Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 13 March.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Shawn Lim or upload via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
: Johnnie Walker 'Mark Your Step'
Johnnie Walker has collaborated with 7 young creative artists from 6 cities across Indonesia to unleash their creativity on life size statues of the Striding Man, and transform the global icon of personal progress into an invitation to mark every step in the journey of progress.
The world’s leading scotch whisky brand with over 190 years of history, started with a single step from a very exceptional man – John Walker. That single step has evolved into a journey that covers 200 countries across the globe.
Centred around inspiring personal progress, the brands KEEP WALKING campaign celebrates positive attitudes and actions which are helping bring about a better tomorrow, motivating us to be more than we are today.
Progress is what defines Indonesians today and with the emergence of Indonesia as a globally recognised hub of entrepreneurship and innovation, the meaning of personal progress has also evolved for the nation. Creativity, collaboration, experiences that enrich, and finding ways to inspire others now hold much more meaning as individuals define and live their own journeys.
Johnnie Walker’s Indonesian Campaign “Mark Your Step” recognizes and celebrates this modern attitude – focusing on the positivity, confidence, creativity and generosity of spirit that people experience everyday to bring them further and thus, Keep Walking. With “Mark Your Step” Johnnie Walker invites Indonesians to recognize and celebrate every step they take as worthy of celebrating”.
Working on this inspiring art collaboration are Muklay (Illustrator, Jakarta), Elsa Diora (Collage Artist, Jakarta), Hardthirteen (Graphic design/ spray paint, Bandung), Dnztwo (Graffiti/Street, Bali), Onggoo (Graffiti, Medan), Daske (Graffiti, Surabaya) and Ruge (Graffiti/ Yogjakarta). Each of them has a unique personal story of success, pursuit of passion and love for their city which lends a distinctive artistic lens to each Striding Man.
These 7 stunning “Mark Your Step” Striding Man statues will be installed in licensed outlets across the country starting with Jenja in Jakarta on 17th February followed by South Bank, Bandung, Foreplay Surabaya, Vi Ai Pi Bali, Retrospective Medan, Boshe Yogyakarta and Leon Jakarta.
: Air New Zealand 'World's Coolest Safety Video'
Air New Zealand is shining a global spotlight on Antarctica, today launching its latest safety video, which showcases the frozen continent and the important climate and environmental science underway there.
Featuring Hollywood actor, filmmaker and environmentalist Adrian Grenier, the World’s Coolest Safety Video takes viewers on a breath-taking journey to Antarctica, where Kiwi scientists are tackling the most pressing questions on global climate change.
Building on Air New Zealand’s long-standing partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the video sees Grenier team up with Scott Base scientists to track penguin populations, study ice core samples and visit early explorer Ernest Shackleton’s hut and the vast Dry Valleys.
To minimise the environmental impact of filming, a total crew of just six travelled to Antarctica, with Scott Base scientists and staff doubling as supporting talent in the safety video. The airline has also released television and online content, providing a more in-depth look at Antarctica and the work being done there.
One of Antarctica New Zealand’s key mandates is to raise awareness of Antarctica and the research taking place there. Chief executive officer Peter Beggs says the safety video project is an incredible opportunity to profile Kiwi Antarctic science around the world.
