Creative Works EMEA featuring M&C Saatchi, Folk Finland, Isobel, TBWA Dublin and more

In a spot of reactive marketing timed with recent weather disruption, CheethamBell JWT has used the ‘Beast from the East’ to show Mancunians how they could escape to the sun with Onthebeach.co.uk.

Using a snow stamp in and around the city to produce visuals for a tactical social campaign, the team used the event to remind the people of the Manchester that there are places in the world not beset by freezing winds and snow.

The Koleoglou family has been producing olive oil for generations. With the business now passed down to the newer generation, it was decided that a new, modern design was required for company's packaging.

The main objective was to create a minimalist look for the packaging that would be modern, yet indicate the quality and origin of the Greek olive oil. This packaging will be first exhibited for Helexpo's Dedrop 2018 Exhibition and will remain after.

The main concept consists of three parts; the logo (top), the delphi epsilon (middle) and the meander (bottom). The meander, an ancient Greek pattern, represents the previous generation and their experience and wisdom. The Perseos logo is depicted underneath geometrical symbols used in ancient Greek amphorae, and used here in a contemporary setting. Last, the delphi epsilon (3E), used by the Delphi oracle, represents the human initiation in light and knowledge.

TMW Unlimited has put real life families and their pooches at the heart of a new campaign for Dogs Trust, which aims to raise awareness of the problem of dog theft. The film highlights the shocking fact that there are 2,000 incidents of dog thefts from homes each year and urges viewers: "Let's keep the family pawtrait complete."

Various dog owners are shown having 'family pawtraits' taken, with their four-legged family member taking pride of place. When asked what their pets mean to them and to contemplate what it would be like if their dogs were stolen, the response is that it would be akin to an abduction of one of their family members. It is part of a wider campaign that Dogs Trust is running to encourage dog owners to keep your dog "safe, spottable and searchable". At the same time, the charity is urging the Sentencing Council to hand down sterner sentences for people found guilty of dog theft.

The video will run on social channels starting late February, backed with print and digital assets for use in Dogs Trust's owned channels. A photo album highlighting the gap that dog theft leaves in families is being sent to the Sentencing Council.

Served up with pulled pork or melted cheese, or even simply with fish fingers and peas, potato waffles are a beloved part of breakfast, lunch or dinner and have remained so since we first popped them on our plates. To further reignite the nation’s imagination of cooking with waffles, Birds Eye has revived its iconic Waffly Versatile advert, adding a modern, tasty twist while still staying close to the nation’s hearts.

Now 30 years on since the original, the new advert airs on Facebook, Instagram, Pinterest, ITV Player, Sky OnDemand and 4OD , with the catchy jingle from the 1980s, as iconic as ever, only now peppered with contemporary references for an Instagram-generation, including its suitability for vegan and gluten-free diets.

Whether served with avocado, tuna salad, eggs and bacon, or the much-loved Birds Eye dinner of fish fingers and garden peas, the advert inspires the nation to continue experimenting with everyone’s favourite waffles, and reignites a cult classic jingle for the well-loved meal staple, that is sure to get Brits, young and old, humming along.

Vodafone UK has launched the next instalment of its marketing campaign with Martin Freeman, offering eagle-eyed viewers a discount off Google Home products. The campaign highlights Vodafone’s pledge to deliver home broadband customers a guaranteed minimum speed.

The TVC begins with a spaceman floating through space, trying to make his way back to a space station before his oxygen depletes. The camera angle then switches to reveal Freeman is playing an online spaced-themed game. Unfortunately, Martin loses connection at the most crucial part of the game, much to the disappointment of his friend who is left abandoned in outer space. 

Working with WPP's Team Red and Framestore, the studio famous for its visual effects work, the advert incorporates computer-generated graphics of the space station and a fully CG astronaut.  British composer, music producer and songwriter Peter Raeburn composed the music and featured 54 musicians as part of the final recording.

Attentive viewers of the TV advert can try to spot a hidden six digit code which will give them  a 20% discount off Google Home products. The TVC launches on Friday 2 March and will feature in primetime shows such as Ant and Dec's Saturday Night Takeaway, The Voice and Celebrity Bake Off.  The rest of the integrated campaign will feature across above the line, out of home, social, radio, press and digital executions.