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The winner of this week's creative work of the week in Asia Pacific is Netsafe, which created an email AI assistant which will waste the time of scammers until they stop, rather than delete or warn users of scam.
The AI assistant, created by DDB New Zealand, is called Re:scam and works by using artificial intelligence to respond convincingly to scammers, wasting their time until they stop.
If a person has been sent some scam, they can forward it to Re:scam who will do all the hard work for them.
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