Creative Works APAC featuring Droga5, Impero, Mirum, Huawei and more

Independent agency Impero designed a series of CGI videos to support the Chivas Regal NBA sports partnership in China.

In September 2017 Pernod Ricard announced a partnership with the National Basketball Association (NBA) in China, for its flagship whisky brand, Chivas Regal.

For this brief, Impero created a series of short CGI videos that played alongside the NBA Championships in China on TV, online and during stadium games.

Franklin Templeton Investments in its campaign for Women's Day has launched a video titled ‘Invest for Progress' which seeks to encourage and educate women about the importance of being financially independent and how it can be a stepping stone towards achieving their goals in life.

‘Invest for Progress' tells a story of an ambitious and independent girl whose grandfather teaches her that in life, she shouldn’t just learn to earn, she should learn to invest. 

Tourism Australia has launched a series of online videos as part of its $36m marketing campaign to drive US travellers Down Under. 

The Why Australia series builds on the hype of Dundee: The Son of a Legend Returns activity and will feature the ad’s stars Danny McBride and Chris Hemsworth.

The videos will also feature Australian stars such as Curtis Stone, Matt Wright and Jessica Mauboy, and will highlight Australia’s states and territories with stories and insights on food and wine, nature and wildlife, culture and heritage and sport and events.

In an out-of-home activation for its Mate 10 smartphone, Huawei installed a portable battery charging station at Bondi Beach in Sydney, Australia.

The Chinese smartphone maker wanted to play on Australians’ love for the outdoors just as much as their smartphones. That is until their phone runs out of battery, cutting their day at the beach short.

With its increased battery life, Huawei wanted to show that Mate 10 has phone users back all the time.

Surprised Bondi beach goers, who charged their smartphones, found that it had not been charging via a power source, but had in fact been charging with Huawei Mate 10 smartphone.

Porsche Asia Pacific has kicked off its 70-year anniversary celebrations by releasing a special trailer during a movie screening in a cinema in Singapore.

The trailer, titled ‘The Gift of Time’, was aired for the first time on 22 February, which is also known as ‘renri’ or or ‘people’s birthday’ during the 15 days of Chinese New Year, in a cinema in Singapore.

After cinema-goers watched the trailer, which showcases Porsche’s achievements the last 70 years, a message appeared, encouraging them to send either a message, an emoji or a selfie to someone special.

The purpose of this, according to Porsche, was to give the audience 70 seconds of airtime to connect with family and friends, and highlight how precious time can be their daily lives.

In a new campaign that plays on the global average life expectancy, Glico has released an advertisement in Japan that uses 72 different actresses to portray a woman at various stages of her life.

The Japanese confectioner, who is the maker of Pocky, wants to show through the ad that hundred years ago, the global average life expectancy was only 31 years and fast forward to today, it has increased to 71.8 years.

The ad titled ‘71.8-Second Life’, begins with a birth of a baby and ends with a woman on her deathbed. A new actress is introduced every second, with each of them representing a different year of the character’s life.

Throughout the film, the characters use Gilco’s products like Bisco cookies, Pocky and Bifix yogurt at different stages of their life.

KFC Malaysia has temporarily changed its logo of Colonel Sanders to Claudia Sanders across its social media and digital platforms for a day.

This was done in conjunction with International Women’s Day to shine the spotlight on the women working across its outlets and those who corporate roles.

In addition, it also share the stories of three female staff who have achieved success in their own right despite facing multiple obstacles.

The campaign includes an outreach by KFC to provide support to two single mothers in Segambut and Cheras, joined by Merrill Pereyra.

His message to Malaysians, documented in a short video, emphasised the important role played by Mrs. Sanders, without whom, we might not have had KFC as we know it today.