Creative Works APAC: BBH China, Landor, PostVisual, TBWA Hong Kong and more

Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 6 Sept.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Charlotte McEleny.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Landor: John West 'John West Chilled'

Agency: Landor

Client: John West

Date: August 2016

The John West Chilled redesign aims to give a significantly more contemporary look and feel for the portfolio.

The new John West Chilled range is currently being trialed in Coles stores throughout VIC and TAS, with the national launch planned for October this year.

In addition to the packaging redesign, Landor have supported the in-store consumer product trial with the design of a branded point of sale stand which will feature in selected Coles stores throughout the trial period.

Credits:
 

 

 

John West Chilled Senior Brand Manager: Kristie Ellerton

Design: Landor Melbourne

Photography: Louis Petruccelli

Food Styling: Leanne Bennett-Jones

Tags: Asia

 

 

 

 

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ClearChannel: The Health Promotion Board 'Choose healthy and win big'

Agency: ClearChannel

Client: The Health Promotion Board

Date: August 2016

The The Health Promotion Board has launched a campaign to encourage healthier eating.

The campaign screens a familiar face played by Chua En Lai as Winston Leow aka Win Leow, and he engages users in a light-hearted and humorous way. When the onscreen button “Call Me” is activated by users, the screen transforms to give the audience the experience of a simulated phone call with Win Leow, who offers valuable tips to Singaporeans on how to choose healthy and win big with attractive prizes of up to $8,888 in cash and more.

The campaign runs for 2 weeks from 25 August to 07 September 2016 at 10 bus shelters located near high traffic areas such as Suntec City, SMU, Middle Road, Holland Village, Tanjong Katong, Dhoby Ghaut MRT, Kranji MRT and Kovan MRT.
 

Credits:
 

Media Agency: MEC Singapore
Creative Agency: Publicis Singapore
Media Owner: ClearChannel

Tags: Asia

 

 

 

 

 

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TBWA Hong Kong: Formula Electric Racing 'We Are All Drivers'

Agency: TBWA Hong Kong

Client: Formula Electric Racing

Date: August 2016

In the lead up to the Formula E racing spectacle in October, TBWA and Formula Electric Racing (Hong Kong) Limited has launched an integrated creative campaign that aims to capture the spirit of Hong Kong through the symbol of racing.

The campaign focuses on the idea that Hong Kong is full of individuals that strive for progress and uses influencers to tell the story.

‘We are all Drivers’ will run on television, print, outdoor, events, social media and digital. The campaign is unique because the 2016 FIA Formula E HKT Hong Kong ePrix is the first electric motorsport race in Hong Kong and the first motorsport event in the city for over 30 years.

 

Credits:
 

 

 

Client: Formula Electric Racing (Hong Kong) Limited
Creative Agency: TBWA\ Hong Kong
General Manager: Jan Cho
Executive Creative Director: Esther Wong
CSO, China: Milo Chao
Senior Strategist: Rochelle Wang
Director of Social: Karen Cheng
Social Content Creator: Jeco Chan
Head of Art: Joseph Wong
Creative Director, Digital: Joe Choi
Creative Director: Michele Salati
Associate Creative Director(s): Mikey Batt, Jason Pan
Copywriter, Chinese: Arnold Au
Art Director, Digital: Edward Law, Debbie Fung
Film Producer: Juno Kam
Senior Video Artist: Harry Yiu
Associate Account Director: Karen Tong
Account Executive(s) / Manager(s): Stephanie Lee, Natalie, Lau, Ashley Lee
Photographer: Almond Chu
Media Agency: PHD Media
 

Tags: Asia

 

 

 

 

 

 

 

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Kinetic Worldwide: Ford 'With Attitude'

Agency: Kinetic Worldwide

Client: Ford

Date: August 2016

Ford has created a ‘sensory’ experience in Indian airports, blowing air and smoke and emitting sound based on movement around its billboards.

The campaign, created by Kinetic Worldwide, aims to catch the attention of high net worth business and first class travelers in India specifically for the launch of Ford’s range car Mustang.

The billboards come with a red carpet, which is connected to the screen via Arduino technology. When a traveler approaches the carpet it triggers the billboard to emit wind, the noise of the revving of the Mustang engine and, for some of the billboards, emits artificial smoke.

Videos of the ads can be found on the agency's Instagram and Facebook.

Credits:
 

 

 

Agency: Kinetic Worldwide

Tags: Asia

 

 

 

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To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month.