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Ad of the Day: Insurance brand Manulife crafts pottery that can save people’s...
Premium: Manulife in Singapore has switched its tactics to creating products, rather than just messages, as a way of showing people how to better look after their health.In tropical countries, such as...
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Creative Works EMEA featuring WCRS, Isobel, BBC Creative, MullenLowe and more
Premium: Welcome to The Drum Creative Works, in partnership with Workfront. As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which...
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Creative works APAC: featuring WATConsult, BBH, TBWA, Foodpanda & more
Premium: Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our...
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McCann’s AI creative director made a music video for a Japanese pop band...
Premium: McCann’s AI creative director, AI-CD β, created a music video brief for Japanese pop band Magical Punchline based on the optimal elements it needed, before the band set off to create four...
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Netsafe and DDB NZ use artificial intelligence to waste the time of email...
Premium: Rather than delete or warn users of scam, Netsafe and DDB New Zealand have created an email AI assistant which will waste the time of scammers until they stop.Re:scam works by using artificial...
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Creative Works EMEA featuring FCB Inferno, W+K Amsterdam, Design Bridge and more
Premium: Welcome to The Drum Creative Works, in partnership with Workfront.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which...
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Creative work of the week APAC: Manulife raise awareness on deadly mosquito...
Premium: The winner of this week's creative work of the week in Asia Pacific is Manulife Singapore, which partnered with local artisans to use non-toxic paint that works as an insecticide to create...
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Amnesty International hacks abandoned Norwegian radio station to broadcast...
Premium: Amnesty International has broadcast a distress signal with a dramatic message as part of a campaign to raise awareness about the plight of 34-year-old Teodora del Carmen Vasquez, who is...
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Health Promotion Board urges commuters to walk 10,000 steps with interactive...
Premium: Singapore’s Health Promotion Board has partnered with Moove Media to create creative platform screen doors, step risers, floor stickers and wall murals at Bugis Station, part of the Downtown...
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Singtel’s Christmas ad asks families to switch off and be more present during...
Premium: Singtel has gone down the emotional storytelling route for its Christmas ad, showing the story of Ah Ma’s Christmas and how it was nearly ruined by technology.The ad starts in a now familiar...
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Creative work of the week APAC: Skechers uses holographic display to promote...
Premium: The winner of this week's creative work of the week in Asia Pacific is Skechers Singapore, which used a holographic display to promote its new footwear collection, the Skechers DLT-A at Dhoby...
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Circles.Life unveils 'brick phones' to show why smartphones without data are...
Premium: Circles.Life has unveiled a new campaign aimed at shifting perceptions of mobile users experience and shedding new light on what it means to be ‘data deprived’.The campaign was conceptualised...
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Creative Works EMEA featuring Forever Beta, BBH, Grey and more
Premium: Welcome to The Drum Creative Works, in partnership with Workfront.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which...
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Creative Work of the Week: Design Bridge produce limited edition Cadbury...
Premium: The results are in: your Creative Work of the Week goes to Cadbury and Design Bridge, whose limited-edition design of the chocolate-maker’s Heroes selection tin celebrated the 10th birthday of...
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Uber brings back its end of year data visualisation campaign across Asia Pacific
Premium: Uber has brought back its data visualisation campaign #YearWithUber as a way of personalising a thank you message to its users.Started last year, the campaign by R\GA Singapore uses Uber user...
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Inside Uber and R/GA ‘Year with Uber’ campaign
Premium: Uber and R/GA Singapore have collaborated once again to bring back‘Year with Uber’, which turns users’ trip data in Asia Pacific into personalised animated music videos, bringing to life...
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Creative works APAC featuring VML, R/GA, Host, BBH & more
Premium: Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our...
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Google Pixel shows off 'The Force' of its AR stickers in new Star Wars-themed...
Premium: AR stickers were one of the major draws to Google's new Pixel 2 smartphone. The high-resolution characters are used to great effect and work seamlessly in our world in Google's new Pixel 2...
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Ad of the Day: Nike, BBH Singapore and Google follow up Cannes-winning Manila...
Premium: Nike has created a basketball court in Manila, Philippines, that allows players to download training content and advice about basketball stars such as LeBron James, Kobe Bryant, Kevin Durant,...
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Singapore Airlines highlights the gift of giving during the festive season in...
Premium: Singapore Airlines has released a new short film to remind viewers that they are never far from those they love, ahead of the holiday season.The film, which was created by TBWA\Singapore,...
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