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Welcome to The Drum Creative Works, in partnership with Workfront.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 23 October.
For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Fold7: CoppaFeel '#TrustYourTouch'
Agency: Fold7
Client: CoppaFeel
Date: October 2017
CoppaFeel, a breast cancer charity for young people, has won the rights to screen the first uncovered set of boobs on British TV in an ad created for its #TrustYourTouch campaign.
The advert was created by Fold7 and encourages viewers to touch their boobs any which way they fancy, in order to detect unusual changes that may signify breast cancer. The creative is bright and zany and riffs on verbs such as 'fiddle, twiddle, jiggle, juggle' to convey that however you use it, the human touch is incredibly sensitive – and useful when it comes to personal health checks.
Shots of hands on breasts – both male and female – are cut with clips of irreverent but relevant objects. These include jellies, piano keys, bubblegum, doughnuts, peaches and basketballs.
The film ends by slowing down the fast pace of its percussive track and focusing on the chest of a woman who has undergone a single mastectomy, presumably because of breast cancer. Overlaid text reads: ‘Touching your boobs could save your life’.
Credits:
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Isobel: Hammerson 'See it. Snap it. Own it. '
Agency: Isobel
Client: Hammerson
Date: October 2017
Creative agency Isobel has launched its new ‘See it. Snap it. Own it’ campaign to promote Hammerson’s Style Seeker – a new addition to its Plus app that enables shoppers to more easily find and buy clothes they’ve seen on screen, in magazines or on those around them.
Within the 60-second film, which will be premiering on Facebook, Instagram, and YouTube, a number of dancers are seen chasing each other around an abandoned warehouse. The aim of the chase becomes clear when two of the dancers meet; through a series of intricate dance moves viewers see one dancer steal the others look and they wrap up with the line ‘See it. Snap it. Own it’.
The films will run for five weeks from 11 October to 17 November.
Credits:
At Isobel:
Creatives: Ben Stump, Simon Findlater
Creative director: Rob Fletcher
Agency producer: Amy Hansen
Business director: Sarah Frackowiak
Account manager: Emily Horgan
Creatives: Ben Stump, Simon Findlater
Creative director: Rob Fletcher
Agency producer: Amy Hansen
Business director: Sarah Frackowiak
Account manager: Emily Horgan
Production:
Director: Holly Blakey
Executive producer: Mary Calderwood
Production company: LEZ Creative
Producer: Joel Spencer
Director of photography: Adam Scarth
Post production: Time Based Arts
Colourist: Jack McGinity
Digital imaging technician: Jason Hunte
Edit: Cut + Run
Editor: Meg Thorne
Director: Holly Blakey
Executive producer: Mary Calderwood
Production company: LEZ Creative
Producer: Joel Spencer
Director of photography: Adam Scarth
Post production: Time Based Arts
Colourist: Jack McGinity
Digital imaging technician: Jason Hunte
Edit: Cut + Run
Editor: Meg Thorne
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M&C Saatchi PR: Deezer 'Dare to Discover'
Agency: M&C Saatchi PR
Client: Deezer
Date: October 2017
Deezer has teamed up with Sammy K, an unlikely Orthodox Jewish rapper who creates music that pays homage to his heritage, for its 'Dare to Discover' campaign, which encourages people to celebrate their differences and to embrace change through music.
In Sammy K - #DareToDiscover, the film explores Sammy’s urban life in Atlanta and uncovers where he finds his inspiration in music.
Sammy K’s video is the second installment of the series, which launched first in the UK, as part of a global campaign.
Credits:
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Ogilvy & Mather London: Voxi 'Endless Connections'
Agency: Ogilvy & Mather London
Client: Voxi
Date: October 2017
The two minute launch film has everything from human hotdogs and sushi-sculpted mermaids, flying cats and Dabbing Grannys, to a Nutella filled bathtub & a horse sporting a gold set of grills. The film boasts a total of 348 alternative films and images featured throughout the spot.
Credits:
Agency: Ogilvy
Chief Creative Officer: Mick Mahoney
Creative Director: Dani Matthews
Copywriter: Mathias Trads
Art director: Cecilia Mari
Agency producers: Laurence Barber, Karen Egan, Thea Slevin
Agency PA: Amber Muggleton
Managing partner: Jon Tapper
Client director: Katharine Easteal, Dani O’Donnell
Account director: Joss Freestone
Account executive: Amy Dooley
Strategy director: Ed Hayne WPP Fellow: Issah Abdul-Moomin
Production company: Ogilvy
Production partners: Hazel May, The Smalls, Latimer, Warner Music, The Director Studio, we are seventeen, Directors: Dani Matthews, Cecilia Mari & Mathias Trads
Producer: Laurence Barber Senior
Designers: George Wu, Alistair Owen
Animator: Peter Dickinson Editors: Adam Biskupski, Owen Oppenheimer, Mark Whelan all at The Quarry
Assistant editors: Patrick Walsh, Jim Robinson, Samuel Marr all at The Quarry
Edit producer: Charlie Morris at The Quarry
Music supervision: Tessa Harris at Major Tom Music track: Miss Red – Lock off the
Dance Post production: Tim Mellman at Youngster
Post production producer: Semley Wilkinson at Youngster
Telecine: Ben Rogers at GPS Sound: Jungle Studios
Sound engineer: Hass Hassan
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We Are Social: Domino's 'Amazon Echo Skill Launch'
Agency: We Are Social
Client: Domino's
Date: September 2017
Domino’s is pioneering the use of new technologies to make ordering a pizza even easier with the recent launch of a voice-activated ordering system via Amazon’s Echo and Dot devices.
Working closely with its innovation agency We Are Social, Domino’s new skill allows customers with an easy order profile to place an order for their favourite pizza by using six simple words - 'Alexa, ask Domino’s to feed me'.
Ahead of the launch, We Are Social needed a way to reach the masses and came up with the concept that ordering a Domino’s using the new Alexa skill was “so easy, anyone could do it".
Inspired by the famous JML videos, the team created its own homage to JML, to show that ordering a pizza on Domino’s Alexa skill was so easy, anyone could do it.
Credits:
Pete Waite - Lead Producer - We Are Social;
Tom Bellamy - Senior Creative - We Are Social;
Alyssa Drysdale - Senior Account Director - We Are Social;
Josh Morris - Account Manager - We Are Social;
Luke Jackson - Director - La Jackson Film;
Adrian Hedgecock - Director of Photography - Inherited Outline Films Ltd;
Florin Ilie - Sound Recordist - SoundNode;
Gill Nicholas - Set Designer - Gill Nicholas.
Tom Bellamy - Senior Creative - We Are Social;
Alyssa Drysdale - Senior Account Director - We Are Social;
Josh Morris - Account Manager - We Are Social;
Luke Jackson - Director - La Jackson Film;
Adrian Hedgecock - Director of Photography - Inherited Outline Films Ltd;
Florin Ilie - Sound Recordist - SoundNode;
Gill Nicholas - Set Designer - Gill Nicholas.
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Duval Guillaume: Reborn to be Alive 'Looking for a Heartbeat'
Agency: Duval Guillaume
Client: Reborn to be Alive
Date: October 2017
Credits:
Agency : Duval Guillaume
Creative Direction : Dries De Wilde, Koenraad Lefever
Creation : Arnaud Bailly, Karel De Mulder
Account Manager : Caroline Ropsy
Agency Producer : Marc Van Buggenhout, Daan Feytongs
Production : Roses Are Blue
Director: Gijs Polspoel
Director of Photography: Maximiliaan Dierickx
Camera assistant: Quinten Prinsen
Music: Reinhard Vanbergen
Sound: Medhi Charni & Maarten Moesen
Sound Effects: Prodigious
Editor: Vincent Witvrouwen
Producer: Els Casier
Executive Producer: Robbe Demuynck
Creative Direction : Dries De Wilde, Koenraad Lefever
Creation : Arnaud Bailly, Karel De Mulder
Account Manager : Caroline Ropsy
Agency Producer : Marc Van Buggenhout, Daan Feytongs
Production : Roses Are Blue
Director: Gijs Polspoel
Director of Photography: Maximiliaan Dierickx
Camera assistant: Quinten Prinsen
Music: Reinhard Vanbergen
Sound: Medhi Charni & Maarten Moesen
Sound Effects: Prodigious
Editor: Vincent Witvrouwen
Producer: Els Casier
Executive Producer: Robbe Demuynck
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: Project Everyone, #FreedomForGirls 'Freedom'
Agency:
Client: Project Everyone, #FreedomForGirls
Date: October 2017
Richard Curtis’ Project Everyone, the organisation supporting the United Nations’ Global Goals, is are celebrating today’s (11 October) International Day of the Girl with a new film, which aims to raise awareness of the biggest challenges facing girls to the beats of Beyoncé’s Freedom.
#FreedomForGirls’ latest film follows on from last year’s What I Really Really Want, a remake of the Spice Girls’ banger Wannabe lip synced by women across the globe. This year the campaign has switched the focus to young girls in particular, and due to the uncertain political environment amassing in the last year, the optimistic vibes of What I Really Really Want have been replaced by a call to action.
Viewers have been asked to share the film with an expression of what #FreedomForGirls means to them. They are also being asked to take action by championing Global Goals’ supporting organisations, which included Unicef, BeyGood4Burundi, the ONE campaign, Global Citizen, Girls Not Brides, the Malala Fund, Plan International, Chime for Change, Equality Now and Freedom United via a dedicated microsite.
Directed by MJ Delaney, Freedom was filmed on location from Washington DC to Tanzania.
Credits:
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: Clue '#justsayperiod'
Agency:
Client: Clue
Date: September 2017
A billboard campaign by female health app Clue is encouraging people to break down the social barriers around menstruation by using red posters containing period euphemisms along with #justsayperiod, in the metro stations around Berlin.
Last year, Clue collaborated with the New York based advocacy group the IWHC to release a data report showing where women around the world felt comfortable (and uncomfortable) discussing their periods.
The report also asked women to cite any euphemisms for menstruation they had encountered from family members, colleagues etc. These euphemisms have now been used as the basis for a billboard advertising campaign in Berlin, where enormous, red posters containing these euphemisms (and the hashtag #justsayperiod) have been displayed in metro stations around the city.
Credits:
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FCB Inferno: fitbit 'Still Got It'
Agency: FCB Inferno
Client: fitbit
Date: October 2017
FCB Inferno has launched its new campaign for Fitbit UK, showcasing the new Fitbit Ionic smart watch.
The 'Still Got It' creative includes a 45-second film, focusing on the new Ionic supporting a line-up of amateur self-starters on their journey to achieving their exercise goals.
Opening with a shot of a cyclist lathering up his hairy legs with shaving foam, before moving to a triathlete squeezing into his wetsuit, a father at the start line of a Tough Mudder style event, and a runner warming up, all the characters are real people embracing the sporting world.
A series of shorter films, promoted on Facebook and Instagram, dive deeper into the psyche of these everyday athletes.
Credits:
Agency: FCB Inferno
Chief creative officer: Al Young
Senior art director: Jack Walker
Senior copywriter: Ali Dickinson
Managing director: Sharon Jiggins
Senior account director: Claire Maddocks
Senior account manager: Alice Poole
Senior account manager: Sabrina May
Chief strategy officer: Vicki Holgate
Senior strategist: Laura Pirkis
Senior strategist: Jason Edwards
Senior producer: Kate Young
Broadcast and content business affairs: Valerie Boyce
Senior project manager: Bridie Scriven
Production company: Archer’s Mark
Producers: Steve Jamison & Kirsty Lane
Director: Ian Derry
Music: The Elements Music & Sound/Andy Carroll
Chief creative officer: Al Young
Senior art director: Jack Walker
Senior copywriter: Ali Dickinson
Managing director: Sharon Jiggins
Senior account director: Claire Maddocks
Senior account manager: Alice Poole
Senior account manager: Sabrina May
Chief strategy officer: Vicki Holgate
Senior strategist: Laura Pirkis
Senior strategist: Jason Edwards
Senior producer: Kate Young
Broadcast and content business affairs: Valerie Boyce
Senior project manager: Bridie Scriven
Production company: Archer’s Mark
Producers: Steve Jamison & Kirsty Lane
Director: Ian Derry
Music: The Elements Music & Sound/Andy Carroll
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Unreel: iZettle 'World of iZettle'
Agency: Unreel
Client: iZettle
Date: October 2017
iZettle has kicked off a pop art style marketing campaign that showcases how small business owners are constantly thinking about how to grow their businesses, and subsequently their commerce tools, making them oblivious to their customers’ unrequited love.
iZettle in-house team collaborated with Swedish production company Unreel and photographer Carl-Johan Paulin for this campaign.
Entitled, 'The World of iZettle', the advert will run in October and will be broadcasted on an array of TV channels such as Channel 4's network, ITV Hub and the Sky network.
Credits:
Creative director iZettle: Ingemar Varp
Brand & creative lead iZettle: Patrik Karlsson
Chief marketing officer iZettle: Edgar Rouwenhorst
Producer: Tobias Kessler
Production manager: Moa Westeson
Art director: Maria Sandström
Copywriter: Johan Lind
Graphic design: Lage Lind
Directors: Maria Sandström & Johan Lind
Director of photography: Henrik Halvarsson
Still photography: Carl-Johan Paulin
Set design: Karin Myrenberg
Post production: Johan Andersson
Brand & creative lead iZettle: Patrik Karlsson
Chief marketing officer iZettle: Edgar Rouwenhorst
Producer: Tobias Kessler
Production manager: Moa Westeson
Art director: Maria Sandström
Copywriter: Johan Lind
Graphic design: Lage Lind
Directors: Maria Sandström & Johan Lind
Director of photography: Henrik Halvarsson
Still photography: Carl-Johan Paulin
Set design: Karin Myrenberg
Post production: Johan Andersson
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