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Creative Works EMEA featuring Snap LDN, Brothers & Sisters, Havas London and...
Premium: Welcome to The Drum Creative Works, in partnership with Workfront.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which...
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Health Promotion Board urges commuters to walk 10,000 steps with interactive...
Premium: Singapore’s Health Promotion Board has partnered with Moove Media to create creative platform screen doors, step risers, floor stickers and wall murals at Bugis Station, part of the Downtown...
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Milo sends mums back to school to better understand their children
Premium: Milo has launched “Back To School Mums" in Malaysia, a campaign where mums highlight that there is an energy gap for school children that skip breakfast, which will affect their performance in...
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Creative work of the week APAC: Re:Scam uses AI to force scammers to have a...
Premium: The winner of this week's creative work of the week in Asia Pacific is Netsafe, which created an email AI assistant which will waste the time of scammers until they stop, rather than delete or...
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Adidas India tells runners that the motivation to run comes from within in...
Premium: Adidas India wants to tell women that it is on them to run and that motivation should come from within and not outside in its latest campaign, titled #ItsOnYou.The campaign video, which was...
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Emirates wants to help Australians find their True North with the help of...
Premium: Emirates has collaborated with Spotify to help Australians discover their ideal travel destination and find their ‘True North’ as part of a new campaign.The campaign is an interactive and...
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Kimberly-Clark pushes for change with the pharmaceutical industry approach to...
Premium: Kimberly-Clark has launched a campaign that aims to show contamination in labs and cleanrooms leads to low productivity, product recalls and even closures.The “Dress for Success” campaign,...
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Indonesians mothers receive free meals from Kraft Heinz as part of Mother's...
Premium: Over 36,000 mothers in three cities across Indonesia will be treated to their favourite meals served up by three renowned chefs tomorrow (December 22) to celebrate Mother’s Day in the...
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Creative Works EMEA featuring Mother, Adam&Eve/DDB, M&C Saatchi and more
Premium: Welcome to The Drum Creative Works, in partnership with Workfront.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which...
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Creative Works: The best creative campaigns of 2017
Premium: The Drum received plenty of creative submissions over the last year, enough to fill 52 weeks of Creative Works roundups in our three regions – EMEA, Americas and Asia. While many campaigns...
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All clear for 'all you can eat pancakes': Droga5 lifts off with debut...
Premium: In the first campaign of its 60th anniversary (and its first with new creative AOR Droga5), Ihop released a brand new TV spot, 'Pilots,' to promote its long-running 'all you can eat pancakes'...
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US Creative Works: Featuring Leo Burnett Chicago, Droga5, R/GA LA and more
Premium: Welcome to The Drum's US Creative Works, in partnership with Workfront, and Happy New Year to all of our readers.This section is dedicated to showing the best creative work in North and South...
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Creative Works EMEA featuring Brothers & Sisters, Isobel, BBH London and more
Premium: Welcome to The Drum Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative...
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Scoot uses 360 and virtual reality to showcase flagship aircraft to potential...
Premium: Scoot has launched a new 360 degree and 3D virtual tour experience of its Boeing 787 Dreamliner to give prospective customers a very unconventional tour of its flagship aircraft.The low-cost...
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Creative Works APAC featuring TBWA, Ogilvy, WAT Consult, Isobar & more
Premium: Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our...
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AIG debuts new merger brand in Japan with campaign that plays on old fairy tales
Premium: AIG is putting a fresh spin on old tales to launch a new brand out of two older businesses in Japan.AIG General Insurance is the new brand that comes after a merger between AIU Insurance...
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Creative Works EMEA featuring 72andSunny, Buzzman, The & Partnership and more
Premium: Welcome to The Drum Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative...
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Creative work of the week APAC: Kraft reward mothers in Indonesia for their...
Premium: The winner of this week's creative work of the week in Asia Pacific is Kraft Heinz, which treated 36,000 mothers in three cities across Indonesia to their favourite meals, served up by three...
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360 and virtual reality: Behind Scoot's attempt to change misconceptions of...
Premium: When Scoot wanted to create a virtual reality experience that would engage consumers across the Asia Pacific and support the brand’s regional re-launch after merging with Tiger Air in 2017, it...
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Japanese health brand creates ‘washable’ book to help children learn about...
Premium: ANGFA, a Japanese health business, has created a book that can be washed by soap to help educate children in Cambodia about the benefits of using medicated soap.The book is designed so that...
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