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Creative Works: Featuring Specsavers, St Luke's, Don't Panic and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 19 September.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Primate: Children 1st 'Create a Smile campaign'

Agency: Primate
Client: Children 1st
Date: September 2016
 
This is the first digital campaign from Children’s 1st and it won’t cost you a penny, you don't have to take a photo of yourself without makeup and you won’t be bombarded by further emails. Sign up literally takes less than a minute. Only if you tick a box will you receive further information throughout the autumn about the impact of our work for children.
Through the campaign we want to raise the public's awareness of the unacceptable levels of children being abused across Scotland today, sending a message of hope to children and their families that recovery is possible and that with the right support they will find new reasons to smile again. The campaign aims to build understanding of the critical role that Children 1st plays in helping children and their families to recover.
We are looking to get 5,123 people to create a smile and share on Facebook or Twitter. That figure represents the number of children who Police Scotland recorded as having been abused last year. https://createasmile.org.uk/
Credits:
 
 
 
 
 
 
Managing Director: Gordon McLachlan,
Creative Director: Espen Brunborg
Technical Director: Bart
Tags: Europe
 
 
 
 
 
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Specsavers Creative: Specsavers 'Pre Cog'

Agency: Specsavers Creative
Client: Specsavers
Date: September 2016
Stephen Fry returns to our screens as the voice behind Specsavers new £1 million TV advertising campaign to promote eye health. Airing Sunday 4 September, the commercial is a new spin on the familiar 'Should've gone to Specsavers' ads, highlighting the important role of the optometrist in looking after the nation's eye health.
The campaign also highlights Specsavers new partnership with the Royal National Institute of Blind People (RNIB), established to help transform eye health as part of a wider £3m education and awareness campaign. The ads show an optometrist helping people to avoid a series of potentially disastrous outcomes by intervening at just the right moment.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Creative Director: Graham Daldry
Art Director: Naomi Bishop
Additional Credits: Head of Concept: Richard James
Director: David Lodge
Tags: Europe, specsavers
 
 
 
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TMW Unlimited: Dogs Trust 'The Big Scoop'

Agency: TMW Unlimited
Client: Dogs Trust
Date: September 2016
We may be a nation of dog lovers but with a population of 8 million dogs in the UK, unwanted dog mess in public places is a huge issue. Dog fouling is seen as one of the biggest nuisances blighting public places in the UK – more than littering, pollution, traffic and smoking. Local authorities in the UK received over 81,000 complaints about dog mess last year alone.
To mark this year’s The Big Scoop campaign, an initiative aimed at encouraging everyone to pick up after their dogs, we have provided eight areas in the UK with attention grabbing installations including poo bag dispensers, bench wraps and boards, posters and bin stickers that feature “love lines” from dogs to dog owners.
The installations can be found in Croydon, Fenland, Newcastle, Lisburn, Cornwall, Hastings, Flintshire and Fife.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Graeme Noble
Creative Director: Jeff Bowerman
Associate Creative Director: Jamie Coggans
Associate Design Director: Rob Sindermann
Art Director: Fluff Higgins
Copywriter: Britt Collins, Rebecca Wardell
Additional Credits: Group Account Director: Jackie Bee
Account Director: Jamie Marks
Senior Planner: Victoria White
Tags: Europe, dogs trust
 
 
 
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St Luke's: Very.co.uk 'Different Sides: Day and Night'

Agency: St Luke's
Client: Very.co.uk
Date: September 2016
Very.co.uk is launching an integrated campaign, created by agency St. Luke’s, to celebrate the arrival of the autumn fashion collection for 2016. This follows the recent launch of Very.co.uk’s namesake fashion label V by Very for both men and women, which has received critical acclaim from fashion and lifestyle press since its debut to the industry in May.
Encouraging viewers to ‘See a Different Side’ to Very.co.uk’s fashion offering, the TVCs follow the life of a woman from her morning alarm to after work drinks in the evening.  A split-screen technique showcases the various aspects of the heroine’s multi-faceted life, as well as all the details of the clothes and accessories. It is set to ‘I love me’ by Meghan Trainor ft LunchMoney Lewis.
 
Credits:
 
 
 
 
 
 
 
 
 
 
Creative Director: Jules Vizard
Creative Team: Laura Stevens, Claire Wombwell
Additional Credits: Agency Producer: Caroline Angell
Planner: Rose Van Orden
Business Lead: Lara Poole
Account Director: Joanne Hill
Media agency: Vizeum
Production Company: Riff Raff
Director: Ivana Bobic
Editor:  Sam Jones at Cut and Run
Grade: Richard Reardon at MPC
VFX Producer: Thomas Cole at MPC
VFX Supervisor: Cynthia Lee at MPC
Music track: “I Love Me” by Meghan Trainor FT LunchMoney Lewis
Audio Post Production:  Phil Bolland at Factory 
Tags: Europe, Very.co.uk
 
 
 
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The Garage Soho: Simba 'Billboard Campaign'

Agency: The Garage Soho
Client: Simba
Date: September 2016
The campaign will run for 6 weeks throughout London Underground billboards, and takes the form of eye-catching photography of a deconstructed Simba Hybrid mattress being tested by a pair of playful mechanical glutes. The testing devices create continuity with the clever TV spot by John Hergarty of Bartle Bogle Hegarty, who has also backed Simba with investment through his new incubator The Garage Soho.
Continuing to bring to life the brand’s central insight that ‘people do much more in bed than just sleep’, the forthcoming poster campaign lets people know just how the Simba Hybrid offers unmatchable support no matter what happens on top of it. Focus is on the technological advance of combining 2,500 individual conical springs, that adjust to the activity or person, with a layer of responsive memory foam that moulds to shape.
Credits:
 
Tags: Europe
 
 
 
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grain media: WaterAid 'Help them do their business'

Agency: grain media
Client: WaterAid
Date: September 2016
WaterAid has unveiled a new campaign running across 17 UK TV channels and in cinemas. Directed by Guy Paterson the campaign looks to appeal to younger audiences, capturing supporters for the future.
 
Credits:
 
 
 
 
 
 
 
 
 
 
Director: Guy Paterson
DoP: Philipp Blaubach
Producer: Adam Mitchenall, Elena Andreicheva
Editor: James Branch
Post Production: Able
Tags: Europe
 
 
 
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Vibe Studio: Omnio 'Omnio Stroller: The World's First Wearable, Compact Stroller'

Agency: Vibe Studio
Client: Omnio
Date: September 2016
Vibe Studio has been appointed to create a 60” CG animation spot, in support to the funding and launch campaign for the Omnio Stroller. The video presents the product in three base colours, red, teal and grey and uses complex kinematics techniques to represent the folding sequence and transformation from stroller to backpack. Special attention has been paid to materials and textures particularly for the representation of the fabric elements. The result is a hyper-realistic 3D product animation set to present a ground-breaking design.
 
Credits:
 
 
 
 
 
 
 
 
 
 
Creative Director: Sandra Solomonea
Senior Art Director: Radu Prepeleac
Tags: Europe
 
 
 
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M&C Saatchi Stockholm: Com Hem 'Come Home to more powerful experiences'

Agency: M&C Saatchi Stockholm
Client: Com Hem
Date: September 2016
Earlier this year, M&C Saatchi Stockholm was appointed the lead agency for Com Hem, Sweden’s leading provider of Digital TV and broadband. Com Hem (which translates as ’Come Home’ in Swedish) has a far superior product offering: Sweden’s fastest broadband and widest range of TV and Play services. To reflect this, we developed the concept “Come Home to more powerful experiences”. 
This latest campaign takes us below the surface down, down to crystal clear waters to illustrate how Com Hem’s superfast broadband enables you to stream film in pure sparkling HD. 
The film was shot just outside Malta by one of the world’s best underwater photographers Eric Börjeson and was directed by Gustav Johansson (New Land).
 
Credits:
 
 
 
 
 
 
 
 
 
 
Additional Credits: Production company: New Land 
Director: Gustav Johansson
Executive Producer: Alexander Blidner
Producer: Joel Rostmark
DoP: Niklas Johansson
UW: Eric Börjeson
VFX/Post production company: Swiss
Agency Producer: Mattias Colldén
Musik: M83 – Outro
Tags: Europe
 
 
 
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Appartment 103: LaLomba 'Brand design'

Agency: Appartment 103
Client: LaLomba
Date: September 2016
Boutique branding and packaging design agency Appartement 103 has worked with Ramon Bilbao, part of Diego Zamora Group, to create LaLomba: a new top-end rosé sub-brand that represents the most special wine of the range. Being currently the fastest growing winery in Rioja and widely regarded as one of the country’s most innovative producers in the premium segment, this launch positions Ramon Bilbao as the “terroir” reformers from Rioja.
Appartement 103 was briefed to develop a new brand that would convey the innovative DNA of Ramon Bilbao’s brand with a premium and sophisticated image, targeting fashionable consumers and following the international trends that acclaim rosé wines worldwide. Following recent insights of the market, the Spanish top wine sector is starting to strongly defend the “terroir” as a key quality indicator, Lalomba was created to reclaim the “terroir” as the best characteristic to identify the authenticity and exclusivity of a wine.
Credits:
 
 
 
 
 
 
 
 
 
 
Creative Director: Marc Savary
Tags: Europe
 
 
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Don't Panic: Save the Children '#Classof16'

Agency: Don't Panic
Client: Save the Children
Date: September 2016
The video, ‘Go Back to School with the #Classof16’, was created by creative agency Don’t Panic. It features children on their first day of school, holding up signs stating their dream job. Children featured in the video are from the UK as well as developing countries around the world.
The campaign asks parents to share a photo of their child on their first day of school (whether it’s their first day ever, or simply their first day back) holding up a sign stating their dream – dancer, fireman or even elephant – using hashtag #Classof16
Credits:
 
 
 
 
 
 
 
 
 
 
Agency: Don’t Panic
Senior Creative: George McCallum
Additional; Credits: Account Executive: Nisha Mullea
Account Manager: Gabriel Mathews
Project Manager: Gabriel Mathews
Production company: Great Guns
Photographer: Josh Trigg
Producer: Tim Francis
Production Assistant: Stacey Arthur
Runner: Max Pritchard
Art Director: Jess Elcock
Costume Designer: Natalie Wilkins
Project Sponsor:  Anjali Bewtra
Project Manager: Emily Lomax
Digital Lead: Esther Press
Social Media Lead: Rebecca Smith
Tags: UK, Ad of the Day, Save the Children, don't panic, creative works, Best Commercials, latest ads
 
 
 
 
 
 
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AMV BBDO: Martini 'Smart Cube'

Agency: AMV BBDO
Client: Martini
Date: September 2016
Waiting at the bar is a thing of the past thanks to new, Smart Cube technology from Martini. The traditional ice-cube shaped device is added to your drink in addition to regular, square ice-cubes.  As you consume your drink, the Martini Smart Cube uses Bluetooth technology to anticipate when your drink is finished and communicates with the bar in real-time. Staff can prepare drinks in advance so you don't have to wait. It also keeps track of the number of drinks you've consumed to encourage responsible drinking.
 
Credits:
 
 
 
 
 
 
 
 
 
 
Director of Creative Technology: James Rowley
Tags: Europe
 
 
 
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TBWA\Manchester: Papyrus Prevention of Young Suicide 'Silence, the biggest killer of young people'

Agency: TBWA\Manchester
Client: Papyrus Prevention of Young Suicide
Date: September 2016
TBWA/Manchester has been working closely with national charity PAPYRUS Prevention of Young Suicide, for nearly two years. Recently we have been working with the charity to develop its brand strategy, supporting the message that in the UK the taboo of talking about suicide is contributing to young lives being lost.
The campaign can be seen at selected London Underground stations (29  August and 12 September).
 
Credits:
 
 
 
 
 
 
 
 
 
 
Chief Executive Officer: Fergus McCallum
Tags: Europe
 
 
 
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18 Feet & Rising: The National Trust 'For ever, for everyone'

Agency: 18 Feet & Rising
Client: The National Trust
Date: September 2016
Leading conservation charity National Trust is set to unveil a new integrated brand campaign, the first step in delivering a long-term brand marketing strategy designed to increase understanding of, and connection with, the organisation’s cause: caring for special places for ever, for everyone.
The spot called ‘Behind the Scenes’ gives a flavour of what goes on day-to-day, to care for over 500 special places ‘for ever for everyone’. It shows how important people are to protecting these places – whether staff and volunteers or members, donors and visitors. It also reminds viewers how important these special places are to peoples’ lives, providing places of quiet, beauty, history, memory or inspiration.
Credits:
 
 
 
 
 
 
 
 
 
 
Executive Creative Director: Anna Carpen
Creative Director: Will Thacker
Creative: Alex Delaney, Oli O’Neill
Additional Credits: Voice: Alan Power (National Trust)
Business Lead: Andrew Barnard
Agency Producer: Russell Taylor, Ally Gunn
Production Company: Good Egg
Director: Tell No One
DOP: Maurio Chiarello
Executive Producer: Julia Reed
Producer: Rupert Savage
Editor: Brendan Jenkins (tenthree)
Sound Design: Sam Robson (750MPH)
Post Production: Hannah Ruddlestone (MPC)
Agency: Mindshare
Client Director: Sarah Rose
Strategy Director: Rosie Kitson
Media Planning: Caroline Knott, Emily Folkes
AV Planning: Carl Dzedins
Tags: Europe
 
 
 
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Grey London: NFU Mutual 'We love to pay out'

Agency: Grey London
Client: NFU Mutual
Date: September 2016
Grey London’s new campaign for insurance brand NFU Mutual revolves around what may appear at face value a surprising claim: that the insurer ‘loves to pay out’. While bold, it’s also true: NFU Mutual, which has been voted Which? insurance provider of the year 2016, pays out on a staggering 98% of home insurance claims (based on annual settled claims 2013-2015, excluding claims not persued by the claimant). 
Taking inspiration from that surprising statistic, the campaign also breaks from industry norms – revolving around an energetic TV spot with a jaunty track and shot by acclaimed music video, commercial and film director Jake Scott through RSA Films.
In this new TVC, a NFU Mutual agent struts up a tree trunk that has fallen in a storm and damaged a house, tap dances a wonky roofing slab back into place and effortlessly fixes a chimney that has been damaged by a lightning strike, before sliding down a slippery roof and coming to the aid of a couple whose kitchen has been flooded, reassuring them that ‘of course’ the company will pay out on their claim.    
Credits:
 
 
 
 
 
 
 
 
 
 
Executive Creative Director: Nick Rowland
Senior Creative: John Gibson, Sam Haynes
Account Team: Jeremy Pyne, Oliver Lester, Emma Stockton
Additional Credits: Agency Producer: Charlotte Marshall
Planner: Rachel Walker
Media Agency: Vizeum
Production Company: RSA Films
Director: Jake Scott
Producer (at RSA): Cindy Burnay
Editor: Ed Cheesman, Final Cut
Audio Enginerr: Munzie Thind, Grand Central
Music Company: Wake the Town
Tags: Europe
 
 
 
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Pearlfisher: Femme 'Brand strategy, identity and packaging'

Agency: Pearlfisher
Client: Femme
Date: September 2016
Pearlfisher creates a brand strategy, brand identity and packaging design for Fémme - a new tampon brand aiming to revolutionise the feminine care market in China.
Looking to inject confidence and positivity into a category characterised by apologetic expressions of femininity, Pearlfisher Strategy rooted its approach in the mission to empower “the woman within.” The brand name, ‘Fémme’ – an elegant allusion to female sensuality – looks to shift perceptions of menstruation from patronising to positive; from conservatively traditional to boldly symbolic of contemporary female identity.
Credits:
 
 
 
 
 
 
 
 
Founder and Chief Creative Officer: Jonathan Ford
Creative Director: Natalie Chung
Additional Credits: Strategy Director: Yael Alaton
Designer: Jess Philips
Account Director: Stuart McClelland
Tags: Europe
 
 
 
 
 
 
 
 
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Adam & Eve: Time Out 'Love City'

Agency: Adam & Eve
Client: Time Out
Date: September 2016
The Time Out Love London Awards are back for 2016 – a celebration of independent businesses across the city’s unique and diverse communities. Now in its third year, the Awards celebrate and champion the capital’s most loved independents and businesses are encouraged to nominate themselves from 1 September.
Time Out’s creative agency, Adam&EveDDB is supporting the campaign with a new “Show your Love” proposition, creating five ad motives consisting of photographs of urbanites demonstrating how far they would go for the local places they love. 
Credits:
 
 
 
 
 
 
 
 
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Art Director: Jon Farley
Copywriter: Alex Lucas
Additional Credits: Agency Producer: Louis Cubbon
Planner: Hugh de Winton
Business Director: Miranda Hipwell
Account Director: Chloe Harding
Tags: Europe
 
 
 
 
 
 
 
 
 
 
 
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Publicis London: Renault 'All-New Renault Megane'

Agency: Publicis London
Client: Renault
Date: September 2016
Ocean’s pioneering vehicle recognition technology for large format digital out of home was the launch platform to showcase the All-New Renault Mégane in an engaging and unique way. It also draws a parallel with the advanced technologically that Renault has packed into this new model.
In keeping with Renault’s fun and playful personality, the creative idea is based on the popular car journey game I-Spy, with a friendly greeting tailored to every driver’s vehicle data.
Vehicle recognition offers brands highly defined targeting and greater efficiency than a standard out-of-home play-out, hitting core target audiences with zero wastage.
Real-time activation allows for dynamic delivery based on an environmental trigger so Renault only paid for play-outs when their target audience was stationary at the traffic lights. 
Credits:
 
 
 
 
 
 
 
 
Creative Director: Dave Sullivan
Art Director: Luke Edgeley
Copywriter: Andy Mulvany
Account Director: Meera Sanghvi
​Planning: Talon
Tags: Europe
 
 
 
 
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Appartment 103: LaLomba 'Brand design'

Agency: Appartment 103
Client: LaLomba
Date: September 2016
Boutique branding and packaging design agency Appartement 103 has worked with Ramon Bilbao, part of Diego Zamora Group, to create LaLomba: a new top-end rosé sub-brand that represents the most special wine of the range. Being currently the fastest growing winery in Rioja and widely regarded as one of the country’s most innovative producers in the premium segment, this launch positions Ramon Bilbao as the “terroir” reformers from Rioja.
Appartement 103 was briefed to develop a new brand that would convey the innovative DNA of Ramon Bilbao’s brand with a premium and sophisticated image, targeting fashionable consumers and following the international trends that acclaim rosé wines worldwide. Following recent insights of the market, the Spanish top wine sector is starting to strongly defend the “terroir” as a key quality indicator, Lalomba was created to reclaim the “terroir” as the best characteristic to identify the authenticity and exclusivity of a wine.
Credits:
 
 
 
 
 
 
 
 
Creative Director: Marc Savary
Tags: Europe
 
 
 
 
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