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Welcome to The Drum Creative Works, in partnership with Workfront.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 18 December.
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McCann UK: Aldi 'Christmas Conclusion ft. Kevin The Carrot 2017'
Agency: McCann UK
Client: Aldi
Date: December 2017
Aldi's Christmas carrots Kevin and Katie have returned for the conclusion to their festive love story.
The supermarket is airing its Christmas finale on 8 December at 8.45pm on ITV, which will see the magic of Christmas come alive with the arrival of Jasper, Baby Carrot and Chantenay - Kevin and Katie’s children.
The supermarket is airing its Christmas finale on 8 December at 8.45pm on ITV, which will see the magic of Christmas come alive with the arrival of Jasper, Baby Carrot and Chantenay - Kevin and Katie’s children.
Credits:
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Chapter : RNIB 'It’s Beginning To Feel A Lot Like Christmas'
Agency: Chapter
Client: RNIB
Date: December 2017
A series of Braille Christmas cards to support the RNIB (Royal National Institute of Blind people) has been created by Chapter to allow blind and partially sighted people to ‘Feel Christmas’. With the central thought being ‘It’s beginning to feel a lot like Christmas’, each card features a popular Christmas lyric set in Braille.
Working closely with a specialist Braille printer, Chapter created a suite of three cards, each based around a famous Christmas song. A Braille message communicates the song title, while carefully coloured dots provide a visual clue for the able sighted.
In the UK, there are almost 2 million people living with sight loss. The agency hopes that these cards will prompt a thoughtful appreciation of sight loss at a time of year when imagery is such an integral part of the season. All money raised by the sale of these limited edition cards will be donated to the RNIB, helping to support the blind and visually impaired all year round.
Credits:
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Wieden+Kennedy London: TK Maxx 'The White Christmas Delivery'
Agency: Wieden+Kennedy London
Client: TK Maxx
Date: December 2017
The Markham family were lucky enough to receive the gift of real snow at their home courtesy of TK Maxx, and now the family stars in the retailer’s latest behind-the-scenes TV spot, created by Wieden+Kennedy London.
Broadcast from 13 December, the documentary-style film depicts the Markham family, along with their friends and neighbours, revelling in the unique White Christmas experience, making snow angels and having snowball fights, all thanks to TK Maxx.
Amanda Markham and husband David received an extra-special visit from a team of TK Maxx Snow Experts, who delivered eight cubic metres of real snow using film industry standard equipment, transforming their garden into a winter wonderland perfect for snowball fights, snowman building and a suitably jolly Christmas experience. The pair hid the surprise from their two daughters, nine-year-old Bella - whose birthday is on Christmas Day - and six-year-old Lena who had never seen snow before.
Credits:
Hollie Walker - Creative Director - Wieden+Kennedy London
Freddy Taylor - Creative - Wieden+Kennedy London
Andrew Bevan - Creative - Wieden+Kennedy London
Phillippa Beaumont - Creative - Wieden+Kennedy London
Tony Davidson - Executive Creative Director - Wieden+Kennedy London
Iain Tait - Executive Creative Director - Wieden+Kennedy London
Matt Owen - Group Account Director - Wieden+Kennedy London
Ollie Pym - Account Director - Wieden+Kennedy London
Preety Mudhar - Account Manager - Wieden+Kennedy London
Paul Colman - Head of Planning - Wieden+Kennedy London
Alex Allcott - Planner - Wieden+Kennedy London
James Laughton - TV Producer - Wieden+Kennedy London
Jasper Ford - TV Production Assistant - Wieden+Kennedy London
Production Company - Lisbon Studio c/o Friend London
Louis Bhose - Director
Luke Jacobs - Executive Producer
James Lowry - Producer
Murren Tullet - Director of Photography
Editorial Company - Stitch
Charlie Rothberg - Editor
VFX Company - Time Based Arts
Stephen Grasso - VFX Supervisor
Chris Aliano - VFX Producer
Myles Bevan - Colourist
Sound Company - 750mph
Andy Humphreys - Sound Designer - 750mph
Music Company - W Songs
Music Supervisor - Tristan Wilson
Freddy Taylor - Creative - Wieden+Kennedy London
Andrew Bevan - Creative - Wieden+Kennedy London
Phillippa Beaumont - Creative - Wieden+Kennedy London
Tony Davidson - Executive Creative Director - Wieden+Kennedy London
Iain Tait - Executive Creative Director - Wieden+Kennedy London
Matt Owen - Group Account Director - Wieden+Kennedy London
Ollie Pym - Account Director - Wieden+Kennedy London
Preety Mudhar - Account Manager - Wieden+Kennedy London
Paul Colman - Head of Planning - Wieden+Kennedy London
Alex Allcott - Planner - Wieden+Kennedy London
James Laughton - TV Producer - Wieden+Kennedy London
Jasper Ford - TV Production Assistant - Wieden+Kennedy London
Production Company - Lisbon Studio c/o Friend London
Louis Bhose - Director
Luke Jacobs - Executive Producer
James Lowry - Producer
Murren Tullet - Director of Photography
Editorial Company - Stitch
Charlie Rothberg - Editor
VFX Company - Time Based Arts
Stephen Grasso - VFX Supervisor
Chris Aliano - VFX Producer
Myles Bevan - Colourist
Sound Company - 750mph
Andy Humphreys - Sound Designer - 750mph
Music Company - W Songs
Music Supervisor - Tristan Wilson
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Them London: Halewood International Ltd 'The Pogues Irish Whiskey'
Agency: Them London
Client: Halewood International Ltd
Date: December 2017
Chiswick-based creative ideas business Them London has rebranded The Pogues Irish Whiskey to celebrate the 30th anniversary of the band’s iconic Christmas anthem ‘Fairytale of New York’.
Punk band The Pogues and West Cork Distillers joined forces in 2015 to create a new authentic Irish whisky. After initially promising sales post launch, the brand has lacked traction with whisky drinkers and really needed a re-think to make it a contender in the Irish whiskey category.
Building on some spirit branding work produced for Black Bottle Whiskey, Them London was brought in by Halewood. Working within tight budget constraints Them London focused on leveraging the essence of The Pogues Irish culture, storytelling, poetry and Celtic heritage, and drew inspiration form their irreverent reputation, poetic lyricism and the stories that are woven through all their music.
Them London has created new edgy Irish whisky brand for the savvy consumer with a contemporary visual language and style of its own. Alongside developing a modern take on Celtic symbolism, illustrative characters were produced to represent the distillery and the band’s essence: a streetwise Celtic punk, pierced ear, feather in hat, imbued with artistic irreverence with a keenness for gambling and whiskey.
The characters have a light and dark side to represent the music of The Pogues, which is upbeat with definite shady undertones. The Christmas edition of the whiskey that celebrates the infamous hit includes an illustrated tin and booklet revealing the story behind the song.
Credits:
John Trice - Creative Director - Them London
Walter Denny - CEO - Them London
Walter Denny - CEO - Them London
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J. Walter Thompson Amsterdam: Plus Supermarket 'Eat Well Together'
Agency: J. Walter Thompson Amsterdam
Client: Plus Supermarket
Date: December 2017
Christmas can be lonely. Anyone who has lost a friend, split up with a partner, or who has parents that live apart knows that the most wonderful time of the year can be … well, not always the most wonderful time of year.
Plus Supermarket briefed their agency J. Walter Thompson Amsterdam to create their very first people driven – rather than product driven – Christmas campaign. The agency’s idea was to make something emotional, authentic and perhaps more true to life than the norm.
As the supermarket’s brand line and strategic mission is to ‘Eat Well’ – the Christmas twist on this line was to ‘Eat Well Together’. The aim was to make this come to life in an inclusive way that anyone and everyone in the Netherlands could relate to. This led J. Walter Thompson Amsterdam to focus on a co-parenting family, and to tell the tale of a little girl with separated parents.
Credits:
Agency: J. Walter Thompson Amsterdam
Creative Partner: Bas Korsten
Executive Creative Director: Marcel Hartog
Concept: Chris Sant, Dieuwer Bulthuis
Art: Chris Sant, Gerard Foekema
Copy: Dieuwer Bulthuis
Executive Strategy
Director: Daan de Raaf
Strategist: Lex Noteboom
Business Director: Budi Gonzalez de Chaves
Screen Director: Marloes van den Berg
Senior Concept Producer: Charlene Thomas
PR Director: Jessica Hartley Client:
PLUS Supermarket Manager
Formula & Communication Manager: Bas Snetselaar
Marketing Communication Manager: Cecile van den Heuvel
Campaign Manager: Lydia van den Brandhof
Campaign manager ad interim: Pauline Effern
Corporate Comms Manager: Ingeborg Biemans- Posthumus
Production Company: Pink Rabbit
Directors: Ismael & Basha
Cinematography: Martijn Broekhuizen
Post production & Visual Effects: Captcha!
Editor: MRTN edit boutique
Music: The Cinematic Orchestra - To Build A Home
Written by: Jason Swinscoe, Philip Jonathan France, Stella Page, Dominic Smith, Patrick Watson
Published by: Ninja Tune/Kobalt/Cloud 9
Music Supervision: Amp.Amsterdam
Sound: Lab 3, Jeroen van Gessel
Media: Initiative Amsterdam
Creative Partner: Bas Korsten
Executive Creative Director: Marcel Hartog
Concept: Chris Sant, Dieuwer Bulthuis
Art: Chris Sant, Gerard Foekema
Copy: Dieuwer Bulthuis
Executive Strategy
Director: Daan de Raaf
Strategist: Lex Noteboom
Business Director: Budi Gonzalez de Chaves
Screen Director: Marloes van den Berg
Senior Concept Producer: Charlene Thomas
PR Director: Jessica Hartley Client:
PLUS Supermarket Manager
Formula & Communication Manager: Bas Snetselaar
Marketing Communication Manager: Cecile van den Heuvel
Campaign Manager: Lydia van den Brandhof
Campaign manager ad interim: Pauline Effern
Corporate Comms Manager: Ingeborg Biemans- Posthumus
Production Company: Pink Rabbit
Directors: Ismael & Basha
Cinematography: Martijn Broekhuizen
Post production & Visual Effects: Captcha!
Editor: MRTN edit boutique
Music: The Cinematic Orchestra - To Build A Home
Written by: Jason Swinscoe, Philip Jonathan France, Stella Page, Dominic Smith, Patrick Watson
Published by: Ninja Tune/Kobalt/Cloud 9
Music Supervision: Amp.Amsterdam
Sound: Lab 3, Jeroen van Gessel
Media: Initiative Amsterdam
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Don't Panic: lastminute.com UK & IE 'Memories Or Money'
Agency: Don't Panic
Client: lastminute.com UK & IE
Date: December 2017
Lastminute.com's documentary-style video, created with Don’t Panic to communicate the benefits of booking holidays and experiences over physical gifts this Christmas season, sees members of the public take part in a ‘scientific’ experiment, offering the ultimate choice: memories or a cash reward.
During the experiment – and hooked up to brain activity measurement equipment - participants are asked to recall a treasured memory. Ranging from first kisses in Italy, to watching geysers in New Zealand, the participants are led to believe that the location of their memories have been pinpointed in their brains, and were offered the chance to have it deleted for a lump sum of money.
The results show that our most treasured memories are priceless, and the spot closes with a message encouraging viewers to 'Choose memories, choose travel'.
Credits:
Alessia Dordoni - Head of Brand Communication - Lastminute.com
Kirsten Beacock - PR manager - Lastminute.com
Jacob Niedzwiecki – Producer - Lastminute.com
Miguel Roca – Producer - Lastminute.com
Helen Jackson - Project Lead - Don’t Panic
Nicki Coombes - Project Assist - Don’t Panic
Claire Gullier - Creative Lead - Don’t Panic
George McCallum- Creative - Don’t Panic
Jake Moss- Creative - Don’t Panic
Tom Reas- Creative - Don’t Panic
Mark Bushnell - Creative - Don’t Panic
Joe Wade – MD - Don’t Panic
Mark Pizzey – Director - Reel Nice
Laura Shacham- Producer - Reel Nice
Tom Francome - Assistant Producer - Reel Nice
Hoagy Hickson – Production Assistant - Reel Nice
Joe Durr - Production Assistant - Reel Nice
Tim Gee – Camera - Reel Nice
Mark Pizzey – Editor - Reel Nice
Kenny Gibb – Grade - Reel Nice
Filipe Pinheiro – Sound - Reel Nice
James Downham - Sound Mix - Reel Nice
Kirsten Beacock - PR manager - Lastminute.com
Jacob Niedzwiecki – Producer - Lastminute.com
Miguel Roca – Producer - Lastminute.com
Helen Jackson - Project Lead - Don’t Panic
Nicki Coombes - Project Assist - Don’t Panic
Claire Gullier - Creative Lead - Don’t Panic
George McCallum- Creative - Don’t Panic
Jake Moss- Creative - Don’t Panic
Tom Reas- Creative - Don’t Panic
Mark Bushnell - Creative - Don’t Panic
Joe Wade – MD - Don’t Panic
Mark Pizzey – Director - Reel Nice
Laura Shacham- Producer - Reel Nice
Tom Francome - Assistant Producer - Reel Nice
Hoagy Hickson – Production Assistant - Reel Nice
Joe Durr - Production Assistant - Reel Nice
Tim Gee – Camera - Reel Nice
Mark Pizzey – Editor - Reel Nice
Kenny Gibb – Grade - Reel Nice
Filipe Pinheiro – Sound - Reel Nice
James Downham - Sound Mix - Reel Nice
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Grey London: Vertex Watches 'M100'
Agency: Grey London
Client: Vertex Watches
Date: December 2017
British watchmaker Vertex has evoked the story of its Caliber 59 military issue watch to promote the limited edition M100 in a new campaign created by Grey London – the brand’s first advertising in 50 years.
Established in 1917, Vertex was one of the so-called ‘Dirty Dozen’ – 12 companies that built and supplied watches to the specifications of the UK Ministry of Defence. Its Caliber 59 was officially issued to British special units during the Second World War.
Though Vertex ceased production in 1972, it was re-launched by Don Cochrane, great grandson of the company’s original founder, with the launch of the new M100 – a tribute to the Calibre 59 – earlier this year.
Credits:
Agency - Grey London
Vicki Maguire / Caroline Pay - Joint Chief Creative Officers
Andy Lockley - Creative Director
Andy Lockley - Copywriter
Andy Lockley - Art Director
Stuart Leung - Designer
Stuart Leung - Typographer
Jonas Ranson / Blacklist Editions - Printmaker
Vicki Maguire / Caroline Pay - Joint Chief Creative Officers
Andy Lockley - Creative Director
Andy Lockley - Copywriter
Andy Lockley - Art Director
Stuart Leung - Designer
Stuart Leung - Typographer
Jonas Ranson / Blacklist Editions - Printmaker
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: Christian Aid 'Oh What a Waste'
Agency:
Client: Christian Aid
Date: December 2017
Christian Aid has released a stop-motion film, ‘Oh What A Waste’, using real food from the traditional Christmas dinner, combined with a unique version of The Twelve Days of Christmas. This is to highlight the vast quantity of edibles the UK public throws away every year and encourage the UK public to shop wisely at Christmas.
This includes donating the money they save to help provide food for families such as those in South Sudan, who due to drought and conflict, are not able to get enough to eat.
The campaign forms part of the Department For International Development’s UK Aid Match Christmas appeal, where for every pound the public gives to supporting people living in poverty, the UK Government will also give a pound.
Credits:
Composer, David M Saunders
Creative Producer, Emma Wigley, Christian Aid
Director, Rebecca Gower
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Forever Beta: The Co-op 'Christmas Is Coming Together'
Agency: Forever Beta
Client: The Co-op
Date: December 2017
Co-op has unveiled its Christmas advert, after a self-imposed Christmas advertising ban meant it didn't undertake TV festive advertising until 1 December. The new ad features a host of unsigned music groups who have created a new version of a modern Britpop classic, Tender by Blue. The song has also been released to raise funds for charity.
New research by Co-op reveals that almost half the nation says that the first day of December is when they actually start to feel the Christmas vibe, while three out of five Brits say they feel Christmas adverts start too early.
The full 60-second advert, filmed in the brand’s home city of Manchester and around the North West, features seven community groups from across the UK. The acts include a pensioner’s choir, a vocal rugby team, urban beat boxers, a 93-year-old ukulele player and a Manchester reggae act. The track will be available to download from all mainstream music platforms with proceeds going to the Co-op Foundation.
As there were no actors cast in the advert the director, Max Fisher – who has a background in youth work – spent time with each community music group to build rapport ahead of filming. There were intentionally no rehearsals in advance of the shoot, so the interactions in the advert are all genuine and illustrate the authentic feelings of happiness that come from spending time with friends and family at Christmas.
The full 60-second ad and two 30-second edits will appear during high-profile television slots across the channels. The ad, which was created by advertising agency Forever Beta, will feature across TV and digital platforms.
Credits:
CEO / PARTNER: Robin Gadsby
EXECUTIVE CREATIVE DIRECTOR / PARTNER: Matt Saunby
COPYWRITER: Jono Benson
ART DIRECTOR: Stan Cheung
HEAD OF DESIGN: Darren Cox
TV PRODUCER: Paula Mackersey
PRODUCERS Gemma Hose, Sasha Oglandy
BUSINESS DIRECTOR: Taryn Gelder
ACCOUNT DIRECTORS: Gina Plummer, Clare Thornhill
LEAD STRATEGIST: Stephen Brunt
SENIOR STRATEGIST: Martin Tapley
ACCOUNT MANAGEMENT: Laura Battersby, Beth Kojder, James McClaren, Jess Purchon, Laura Osorio
CREATIVE MUSIC PRODUCER: Ed Hoyland, Bacchus Creative Entertainment
MEDIA AGENCY: Rocket
DIGITAL AGENCY: Amaze
TV PRODUCTION COMPANY: Outsider
DIRECTOR: Max Fisher
PRODUCTION COMPANY PRODUCER: Jeremy Bannister
EDITORS: Tenthree
AUDIO POST-PRODUCTION COMPANY: Halo
POST PRODUCTION: Freefolk and The Mill
EXECUTIVE CREATIVE DIRECTOR / PARTNER: Matt Saunby
COPYWRITER: Jono Benson
ART DIRECTOR: Stan Cheung
HEAD OF DESIGN: Darren Cox
TV PRODUCER: Paula Mackersey
PRODUCERS Gemma Hose, Sasha Oglandy
BUSINESS DIRECTOR: Taryn Gelder
ACCOUNT DIRECTORS: Gina Plummer, Clare Thornhill
LEAD STRATEGIST: Stephen Brunt
SENIOR STRATEGIST: Martin Tapley
ACCOUNT MANAGEMENT: Laura Battersby, Beth Kojder, James McClaren, Jess Purchon, Laura Osorio
CREATIVE MUSIC PRODUCER: Ed Hoyland, Bacchus Creative Entertainment
MEDIA AGENCY: Rocket
DIGITAL AGENCY: Amaze
TV PRODUCTION COMPANY: Outsider
DIRECTOR: Max Fisher
PRODUCTION COMPANY PRODUCER: Jeremy Bannister
EDITORS: Tenthree
AUDIO POST-PRODUCTION COMPANY: Halo
POST PRODUCTION: Freefolk and The Mill
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: Virgin Experience Days 'Experiences Make Christmas'
Agency:
Client: Virgin Experience Days
Date: November 2017
Virgin Experience Days has launched its Christmas campaign on social media. The video-led campaign was created on a budget of just £6,000 by the experience gift retailer’s in-house marketing team. Instead of releasing one main advert, the team created a series of four short films focusing on annual festive situations and stresses, celebrating typical Christmas quirks.
With so many different experiences appealing to different customers, Virgin Experience Days wanted to deliver optimally to each audience using multiple ads, broken down to different end points, video lengths and edits.
The films feature typical festive scenarios, from the Christmas lover who sticks the Michael Bublé album on in September, to the stress of choosing a gift for someone who has everything, or being prepared for the unexpected guest.
By targeting sequentially, the team built a campaign with a cumulative effect. The campaign will run across digital and social channels.
Credits:
Craig Francies, Creative Lead, Virgin Experience Days
Chloe Burrell, Video Producer, Virgin Experience Days
Robbie Povey, Copywriter, Virgin Experience Days
Francesca Craft, Content Strategist, Virgin Experience Days
Chloe Burrell, Video Producer, Virgin Experience Days
Robbie Povey, Copywriter, Virgin Experience Days
Francesca Craft, Content Strategist, Virgin Experience Days
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RAPP UK: Heist 'Whatever You'
Agency: RAPP UK
Client: Heist
Date: December 2017
To support the launch of Heist’s new range of tights in sizes 4 to 24, the hosiery disruptor is running an outdoor campaign across London - featuring fruit in lieu of bodies.
Created by Rapp UK, the campaign abandons the tired clichés of an often tiresome category. Heist wanted to start a conversation about the things that irritate tights-wearer's – for instance itching and slipping. To achieve cut-through, Heist wanted to take on the category conventions.
Research into Heist's target audience revealed a weariness with advertising that presents a very singular view of female beauty, usually shot with overt sexual overtones. This campaign swaps bodies for fruit, using a beautifully veined melon to suggest age or a gloriously curvaceous butternut squash to suggest shape.
The campaign runs throughout December across TfL outdoor sites, and is supported by paid social advertising on Facebook and sponsored posts on Instagram.
Credits:
Client: Edzard van der Wyck, co-founder, Heist
Agency:
Ben Golik, Executive Creative Director
Sara Soares, Copywriter
Maria Leiria, Art Director
Simon Cheshire, Designer
Jeffrey Osborne, Motion Graphics
Jennifer Musgreave, Planning Partner
Joe Hopper, Senior Social Strategist
Ryan Brady, Project Manager
Manuel Costa-Campos, Project Manager
Ben Golik, Executive Creative Director
Sara Soares, Copywriter
Maria Leiria, Art Director
Simon Cheshire, Designer
Jeffrey Osborne, Motion Graphics
Jennifer Musgreave, Planning Partner
Joe Hopper, Senior Social Strategist
Ryan Brady, Project Manager
Manuel Costa-Campos, Project Manager
Other:
Patrick Kerrigan-Hall, Photographer
Patrick Kerrigan-Hall, Photographer
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Drum, Manning Gottlieb OMD: Age UK 'Just Another Day'
Agency: Drum, Manning Gottlieb OMD
Client: Age UK
Date: December 2017
Age UK has rolled out a multi channel Christmas campaign in collaboration with Manning Gottlieb OMD and Drum, urging people to donate so that no old person feels as if Christmas is just another day of isolation.
The film 'Just Another Day' was conceptualised by Drum and directed by Philippe Andre as an extension of the ongoing campaign 'No One Should Have No One'. The spot portrays the life of an elderly man who follows a similar daily routine throughout the year without any human contact during festive seasons.
He yearns for some connection and affection as he leaves a voicemail recording on his phone, only for no-one to call or leave a message.
“It was very important for me to make this film for such a great cause," said Andre. "I truly hope people will be moved by the film and become more conscious about this massive problem older people are suffering from in silence and isolation.
"My goal was to recreate what is loneliness for older people - I truly think it will touch the audience.”
The ad will be supported across digital out of home, Age UK’s website and social media channels until 26 December.
Credits:
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