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Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 25 September.
For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
BBH London: Absolut 'One Night'
Agency: BBH London
Client: Absolut
Date: September 2017
Absolut has launched Create A Better Tomorrow, Tonight, a new global campaign designed to celebrate creativity and champion progress. The platform will continue to celebrate the brand’s core beliefs and its continued collaborative approach.
To launch the campaign, Absolut and BBH partnered with internationally acclaimed cinematographer and three-time Academy Award winner Emmanuel Lubezki to create ‘One Night’, an ambitious film that tells the story of creativity as the key fuel for progress in the world.
Accompanied by a voiceover from actor/musician Juliette Lewis, the film celebrates humanity’s biggest moments of creativity, starting with the Big Bang and moving through to the modern day. The ‘One Night’ film continues Absolut’s rich history of working with some of the world’s most innovative creatives, ranging from greats such as Andy Warhol, Keith Haring and Tom Ford right through to contemporary figures such as Deadmau5 and Mickalene Thomas.
Credits:
Anna Malmhake - CEO
Craig Johnson - VP Global Marketing
Gaia Gilardini - Global Communications Director
Sina Neubrandt - Global Marketing Manager
Oscar Danielsson - Global Brand Manager
Fredrik Thorsen - Global Head of Digital
Andrew Rozas - Global PR and Social Media
BBH Credits:
BBH Executive Creative Director: Ian Heartfield
BBH Creative Team: Simon Cenamor & Raymond Chan
BBH Producer: Victoria Keenan
BBH Assistant Producer: Zaf Choudhury
BBH Business Lead: Kate Roberts
BBH Account Manager: David White
BBH Account Executive: Janki Shah
BBH Strategy Director: Melanie Arrow
BBH Strategist: Raphael Bittner
Production Credits:
Production Company: Park Pictures
Director: Emmanuel ‘Chivo’ Lubezki
MD: Stephen Brierley Executive
Producer (LA): Caroline Kousidonis
Executive Producer (London): Sophie Hubble
Producer: Nick Goldsmith
Post Production:
Framestore Creative Director: Andy Rowan Robinson
VFX Producer: Charles Howell
2D: Raul Ortego, Sebastien Boulange, Gigi NG, Karch Coon, Nick Tanner
3D: Phil Robinson, Charlotte Bae, Nate Diehl, Georgios Cherouvim, Mohamed Echkouna
Design: Callum McKeveny
Editing House: Whitehouse
Post Editor: Russell Icke
Assistant Editor: Greg Hayes & Joe D'Ovidio
Producer: Antonia Porter
Colour: Company 3 NYC
Colourist: Tom Poole
Producer: Alex Lubrano
Music and Sound: Soundtree
Creative Director: Peter Raeburn
Music Supervisor: Jay James
Sound Designer: Henning Knoepfel Music Editor: Luke Fabia
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bmb: ClientEarth 'Poisonous Playgrounds'
Agency: bmb
Client: ClientEarth
Date: September 2017
Creative agency BMB is behind a hard-hitting new viral campaign created on behalf of ClientEarth in response to the government’s new Air Quality Plan, which the charity calls ‘seriously inadequate’.
The campaign has been created in conjunction with two London primary schools where staff, parents and pupils have voiced concerns at illegal pollution levels nearby.
Credits:
Creatives Harry Boothman and Jenny Piggott
Business Director Jen Knox
Agency Producer Jade Evans
Photographer This is Dodd
Director/ Production Co Good Boy Wolf
Editor Good Boy Wolf
Sound Design Tony Rapaccioli (Wave)
Composer Ross Gregory (Aardvark Sound)
Design François Blanchard, Sam Kallen, Louise Sloper
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TBWA\Paris: McDonald's 'Open Late'
Agency: TBWA\Paris
Client: McDonald's
Date: September 2017
In a break away from its usual bright ‘n’ loud creative, McDonald’s has unveiled a series of posters that capture the strange beauty of LED lights softened through a lens.
The print campaign was shot by Helmut Stelzenberger and devised for the French market by TBWA\Paris to communicate the late opening hours of the fast food store. Glowing bulbs were photographed to form the fuzzy but distinguishable shapes of a Big Mac, ice cream sundae and a portion of French fries.
According to TBWA, it took 10 days to construct the light sculptures, using 1,000 LEDs, 80 metres of wire and 400 welds. The photoshoot itself took two days to complete.
Credits:
Advertising Managers : Xavier ROYAUX, José JACINTO, Benoit KOLB
Agency Managers : Luc BOURGERY, Jonathan SEROG, Julie MONTAGNÉ, Magali COUTURIER
Executive Creative Directors : Benjamin MARCHAL & Faustin CLAVERIE
Copywriters : Antoine GAUQUELIN, Antoine COLIN
Art Director : Bruno BICALHO CARVALHAES
Photographer : Helmut STELZENBERGER
Art buyer : Julie CHAMPIN
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In House: Save the Children 'Made in Britain'
Agency: In House
Client: Save the Children
Date: September 2017
British actor Dominic West has lent his voice to a provocative new film from Save the Children, highlighting the role of the UK Government in fuelling the devastating war in Yemen by approving arms sales to Saudi Arabia and other states fighting there.
The 60-second film, Made in Britain, is shot in the style of a glamourous high street advertising campaign, set to the rising score of Elgar’s Nimrod.
Smooth, beautifully lit shots of a racing green shape emerge in silhouette from the darkness.
Intricate details of a highly engineered metal shape then gradually come into view as Dominic West begins narrating the first few lines of a commanding, patriotic poem.
Sleek and fast, unstoppable machine.
Symbol of our engineering might.
Understated, painted racing green,
A micron-perfect casing milled in bright metal.
Export of our island kingdom,
Power, wrapped in burnished aluminium.
Credits:
Writer/Director: Adam Robertson
Producer: Dominic Danielewicz
DOP: Oli Cohen
Editor: Juanan Eguiguren
Colour: The Mill, London
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MullenLowe London: Calor 'Clever Choice'
Agency: MullenLowe London
Client: Calor
Date: September 2017
Calor Gas, supplier of liquefied petroleum gas (LPG), has launched its ‘Clever Choice’ campaign, which showcases its unique autumn/winter offerings.
The ads juxtapose clever and not-so clever choices to showcase the fact that Calor gas tanks live underground, and come with auto top-up technology.
The campaign launches with two versions of the TV execution, ‘Horny Bull’. In the films, shot by Spendser from MadCow, Calor humourously dramatises the advert’s protagonist making a not-so clever choice (using a metal detector in a field with an angry bull), and a clever choice (choosing to heat his off-grid home with Calor’s auto top-up technology in one version and discreet underground tank in the other).
The campaign will run as across social, press, radio and digital display. The targeted gifs that will run across Instagram and Facebook have been inspired by popular viral ‘fails’.
Credits:
Client Name: Calor
Campaign Name: Clever Choice
Agency: MullenLowe London
Campaign Name: Clever Choice
Agency: MullenLowe London
Chief Creative Officer: JMS
Creative Team: Ben Evans, Adam Sears
Planner: Will Allen-Mersh
Account Team: Sophie Arnett, Megan Kelly
Agency Producers: Vanessa Hunt, Rose Reynolds, Bel January, Lisa Tuck
Media Agency: Blue 449
Designer: Ryan Self
Creative Team: Ben Evans, Adam Sears
Planner: Will Allen-Mersh
Account Team: Sophie Arnett, Megan Kelly
Agency Producers: Vanessa Hunt, Rose Reynolds, Bel January, Lisa Tuck
Media Agency: Blue 449
Designer: Ryan Self
TVC “Horny Bull”
Production Company: Madcow
Director: Spendser
DOP: Richard Mott
Executive Producer: Jonas Blanchard
Production Company: Madcow
Director: Spendser
DOP: Richard Mott
Executive Producer: Jonas Blanchard
Editing House: Madcow films
Editor: Lee Mitchell
Post Production: Grade Time Based Arts, Post- Yeti
Recording Studio: 750 mph
Editor: Lee Mitchell
Post Production: Grade Time Based Arts, Post- Yeti
Recording Studio: 750 mph
Print
Agency Producer: Bel January, Lisa Tuck
Account Team: Sophie Arnett, Megan Kelly
Creative Team: Ben Evans, Adam Sears
Designer: Ryan Self
Retoucher: Pete Stedman
Agency Producer: Bel January, Lisa Tuck
Account Team: Sophie Arnett, Megan Kelly
Creative Team: Ben Evans, Adam Sears
Designer: Ryan Self
Retoucher: Pete Stedman
Social
Production Company: Fly
DOP: Dan Gahnstrom
Executive Producer: Jon Rose
Production Company: Fly
DOP: Dan Gahnstrom
Executive Producer: Jon Rose
Editing House: Yeti
Editor: Anthony Lee
Post Production: Grade- time based arts. Online- Yeti
Editor: Anthony Lee
Post Production: Grade- time based arts. Online- Yeti
Online
Agency Producer: David underwood
Account Team: Sophie Arnett, Megan Kelly
Creative Team: Ben Evans, Adam Sears
Designer: Ben Gilpin
Developer: James Fraser
QA: Ben May
Agency Producer: David underwood
Account Team: Sophie Arnett, Megan Kelly
Creative Team: Ben Evans, Adam Sears
Designer: Ben Gilpin
Developer: James Fraser
QA: Ben May
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CHI & Partners: The Prince's Trust 'Youth Can Do It'
Agency: CHI & Partners
Client: The Prince's Trust
Date: September 2017
Youth charity the Prince’s Trust has today (13 September) unveiled the campaign ‘Youth Can Do It’, enticing Oscar-winning filmmaker Andrea Arnold to bring her signature style of gritty realism to the world of advertising for the first time.
Devised by CHI&Partners, the brand platform aims to explore the hardships many young people face, which can eventually lead to long-lasting lapses in confidence. At its heart is a film directed by Arnold and starring real young people who have overcome adversity at home in their own environments and dressed in their own clothes.
As the grainy camera jumps between scenes such as a young mum looking after her baby and an anxious young man securing his first job, the 16-year-old poet Maya Sourie performs her poem Bulletproof.
Sourie, who spent large parts of her own childhood in foster care, tells viewers that “pain is nothing but the fuel to reach my full potential”. Her words are accompanied by an original choral composition performed by inner-city youth choir Inner Voices.
Credits:
Clients: Paul Brown, Director of Marketing & Communications;
Georgie Mew, Head of Marketing Partnerships, The Prince’s Trust
Agency: CHI&Partners
Executive Creative Director: Yan Elliott
Creative Director: Danny Hunt
TV Creatives: Angus Vine, Toby Brewer, Danny Hunt
Print Creatives: Jon Coates, Josh Welton
Head of Art: Marc Donaldson
Designer: Richard Forder
Head of Art Buying: Emma Modler
Planning Partner: Sarah Clark
Planner: Paulina Goodwin
Business Director: Charmaine Murray
Account Manager: Lucy Almond, Jess Franklin
Agency Executive Producer: Charles Crisp
Agency Producer: Emily Hendrey
Director: Andrea Arnold
Film production: Park Pictures
Executive Producer: Stephen Brierley
Producer: Kat Mansoor
Co-Producer: Freya Silk
Cinematography: Robbie Ryan
Editor: Bill Smedley @ Work
VFX: Gold Crest & Big Buoy
Colourist: Rob Pizzey
Sound Editor: Jamie Roden
Sound Design: Neil Johnson @ Factory
Poem Author & Performance: Maya Sourie
Music Composition: Simon Bass @ Pure Soho
Music Vocal Performance: Inner Voices Choir
Casting: Lucy Pardee
Print Photographer: Adam Hinton
Cast Co-ordinator: Emily Fortune
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Adam&Eve/DDB: H&M 'The Fall Collection'
Agency: Adam&Eve/DDB
Client: H&M
Date: September 2017
H&M is channeling 'power, glam, sass' for its Fall Collection, illustrated with a new film – inspired by the karaoke life – starring Naomi Campbell, Hikari Mori, Edwina Preston, Adwoah Aboah.
Running in more than 60 countries, the new campaign will also include print and outdoor.
Credits:
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McCann London: Subway 'NFL TV Idents'
Agency: McCann London
Client: Subway
Date: September 2017
In celebration of Subway's role as the lead sponsor for the NFL London Games for the next three years, McCann London was tasked with creating four colourful stop-motion TV idents, which will be aired on Sky Sports and at cinemas across the UK and Ireland.
All four 15-second TV idents, shot by Picture Smith, marry the relationship between Subway and the NFL in clever, eye-catching ways. All spots are instantly recognisable from their imagery of the NFL football and six-inch Subs, or salad bowl.
The new campaign will launch on on Sky Sports and will roll out in cinemas in the UK and Ireland from 15 September until 9 November.
Credits:
Sacha Clark - Marketing Director for Subway UK and Ireland
Head of Integrated Production
Sergio Lopez
Executive Producer
Sophie Chapman-Andrews
Senior Producer
Michelle Prinsloo
Business Affairs Executive Producer
Nicholas Mugridge
Danielle Gilbert
Co-Presidents and CCOs
Rob Doubal and Laurence Thomson
Creative Directors
Alexei Berwitz
Rob Webster
Creative
Jade Sheppard
Sergio Lopez
Executive Producer
Sophie Chapman-Andrews
Senior Producer
Michelle Prinsloo
Business Affairs Executive Producer
Nicholas Mugridge
Danielle Gilbert
Co-Presidents and CCOs
Rob Doubal and Laurence Thomson
Creative Directors
Alexei Berwitz
Rob Webster
Creative
Jade Sheppard
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TMW Unlimited: Kinder Bueno 'Adulting'
Agency: TMW Unlimited
Client: Kinder Bueno
Date: September 2017
Ferrero-owned confectionery brand Kinder Bueno is tapping into a grown-up audience with a new campaign created by TMW Unlimited, based on the social language of ‘adulting’.
For many fledgling adults, acting like a real grown-up can be a struggle. Across the internet, young men and women are congratulating and commiserating one another as they wrestle with the day-to-day demands of becoming a grown-up – be it setting up direct debits, doing proper food shopping or switching energy supplier.
The campaign aims to celebrate these mini-wins, and introduce Kinder Bueno as the personal reward for adulting success.
The ad, which features a 20-second master for VOD, three 10-second cut downs and an extended edit, shows two friends celebrating some of their mundane adulting achievements, like bleeding radiators and having an impressive bag-for-life collection. The pair then reward themselves for their hard work with a deliciously smooth Kinder Bueno.
It is set to an upbeat soundtrack, including backing vocalists triumphantly singing ‘adulting’ in between the young comedian’s monologues. TMW Unlimited teamed up with comedy songwriter Brett Domino, known for his appearances on Channel 4’s 8 out of 10 Cats Does Countdown, to write and direct the ad.
Credits:
Kinder Bueno Brand Team
Creative Director Jeff Bowerman
Art Director Fluff Higgins
Copywriter Brittony Collins
Strategic Planner Simon Butcher
Business Director Kate Stockdill
Account Director Ruby Fard
Campaign Manager Lauren Coffey
Agency Producer Natalie Price
Designer: Steph Martin
Production Co: Hoot Comedy
Director: Rob J Madin
Writers: Brett Domino & James Menzies
Executive Producer: Tom Bazeley
Producer: Mathias Gilay
Editor: Wojciech Duczmal
Sound Design: Guilt Free Post
Colourists: Smoke & Mirrors
Videographer: Zack Langsdon
DoP: Aaron Rogers
Media Agency: Rocket
Creative Director Jeff Bowerman
Art Director Fluff Higgins
Copywriter Brittony Collins
Strategic Planner Simon Butcher
Business Director Kate Stockdill
Account Director Ruby Fard
Campaign Manager Lauren Coffey
Agency Producer Natalie Price
Designer: Steph Martin
Production Co: Hoot Comedy
Director: Rob J Madin
Writers: Brett Domino & James Menzies
Executive Producer: Tom Bazeley
Producer: Mathias Gilay
Editor: Wojciech Duczmal
Sound Design: Guilt Free Post
Colourists: Smoke & Mirrors
Videographer: Zack Langsdon
DoP: Aaron Rogers
Media Agency: Rocket
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Virtue Worldwide at Vice: lululemon 'Strength To Be '
Agency: Virtue Worldwide at Vice
Client: lululemon
Date: September 2017
Lululemon has launched its first global men’s campaign, with a series of short films celebrating masculinity and strength.
The ‘Strength to Be’ campaign aims to celebrate the growing community of men who are representing their own definitions of masculinity and strength in positive ways.
The campaign features five short films which explore how men are challenging stereotypes by juxtaposing traditional depictions of masculinity alongside more modern interpretations.
Credits:
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Isobel: Savills 'A Savills Love Story'
Agency: Isobel
Client: Savills
Date: September 2017
Savills has announced the launch of its new integrated campaign – A Savills Love Story, produced by creative agency Isobel. Building on the successful concept of talking houses that Isobel devised for Savills last year, this year’s campaign goes a step further to really bring houses, and their roles in our lives, to life.
Kicking off with two adverts – Beach and Park – the campaign shows couples and their houses, both current and future, at key relationship milestones.
The ads will run for eight weeks on ITV, Channel 4, Sky, and video on demand including ITV Hub, All4, and Sky Go. The media was planned and bought by Arena Media.
Credits:
• Client: Savills
• Head of Consumer Marketing: Alison Dean
• Director, Marketing: Charlotte Wright
• Agency: Isobel
• Account Partner: Paul Houlding
• Planning Partner: Steve Hastings
• Creative Director: Rob Fletcher
• Account Director: Katherine Jones
• Account Manager: Juliet Cornick
• Producer, agency: Amy Hansen
• Production Company: Moxie Pictures
• Director: Ben Wheatley
• Producer: Sue Caldwell
• Post House: Milk VFX & Goldcrest
• Audio: Jungle Studios. Engineer Jim Griffin
• Editor: Ten Three (Quin Williams)
• Head of Consumer Marketing: Alison Dean
• Director, Marketing: Charlotte Wright
• Agency: Isobel
• Account Partner: Paul Houlding
• Planning Partner: Steve Hastings
• Creative Director: Rob Fletcher
• Account Director: Katherine Jones
• Account Manager: Juliet Cornick
• Producer, agency: Amy Hansen
• Production Company: Moxie Pictures
• Director: Ben Wheatley
• Producer: Sue Caldwell
• Post House: Milk VFX & Goldcrest
• Audio: Jungle Studios. Engineer Jim Griffin
• Editor: Ten Three (Quin Williams)
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Boys and Girls, The Sweet Shop: Three Mobile (Ireland) ''Marathon Man''
Agency: Boys and Girls, The Sweet Shop
Client: Three Mobile (Ireland)
Date: September 2017
The new campaign from Three Ireland demonstrates how people make the network count – how they transform bits and bytes of data into something that really matters. Marathon Man shows how people use data to make a difference to their lives.
Mark Albiston, director at The Sweet Shop, said: “The reveal in this spot really grabbed me. I totally got the man’s love and devotion for his father and seeing him cross the finish line is priceless."
Credits:
Agency / BOYS AND GIRLS
Executive Creative Director / RORY HAMILTON
Agency Producer / DEREK DOYLE
Copywriter / KRIS CLARKIN
Production Company: The Sweet Shop
Director: Mark Albiston
MD/Executive Producer: Spencer Dodd
Producer: Hannah Cooper
Production Manager: Natasha Hayes
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VCCP: comparethemarket.com 'Manners Maketh Meerkat'
Agency: VCCP
Client: comparethemarket.com
Date: September 2017
Ahead of Fox’s highly-anticipated sequel, Kingsman: The Golden Circle, comparethemarket.com has announced a new multi-million-pound TVC ad campaign, which will see Harry Hart join forces with meerkats Aleksandr and Sergei.
The new 60” spot will be on screens from 8 September 2017 showing Aleksandr and Sergei in a familiar scene from the first film, where character Harry Hart saved Eggsy from a gang in a local London pub.
The advert opens with a shot of The Black Prince, where Aleksandr and Sergei are sipping on a pint and a cocktail. They are rudely interrupted by a man demanding Aleksandr gets out of his seat.
Unbeknown to the meerkats, Harry Hart notices the disturbance over his paper and quietly observes. Aleksandr calls for help and Sergei, ready to come to the rescue, utters the infamous Kingsman line with a twist: “Manners Maketh Meerkat”. After locking the pub door from the inside, Sergei clumsily knocks his glasses off his face, no longer able to see.
Credits:
Client – comparethemarket.com
Creative Agency - VCCP
Executive Creative Director - Darren Bailes
Creative Director – Matt Lloyd
TV Producer – Carly Parris
Creative Team – Javier Romartinez & Stephen Misir
Account Director - Kirsten Farkas
Senior Account Manager - Victoria Cleland
Production Company – Passion Pictures
Director – Dave Scanlon
Producers – Anna Cunningham / Patrick Duguid
Editor – Gus Herdman
Animation & VFX – Passion Pictures
Colourist – Simone Grattarola @ Time based Arts
Post Production – Rushes
Post Production producer – Joe West
Sound Engineer – Ben Leeves @ Grand central
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Adam&Eve/DDB: Virgin Atlantic 'The internet. Now on Virgin Atlantic'
Agency: Adam&Eve/DDB
Client: Virgin Atlantic
Date: August 2017
Adam&Eve/DDB has created an online film to announce Virgin Atlantic's wi-fi service. The madcap ad stars a variety of the internet's memes, annoyances and weirdos, all together on one flight.
Credits:
Agency: adamandeveDDB
CCO: Richard Brim
Creative Directors: Simon Lloyd
Nici Hofer
Nici Hofer
Creatives: Zoe Nash/ Sali Horsey
Account lead: Bella MacDonald
Account director: Joanne Murray
Account director: Joanne Murray
Account manager: Rosie Snowball
Planner: Thomas Keane
Production company: Cain & Abel
and
1994
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1994
Director: Jamie Maule-ffinch
Producers: Camilla Stoppani
Daniel Chaput de Saintonge
Daniel Chaput de Saintonge
Assistant producers: Stuart Henderson
Will Denvir
Will Denvir
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: Apple 'Meet iPhone X'
Agency:
Client: Apple
Date: September 2017
Apple's main reveal video for the much-awaiting iPhone X features visuals of swirling liquid confined to the phone’s full width screen. In classic Apple fashion, the phone is displayed with pops of colour against a white background and features a fresh pop soundtrack (in this case, ‘Best Friend’ by Sofi Tukker) however the longer cut of the ad includes people demonstrating some of the contraption's unique capabilities, such a durable glass screen, Face ID and personalised, animated emojis.
Credits:
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: Apple 'Surf'
Agency:
Client: Apple
Date: September 2017
Apple has unveiled the promo for its Watch Series 3. Named Surf, the spot is a visually arresting piece that shows an anonymous surfer receiving an incoming call as they ride a wave, illustrating the new model’s cellular capabilities.
Credits:
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: Apple 'Dear Apple'
Agency:
Client: Apple
Date: September 2017
Apple is promoting apparently life-changing effect the company has had on users of its wearable tech.
Unabashedly named ‘Dear Apple’, it has released an ad that is literally a 2.5-minute love letter to Tim Cook and his empire. It features a diverse mix of Apple Watch users who have been so affected by the technology’s ability to increase their activity levels and improve their health that they took the time out of their lives to personally write a thank you note to the tech giant.
The film sees a “country boy from small-town Mississippi”, “a two-time Olympian”, “a 99-year-old world traveller” and more read their handwritten letters (not emails – letters) to the viewer as they go about their daily, more active lives.
Praise heaped on the brand includes “with Apple Watch I’m becoming a better version of myself”, while some fans tell stories of how the tech has literally saved their lives. One man notes how the SOS feature helped him call for help when he was injured in a car crash; her reads his story from inside a battered, overturned car.
The spot is accompanied by a soundtrack of cinematic, sweeping violins. Apple claims the whole ad is read by real customers sharing the actual stories they shared, because ‘People reach out to Apple all the time to say how Apple Watch is helping them live healthier lives’.
Credits:
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