Premium:
Welcome to The Drum Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast.
Voting closes for this week on Monday 22 January.
For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Show me entity :: 17397
Show me entity :: 17453
Show me entity :: 17457
Show me entity :: 17428
The&Partnership: Toyota 'Go Your Own Way'
Agency: The&Partnership
Client: Toyota
Date: January 2018
The&Partnership has unveiled its latest work for Toyota: a collaboration with four renowned UK drag artists – the ultimate masters of self-expression – where they were given carte blanche to make their own advert for the Toyota Aygo. The Toyota Aygo is the small car that brings a sense of fun and freedom to the everyday, and lets people express their own personality and “Go Your Own Way”.
Launching with an exciting and unique out-of-home activation, ‘Go Your Own Way’, builds on Aygo’s long-running tagline ‘Go Fun Yourself’. Working collaboratively with four highly expressive drag queens – Stella Meltdown, Le Fil, Alfie Ordinary and Liquorice Black – The&Partnership has brought to life the imaginative, cheeky personality of the Aygo. The campaign showcases Aygo’s credentials as the ultimate bold and colourful car, owning an Aygo is letting your fun side out to play, and the four performers were each given an Aygo and free rein on creative direction. Three acts worked with multi award-winning fashion photographer Kristian Schuller to create their individual poster campaigns, with an art installation to follow over the coming weeks.
Credits:
Brand: Toyota GB PLC
Client Name: Emma Lane
Agency: The&Partnership
ECD: Andre Moreira
CD: Dominic Gettins
Creatives: Dani Asensio (AD) and Tom Sillars (CW)
Planner: Alex Fennemore
Executive Producer: James Miller
Producer: Ollie Creamer
Business Director: Rob Crilley
Account Director: Phil Rowland
Account Manager: Mike Vinall
Production Company: Kitchen
Director: Ben Addelman
Photographer / Director of Photography: Kristian Schuller
Editing / Post-Production / Visual FX: Aindreas O’Gallchoir
Editor / Producer / VFX Supervisors: Kayleigh Macdonald
Audio: Grand Central Recording Studio
Music Company: Various
Media Agency: The&Partnership
Media Planner(s): Paddy Williamson & Sophie Fyles
Social Media Agency: The&Partnership
Social Media Planner: Segun Ogunsheye
Client Name: Emma Lane
Agency: The&Partnership
ECD: Andre Moreira
CD: Dominic Gettins
Creatives: Dani Asensio (AD) and Tom Sillars (CW)
Planner: Alex Fennemore
Executive Producer: James Miller
Producer: Ollie Creamer
Business Director: Rob Crilley
Account Director: Phil Rowland
Account Manager: Mike Vinall
Production Company: Kitchen
Director: Ben Addelman
Photographer / Director of Photography: Kristian Schuller
Editing / Post-Production / Visual FX: Aindreas O’Gallchoir
Editor / Producer / VFX Supervisors: Kayleigh Macdonald
Audio: Grand Central Recording Studio
Music Company: Various
Media Agency: The&Partnership
Media Planner(s): Paddy Williamson & Sophie Fyles
Social Media Agency: The&Partnership
Social Media Planner: Segun Ogunsheye
Loading...
Show me entity :: 17419
Buzzman: Oreo 'Do You Speak Oreo'
Agency: Buzzman
Client: Oreo
Date: January 2018
Owen Wilson is butchering the French language in new spots for Mondelez International’s Oreo peanut butter cookie.
In two new spots, Wilson is on a tranquil French park bench, touting the peanut butter Oreo after saying, in a very American accent, his name and the cookie. In one, he stops a passing jogger and asks him how to say peanut butter. After some awkward exchanges, Wilson ends up saying in French that “this is the Oreo sorry I don’t understand flavor.”
A second spot he is on the same park bench, being coached by a French man with a walkie-talkie hiding behind a tree. In the same manner, Wilson blurts out everything the man says, even though he is not talking to Wilson, to comic effect.
Credits:
Mondelez International France
Marketing Director Elisabeth Bloch
Marketing Manager Matthieu Guignard
Account Manager Nicolas Hénault
Project Manager Anne-Laure Lemoussu
Marketing Manager Matthieu Guignard
Account Manager Nicolas Hénault
Project Manager Anne-Laure Lemoussu
Buzzman
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Patrice Lucet & Philippe Boucheron
Art Director Julie Greffier
Copywriter Bastien Bouchard
Account Director Maïté Orcasberro
Head of Account Thomas Crouzet
Account Executive Marie Hénaff
Strategic Planner Fanny Camus-Tournier
Strategic Planner Edouard N’Diaye
Head of Social Media Julien Scaglione
Social Media Manager Lucas Cirillo
Head of PR & Communication Amélie Juillet
PR & Communication Assistants Suzanne Langlais & Victoire Fouquet-Lapar
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Patrice Lucet & Philippe Boucheron
Art Director Julie Greffier
Copywriter Bastien Bouchard
Account Director Maïté Orcasberro
Head of Account Thomas Crouzet
Account Executive Marie Hénaff
Strategic Planner Fanny Camus-Tournier
Strategic Planner Edouard N’Diaye
Head of Social Media Julien Scaglione
Social Media Manager Lucas Cirillo
Head of PR & Communication Amélie Juillet
PR & Communication Assistants Suzanne Langlais & Victoire Fouquet-Lapar
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production Géraldine Bourguignat & Assya Mediouni
Motion Designer Théo Berdrin
Production Iconoclast
Sound Production Schmooze
Director Adrien Armanet
Producer Nathalie La Caer
Head of TV Production Vanessa Barbel
TV Production Géraldine Bourguignat & Assya Mediouni
Motion Designer Théo Berdrin
Production Iconoclast
Sound Production Schmooze
Director Adrien Armanet
Producer Nathalie La Caer
Loading...
Performance Communications: SKODA 'Cardboard SUV'
Agency: Performance Communications
Client: SKODA
Date: January 2018
Known for some of the most family-friendly cars in the business, Škoda has taken things a step further with the creation of a special one-off Karoq made entirely from cardboard. The handmade ‘Kid Karoq’ has been designed as the perfect play area for those who aren’t quite old enough to enjoy the many grown-up toys available in the brand’s all-new compact SUV.
The life-size cardboard creation took 10 weeks and more than 600 hours to construct by British design studio, Lazerian, and has been built to the exact scale of the real Karoq: 4.4 metres long and 1.6 metres tall. Commissioned by Škoda UK to celebrate the launch of the new compact SUV, which goes on sale in the UK on 11 January 2018, the brand drew inspiration for the cardboard version from 1,000 kids aged six to 11 - who told Škoda what features they’d pack into their perfect car.
Inside, the Kid Karoq has everything the children asked for – plus some additional goodies. Mini-motorists can climb into a hand-crafted driver’s seat and play with a portable games console installed in the dash display. The cardboard centre console also houses a digital tablet that controls a set of wireless Canton speakers, and mirrors many of the features found in the real Karoq’s 9.2-inch Columbus infotainment system. This means they can choose the music without pesky grown-ups changing the track.
Credits:
Loading...
Show me entity :: 17416
Show me entity :: 17406
72andSunny Amsterdam: AXE 'You're Gold'
Agency: 72andSunny Amsterdam
Client: AXE
Date: January 2018
In its quest to help guys everywhere be the best version of themselves, Axe is launching Axe Gold body spray with ‘You’re Gold’, a new campaign targeting young guys, telling them that when you smell fresh all day, you can be your most confident self.
The campaign pays tribute to what young guys are into today – mixing internet memes, entertainment, sports and gaming references to create short scenarios that guys all over the world can relate to. Using short, snackable media formats ‘You’re Gold’ heroes individuality in a fun and progressive way, showing guys in situations in which being confident (and smelling good) is what makes them stand out.
Created with partner agency 72andSunny Amsterdam, ‘You’re Gold’ speaks the language of today’s guys, in the places they spend the most time - Snapchat, Instagram, YouTube and Facebook. With contextualization at its heart, ‘You’re Gold’ heroes short and pithy content built for the formats our guys like and watch. The campaign includes 20-second films, as well as 15-second, 10-second and six-second cutdowns, gifs, Boomerangs, cinemagraphs, and DOOH that land the ‘You’re Gold’ point of view.
The campaign will launch globally this spring and will be supported by local activations throughout the summer.
Credits:
Paul Polman - CEO - Unilever
Keith Weed - CMO - Unilever
Pablo Gazzera - EVP - Axe
Rik Strubel - Global Vice President - Axe
Victor Hugo Jr. - Global Brand Director - AXE
Michael Coden - Global Senior Brand Manager - AXE
Izabela Rekos - Global Brand Manager - AXE
Carlo Cavallone - Executive Creative Director - 72andSunny Amsterdam
Stuart Harkness - Executive Creative Director - 72andSunny Amsterdam
Richard Harrington - Director of Design - 72andSunny Amsterdam
Laura Visco - Creative Director - 72andSunny Amsterdam
Adam Koppel - Creative Director - 72andSunny Amsterdam
Matt Heck - Creative Director - 72andSunny Amsterdam
Patric Franz - Designer - 72andSunny Amsterdam
Frenkel Schonfeld - Writer - 72andSunny Amsterdam
Fernando Ribeiro - Strategy Director - 72andSunny Amsterdam
Paul Chauvin - Strategist - 72andSunny Amsterdam
Simon Summerscales - Director of Comms Strategy - 72andSunny Amsterdam
Ruro Efue - Senior Comms Strategist - 72andSunny Amsterdam
Bruno Steffen - Comms Strategist - 72andSunny Amsterdam
Rob Conibear - Group Brand Director - 72andSunny Amsterdam
Angelina Joy - Brand Director - 72andSunny Amsterdam
Henry Poynor - Brand Manager - 72andSunny Amsterdam
Caitlin McStravick - Brand Coordinator - 72andSunny Amsterdam
Maaike Baan - Brand Coordinator - 72andSunny Amsterdam
Stephanie Oakley - Director of Production - 72andSunny Amsterdam
Eline Bakker - Film Producer - 72andSunny Amsterdam
Veronique Beumer - Film Production Coordinator - 72andSunny Amsterdam
Matt Marty - Interactive/Film Producer - 72andSunny Amsterdam
Nili Zadok - Print Producer - 72andSunny Amsterdam
Laen Sanches - Editor 10” & 6” films - 72andSunny Amsterdam
Jake Catterall - Editor/Designer social Assets - 72andSunny Amsterdam
WLT - Adaptation company
Selam Kehishen - Business Affairs Senior Manager - 72andSunny Amsterdam
Keith Schofield - Director - Caviar UK
Jallo Faber - Director of Photography - Caviar UK
Kwok Yau - Producer - Caviar UK
Sorcha Shepherd - Executive Producer - Caviar UK
Davina Abrahams - Production Manager - Caviar UK
Whitehouse post - Editing company for 15” & 20” films
Patric Ryan - Editor for 15” & 20” films - Whitehouse post
Nicole Stewart - Edit assistant for 15” & 20” films - Whitehouse post
Chris Allen - Producer for 15” & 20” films - Whitehouse post
Hecho - Editing company for 10” & 6” films - Hecho
Laen Sanches - Editor for 10” & 6” films - Hecho
Wave Amsterdam - Audio Post
Alex Nicholls- Lee - Sound Designer/Mixer - Wave Amsterdam
Mirjam Gevers - Sound Producer - Wave Amsterdam
Estelle Papougnot - Sound Producer - Wave Amsterdam
Big Sync - Music Supervision company
Alexandra Carlsson Norlin - Music supervisor - Big Sync
Music Company - AMP Amsterdam
Music supervisor - AMP Amsterdam
Keith Weed - CMO - Unilever
Pablo Gazzera - EVP - Axe
Rik Strubel - Global Vice President - Axe
Victor Hugo Jr. - Global Brand Director - AXE
Michael Coden - Global Senior Brand Manager - AXE
Izabela Rekos - Global Brand Manager - AXE
Carlo Cavallone - Executive Creative Director - 72andSunny Amsterdam
Stuart Harkness - Executive Creative Director - 72andSunny Amsterdam
Richard Harrington - Director of Design - 72andSunny Amsterdam
Laura Visco - Creative Director - 72andSunny Amsterdam
Adam Koppel - Creative Director - 72andSunny Amsterdam
Matt Heck - Creative Director - 72andSunny Amsterdam
Patric Franz - Designer - 72andSunny Amsterdam
Frenkel Schonfeld - Writer - 72andSunny Amsterdam
Fernando Ribeiro - Strategy Director - 72andSunny Amsterdam
Paul Chauvin - Strategist - 72andSunny Amsterdam
Simon Summerscales - Director of Comms Strategy - 72andSunny Amsterdam
Ruro Efue - Senior Comms Strategist - 72andSunny Amsterdam
Bruno Steffen - Comms Strategist - 72andSunny Amsterdam
Rob Conibear - Group Brand Director - 72andSunny Amsterdam
Angelina Joy - Brand Director - 72andSunny Amsterdam
Henry Poynor - Brand Manager - 72andSunny Amsterdam
Caitlin McStravick - Brand Coordinator - 72andSunny Amsterdam
Maaike Baan - Brand Coordinator - 72andSunny Amsterdam
Stephanie Oakley - Director of Production - 72andSunny Amsterdam
Eline Bakker - Film Producer - 72andSunny Amsterdam
Veronique Beumer - Film Production Coordinator - 72andSunny Amsterdam
Matt Marty - Interactive/Film Producer - 72andSunny Amsterdam
Nili Zadok - Print Producer - 72andSunny Amsterdam
Laen Sanches - Editor 10” & 6” films - 72andSunny Amsterdam
Jake Catterall - Editor/Designer social Assets - 72andSunny Amsterdam
WLT - Adaptation company
Selam Kehishen - Business Affairs Senior Manager - 72andSunny Amsterdam
Keith Schofield - Director - Caviar UK
Jallo Faber - Director of Photography - Caviar UK
Kwok Yau - Producer - Caviar UK
Sorcha Shepherd - Executive Producer - Caviar UK
Davina Abrahams - Production Manager - Caviar UK
Whitehouse post - Editing company for 15” & 20” films
Patric Ryan - Editor for 15” & 20” films - Whitehouse post
Nicole Stewart - Edit assistant for 15” & 20” films - Whitehouse post
Chris Allen - Producer for 15” & 20” films - Whitehouse post
Hecho - Editing company for 10” & 6” films - Hecho
Laen Sanches - Editor for 10” & 6” films - Hecho
Wave Amsterdam - Audio Post
Alex Nicholls- Lee - Sound Designer/Mixer - Wave Amsterdam
Mirjam Gevers - Sound Producer - Wave Amsterdam
Estelle Papougnot - Sound Producer - Wave Amsterdam
Big Sync - Music Supervision company
Alexandra Carlsson Norlin - Music supervisor - Big Sync
Music Company - AMP Amsterdam
Music supervisor - AMP Amsterdam
Loading...
La Chose: Road Safety / Sécurité Routière '#RespectSam '
Agency: La Chose
Client: Road Safety / Sécurité Routière
Date: December 2017
We all know a person who, one evening, took the wheel for us and brought us home safe and sound. A new campaign for French road safety agency Sécurité Routière, and its agency La Chose decided to express to their gratitude and respect to designated drivers across the world, for getting their friends and loved ones home safe at the end of the night.
The film focuses on a series of individual characters, each named Sam, and the sacrifices they make to ensure that everybody else's nights end safely.
Credits:
Agency : La Chose
Director : Stéphane Barbato
Sound Production : THE, Das Ding
Director : Stéphane Barbato
Sound Production : THE, Das Ding
Loading...
Grey London: Birds Eye 'Real food, simply made'
Agency: Grey London
Client: Birds Eye
Date: January 2018
Captain Birdseye, the frozen food brand’s ubiquitous jolly mascot, has been replaced by a younger, more rugged model as part of a new positioning and an £8m campaign.
The fresh-faced seafarer (aka Riccardo Acerbi, an Italian model), sports a salt-and-pepper beard, a navy blazer and cap combo, and a relaxed demeanour. The look is contrast to the Captain of yore, who with a fluffy white beard and full navy regalia, was less of a hunk and more of a cartoon.
The transformation is representative of Birds Eye’s new positioning, which aims to market the brand one that is all about simple yet authentic fish products. The TV ad featuring the new mascot has been shot by WHO with blue colouring, a relaxed voiceover and wide shots of the ocean.
The Captain is seen staring out into the distance, plunging gracefully into the sea and enjoying fish fingers with his well-behaved grandchildren.
Credits:
Sue Higgs: Group Creative director
John Gibson: Senior Creative
Sam Haynes: Senior Creative
Sam Haynes: Senior Creative
Production company: Believe Media UK
Director: Simon Ladefoged
Media agency: Zenith
Director: Simon Ladefoged
Media agency: Zenith
Loading...
Droga5 London: Bulk Powders 'Dominate Life'
Agency: Droga5 London
Client: Bulk Powders
Date: January 2018
Anthony Joshua, the Watford-born world heavyweight boxing champion, is the star of a new advertising campaign for Sports Nutrition brand Bulk Powders, created by Droga5 London. The work avoids the usual po-faced tone of fitness marketing and instead takes a tongue-in-cheek approach with the strapline ‘Dominate Life’.
In the TV commercial, a used-car salesman is shown sweating over the signing of a deal as he notices the muscular physique of his customer and starts making assumptions about how capable he must be. It finishes with Anthony Joshua revealing that he dominates life by drinking Bulk Powders.
Credits:
Agency: Droga5 London
Chief Creative Officer: David Kolbusz
Executive Creative Directors: Steve Howell & Rick Dodds
Creatives: Ed Redgrave & Dave Wigglesworth, Frazer Price & Teddy Souter
CEO: Bill Scott
Account Director: Jonny Price
Head of Production: Chris Watling
Agency Producer: Goldie Robbens
Strategy Director: Zoe Scaman
Director/Production Company: Aaron Stoller/Biscuit Filmworks
Executive Producer: Rupert Reynolds-MacLean
Post Production: The Mill
Loading...
Show me entity :: 17390
Royston Labels: Griffiths Brothers 'Cold Distilled Gin'
Agency: Royston Labels
Client: Griffiths Brothers
Date: January 2018
Royston Labels has created label packaging for Griffiths Brothers' Cold Distilled Gin, combining simple black line work with evocative detailing and flashes of blue.
The Griffiths Brothers name is associated with premium gin that has been created using cold distillation to better capture the flavours of the botanicals, so in manufacturing the label for this special drink, the Royston team used a series of specialised techniques to ensure the highest quality finish.
The label was printed on a clear material to ensure that it was sufficiently and that the large, bold design was clearly delineated. High definition raised print was applied to give a smooth textural quality to the text, and vibrant blue detailing was achieved with premium inks.
For an innovative finishing touch, a heat-responsive section was added to the back. We manufactured this portion of the label using thermochromic ink, which turns blue when the gin is cold enough to drink. At warmer temperatures, the blue fades – indicating that it’s time for a trip back to the refrigerator.
Credits:
Loading...
PrettyGreen: Betsafe 'Man City v Saracens'
Agency: PrettyGreen
Client: Betsafe
Date: January 2018
Betsafe has launched the battle of Britain’s sporting giants, as Man City take on Saracens in a series of challenges. In the first episode, ‘The Drop’, the Manchester City players are tasked with controlling balls of different shapes and sizes that have been dropped from nearly 20ft.
Created by bookmaker and gaming company, Betsafe, with support from their UK agencies Fuse and Pretty Green, the content series contains a number of challenges include aiming kicks into a 20-metre-high crane, taking shots at goal in the face of a wind machine, and catching balls through a wall of smoke.
Credits:
Betsafe.com
Loading...
Location:
Secondary categories:
Article Type:
Sponsored Content:
Non Sponsored Content
Choose Featured Video:
Random Featured Video
Badge Color:
Article Layout:
Section:
Other