Creative Work of the Week: Domino's Alexa skill promises you will never go hungry again

Premium:

This week Domino's has taken the Creative Work of the Week crown thanks to it's infomercial style ad.

Taking inspiration from the famous JML videos, We Are Social created the ad to show the ease of ordering pizza using Amazon's Alexa in "just six words".

The short highlights the ease of using Alexa with examples including a nan, an 'off-duty mime' and even the voiceover guy.

This is not the first time Domino's has taken advantage of technology, previously the brand created a one touch to buy app which came with the shoppers very own button.

We Are Social: Domino's 'Amazon Echo Skill Launch'

Agency: We Are Social

Client: Domino's

Date: September 2017

Domino’s is pioneering the use of new technologies to make ordering a pizza even easier with the recent launch of a voice-activated ordering system via Amazon’s Echo and Dot devices.

Working closely with its innovation agency We Are Social, Domino’s new skill allows customers with an easy order profile to place an order for their favourite pizza by using six simple words - 'Alexa, ask Domino’s to feed me'.

Ahead of the launch, We Are Social needed a way to reach the masses and came up with the concept that ordering a Domino’s using the new Alexa skill was “so easy, anyone could do it".

Inspired by the famous JML videos, the team created its own homage to JML, to show that ordering a pizza on Domino’s Alexa skill was so easy, anyone could do it.

Credits:

Pete Waite - Lead Producer - We Are Social;
Tom Bellamy - Senior Creative - We Are Social;
Alyssa Drysdale - Senior Account Director - We Are Social;
Josh Morris - Account Manager - We Are Social;
Luke Jackson - Director - La Jackson Film;
Adrian Hedgecock - Director of Photography - Inherited Outline Films Ltd;
Florin Ilie - Sound Recordist - SoundNode;
Gill Nicholas - Set Designer - Gill Nicholas.

Tags: UK, Domino's Pizza, innovation, advertising, Voice tech, Social Media