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Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, September 14.
To submit work for future publication, contact Minda Smiley.
GSD&M: Southwest 'Wanna Get Away'
Agency: GSD&M
Client: Southwest
Date: September 2016
Credits:
Chief Creative Officer: Jay Russell
Group Creative Directors: Scott Brewer, Ryan Carroll, Lara Bridger, Rafa Serrano
Art Directors: James Hoke, Gus Solis
Writers: Rusty Broome, Laura Canzano
Director of Production: Jack Epsteen
Executive Producer: Marianne Newton
Senior Producer: Alison Wagner
Account Service: Shawn Mackoff, Amy Lyon, Amy Rodgers, Meredith Nagel, Ana Leen
Marketplace Planning: Jennifer Billiot
Business Affairs Manager: Desiree Townsend
Project Manager: Elizabeth Stelling
Prod Company: O Positive
Director: Brian Billow
EP: Ralph Laucella
Producer: Devon Clark
DP: Mauro Fiore
Editor: Jay Nelson/Cut+Run
Assistant Editor: Nick Kondylas
EP: Bebe Baldwin
Stylist: Laura Eckert
Music: HUM
Group Creative Directors: Scott Brewer, Ryan Carroll, Lara Bridger, Rafa Serrano
Art Directors: James Hoke, Gus Solis
Writers: Rusty Broome, Laura Canzano
Director of Production: Jack Epsteen
Executive Producer: Marianne Newton
Senior Producer: Alison Wagner
Account Service: Shawn Mackoff, Amy Lyon, Amy Rodgers, Meredith Nagel, Ana Leen
Marketplace Planning: Jennifer Billiot
Business Affairs Manager: Desiree Townsend
Project Manager: Elizabeth Stelling
Prod Company: O Positive
Director: Brian Billow
EP: Ralph Laucella
Producer: Devon Clark
DP: Mauro Fiore
Editor: Jay Nelson/Cut+Run
Assistant Editor: Nick Kondylas
EP: Bebe Baldwin
Stylist: Laura Eckert
Music: HUM
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Olson: Belize Tourism Board 'A Curious Place'
Agency: Olson
Client: Belize Tourism Board
Date: September 2016
Credits:
Chief Creative Officer: Kevin McKeon
Creative Director/Copywriter: Ryan Inda
Experience Design Director: David Fiedler
Design Director: Joe Monnens
Copywriter: Andy Masur
Art Director: Brit Ryan
Designer: Sarah Youngquist
Brand Strategy Director: Liz Gray
Broadcast Producer: Mim Epstein
Print Producer: Kirsten O’Callaghan
Production Company: Drive Thru, Inc.
Director: Patrick Pierson
Director of Photography: David Schnack
Editor: Cody Brown
Music Producer/Stonetree Records: Ivan Duran
Audio Final Mix: Noware Media
Color Correction: Company 3
Studio Artist: Maria Erickson
Account Director: Rebekah Gustin
Account Supervisor: Jennifer Berg
Group Head, Project Management: Ali Napier
Creative Director/Copywriter: Ryan Inda
Experience Design Director: David Fiedler
Design Director: Joe Monnens
Copywriter: Andy Masur
Art Director: Brit Ryan
Designer: Sarah Youngquist
Brand Strategy Director: Liz Gray
Broadcast Producer: Mim Epstein
Print Producer: Kirsten O’Callaghan
Production Company: Drive Thru, Inc.
Director: Patrick Pierson
Director of Photography: David Schnack
Editor: Cody Brown
Music Producer/Stonetree Records: Ivan Duran
Audio Final Mix: Noware Media
Color Correction: Company 3
Studio Artist: Maria Erickson
Account Director: Rebekah Gustin
Account Supervisor: Jennifer Berg
Group Head, Project Management: Ali Napier
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Partners + Napier: OAAA 'Vote to Count'
Agency: Partners + Napier
Client: OAAA
Date: September 2016
Credits:
Account Director: Luke Madden
Project Manager: Melissa Smith
Copywriter: Matt Palmer
Art director: Gretchen Bye
Creative director: Pete VonDerLinn
PR: Becca Bellush
Social Media: Lydia de Martino
Design: Tyler Furstoss
Web: Geoff Harris, Marco Fesyuk, Andy Rose, Lia Abbott
Proofreader: Erin Dwyer
Project Manager: Melissa Smith
Copywriter: Matt Palmer
Art director: Gretchen Bye
Creative director: Pete VonDerLinn
PR: Becca Bellush
Social Media: Lydia de Martino
Design: Tyler Furstoss
Web: Geoff Harris, Marco Fesyuk, Andy Rose, Lia Abbott
Proofreader: Erin Dwyer
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Droga5: Dixie 'Deadzone Diners'
Agency: Droga5
Client: Dixie
Date: September 2016
In time for Labor Day weekend, Dixie rolled out a campaign featuring ‘deadzone diners’ - pop-up restaurants without cell phone service - in the hopes of encouraging people to put down their phones once in a while so they can actually enjoy some real human interaction. The initiative is part of Dixie’s ongoing ‘Be More Here’ campaign, which encourages people to enjoy meals without the distraction of texts, apps and calls. For its latest effort, the brand set up three ‘deadzone diners’ throughout Los Angeles to give people a chance to enjoy a free meal without the distraction of technology. At locations including a cave and a former Federal Reserve Bank vault, attendees could enjoy snacks like Dropped Call Carrots, No-Fi Pie and Can’t-Comment Croissants. Carla Hall, restauranteur and co-host of ABC’s ‘The Chew,’ helped create the menu for the event, and some of her recipes can be found on Dixie’s site. The paper products brand has also partnered with BuzzFeed to create content around its ‘deadzone diner’ campaign.
Credits:
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heyman
Creative Directors: Devon Hong, Tara Lawall, Jeff Scardino
Copywriter: Mietta McFarlane
Art Director: Luke Chard
Jr. Copywriter: Ted Meyer
Jr. Art Director: Tommaso Fontanella
Executive Design Director: Rob Trostle
Design Director: Rich Greco
Senior Designer: Nate Moore
UX Designer: Brett Stiller
Design Intern: Ian Plath
Chief Creation Officer: Sally-Ann Dale
Head of Interactive Production: Niklas Lindstrom
Executive Interactive Producer: Tasha Cronin
Senior Social Producer: Chris Parke
Social Producer: Gabrielle Nicoletti
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Elaine Purcell
Strategist: Newman Granger
Senior Communications Strategist: Delphine McKinley
Senior Data Strategist: Brad Mumbrue
Data Strategist: Remy Lupica
Executive Group Director: Brett Edgar
Account Director: Ross Gillis
Account Manager: Ashton Atlas
Associate Account Manager: Kyra Gembka
Project Managers: Nicole Spaeth, Michelle Yee
Production Company: Snippies
Director: Roman Luck
DOP: Roman Luck
Executive Producer: Tom Dicerbo
Producer: Shelley Maclachlan
Editorial: Snippies
Editor: Tim Hickson
Assistant Editor: Jake Birnbaum
Executive Producer: Tom Dicerbo
Producer: Shelley Maclachlan
Post Production: Snippies
Executive Producer: Tom Dicerbo
Producer: Shelley Maclachlan
Music: APM
(Song/composer/etc. to suit): Pretty Baby
Sound: Snippies
Mixer: Tim Hickson
Experiential Production Company: na collective
Executive Producer: Jim Striebich
Producer: Nicolette Coan
Photographer: Rich Fury
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heyman
Creative Directors: Devon Hong, Tara Lawall, Jeff Scardino
Copywriter: Mietta McFarlane
Art Director: Luke Chard
Jr. Copywriter: Ted Meyer
Jr. Art Director: Tommaso Fontanella
Executive Design Director: Rob Trostle
Design Director: Rich Greco
Senior Designer: Nate Moore
UX Designer: Brett Stiller
Design Intern: Ian Plath
Chief Creation Officer: Sally-Ann Dale
Head of Interactive Production: Niklas Lindstrom
Executive Interactive Producer: Tasha Cronin
Senior Social Producer: Chris Parke
Social Producer: Gabrielle Nicoletti
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Elaine Purcell
Strategist: Newman Granger
Senior Communications Strategist: Delphine McKinley
Senior Data Strategist: Brad Mumbrue
Data Strategist: Remy Lupica
Executive Group Director: Brett Edgar
Account Director: Ross Gillis
Account Manager: Ashton Atlas
Associate Account Manager: Kyra Gembka
Project Managers: Nicole Spaeth, Michelle Yee
Production Company: Snippies
Director: Roman Luck
DOP: Roman Luck
Executive Producer: Tom Dicerbo
Producer: Shelley Maclachlan
Editorial: Snippies
Editor: Tim Hickson
Assistant Editor: Jake Birnbaum
Executive Producer: Tom Dicerbo
Producer: Shelley Maclachlan
Post Production: Snippies
Executive Producer: Tom Dicerbo
Producer: Shelley Maclachlan
Music: APM
(Song/composer/etc. to suit): Pretty Baby
Sound: Snippies
Mixer: Tim Hickson
Experiential Production Company: na collective
Executive Producer: Jim Striebich
Producer: Nicolette Coan
Photographer: Rich Fury
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Mother New York: John's Barber Shop - Port Authority 'Salon Art'
Agency: Mother New York
Client: John's Barber Shop - Port Authority
Date: September 2016
Sick of looking at the "cheesy, aged posters and dated headshots" seen in New York City barbershops, Mother New York recently took it upon themselves to upgrade one NYC barbershop by providing it with glamour shots of its own employees. The pictures are now hanging in John's Barbershop in Port Authority, and were made free of charge by the agency.
Credits:
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The Martin Agency: Kayak 'Travel Problem Solved'
Agency: The Martin Agency
Client: Kayak
Date: September 2016
In its latest campaign, Kayak is showing how great it would be if some of the travel site's capabilities could be transferred to other situations in life. For example, Kayak's price forecast tool analyzes travel searches to let its users know if they should book their flight now or wait - but what if every man could have a personal style forecaster that would let them know whether they should keep their man bun or chop it off? The campaign was created by The Martin Agency and is the shop's first work for the brand.
Credits:
Chief Creative Officer: Joe Alexander
Executive Creative Director: James Robinson
Senior Copywriter: Jamie Umpherson
Senior Art Director: Marie Richer
Agency Producer: Kelly Sutton
Agency Executive Producer: John McAdorey
Business Affairs Manager: Juanita McInteer
Senior Production Business Manager: Kelly Clow
Group Account Director: Cara Watson
Account Director: Gabriella Eljaiek
Project Manager: Meredith Dempsey
Group Planning Director: John Gibson
Production Company: Tool of NA
Director: Benji Weinstein
Managing Partner: Oliver Fuselier
Executive Producer: Lori Stonebraker
Producer: Chris Scherk
Editorial Company: Cut + Run
Editor: Frank Efron
Executive Producer: Rená Martin
Producer: Evyn Bruce
Color: Nice Shoes
Colorist: Gene Curley
Finishing: Jogger Studios
End Cards: Hunter Gather
Audio Post Company: Heard City
Engineer/Mixer: Phil Loeb
Executive Creative Director: James Robinson
Senior Copywriter: Jamie Umpherson
Senior Art Director: Marie Richer
Agency Producer: Kelly Sutton
Agency Executive Producer: John McAdorey
Business Affairs Manager: Juanita McInteer
Senior Production Business Manager: Kelly Clow
Group Account Director: Cara Watson
Account Director: Gabriella Eljaiek
Project Manager: Meredith Dempsey
Group Planning Director: John Gibson
Production Company: Tool of NA
Director: Benji Weinstein
Managing Partner: Oliver Fuselier
Executive Producer: Lori Stonebraker
Producer: Chris Scherk
Editorial Company: Cut + Run
Editor: Frank Efron
Executive Producer: Rená Martin
Producer: Evyn Bruce
Color: Nice Shoes
Colorist: Gene Curley
Finishing: Jogger Studios
End Cards: Hunter Gather
Audio Post Company: Heard City
Engineer/Mixer: Phil Loeb
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Havas Worldwide New York: Dos Equis 'Meet the New Most Interesting Man in the World'
Agency: Havas Worldwide New York
Client: Dos Equis
Date: September 2016
Months after Dos Equis bid adieu to its original ‘Most Interesting Man in the World’ by sending him on a one-way trip to Mars, the beer brand has announced that French actor Augustin Legrand is now taking on the role. While Legrand will star in his first commercial for the beer brand next month, Dos Equis has rolled out a short video featuring the actor to give viewers a glimpse of what he looks like and what sorts of adventures he’ll be going on. According to Dos Equis, the new ‘Most Interesting Man in the World’ is a “rough and tumble guy, who remains a jack-of-all-trades hero that one would expect from the man bearing this infamous title.”
Credits:
Chief Creative Officer of the Americas: Toygar Bazarkaya
Chief Creative Officer of North America: Jason Peterson
Group ECD, Managing Director: Jason Musante
Executive Creative Director: Jim Hord
Group Creative Director: Keith Scott
Group Creative Director: Paul Johnson
Creative Director: Jonas Wittenmark
Creative Director: Tobias Carlson
Creative Director: Paul Fix
Associate Creative Director: Matthew Hock
Associate Creative Director: David Fredette
Global Chief Executive Officer: Andrew Benett
Global Chief Revenue Officer & Global Chief Marketing Officer: Matt Weiss
President of New York: Laura Maness
Group Account Director: Chris Budden
Account Director: Jamie Sundheim
Account Director: Michelle Garrard
Account Supervisor: Wendy Hu
Account Supervisor: Jenny Maughan
Chief Strategy Officer, North America: Tim Maleeny
Brand & Digital Strategy Director: Maggie Gross
Senior Strategist: Stacey Kawahata
Senior Strategist: Cassie Taylor
Director of Social Marketing: Larry Lac
Social Strategist: Rachel Korenstein
Social Coordinator: Katie Campo
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Dave Evans
Head of Content, North America: Sylvain Tron
Executive Producer: Jill Meschino
Junior Producer: Lauren O’Driscoll
Junior Producer: Alex Zubak
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Production Company: Traktor
Director: Traktor
Director of Photography: Hoyte Van Hoytema
Executive Producer: Rani Melendez
Production Company: Rattling Stick
Executive Producer: Joe Biggins
Head of Production: Richard McIntosh
Controller: Christine Berentsen
Staff Coordinator: Hayley Wyett
Editorial Company: Final Cut
Editor: Rick Russell
Executive Producer: Stephanie Apt
VFX: The Mill
Chief Creative Officer NY: Angus Kneale
Executive Producer: Verity Graham
VFX Shoot Supervisor: Tara Demarco
Senior Flame Artist: Michael Smith
Sound Design: Yessian
Sound Designer: Weston Fonger
Executive Producer: Marlene Bartos
Telecine: Company 3
Colorist: Tom Poole
Producer: Clare Movshon
Audio: Sound Lounge
Sound Engineer: Tom Jucarone
Music: Beacon Street Music
Composers: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
Chief Creative Officer of North America: Jason Peterson
Group ECD, Managing Director: Jason Musante
Executive Creative Director: Jim Hord
Group Creative Director: Keith Scott
Group Creative Director: Paul Johnson
Creative Director: Jonas Wittenmark
Creative Director: Tobias Carlson
Creative Director: Paul Fix
Associate Creative Director: Matthew Hock
Associate Creative Director: David Fredette
Global Chief Executive Officer: Andrew Benett
Global Chief Revenue Officer & Global Chief Marketing Officer: Matt Weiss
President of New York: Laura Maness
Group Account Director: Chris Budden
Account Director: Jamie Sundheim
Account Director: Michelle Garrard
Account Supervisor: Wendy Hu
Account Supervisor: Jenny Maughan
Chief Strategy Officer, North America: Tim Maleeny
Brand & Digital Strategy Director: Maggie Gross
Senior Strategist: Stacey Kawahata
Senior Strategist: Cassie Taylor
Director of Social Marketing: Larry Lac
Social Strategist: Rachel Korenstein
Social Coordinator: Katie Campo
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Dave Evans
Head of Content, North America: Sylvain Tron
Executive Producer: Jill Meschino
Junior Producer: Lauren O’Driscoll
Junior Producer: Alex Zubak
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Production Company: Traktor
Director: Traktor
Director of Photography: Hoyte Van Hoytema
Executive Producer: Rani Melendez
Production Company: Rattling Stick
Executive Producer: Joe Biggins
Head of Production: Richard McIntosh
Controller: Christine Berentsen
Staff Coordinator: Hayley Wyett
Editorial Company: Final Cut
Editor: Rick Russell
Executive Producer: Stephanie Apt
VFX: The Mill
Chief Creative Officer NY: Angus Kneale
Executive Producer: Verity Graham
VFX Shoot Supervisor: Tara Demarco
Senior Flame Artist: Michael Smith
Sound Design: Yessian
Sound Designer: Weston Fonger
Executive Producer: Marlene Bartos
Telecine: Company 3
Colorist: Tom Poole
Producer: Clare Movshon
Audio: Sound Lounge
Sound Engineer: Tom Jucarone
Music: Beacon Street Music
Composers: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
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JWT New York: Wild Turkey 'The Journey Begins'
Agency: JWT New York
Client: Wild Turkey
Date: September 2016
Wild Turkey has rolled out a spot starring Matthew McConaughey roughly a month after the Academy Award-winning actor joined the bourbon brand as its creative director. The ad is part of the Wild Turkey’s new global marketing campaign, ‘It’ll Find You,’ which aims to modernize the brand as the bourbon industry continues to enjoy a renaissance of sorts. McConaughey, who directed the spot, worked closely with J. Walter Thompson New York and RSA Films to execute the campaign. The campaign aims to position Wild Turkey as a drink for people who are comfortable in their own skin and aren’t afraid to do their own thing, which McConaughey reiterates in the ad when he states that the Gruppo Campari-owned brand is “not in a rush to be most popular, not in a rush not to be.” The song in the ad, a track by New Orleans-based The Hot 8 Brass Band, was personally selected by McConaughey
Credits:
Chief Creative Officer, New York: Brent Choi
Executive Creative Director: Eric Weisberg
Creative Director: Christopher Franzese
Art Director: Itai Inselberg
Copywriter: Sean Ellman
Planning Director: Barry Walker
Head of Content: Anthony Nelson
Head of Brand Production: Caroline Coleman
Director of Broadcast Talent: Jamie Whitfield
Business Affairs Manager: Emily Nargi
Project Manager: Elizabeth Malleus
Senior Art Buyer: Susanna Shields
Global Account Director: Meredith Steinman
Account Director: David Rimmer
Client Team: Melanie Batchelor, Jason Daniel, Thomas Simart, Dave Karraker, Jared Ricardo
Director: Matthew McConaughey
Production Company: RSA
Post-Production: Whitehouse Post
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