Creative Works EMEA featuring Lucky Generals, AMV BBDO, M&C Saatchi SA and more

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Welcome to The Drum Creative Works.

As always, this section is dedicated to showing the best creative work of the past week. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.

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Show me entity :: 18239

Konica Minolta Marketing Services (KMMS): Dacia 'Dacia Way I Like It'

Agency: Konica Minolta Marketing Services (KMMS)

Client: Dacia

Date: February 2018

Dacia has launched its ‘Dacia Way I Like It’ campaign, created by marketing activation specialist Konica Minolta Marketing Services (KMMS).

The new campaign sees Dacia re-work the lyrics from KC and the Sunshine Band’s 1975 hit That’s the Way I Like It—raising awareness for Europe’s fastest-growing car brand and celebrating five years and more than 120,000 customers in the UK.

Credits:

Client: Dacia (Groupe Renault)
Project name: Dacia Way, I Like It
Marketing Communications Manager: Ed Preston

Agency: KMMS
• Creative Lead: Richard Norton
• Senior Creative: Luke Barrow
• Managing Partner: James Townsend
• Account Director: Chris Boshier
• Account Manager: Lloyd Moore

Production: Hello Charlie
• Creative Director: Chas Golding
• Director: Katie Dawson
• DOP: Chris Stevens
• Editor: Alex Chew
• Head of Production: Alex Briggs
• Production Manager: Ellie Canham
• Shoot Producer: Anna Rigolli

Post-Production: The Joint
• Grade: Tom Knowles

VFX: Hello Charlie
• VFX Supervisor: Ellie Canham
• VFX Producer: Chas Golding
• VFX Artist: Lydia Caplan

Tags: UK, advertising, marketing, automotive

Dacia Way, I Like It!

Show me entity :: 18146

Spark44: Jaguar 'Mistress of Mischief'

Agency: Spark44

Client: Jaguar

Date: February 2018

What better way to introduce Jaguar’s rule-bending new E-Pace to UK audiences than creating a character cheeky enough to drive it?

This Valentine’s Day, we see The 'Mistress of Mischief’ use her wiles with a ticket inspector to get away with the dreaded parking fine. Brought to life by 'Britannia' star Annabel Scholey under the direction of ‘Fleabag' Harry Bradbeer, “The Distraction” is the first of 5 short, humorous and shareable social-first films, created by Spark44.

Bored of the status quo? It’s time to bend the rules.

Credits:

Client : Jaguar Land Rover
Brand: Jaguar E-PACE
Agency : Spark44Title: Jaguar E-PACE: Time to Bend the Rules
Media: Short films on UK social channels, followed by VOD and OLAChief Creative Officer: Brian Fraser, Spark44
Creative Directors: Matt Statham, Chris McDonald, Spark44
Creative Team: Christopher McKee, Richard Morgan, Spark44
Agency Producer: Nicola Spence, Spark44
Account Team: Hannah Sawford, Mikaela Green, Spark44
Strategy Director: Liz Wolstenholme, Spark44Director: Harry Bradbeer
Production Co: Park Village
Executive Producer: Peter McMillan
Editor : Adam Bosman
Director of Photography : Ruairi O’Brien
Post Production
Colour Grading: Goldcrest (Jet Omoshebi)
Online: Unit
Sound Design: James Saunders
Photography
Stills photographer: Alan Powdrill
Retouching: The Forge

Tags: UK

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Space City Productions: RSPCA 'Clover'

Agency: Space City Productions

Client: RSPCA

Date: February 2018

Space City has produced a direct response commercial for the RSPCA, persuading viewers to donate to the animal welfare charity by telling the story of Clover the whippet.

Featuring a combination of stock footage and a live-action-shoot with the aforementioned dog itself, the commercial sought to incite emotive rapport and resonance with consumers through the plight and subsequent recovery of Clover.

The work of the RSPCA was instrumental in leveraging instant response, with call-to-action graphics utilised to impress the creative further on consumers.

Ultimately to stimulate response, a cyclical narrative was used, with the opening shot also featuring at the conclusion - further reiterating the transformation that could be achieved for animals through the donation requested during the ad.

Credits:

Greg Simmons - director, Space City Productions
Nadia Matthews - producer, Space City Productions
Josie Leadbetter - assistant producer, Space City Productions

Tags: UK, RSPCA, advertising, TV advertising, TV Advert, direct response

RSPCA: Clover by Space City Productions

AMV BBDO: Snickers 'You're Forgetful When You're Hungry Pop-Up'

Agency: AMV BBDO

Client: Snickers

Date: February 2018

Following the success of last year’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, where an out of home (OOH) placement became a stop for free Valentine’s cards, Snickers and AMV BBDO created another experiential stunt for forgetful couples. Going one step further, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening, with a pop-up restaurant just for the forgetful.

Reservations for the exclusive restaurant didn’t appear until the morning of Valentine’s, when many other restaurants were fully booked. Snickers parked their decked out Valentines van on a busy Shoreditch High Street, asking the question ‘Need a table for tonight?’.

Forgetful passers-by were invited to pull a reservation card off the van, securing them a romantic table for two at an exclusive pop restaurant: Oublié (‘forgotten’ in French). While the reservations were last minute, the dates arriving could never have guessed it. Oublié served a delightful complimentary three-course meal from one of London’s top chefs, ending with a coffee and a Snickers.

Credits:

Client: Snickers

Brand Director: Gemma Buggins

Creative Agency: AMV BBDO

Creative Director: Rosie Arnold

Copywriter: Oliver Frost

Art Director: Josephine Shedden

Agency Planner: Alaina Crystal, Elly Fenlon

Agency Account Team: Lou Woolf, Alice Martin, Jean-Luc Gentilli & Rebecca Thomas

Agency Project Manager Rachel Ardeman

Agency Producer: (Flare)

Elizabeth Griffin, Ciara McGowan

Media Agency: Mediacom

Director: Sebastian Feehan (2DOORS)

Producer: Josephine Gallagher (Fat Lemon)

Tags: UK

Lemon Scented Tea: Veloretti 'An Amsterdam Bicycle Story'

Agency: Lemon Scented Tea

Client: Veloretti

Date: February 2018

Lemon Scented Tea's new campaign for Veloretti, ‘An Amsterdam Bicycle Story’, shows how Amsterdam inhabitants overcome obstacles, challenges and weather conditions on their trusted ally: a bicycle. The film portrays Amsterdam as the ultimate testing ground, with the perfect test drivers: Amsterdam cyclists and their no holds barred bicycling behavior. If a bicycle can outsmart this city, it can outsmart any
city.

“There’s no place on Earth where people cycle more than in Amsterdam.
Despite all the obstacles and obstructions that are put in their way”, says
Ferry Zonder, founder of Amsterdam bicycle brand Veloretti. “With our
new European positioning ‘Outsmart your city’ we challenge people in
other cities to outsmart their own city.

Gijsbregt Vijn, Lemon Scented Tea said: “We use global brand Amsterdam as a
platform to demonstrate that Veloretti is so much more than a ‘pretty
face’; it’s a cool and reliable way of transport.”

The campaign will run in social media. Lemon Scented Tea is responsible
for the creative concept, and Maarten Groen (DPPLR) directed.

Credits:

Agency: Lemon Scented Tea
Direction and photography: Maarten Groen
Production agency: DPPLR
DOP: Stephan Polman
Sound: Audentity
Client: Ferry Zonder, Dien de Winter

Tags: Netherlands, Branding, film, social, Social campaign, Brand film, Social Media, digital, Digital / social media, Online/Digital

An Amsterdam Bicycle Story by Veloretti

Show me entity :: 18194

M&C Saatchi SA: Nando's SA '#rightmyname'

Agency: M&C Saatchi SA

Client: Nando's SA

Date: February 2018

In their quest to highlight typically South African challenges, Nando’s, together with its advertising agency M&C Saatchi Abel, have launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa.

The campaign has been taken to the public by inviting all South Africans to sign onto rightmyname.co.za, a website where people can add their names to a database that will be made available for download on Human Rights Day, 21 March 2018. The list of names can then be used to update users’ computer dictionaries, so that nobody is made to feel like a mistake again.

Credits:

Gordon Ray - executive creative director, Cape Town - M&C Saatchi Abel
Jake Johnstone, - advertising and media manager - Nando's Southern Africa
Doug Place - chief marketing officer - Nando's SA
Tom Kratz - copywriter
Jordan Tryon - copywriter
Tshegofatso Phethle - art director
Tannah Stroebel - account management
Mathew Walton - account management
Tammy Joy Fisher - traffic
Gavin Dale - digital designer
Elske Nel - digital designer
Robyn De Beer - digital producer
Cornel De Jager - social strategy
Nic Manson - videographer
The Media Shop - media agency
Maggie Pronto - media planner - The Media Shop
Native VML (JHB) - partner agency
Epic MSL Group - partner agency

Tags: South Africa, advertising, digital