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Welcome to The Drum's US Creative Works, in partnership with Workfront, and Happy New Year to all of our readers.
This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. This is our last US Creative Works before the new year. Thanks to all our readers for continuing to vote and bring attention to the region's best campaigns. Voting closes on Wednesday, January 10, 2018.
Show me entity :: 17256
Droga5: UFC '25th Anniversary logo'
Agency: Droga5
Client: UFC
Date: January 2018
To celebrate the UFC's 25th anniversary, the organization has unveiled its commemorative 25th anniversary logos.
The logo, designed in conjunction with Droga5, combines the silver anniversary with UFC’s Octagon, the organization’s iconic symbol that debuted at UFC 1: The Beginning, which took place on Friday, November 12, 1993 in Denver, Colorado.
The 25th anniversary commemorative logos, along with additional creative designs, will be integrated into UFC broadcasts, across social and digital platforms, in-Octagon branding, UFC Fight Night collection, event posters, fan activations and merchandise throughout 2018.
UFC Fight Night: Stephens v Choi, which takes place on January 14, in St. Louis, Missouri, will be the first event that incorporates the campaign.
Credits:
Agency: Droga5
Client: Ultimate Fighting Championship (UFC)
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R/GA: Nike 'Find Your Groove'
Agency: R/GA
Client: Nike
Date: January 2018
Last summer, Kyrie Irving took control of his career. Now he’s taking control of his commercial with an over-the-top production.
Nike Basketball’s new spot, created by Nike and R/GA LA, debuts Kyrie Irving’s fourth signature shoe, the Kyrie 4. Directing scenes, pulling in cameos and even conducting the Boston Pops orchestra, Kyrie demonstrates the same willpower and control that has propelled his young career forward. Finding your groove is about freeing yourself to do things your way.
'Find Your Groove' features Kyrie’s teammate and rookie phenomenon Jayson Tatum, along with Boston-area legend and two-time Super Bowl champion Rob Gronkowski.
'Find Your Groove' features Kyrie’s teammate and rookie phenomenon Jayson Tatum, along with Boston-area legend and two-time Super Bowl champion Rob Gronkowski.
Credits:
Campaign: FIND YOUR GROOVE
Length: :60
Spots: FIND YOUR GROOVE
Agency: R/GA LA
Client: Nike
Nike Credits
n/a – Nike doesn’t credit staff
Agency: R/GA
Executive Creative Director: Brandon Mugar
Executive Creative Director: Andy Fackrell
Creative Director: Josh Kopeika
Senior Copywriter: Newton Stern
SVP, Strategy: Jessica Greenwood
Senior Social Strategist : Clayton Taibi
Group Account Director: Warren Kinney
Executive Producer: Claire Badhams
Account Supervisor: Zach Zimmerman
Executive Content Producer: Shannon Worley
Director of Content Studio Diego de la Maza
Director, Business Affairs: Stephen Bernstein
Business Affairs Manager: Calli Howard
Editorial House: Rock Paper Scissors
Editor: Adam Pertofsky
Asst Editor: Marjorie Sacks
Post Producer: Denice Hutton
Executive Producer: Rańa Martin
Beacon Street Sound
Senior Sound Designer: Rommel Molina
Senior Mixer: Claudio Cueni of Earth Tones Music Group
Production: Imperial Woodpecker
Director: Stacy Wall + Kyrie Iriving
Director of Photography: Chung-hoon Chung
Executive Producer: Doug Halbert
Producer: Michaela Johnson
Post-Production
Color Grading & Finishing: Electric Theater Collective
Senior Artist/Creative Lead Michael Smith
Post Producer: Adriana Wong
Executive Producer: Kate Hitchings
Music:
:60 “Find Your Groove”
“Toulouse Again, Faster” by Toulouse, provided by MusicBed.com
“Ubetterstep” by Beacon Street Studios. Andrew Feltenstein, John Nau, Danny Dunlap (composers)
:30 “Groove 101”
“Summer” by Vivaldi- re-arranged/scored to picture by Beacon Street Studios
John Nau, Danny Dunlap
Length: :60
Spots: FIND YOUR GROOVE
Agency: R/GA LA
Client: Nike
Nike Credits
n/a – Nike doesn’t credit staff
Agency: R/GA
Executive Creative Director: Brandon Mugar
Executive Creative Director: Andy Fackrell
Creative Director: Josh Kopeika
Senior Copywriter: Newton Stern
SVP, Strategy: Jessica Greenwood
Senior Social Strategist : Clayton Taibi
Group Account Director: Warren Kinney
Executive Producer: Claire Badhams
Account Supervisor: Zach Zimmerman
Executive Content Producer: Shannon Worley
Director of Content Studio Diego de la Maza
Director, Business Affairs: Stephen Bernstein
Business Affairs Manager: Calli Howard
Editorial House: Rock Paper Scissors
Editor: Adam Pertofsky
Asst Editor: Marjorie Sacks
Post Producer: Denice Hutton
Executive Producer: Rańa Martin
Beacon Street Sound
Senior Sound Designer: Rommel Molina
Senior Mixer: Claudio Cueni of Earth Tones Music Group
Production: Imperial Woodpecker
Director: Stacy Wall + Kyrie Iriving
Director of Photography: Chung-hoon Chung
Executive Producer: Doug Halbert
Producer: Michaela Johnson
Post-Production
Color Grading & Finishing: Electric Theater Collective
Senior Artist/Creative Lead Michael Smith
Post Producer: Adriana Wong
Executive Producer: Kate Hitchings
Music:
:60 “Find Your Groove”
“Toulouse Again, Faster” by Toulouse, provided by MusicBed.com
“Ubetterstep” by Beacon Street Studios. Andrew Feltenstein, John Nau, Danny Dunlap (composers)
:30 “Groove 101”
“Summer” by Vivaldi- re-arranged/scored to picture by Beacon Street Studios
John Nau, Danny Dunlap
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Show me entity :: 17267
Northlich: Ohio Lottery Commission 'Problem Gambling Ohio'
Agency: Northlich
Client: Ohio Lottery Commission
Date: January 2018
These new spots for the Ohio Lottery Commission directly attack the misperception that problem gamblers "are just making bad choices."
Problem gambling is a disorder, not a decision, as is pointed out in the spots. Each spot uses tongue-in-cheek humor to drive the point home that gambling can be a serious problem. In one, a dad announces to his family that he will develop a gambling problem, while the chief executive of a company says that profits will decline while he uses company funds to bleed them dry. In a third, a woman announces to her friends that she is choosing to develop a gambling problem, then asks for $60.
In all, the spots, by Cincinnati agency Northlich, are tagged with "nobody chooses to have a gambling disorder" and that "it's a disorder, not a decision" that can affect anyone.
Credits:
Hutson Kovandi - Executive Creative Director, Art Director - Northlich
Pat Pujolas - Creative Director, Writer - Northlich
Trisch Cranor - Producer - Northlich
Kate Lett - Account Executive - Northlich
Teresa Martinez - Account Supervisor - Northlich
Cameron Harris - Director - Gravy Films
Sam Womelsdorf - Producer - The PPS Group
John Chema - Director of Photography - Gravy Films
Preston Price - Editor - The PPS Group
Pat Pujolas - Creative Director, Writer - Northlich
Trisch Cranor - Producer - Northlich
Kate Lett - Account Executive - Northlich
Teresa Martinez - Account Supervisor - Northlich
Cameron Harris - Director - Gravy Films
Sam Womelsdorf - Producer - The PPS Group
John Chema - Director of Photography - Gravy Films
Preston Price - Editor - The PPS Group
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Show me entity :: 17273
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Show me entity :: 17292
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