The winner of this week's creative work of the week in Asia Pacific is Havmor, which launched its #MadeOfMilk series with two animated Cool Gaiz (cows) as the films' main characters to promote its real milk ice cream products.
This is the first film in a series of three seconds to 20 seconds spots created by Creativeland Asia and shows the two cows in a cold barn obsessed with Havmor's real milk ice cream.
"We want to establish Havmor as a brand synonymous with real milk ice cream. And who better to tell this story than cows themselves," said Chaitanya Rele, vice president and head of marketing at Havmor Ice Cream Ltd.
"The communication for Havmor has always been fun filled and vibrant as the brand stands for goodness made real, and #MadeOfMilk pushes that thought further in a humorous way. With the help of the two Cool Gaiz, we want to catch the attention of the audience and make the brand memorable."
