency Producer: Betty Kao
Film Director: Tuyoshi Taniyama
Production House: Geek Pictures
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The Monkeys: Berlei 'Womankind'
Agency: The Monkeys
Client: Berlei
Date: September 2017
Berlei is showcasing the uncomfortable and painful methods women endure to support their breasts in a new campaign.
The campaign aims to provide an authentic look at how uncomfortable and unsupportive women’s bras can be, to help launch its new range, Womankind, which the brand claims is “our kindest bra yet”.
The integrated campaign is supported by a social movement #boobtruth which aims to highlight the the painful, awkward, uncomfortable and funny realities behind bras.
Credits:
Creative Director: Barbara Humphries - Creative Director
Copywriter: Renee Bryant - Copywriter
Art Director: Katyana O’Neill - Art Director
Creative Director: Barbara Humphries - Creative Director
Copywriter: Renee Bryant - Copywriter
Art Director: Katyana O’Neill - Art Director
Production Company: Revolver/ Will O’Rourke & Somesuch UK
Director: Kim Gehrig
Editor – Elise Butt, Trim London
Post Production – Fin Design & Effects
Sound Design – Simon Kane, Song Zu
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Soul : 'DoNT bury Bhopal'
Agency: Soul
Client:
Date: September 2017
A $130 billion corporate mega-merger is the target of a hard-hitting new campaign by UK charity The Bhopal Medical Appeal, which cares for survivors of the world’s worst industrial disaster.
Created by Soul, the campaign uses a simple animated film to combine the corporate logos of Dow Chemical and DuPont. As the two logos merge together, they grow in size to fill the screen, forming a new logo that spells the word “DoNT”.
Created by Soul, the campaign uses a simple animated film to combine the corporate logos of Dow Chemical and DuPont. As the two logos merge together, they grow in size to fill the screen, forming a new logo that spells the word “DoNT”.
Credits:
Agency: Soul
Creative Director: Shaun Moran
Head of Art: Paul Walton
Business Director: Iain Munro
Web Developer and Tech Support: John Richardson
Creative Director: Shaun Moran
Head of Art: Paul Walton
Business Director: Iain Munro
Web Developer and Tech Support: John Richardson
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Y&R Group: Kraft Heinz 'Geoff'
Agency: Y&R Group
Client: Kraft Heinz
Date: September 2017
It was unlikely that an advert promoting beans would ever get viewers to well up in tears, by this latest effort from Y&R New Zealand arguably achieves that for Kraft Heinz Australia.
The video tells the story of bean-loving Geoff who works his way up to innovation officer in the company where he finds new ways for families to enjoy its products, along the way he stumbles across a wife and a duo of kids.
The work, created to publicise numerous new can sizes in the region will run on TV, digital and run in the retail space.
Credits:
Client: KraftHeinz Australia
Chief Marketing Officer AMEA: Rodrigo Wickbold
Chief Marketing Officer AMEA: Rodrigo Wickbold
Chief Marketing Officer: Shalabh Atray
Category Marketing Manager - Quick Serve Meals: Arjun Tomar
Marketing Director: Mughees Abid
Brand Manager: Olivia Plymin
Category Marketing Manager - Quick Serve Meals: Arjun Tomar
Marketing Director: Mughees Abid
Brand Manager: Olivia Plymin
Agency: Y&R New Zealand
CCO and CEO: Josh Moore
Managing Director / Head of Planning: Jono Key
ECD: Tom Paine
Copywriter / Art Director: Ellen Fromm
Senior Account Director: Katie Loverich
Senior Account Manager: Heike Middleton
Head of Design: James Wendelborn
Head of TV / Producer: Sacha Moore, Liz Rosby
CCO and CEO: Josh Moore
Managing Director / Head of Planning: Jono Key
ECD: Tom Paine
Copywriter / Art Director: Ellen Fromm
Senior Account Director: Katie Loverich
Senior Account Manager: Heike Middleton
Head of Design: James Wendelborn
Head of TV / Producer: Sacha Moore, Liz Rosby
Production Company: Assembly Ltd.
Director: Damon Duncan
Technical Director: Rhys Dippie
Executive Producer: Amanda Chambers
Lead Designer / Character Design: Josh Fourt-Wells
3D Artists: Geoff Kirk Smith, Katie Naeher, Craig Speakman, Craig Baxter, Alex McLeod, Damon Duncan, Rhys Dippie, Josh Fourt-Wells, Marcos Godoy, Anastasia Fileva, Andrii Kryvuila, Gustavo Soares, Alex Scollay, Patrick Blades
Director: Damon Duncan
Technical Director: Rhys Dippie
Executive Producer: Amanda Chambers
Lead Designer / Character Design: Josh Fourt-Wells
3D Artists: Geoff Kirk Smith, Katie Naeher, Craig Speakman, Craig Baxter, Alex McLeod, Damon Duncan, Rhys Dippie, Josh Fourt-Wells, Marcos Godoy, Anastasia Fileva, Andrii Kryvuila, Gustavo Soares, Alex Scollay, Patrick Blades
Environmental Design: Scotty Wilson
Compositing: Rhys Dippie
Grade: Pete Ritchie
Compositing: Rhys Dippie
Grade: Pete Ritchie
Sound: Franklin Road
Music Composed By: Mahuia Bridgeman Cooper
Music Composed By: Mahuia Bridgeman Cooper
Sound Design: Shane Tapari
Executive Music & Sound Producer; Jonathan Mihaljevich
Executive Music & Sound Producer; Jonathan Mihaljevich
Media Agency: Spark Foundry
Investor: Keily Brown
Digital Director: Taylor Svarc
Account Manager: Marissa Taylor
Account Coordinator: Chelsea Caddey
Investor: Keily Brown
Digital Director: Taylor Svarc
Account Manager: Marissa Taylor
Account Coordinator: Chelsea Caddey
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: Supari Studios 'Fit is not a body type'
Agency:
Client: Supari Studios
Date: September 2017
Vitamin Stree (English: Vitamin Women) , a YouTube channel by Supari Studios has rolled out a campaign celebrating all body types and shunning body shaming. It further focuses on cultural, artistic and ideological perspectives that are shaping the lives of women in contemporary India.
The campaign titled 'Fit is not a body type' features several athletes and has a quirky background number sung by Su Real and Tanya Nambiar.
Credits:
Conceptualised & Produced by Vitamin Stree
Music & Lyrics: Su Real and Tanya Nambiar
Vocals: Tanya Nambiar
Executive Producers: Tara Kapur & Ankita Shetty
Director: Akshat Gupt
Lead Producer: Tara Kapur
Associate Producer: Nitika Kanodia
DOP: Tuhin Mukherjee Editor: Vaishak Ravi
Colour Grade: Aditya Tawde
Assistant Director: Sanmik Cardoz
Assistant Producers: Nikita Bathija, Manoti Jain
Graphics: Annushka Hardikar & Bansri Thakkar
Camera Attendants: Alvin Jadhav, Jitendra, Mehboob, Tanmay Mahato,
Spot Boys: Ilyas Bhai & Alpesh Bhai Drivers: Guddu, Ilyas & Vinod BTS: Deeksha Rathore & Kunal Ahuja
Assistant Editors (Profiles & BTS): Poulomi Roy & Adarsh Olivera
Athletes: Aathashree Deshmukh, Aishwarya Salagare, Akshata Pai, Anjali Malhotra, Ankita Shetty, Anuja Khaladkar, Archana Malpani, Bina Gupta, Diksha Lawand, Dolly Singh, Ekta Chhoda, Juhi Pradhan, Khushboo Sehgal, Kruttika Ranjane, Majushri Kini, Manoti Jain, Maya Patote, Natasha Noel, Neha Shah, Neha Tahiliani, Nicole Concessao, Nidhi Mandelia, Nisha Gupta, Pervin Batliwala, Prachi Makwana, Priyanka Chaturvedi, Priyanka Jain, Raashi Malhotra, Riddhi Kore, Rucha Kagre, Sayali Narkar, Sayuri Dalvi, Sharooqta Mulla, Sheila Sharma, Shivani Kshirsagar, Shubhada Lele, Shweta Sakharkar, Shyamala Baliga, Simran Mendon, Simran Minocha, Sonal Devraj, Tanvi Geetha Ravishankar, Tanvi Kulkarni, Tara Kapur, Urmi Kothari, Yoshetaa Jogi
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72andSunny: eBay 'Fill Your Cart With Colour'
Agency: 72andSunny
Client: eBay
Date: September 2017
eBay Australia has launched a major brand campaign the celebrating the way Australians shop.
The ‘Fill Your Cart with Colour’ campaign encourages shoppers to embrace the unique personalised experience of eBay.com.au against a sea of similar ‘beige’ online marketplaces.
The campaign aims to celebrate eBay’s role in the Australian retail industry, where it supports 40,000 small businesses, 80 of the top 100 online retailers and attracts more than 11 million monthly unique visitors.
The campaign includes TV, cinema, OOH, display and digital advertising and social media.
Credits:
Executive Creative Director: Johnny Tan - Executive Creative Director
Executive Creative Director: Johnny Tan - Executive Creative Director
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