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Creative Works APAC featuring TBWA, Ogilvy, WAT Consult, Isobar & more

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Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 16 January.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Shawn Lim or upload via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

R/GA Singapore: Uber 'Year With Uber'

Agency: R/GA Singapore
Client: Uber
Date: December 2017
Uber has brought back its data visualisation campaign #YearWithUber as a way of personalising a thank you message to its users.
Started last year, the campaign by R\GA Singapore uses Uber user data to create a personalised story about how they travelled in the past year.
Those wanting to make a video must be based in specific markets in Asia Pacific (Australia, New Zealand, Hong Kong, Indonesia, India, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam) and have an Uber account and can create it by logging into the website
This year the data is used to create a ‘one of a kind’ music video for each user, based off location personalisation, as well as a combination of 5,000 story and song combinations. For each country, different cultural visual cues will be used, such as cricket in India and tuk tuks in Thailand. Kay statistics are presented, such as when you most travelled, how many miles you clocked up and how many cities were visited. Presumptions are made, which dictate the video content, such as pointing out that you rode on a particular milestone, like Chinese New Year.
 
Credits:
 
 
R/GA
Senior Technology Director - Laurent Thevenet
Senior Software Engineer - Rollen Gomes
Software Engineer - Aaron George
Senior QA Engineer - Donna Gonzales-Mapagu
Senior Technology Director, DevOps - Nauman Hafiz
Software Engineer - Dragon Chiang
NYU Intern, Prototype Studio - Bruce Luo
SUTD Intern, Prototype Studio - Ruth Wong
Creative Director - Cyril Louis
Associate Creative Director - Pimwadee Lai
Associate Creative Director - Mark Law
Visual Designer - Daseul An
Senior Producer - Sebastien Py
Group Account Director - Joe Poynter
Audio - Fuse
Illustration/Animation - Le Cube
Tags: Singapore, Uber
 
 
 
 
 
 
 
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Isobar: adidas India '#ItsOnYou'

Agency: Isobar
Client: adidas India
Date: December 2017
Adidas India in its latest campaign encourages people to give up excuses as it tells them that running is in their hand. The ad features women running with a background voice narrating how not the alarm clock or the neighbor or the music has any role to play with their decision to run.
Credits:
 
 
National Creative Director: Anish Varghese
Group Creative Director: Anadi Sah
Associate Creative Directors: Vibhor Yadav & Amit Singh
Group Head: Kritica Pareek
Account Managers: Proneeta Das Tsering & Radhika Rampal
Film Director/Senior Producer: Taj Ali Naqvi
Production House: Orange Candy Productions
Tags: India
 
 
 
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WAT Consult: Lotus Herbals '#SparkleEveryday with #LotusMakeUp '

Agency: WAT Consult
Client: Lotus Herbals
Date: December 2017
Lotus Make-Up has launched its first brand video to promote its unique make-up range, and establish itself as a strong competitor in the cosmetics industry.
The premise for #SparkleEveryday campaign is largely that the modern woman of today is done and fed up of dealing with stereotypes and justifying herself in a rather male dominated world.
Conceptualised and executed by WATConsult, part of the Dentsu Aegis Network, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life.
The campaign idea is to show how the modern women break all the stereotypes to sparkle everyday in their life. By showcasing a photographer, cricketer, and stand-up comedian, the brand clearly states how women are sparkling in every sphere.
Credits:
 
 
Concept and Scripting: Surbhi Arora, Megha Marwah and Mridu Sharma
Director: Heren Nasta
VP Video Strategy: Manu Bhadane
Executive Producer: Aayush Dua
DOP: Sudip Sengupta
Art Director: Kristel Dias
Wardrobe Stylist: Ayushi Bhardwaj
Hair & Makeup: Tarsha Khorana
1st AD:Vishal Mundra
2nd AD-Abhishek Mishra
Production Asst : Ayub khan
Casting Director: Navrattan Mehta
Camera Assitant : Romit Pillai
Story Board: Abhijt Soman
Focus Puller: Sharad Wagh
Gaffer: Munna ( A1Lights)
Head Spot :Asif khan
Actors : Hira Ashar, Mansi Shah, Apeksha Portal
Offline Editor: Akshay Mehta
Colorist: Michele Ricosa( Prime Focus)
Online Editor : Shailendra( Prime Focus)
VO Artists : Archita Trisal & Megha Marwah
Music and Sound : Sachin 'Rabbitsackc' Chandla
Sound Engineer: Percy Lima
Sound Studio: Mothership Productions
CS Team:
VP – Operations – Faisal Haq
Group Account Manager – Chanda Sarma
Lead Account Manager – Zoya Ruth Shakeel
Account Lead – Nitika Saini
Sr. Digital Media Executive – Aditi Chauhan
Tags: India, digital, video, Social Media, advertising
 
 
 
 
#SparkleEveryDay
 
 
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