Duchenne UK’s ‘World’s Strongest Boys’ have taken over the Creative Works to win the latest Creative Work of the Month vote.
Created by WCRS, the campaign looks to draw attention to the thousands of young boys living with degenerative disease Duchenne Muscular Dystrophy (DMD).
Celebrating these boys’ strong, defiant spirit, the work juxtaposes the world of physical strength and fitness with their remarkable inner strength.
At the time of the launch Duchenne UK founder and co-chief executive officer, Emily Crossley, said she hoped that the “brilliant and moving campaign will help galvanise an army of supporters willing to join out fight”.
Billy Faithfull, executive creative director at WCRS, commented: “World’s Strongest Boys is a brand you can wear, a movement you can join, a cause you can back with a feat of strength, a purchase of merchandise or simply a share. We wanted to create something enduring for Duchenne UK, rather than a tactical piece of PR, by treating the cause as a sports brand might. We have big plans for how the brand and movement will grown in the future.”
WCRS: Duchenne UK 'World’s Strongest Boys'
To vote for the next Creative Work of the Week visit our latest round-up all of September’s weekly winners will be in the running for the next Creative Work of the Month. To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage.
