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Maybank wants to bring people closer and strengthen ties for Chinese New Year...
Premium: Maybank has launched a film that explores the themes of family, forgiveness and togetherness for the upcoming Chinese New Year. The four-and-a-half-minute film tells the story of...
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Creative Works EMEA featuring Studio Blvd, Ogilvy Cape Town, R/GA and more
Premium: Welcome to The Drum Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative...
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Creative Work of the Week: Marine Conservation Society pictures the impact of...
Premium: This week’s Creative Work of the Week is a dramatic campaign seeking to raise awareness of plastic pollution in the world’s oceans.Created for the Marine Conservation Society (MCS) by creative...
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Creative work of the week APAC: Maxis celebrates Chinese New Year 2018 with...
Premium: The winner of this week's creative work of the week, Chinese New Year special in Asia Pacific is Maxis, which used augmented reality (AR) to create a campaign called ‘HuatAR’, to make the lion...
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KFC uses TV sync to launch Golden Egg Crunch in Malaysia
Premium: KFC has created a TV sync campaign in Malaysia for the launch of the Golden Egg Crunch, which will work across a TV monitoring network, combining data from social media, TV viewership, and TV...
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Sydney Dogs and Cats Home creates dating app to encourage women to swipe...
Premium: Sydney Dogs and Cats Home has launched a campaign on female-first dating app named Bumble, to bring a warm and furry activation to Sydney on Valentine’s Day.The campaign, which was created by...
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Cre-bae-tive Works featuring Adam&Eve, Mullenlowe, VCCP, Gravity Road and more
Premium: As Albert Einstein once said: "You can't blame gravity for falling in love," but you can blame advertising, and brands around the world have saved up their love for Valentine's Day ads and...
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ShopBack puts out job ad for chief shopping officer on Linkedln
Premium: ShopBack, a Singapore-based e-commerce startup, has launched a campaign with Linkedln to find the ‘biggest online shopping aficionado’. The selected winner will join ShopBack as its chief...
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Creative Works EMEA featuring Lucky Generals, AMV BBDO, M&C Saatchi SA and more
Premium: Welcome to The Drum Creative Works.As always, this section is dedicated to showing the best creative work of the past week. We're using our five-star voting system, so to vote for your...
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E! Network does some queen-sized trolling of the President in promos for 'The...
Premium: E! Network teamed up with L.A. agency Mistress to create a special President's Day promo for its television drama “The Royals.”The promo, featuring Elizabeth Hurley who plays matriarch Queen...
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Creative Works APAC featuring Stink Studios, Oath, BMF, BBH and more
Premium: Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our...
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Johnnie Walker challenges Indonesian artists to reimagine its iconic Striding...
Premium: Johnnie Walker has brought together seven Indonesian artists from six cities in Indonesia, giving them the challenge of reimagining its iconic Striding Man, into pieces of art as a celebration...
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Mainland creates time consuming puzzle to show that aging the perfect cheese...
Premium: Mainland has created a time consuming promotion called the Mainland 2,000-Piece Voucher, to show that aging the perfect cheese takes patience.The voucher, which was created by Colenso BBDO,...
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‘Our Soccer’: Cornerstone kicks it with 2 Chainz in campaign for Major League...
Premium: Creative agency Cornerstone has launched a campaign for Major League Soccer, featuring a national TV spot starring Grammy-nominated rapper 2 Chainz. The 360 campaign, Cornerstone says, “will...
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Slam dunk commerce: Jordan Brand and R/GA debut Snapchat augmented...
Premium: R/GA has created a Snapchat experience for Jordan Brand’s 30th anniversary on NBA All-Star Weekend, with the help of Darkstore and Shopify.The experience, which celebrated the 30th anniversary...
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Audi gets the heart beating (literally) in new 'Final Breath' spot from...
Premium: Carmaker Audi tells the story of an adventurer letting his life flash before him in a cinematic new spot created by San Francisco agency Venables Bell & Partners. As the man's loved ones...
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Creative Works EMEA featuring Saatchi & Saatchi, McCann Barcelona, Fold7,...
Premium: Welcome to The Drum Creative Works.As always, this section is dedicated to showing the best creative work of the past week. We're using our five-star voting system, so to vote for your...
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Creative Work of the Week APAC: dating app to match women with furry animals...
Premium: The winner of this week's creative work of the week in Asia Pacific is Sydney Dogs and Cats Home, which launched a campaign on female-first dating app named Bumble, to bring a warm and furry...
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Google Arts and Culture, Mass Appeal create 'Anthem Film Series' for Black...
Premium: Google Arts & Culture has collaborated with media and content company Mass Appeal to present a campaign for Black History Month called “Anthem Film.”The series of videos premiered...
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Toyota's newest immersive magazine insert checks your heartbeat as it races
Premium: Saatchi & Saatchi creatives put together an immersive, 3D hand-made insert to promote Toyota’s new Camry.The technology required assistance from dimensional print marketing firm Structural...
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