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Welcome to The Drum Creative Works, in partnership with Workfront.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 30 October.
For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.
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AMV BBDO: Plan International UK 'We All Bleed'
Agency: AMV BBDO
Client: Plan International UK
Date: October 2017
Plan International UK has introduced miniature sanitary pads called Plaster Pads to destigmatize menstruation.
The campaign is conceptualised by AMV BBDO and the Plaster Pads will be printed with slogan 'after all blood is blood' emphasizing on the normalcy of periods. The campaign will use the hashtag #weallbleed to further reiterate the same message.
Credits:
Project: Plaster Pads
Client name & job title: Plan International UK
Creative Agency: AMV BBDO
Creative Director: Toby Allen & Jim Hilson
Copywriter: Ben Polkinghorne
Art Director: Scott Kelly
Agency Planner: Alaina Crystal
Agency Account Man: Sarah Douglas, Anna Holloway, Camilla Ahwazian
Art Producer: Deborah McCartney, Fiona Bailey
Hero Visual Photographer: Sebastian Nevols
Pack Visual Photographer: Jack Lawson
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Trailer Park: Sony Music 'George Michael - Listen Without Prejudice + MTV Unplugged'
Agency: Trailer Park
Client: Sony Music
Date: October 2017
Engine’s Content and Entertainment Marketing agency, Trailer Park, launch a provocative global campaign for the re-release of George Michael’s iconic album Listen Without Prejudice + MTV Unplugged.
Michael, who tragically passed away on Christmas Day 2016, had been working on the album project for over two years’, as well as co-directing a feature-length documentary entitled ‘Freedom’, charting the story of his career.
Following his death, Michael’s family decided both projects should be completed in-line with his wishes and 16 October saw the premiere of the finished film on Channel 4. The album campaign also launched the same week, initially with two TVCs created and produced by Trailer Park.
Credits:
Clients: David Austin (Manager) & Joanna Kalli (Sony Music UK)Agency: Trailer Park – London
Creative Director: Charlie Johnson
Senior Creative: Peter Liffen
Executive Producer: Adam Booth
Business Director: Simon Hewitt
Operations Director: Hayley Denning
Project Manager: Emily Mules & Francesca Sale
Content Strategist: Leo Birch
Media Agency: Manning Gottlieb
Production Company: Trailer Park - London
Lead Editor: Natalie Young
Editor: Sam Hopkins & Justin Rogers
Typographer: Alex Normanton
Artworker: Roland Williams
Creative Director: Charlie Johnson
Senior Creative: Peter Liffen
Executive Producer: Adam Booth
Business Director: Simon Hewitt
Operations Director: Hayley Denning
Project Manager: Emily Mules & Francesca Sale
Content Strategist: Leo Birch
Media Agency: Manning Gottlieb
Production Company: Trailer Park - London
Lead Editor: Natalie Young
Editor: Sam Hopkins & Justin Rogers
Typographer: Alex Normanton
Artworker: Roland Williams
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ROAR Creativity: Schuh 'Schuh AW17'
Agency: ROAR Creativity
Client: Schuh
Date: September 2017
As Roar approached its 20th seasonal campaign for Schuh, it began to reflect upon 10 years of their working relationship and looked at what had helped to develop the brand's voice, raise the brand's profile and what resonates best with the customer.
Roar concluded that ‘urban, fun, colourful and footwear-focused’ created the most successful formula, and proceeded to look at the unseen working spaces of a city and re-designing them, to create surreal worlds that carry a feeling of unusual familiarity, sitting with Schuh’s quirky brand voice.
Expansive sets were designed to look good from any angle. Photographic backdrops created the illusion of different materials, and colours were swapped from the everyday to otherworldly.
The campaign launched with an installation in Schuh’s Oxford Circus store where foaming washing machines gobble up shoes and impossibly high stacks of laundry greet passers-by.
The digital six-sheets go live across London and other UK cities this week.
Credits:
Design & direction: Roar Creativity
Photography: Jonny Storey
Female model: Marcela Vivan
Male model: Jordan Matheson
Leg model: Miriam Rautert
Video direction: Tim Main
Cinematography: Jake Gabbay
Styling: Holly Coopey
Hair: Heath Massi
Make up: Kenneth Soh
Nails: Sabrina Gayle
Manufacture: Voodoo Design
Photography: Jonny Storey
Female model: Marcela Vivan
Male model: Jordan Matheson
Leg model: Miriam Rautert
Video direction: Tim Main
Cinematography: Jake Gabbay
Styling: Holly Coopey
Hair: Heath Massi
Make up: Kenneth Soh
Nails: Sabrina Gayle
Manufacture: Voodoo Design
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We Are Social: First Direct 'Diane Morgan Tries New Things'
Agency: We Are Social
Client: First Direct
Date: October 2017
First Direct has partnered with actress and comedian Diane Morgan to launch a social media campaign aimed at encouraging consumers to step out of their comfort zone and try something new.
Created by creative agency We Are Social, the campaign focuses on Diane’s internal struggle between sticking to what she knows and wanting to try new things. Three light-hearted videos, created for social media, show how Diane copes with overcoming obstacles to try out new experiences such as falconry, acupuncture, and buggy workouts.
The video series will be followed up with content created from stills and teaser cuts, supported by targeted paid media.
We Are Social’s in-house production team created the assets in collaboration with Oscar-winning production house Grain, directed by Jon Drever, and follows First Direct’s wider rebrand and awareness campaign, which launched on 1 September.
Credits:
Jo Lumb - lead producer - We Are Social
David Feldman - creative director - We Are Social
Rory McClenaghan - editorial director - We Are Social
Alyssa Drysdale - senior account director - We Are Social
Dan Gibson - account manager - We Are Social
Catherine Bouverat - production manager - We Are Social
Jon Drever - director - Grain Media
Richard Jephcote - director of photography - Grain Media
Andy Gradwell - production manager - Grain Media
Caroline Steiner - production designer - freelance
Ludovic Lasserre - sound recordist - freelance
David Feldman - creative director - We Are Social
Rory McClenaghan - editorial director - We Are Social
Alyssa Drysdale - senior account director - We Are Social
Dan Gibson - account manager - We Are Social
Catherine Bouverat - production manager - We Are Social
Jon Drever - director - Grain Media
Richard Jephcote - director of photography - Grain Media
Andy Gradwell - production manager - Grain Media
Caroline Steiner - production designer - freelance
Ludovic Lasserre - sound recordist - freelance
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DCX: Indeed 'Search For Greatness'
Agency: DCX
Client: Indeed
Date: October 2017
The world’s largest job site Indeed has launched a new brand campaign that tackles one of recruitment’s last taboos - unconscious bias.
The thought-provoking campaign urges employers to consider an issue that can hold back talented jobseekers and cause recruiters to miss strong candidates.
The striking series of billboard and TV ads features a range of people whose faces are obscured by their CV, driving home the message that employers should judge candidates first and foremost on the skills they have to offer.
Credits:
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KRFL Amsterdam: Neko Jusu 'Because Cats'
Agency: KRFL Amsterdam
Client: Neko Jusu
Date: October 2017
KRFL Amsterdam has collaborated with Dutch lemonade brand Neko Jusu.
The creative agency has revealed its Japanese inspired short to advertise Neko Jusu lemonade's variety of flavours in a bizarre world ruled by cats.
Credits:
Hesling Reidinga - creative - KRFL
Michel de Goede - producer - KRFL
Andre Maat - director
Michel de Goede - producer - KRFL
Andre Maat - director
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Curveball Media: Salvation Army 'Anti-Slavery Day'
Agency: Curveball Media
Client: Salvation Army
Date: October 2017
Coinciding with Anti-Slavery Day on the 18 October, The Salvation Army is launching a video campaign to alert a singular audience to the prevalence of modern slavery – taxi drivers.
The strategy for The Salvation Army was to motivate and educate taxi drivers, and other professional drivers, to take action when they see signs of modern slavery. The challenge was threefold. One, highlighting that modern slavery is a huge and growing issue. Two, showing the types of signs to look out for in order to spot when someone might be a modern slave. Three, giving taxi drivers the motivation to report crimes and help victims.
Simultaneously, the Evening Standard is running a nationwide campaign on Modern Slavery, raising awareness and the profile of the cause
Credits:
Oliver Lawer - creative director - Curveball Media
Oli Milner-Smith - lead designer - Curveball Media
Tara Peak - animator - Curveball Media
Drew Simmons - sound designer - Curveball Media
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