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As always, this section is dedicated to showing the best creative work of the past week. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
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Show me entity :: 18309
Show me entity :: 18426
Show me entity :: 18433
Show me entity :: 18395
ROTHCO: Dublin Zoo 'Births, Deaths & Notices'
Agency: ROTHCO
Client: Dublin Zoo
Date: February 2018
Dublin Zoo and agency Rothco have quietly spoofed the traditional ‘birth, deaths and notices’ section of a newspaper as a stark reminder of the wild rhino’s plummeting population.
Appearing in The Irish Sun, the press campaign was inspired by the birth of a rhino – named Chaka – at the Irish zoo. The new calf features in print as the only inclusion on the ‘births’ section, which was poignantly sent against a page detailing the plethora of recent rhino deaths that occurred as a result of illegal poaching.
Rothco said it designed the campaign to not only as a showcase for Dublin Zoo’s conservation and protection efforts, but as a ‘powerful force’ of awareness raising.
Credits:
Executive Creative Director
Alan Kelly
Alan Kelly
Creative Director
Jonathon Cullen
Jonathon Cullen
Copywriter
Rob Turner
Rob Turner
Art Director
Dave Kelly
Dave Kelly
Head of Account Management
Miriam Hendrick
Miriam Hendrick
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Show me entity :: 18432
B&B Studio: Firefly 'Rebrand'
Agency: B&B Studio
Client: Firefly
Date: February 2018
B&B Studio has delivered a rebrand of the core range of Firefly’s botanical drinks.
Inspired by the inventive design for Superfly, which saw the Firefly logo disappear from the front of the pack and the introduction of botanical illustrations across the bottle, the brand was empowered to roll out an expressive rebrand across the full range.
Shaun Bowen, creative partner at B&B Studio, said: “Limited edition bottles can enable a brand to explore new frontiers and test the water with their consumers before embarking on a wider rebrand, particularly when the new designs are a departure from a look and feel that has been around for a long time.
"The beautifully detailed illustrations on the limited edition Superfly bottles resonated well with consumers, telling the story of the brand with little-to-no supporting text and capturing the natural goodness of each botanical blend in bold visual depictions."
Credits:
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The&Partnership: Sun Bingo 'Are You Gonna Bingo?'
Agency: The&Partnership
Client: Sun Bingo
Date: February 2018
Sun Bingo’s latest ad wholeheartedly eludes the crusty stereotypes associated with the sedentary gambling game, tapping into meme culture with rapping horses, the director of People Just Do Nothing and a cover of Funky Dee’s grime masterpiece, ‘Are You Gonna Bang Doe’?
The integrated ‘Are You Gonna Bingo?’ campaign is led by a two-minute hero film starring Bristolian comedian Jayde Adams. After asking her mates at the bus stop if they are indeed ‘gonna bingo’, she goes on to star in her own highly produced music video endorsing the humble numerical game of luck.
The film aims to show how, through The Sun’s online game, players can enjoy bingo action anywhere at any time. Adams and her posse are seen playing on their phones on a mini golf course, standing in a field, on the red carpet, at the greyhound races, in an Asian tea plantation, and in Tenby, Denby and Scratchy Bottom.
The breakdown comes from a rapping horse, upon which Adams is sat playing bingo.
Credits:
Client: Kate Bird, Chief Marketing Officer, The Sun, Natasha Stanton, Head of Marketing Communications (Brand), The Sun
Agency: The & Partnership London
ECD: Yan Elliott, Dave Buonaguidi
CD: Danny Hunt
Creatives: Jon Coates and Josh Welton
Creative Services Director: Tom Loxley
Head of Art Buying: Emma Modler
Head of Art: Marc Donaldson
Designers: Stathi Kougianos
Senior Visualizer: Rob Swainson, Charlie Townsend
Planner: Oliver Feldwick
Head of Film: Charles Crisp
Producer: Emily Hendrey
Business Director: Sarah Wood
Account Director: Freddie Eaves
Account Manager: Catherine Lynch, Imogen Blackburne
Production Company: Hunky Dory
Producer: Nick Papworth
Director: Jack Clough
Photographer: Alan Powdrill
Offline Editing: Al Sinclair
Post-Production / Visual FX: Electric Theatre Collective
Producer: Jessica Easton
Audio: Munzie @ Grand Central Recording Studios
Voiceover: Jayde Adams
Media Agency: m/Six (TV buying)
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Show me entity :: 18428
McCann Barcelona: Beko 'Eat like a pro'
Agency: McCann Barcelona
Client: Beko
Date: February 2018
McCann Barcelona and Beko – the global home appliances brand – have launched the 'Eat like a pro' campaign, addressing a growing global problem – childhood obesity – giving parents support in feeding their children healthier food.
“Offering healthy, meaningful solutions for the everyday needs of today’s families – this is what Beko stands for and this is what determined us to launch a campaign that tackles the rapidly growing rates of childhood obesity. We want to help parents in their struggle to convince children to eat healthier food and this our call to action for all parents to join us and help their children Eat Like a Pro,” said Zeynep Yalım Uzun, Beko chief marketing officer.
McCann Barcelona started from a simple yet powerful insight: Children always do what their heroes do and will want to be just like them. Their heroes are active, talented, healthy, as any child should be. Kids will not choose “the healthy way” by themselves, but if someone they look up to does it, they will follow. This is an important tool for parents to encourage a kid to eat healthily and the campaign shows them that Messi, Suárez, Piqué and Iniesta eat healthily in order to play at their best.
Parents are also invited to visit the campaign website to find digital tools and assets to encourage their children to eat in a healthier way, including exclusive recipes created with Antonia Lizárraga Dallo, FC Barcelona nutritionist.
Credits:
Agency: McCann Barcelona
Marta Llucia – CCO McCann Worldgroup Barcelona
Federico Stoltzing - creative director, McCann Barcelona
Sebastiano Mura - Account Lead, McCann Worldgroup
Production: Craft
Digital Agency: MRM//McCann Spain
Marta Llucia – CCO McCann Worldgroup Barcelona
Federico Stoltzing - creative director, McCann Barcelona
Sebastiano Mura - Account Lead, McCann Worldgroup
Production: Craft
Digital Agency: MRM//McCann Spain
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Show me entity :: 18379
AMV BBDO, OMD UK: Walkers 'Walkers Win Live'
Agency: AMV BBDO, OMD UK
Client: Walkers
Date: February 2018
In a UK first, Walkers will announce competition winners live on ITV in a weekly draw during prime-time Saturday night shows.
Fronted by Gary Lineker and Peter Dickson, voice of The X Factor, the campaign will be broadcast across three ad spots during prime-time ITV shows including The Voice, Ant & Dec’s Saturday Night Takeaway and Britain’s Got Talent.
The promotion, developed by OMD UK and AMV BBDO, has been activated across Walkers sharing packs, Mix Ups and Bugles. Each pack features a unique code which can be scanned on Facebook's Messenger or entered via a dedicated website for automatic entry into the weekly draw.
Credits:
Colin Jones, Phil Martin, Creative Leaders, AMV BBDO
David White, Richard Connor, Creative Team, AMV BBDO
Tara Megson, TV Producer, AMV BBDO
Brenda Frixa, Client Partner, AMV BBDO
Kate Harris, Senior Account Director, AMV BBDO
Laura Hazell, Account Director, AMV BBDO
Rob Sellars, John McDonald, Planning, AMV BBDO
Production Company: Smuggler
Neil Harris, Director, Smuggler
Jason Scanlon, Producer, Smuggler
Mattias Nyberg, DOP, Smuggler
Post Production House: The Mill
Holly Treacy, Post Producer, The Mill
John Mayes, Editor, Marshall Street Editors
Jim Griffin, Sound, Jungle
Media Agency: OMD UK
Emma Parrett, Strategic Partnership Director, OMD UK
Tobie Rhodes, Associate Director, OMD UK
Olivia Dennis, Investment Director, OMD UK
Lisa Johnson, Create Production Manager, OMD UK
David White, Richard Connor, Creative Team, AMV BBDO
Tara Megson, TV Producer, AMV BBDO
Brenda Frixa, Client Partner, AMV BBDO
Kate Harris, Senior Account Director, AMV BBDO
Laura Hazell, Account Director, AMV BBDO
Rob Sellars, John McDonald, Planning, AMV BBDO
Production Company: Smuggler
Neil Harris, Director, Smuggler
Jason Scanlon, Producer, Smuggler
Mattias Nyberg, DOP, Smuggler
Post Production House: The Mill
Holly Treacy, Post Producer, The Mill
John Mayes, Editor, Marshall Street Editors
Jim Griffin, Sound, Jungle
Media Agency: OMD UK
Emma Parrett, Strategic Partnership Director, OMD UK
Tobie Rhodes, Associate Director, OMD UK
Olivia Dennis, Investment Director, OMD UK
Lisa Johnson, Create Production Manager, OMD UK
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Show me entity :: 18364
Saatchi & Saatchi London: Direct Line 'The Party'
Agency: Saatchi & Saatchi London
Client: Direct Line
Date: February 2018
Direct Line has launched its ‘Fast Response’ campaign to promote its new home proposition, which will see action within 24 hours to help customers deal with devastation to the home following a leak. The campaign, created by Saatchi & Saatchi London, shows a group of teens in a state of panic, after a severe leak during a house party has left the house in a state of disarray. As the teenagers despair with their heads in their hands, Winston Wolf and a team of specialists swoop in to help mop up the mayhem, and water, caused by the leak.
Spanning TV, radio, digital and paid search, the campaign has been devised to resonate with consumers at the moment they start anticipating getting home, including when they begin their commute home from work or when they are headed home after a holiday.
Credits:
CREATIVE DIRECTOR: Adam Chiappe
ART DIRECTOR AND COPYWRITER: Mia Silverman, Sophie Browness
PLANNERS: Sam Wise, James Mitchell
ACCOUNT HANDLERS: Adam Morrison, Paul McHugh, Theo Moran
AGENCY PRODUCERS: Marie Hughes, Nia Maclean
MEDIA BUYING AGENCY: Mediacom
PRODUCTION COMPANY: Outsider
DIRECTOR: David Gray
PRODUCER: Joseph Taussig
POST-PRODUCTION COMPANY: MPC
EXPOSURE: TV, Digital
ART DIRECTOR AND COPYWRITER: Mia Silverman, Sophie Browness
PLANNERS: Sam Wise, James Mitchell
ACCOUNT HANDLERS: Adam Morrison, Paul McHugh, Theo Moran
AGENCY PRODUCERS: Marie Hughes, Nia Maclean
MEDIA BUYING AGENCY: Mediacom
PRODUCTION COMPANY: Outsider
DIRECTOR: David Gray
PRODUCER: Joseph Taussig
POST-PRODUCTION COMPANY: MPC
EXPOSURE: TV, Digital
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Music: British Cycling 'Brand identity'
Agency: Music
Client: British Cycling
Date: February 2018
Music has revealed a new identity for the annual British Cycling Awards. The identity was bought to life through an eye catching graphic of concentric circles, coloured up in such a way that the graphic represented both the Union Flag and the movement and energy of a bicycle wheel.
The graphic became the hero of the identity and was flexible enough to use used in fun and engaging ways throughout the event.
Music’s associate creative director, Oliver Wigglesworth, said: “The outcome of the concentric circles, coloured in such a way, meant that we were able to represent both the British flag and cycling in one hero graphic. The fun part was in its execution – the use of animations, large hanging banners, invites and signage.”
Credits:
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Show me entity :: 18323
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