Creative Work of the Week: Marine Conservation Society pictures the impact of plastic pollution

This week’s Creative Work of the Week is a dramatic campaign seeking to raise awareness of plastic pollution in the world’s oceans.

Created for the Marine Conservation Society (MCS) by creative shop Daughter, the campaign launched at the end of last month and asks punters to picture the catastrophic impact that plastic pollution has on marine wildlife, by displaying shocking images of people swallowing polythene food bags and disposable plastic cutlery.

Photographer Guy Farrow’s use of gloomy lighting and colour makes the models look as if they’ve been dredged up from the seafloor.

Featuring digital out-of-home (DOOH) and online placements, the campaign utilised 14 Ocean Outdoor digital billboard screens in cities across the UK, including London, Manchester, Bristol and Birmingham. Daughter was tasked with raising support for the MCS, and its work to reduce the impact on the world’s seas from plastic and chemical pollution.

Daughter has worked with the Marine Conservation Society previously, producing their 'Know Your Poos and Don'ts' campaign in November 2017.

Daughter: Marine Conservation Society '#StopThePlasticTide'

Agency: Daughter

Client: Marine Conservation Society

Date: January 2018

#StopThePlasticTide is a digital out of home and online campaign from the Marine Conservation Society which highlights the threat to marine life from plastic pollution in the world’s seas. The campaign, created by daughter, launched on 29 January across 14 Ocean Outdoor screens in four cities: London, Manchester, Bristol and Birmingham.

The campaign aims to raise support for the MCS and its work to save the oceans from pollution and poisons.

Credits:
 

 

 

 

 

Client: Marine Conservation Society
Daughter - creative agency
Guy Farrow - photographer
Ocean Outdoor - media planning

Tags: Europe, digital, digital out of home, advertising

 

 

 

 

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