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Welcome to The Drum Creative Works, in partnership with Workfront.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast.
Voting closes later in the new year on Monday 8 January.
For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Show me entity :: 17124
Adam&Eve/DDB: Esso 'The Reindeer Princess'
Agency: Adam&Eve/DDB
Client: Esso
Date: December 2017
Adam&Eve/DDB has drawn on a real-life story from a remote Norwegian community in its new campaign for Esso. The film, released on 18 December, is called ‘The Reindeer Princess’. It tells the story of Anne, a young woman growing up in a traditional community in the north of Norway, and her struggle to feel that she belongs, alongside her efforts to become the world's number-one reindeer racer.
An Esso service station is shown to provide a beacon of light and connection to the outside world for the people who live in this remote place.
The film runs online and on social media across European markets. It was directed by Wilkins and Maguire at Stink.
Credits:
Client: ExxonMobil
Brand: Esso
Project Name: Esso – Remote Stations
Client: Christophe Fay, Marketing Communications Manager EAME Retail Fuels
Chief Creative Officer: Rick Brim
Executive Creative Director: Paul Cohen
Creatives: Natasha Lyons and Dan Lacey
Agency Producer: Rebecca Holt
Planner: James Price and Philip Mattei
Global Business Director: Katie Toller and Peter Lewis
Business Director: Caroline Logan
Account Director: Emily Hahn
Senior Account Manager: Adriane Bowes
Media Agency: UM
Media Planner: Jack Graham
Production Company: Stink Films
Executive Producer: Jon Chads
Producer: Paz Parasmand
Director: Wilkins & Maguire
D.O.P: Tat Radcliffe
Editing Company: Peter Norrey at TVC Soho
Editor: Peter Norrey
Post Production: The Mill
Post Producer: Alexandra Paton
Colourist: Seamus, Luddy and James Bamford
Soundtrack composer: Adem Ilhan
Music Supervisor: Adem Ilhan
Audio Post Production: Mark Hellaby 750MPH
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Show me entity :: 17121
Show me entity :: 17229
: lululemon athletic inc. 'Tis The Season To Be Zen'
Agency:
Client: lululemon athletic inc.
Date: December 2017
Whilst Christmas can certainly be a time of fun and joy, even the most festive of us will usually admit it can bring its challenges. It’s small wonder that scientists identify it as one of the most anxiety-inducing times of the year.
Thankfully, some soothing help is at hand, and all it requires is five minutes of time to step back and simply breathe.
Breathe It All In is a series of guided mindful practices created by lululemon, the Canadian athletic apparel brand rooted in the philosophy of living a purposeful and inspired life. It aims to help people harness the power of breath to transform the moment, be it to boost energy, create calm or offer reprieve in mind, body and spirit during the festive season.
Created by a variety of experts from lululemon’s collective around the world, it includes one from best-selling author, meditation teacher and lululemon Global Yoga Ambassador - Gabby Bernstein. All are available on lululemon.co.uk, iTunes and Spotify.
Each guided practice offers listeners a different breath experience and outcome – from finding a quiet moment to create peace and calm, to connecting with the world or others around you.
In addition to the lululemon mindful practices, a digital visualisation will offer a moment of visual reprieve – a moment to stop and take it all in with soothing colourscapes and flowing animations.
Credits:
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M&C Saatchi: Dreams '#FallBackinLove'
Agency: M&C Saatchi
Client: Dreams
Date: December 2017
Through 'Replace Every 8', Dreams has sought to change the way the British public approaches sleep and their mattresses. This campaign, the latest iteration in Dreams' Replace Every 8 initiative, focuses on the impact a bad night’s sleep can have on our relationships.
Dreams' new advert, which launched on ITV on 15 December, encourages the public to consider their mattresses and sleeping habits, to rediscover the joy of a good night’s sleep and ultimately to strengthen relationships by persuading couples to fall back in love with their beds again.
The music accompanying the commercial is a cover of ‘Last Request’ by Paolo Nutini, performed by Amber Leigh Irish. It will be released as a charity single, with all the proceeds donated to The Fostering Network, the UK’s leading fostering charity and a partner of Dreams.
Credits:
Phil Hawkins - Re:production
Lisa Bond - marketing & ecommerce director - Dreams
Lisa Bond - marketing & ecommerce director - Dreams
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Show me entity :: 17099
Show me entity :: 17219
Show me entity :: 17130
Ogilvy & Mather, Dublin, Ireland: Trócaire 'Trocaire Christmas '
Agency: Ogilvy & Mather, Dublin, Ireland
Client: Trócaire
Date: December 2017
The Irish overseas development agency, Trocaire has produced a striking new Christmas press ad called ‘Bethlehem 2017’ through Ogilvy Dublin / EightyTwenty, highlighting the work it does in the Middle East with both Palestinian and Israeli groups and is part of it’s wider Until Love Conquers Fear’ campaign.
Credits:
Client: Trocaire
Agency: Ogilvy/EightyTwenty
Concept: Emma Fielding and Mike Garner
Copywriter: Emma Fielding
Art Director: Mike Garner
Image: Getty/Martin Busek
Production Repro: Pat Hyland
Agency: Ogilvy/EightyTwenty
Concept: Emma Fielding and Mike Garner
Copywriter: Emma Fielding
Art Director: Mike Garner
Image: Getty/Martin Busek
Production Repro: Pat Hyland
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Show me entity :: 17221
Spark44: Jaguar Land Rover 'World's Largest Speed Bump'
Agency: Spark44
Client: Jaguar Land Rover
Date: December 2017
The Range Rover Evoque has conquered the world’s largest speed bump in a new piece of content from Spark44.
The car proved to be the ultimate nemesis to the speed bump which measured 10 metres wide, 1.5 metres high and six metres deep.
"We built the world’s largest speed bump to demonstrate just how capable the Range Rover Evoque is not just in the country but in the urban surroundings of Great Suffolk Street in Southwark," said Brian Fraser, chief creative officer at Spark44. "We then filmed the reactions of the general public as they came to terms with the gigantic structure that had suddenly materialised in their neighbourhood."
Credits:
Brian Fraser, Chief Creative Officer, Spark44,
Matt Statham/Chris McDonald, Creative Directors, Spark44
Ben Breathwick/Nikki Heathcote, Creatives, Spark44
Maggie Blundell, Executive Producer, Spark44
Ellee Prior, Assistant Producer, Spark44
Chris Goulder, Director, Bare Films
Tim Marshall/Jessica Turner, Producers, Bare Films
Matt Felstead, Editor, Big Buoy
Mark Horrobin, Post Production/Grade, Smoke & Mirrors
Chris Major, VFX, Big Buoy
Nick Olsouzidis, Sound, Smoke & Mirrors
Igor Dvorkin, Composition/Composer
Dan Drage, Content Director Social, Spark44
Sevil Crespo, Business Director, Spark44
Richard Oakes, Account Director, Spark44
Adam Bewley, Account Manager, Spark44
Carl Leo, Social Editor, Spark44
Holly Abbotson, Account Executive, Spark44
Matt Best, Account Executive, Spark44
Matt Statham/Chris McDonald, Creative Directors, Spark44
Ben Breathwick/Nikki Heathcote, Creatives, Spark44
Maggie Blundell, Executive Producer, Spark44
Ellee Prior, Assistant Producer, Spark44
Chris Goulder, Director, Bare Films
Tim Marshall/Jessica Turner, Producers, Bare Films
Matt Felstead, Editor, Big Buoy
Mark Horrobin, Post Production/Grade, Smoke & Mirrors
Chris Major, VFX, Big Buoy
Nick Olsouzidis, Sound, Smoke & Mirrors
Igor Dvorkin, Composition/Composer
Dan Drage, Content Director Social, Spark44
Sevil Crespo, Business Director, Spark44
Richard Oakes, Account Director, Spark44
Adam Bewley, Account Manager, Spark44
Carl Leo, Social Editor, Spark44
Holly Abbotson, Account Executive, Spark44
Matt Best, Account Executive, Spark44
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: ActionAid UK 'A Story of Hope'
Agency:
Client: ActionAid UK
Date: December 2017
As part of ActionAid UK's Christmas appeal, No Girl Afraid, the charity has produced an alternative children's story about displacement and its effect on girls.
A Story of Hope, written by children’s author Giles Paley-Phillips, is the fictional story of a girl, Amala, displaced by conflict. Paley-Phillips used real-life accounts of displacement from women and girls that ActionAid works with to write Amala's story, to show how child sponsorship can make a difference to the lives of these girls.
A Story of Hope has also been turned into a short film, in the style of a CBeebies bedtime story, narrated by Motherland, and Bafta award winning actor Anna Maxwell-Martin - with illustrations by Hannah Asen.
Credits:
Concept - Claire Wilkinson, ActionAid UK
Giles Paley-Phillips - Author
Hannah Asen - Illustrator
Anna Maxwell-Martin - Narrator
Giles Paley-Phillips - Author
Hannah Asen - Illustrator
Anna Maxwell-Martin - Narrator
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The Full Service, Jelly London: The Climate Coalition 'The Very Hot Snowman'
Agency: The Full Service, Jelly London
Client: The Climate Coalition
Date: December 2017
This year The Full Service, The Climate Coalition and Jelly London have teamed up to create a Christmas tale about a snowman coping with the reality of climate change. The film is part of The Climate Coalition’s Show The Love campaign, intended to encourage viewers to take action against climate change.
The film is narrated by the famous voice of Liam Gallagher - a classic Full Service twist on a theme. His gravelly tones provide the perfect contrast to the fairytale animation, created by the Jelly team.
Rankin, who founded The Full Service and directed this project said: "It was and is a fantastic project.
"The animation was a first for all of us at The Full Service, so we were delighted to have Jelly on board who did an amazing job. Plus we were over the moon to have the iconic voice of Liam to give the piece a twist and really get it noticed.
"But above and beyond everything it was a privilege to make something for such an important cause. Younger generations are the ones who will have to deal with these issues, so we tried to make something that could communicate to all ages. I’m still just thrilled that The Climate Coalition were as excited about the concept as we were."
Credits:
Creative/Director - Rankin
Exec Producer - Katherine Pitman
The Full Service
CD - Russell Weaver
CD - Russell Weaver
Jelly London
Animation director, design, artwork, compositing – Sharon Liu
Key animation, Nicolette Van-Gendt
Additional animation compositing – The Kitchen
Animation director, design, artwork, compositing – Sharon Liu
Key animation, Nicolette Van-Gendt
Additional animation compositing – The Kitchen
Sound Mix
Gramercy Park Studios, London.
Audio mixer - Henry Frith
Sound Engineer - (not Audio Mixer) - Henry Frith
Gramercy Park Studios, London.
Audio mixer - Henry Frith
Sound Engineer - (not Audio Mixer) - Henry Frith
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: Dropbox 'Creative Energy Artwork'
Agency:
Client: Dropbox
Date: December 2017
Dropbox has teamed up with some of London’s top street artists and challenged them to unleash the capital's creative energy through a mural artwork in Shoreditch. The artists, Pref, Will Gates, Jamie Julien Brown and Camille Walala, spent five days working together on the collaborative mural, which showcases the art scene in the city which continues to grow despite obstacles. Each of the artists added their own style to produce the unique piece of art which was on display until 22 December.
Dropbox itself went through a major creative rebrand earlier this year. Prior to completing the work, the artists brainstormed and shared ideas using Dropbox Paper. The final piece exudes vibrant colour, with the individual style of each artist being prevalent throughout the mural.
Walala said: "As artists you are constantly evolving, learning and looking for inspiration. This was a really amazing and unique opportunity to take inspiration from this vibrant city, work with some of its best artists and produce something special.
"When you come together like this your creative energy flourishes and you are challenged beyond your comfort zone to produce something truly meaningful - which I hope we’ve done here."
Credits:
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Show me entity :: 17131
Adam&Eve/DDB: Volkswagen 'Bam the Ram'
Agency: Adam&Eve/DDB
Client: Volkswagen
Date: December 2017
Volkswagen’s ‘Born Confident’ campaign for the launch of the T-Roc SUV is to launch first-of-its-kind cross-media campaign. Bam, the self-confident ram featured in Adam&Eve/DDB’s ads, will leap into commercials from other advertisers, interrupting ads in national press, out-of-home, press, display and social.
On Boxing Day, Bam will burst into the latest TV ads by Admiral Insurance and Virgin Atlantic across Sky One, Sky Sports, and Sky Movies, while other spots will see Bam invading ads from Wall’s, Harvey Nichols, and Castle Howard.
The idea was conceived and produced by Adam&Eve/DDB, managed by Omnicom Media Group’s PHD and executed via Sky.
Volkswagen's national communications manager, Glyn Butterworth, said: “The self-confident ram symbolizes everything T-Roc is about, so we’re delighted to kick off our communications with an approach that amplifies this idea. Media and creative solutions need to be increasingly innovative to drive cut-through and this is a great example of how both have been carefully considered together to drive the maximum impact of our communications.”
Credits:
Group Chief Creative Officer : Ben Priest
Chief Creative Officer: Rick Brim
Creative Director: Patrick McClelland
Creative Director: Feargal Balance
Copywriter: Darren Beresford
Art director: Rick Gayton
Managing Partner: Michael McConville
Business Director: Mike Stern
Account Director: Matthew Harris
Media Director: Michael Bensley
Producer: Michael McCarthy
Producer: Olly Ravaux
Project Manager : Daniela Cossu
Head of Planning: Nick Hirst
Media agency: PHD
Post Production : MPC
Executive Producer: Anandi Peiris
VFX 3D Supervisor: Jessie Amadio
CG Team: Pedrom Dadgostar, Thanos Kousis, Platon Filimonov, Joffrey Zeitouni
Nuke: Kalle Kohlstrom
Flame: Dan Sanders
Sound Company: 750mph
Sound Design & Mix: Mark Hellaby
Audio Producer: Antonia Vlasto
Chief Creative Officer: Rick Brim
Creative Director: Patrick McClelland
Creative Director: Feargal Balance
Copywriter: Darren Beresford
Art director: Rick Gayton
Managing Partner: Michael McConville
Business Director: Mike Stern
Account Director: Matthew Harris
Media Director: Michael Bensley
Producer: Michael McCarthy
Producer: Olly Ravaux
Project Manager : Daniela Cossu
Head of Planning: Nick Hirst
Media agency: PHD
Post Production : MPC
Executive Producer: Anandi Peiris
VFX 3D Supervisor: Jessie Amadio
CG Team: Pedrom Dadgostar, Thanos Kousis, Platon Filimonov, Joffrey Zeitouni
Nuke: Kalle Kohlstrom
Flame: Dan Sanders
Sound Company: 750mph
Sound Design & Mix: Mark Hellaby
Audio Producer: Antonia Vlasto
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Show me entity :: 17176
Havas London: Lemsip 'Berry Gistbas'
Agency: Havas London
Client: Lemsip
Date: December 2017
Not only is it the festive season, but it’s also the cold and flu season - the last thing anyone wants for Christmas.
For cold and flu remedy Lemsip, they decided to wish everyone a Merry Christmas with a playful twist on a classic Christmas message. The company deliberately misspelled this greeting to sound as though it's being said by someone with a nasty cold. The perfect antidote to avoid having your Christmas ruined by a cold? Lemsip, of course.
Credits:
Creative agency: Havas London
Client: Lemsip (RB)
Creative Directors: Elliot Harris, Dave Mygind
Senior creatives: Jonathan Rands & Alex Tizard
Designer: Dan Scheer
Planner: Rose Owen
Account Director: Matt Ramage
Executive producer: Maggie Roberts
Client: Lemsip (RB)
Creative Directors: Elliot Harris, Dave Mygind
Senior creatives: Jonathan Rands & Alex Tizard
Designer: Dan Scheer
Planner: Rose Owen
Account Director: Matt Ramage
Executive producer: Maggie Roberts
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Show me entity :: 17177
Publicis Groupe: Morrisons 'Jingle Bells'
Agency: Publicis Groupe
Client: Morrisons
Date: December 2017
Morrisons and its charity partner, Clic Sargent, have launched a short Christmas film to raise awareness about the work that is done with children with cancer. The film shows 12 children singing ‘Jingle Bells’ before it becomes clear that they have all received treatment for cancer.
The children are seen ringing the End of Treatment Bell – which marks the point at which chemotherapy, radiotherapy or other treatment finishes. The bell is rung in many children’s cancer wards throughout the UK to mark this important moment.
Credits:
Mike Hoban - Marketing Communications Director - Morrisons
Jodie Locking - Head of Marketing - Morrisons
Luke Johnson - Senior Account Executive - Publicis
Yann Secouet - Director - 76ltd
Nikki Chapman - Publicis
Jodie Locking - Head of Marketing - Morrisons
Luke Johnson - Senior Account Executive - Publicis
Yann Secouet - Director - 76ltd
Nikki Chapman - Publicis
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