Peet helps potential homebuyers envision their new homes with virtual reality and 360° footage

Peet has rolled out a campaign using virtual reality and 360° footage to reinvent the home buying journey for its customers and change the way they imagine their lives in their new surroundings.

The Peet Vision360 application, created by Ogilvy Melbourne for the residential land developer, uses the VR and 360° footage to help homebuyers envision their new home in the new surroundings, through the eyes of the developer, instead of just reading brochures.

Key features of the community like parks, playgrounds, waterways and sports precincts, will be available in the interactive virtual space called the ‘Experiential Room’

“At Peet we are always looking for new and innovative ways to enhance the buyer experience,” said Brendan Gore, managing director and chief executive of Peet.

“Using virtual reality technology, Peet Vision360 allows customers to fly through established Peet communities to get a full 360° picture of what their life could look like.”

Customers will be able to use this technology in seven communities in Melbourne like Acacia and Summerhill in Botanic Ridge, Aston in Craigieburn, Cornerstone in Werribee, Newhaven in Tarneit, and the established communities Aspect in Greenvale and Quarters in Cranbourne.

Ogilvy Group: 'Vision360 by Peet'

Agency: Ogilvy Group

Client:

Date: March 2018

Peet, one of Australia’s largest residential land developers, is revolutionising the home buying journey by changing the way customers envision life in their new communities.

Peet Vision360, created in collaboration with Ogilvy Melbourne, is a virtual reality experience bringing Peet communities to life in the hearts and minds of homebuyers.

Using a unique combination of virtual reality and high-definition 360° footage, Peet Vision360 solves the problem faced by homebuyers building a home in a new community: they have often been reliant on marketing brochures to see the developer’s vision for what will be delivered on the ground.

Peet ensures that all of their communities compliment the natural features of the area, and Peet Vision360 showcases this in their new developments through 360° flyover footage of the area, created in collaboration with Plato Reality, while also showcasing the qualities that make Peet’s master-planned communities the perfect place to live.

Customers then experience key features of the future community, such as innovative parks and playgrounds, waterways and epic sports precincts, rendered into an interactive virtual space dubbed the ‘Experiential Room’ that brings these features to life in a way that they have never seen before.

The unique experience includes seven communities in Melbourne: Acacia and Summerhill in Botanic Ridge, Aston in Craigieburn, Cornerstone in Werribee, Newhaven in Tarneit, and the established communities Aspect in Greenvale and Quarters in Cranbourne.

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Tags: Australia

 

 

 

 

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