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Fitness club Virgin Active has launched a new exercise class in Thailand which will teach its members life-saving skills while burning calories at the same time.
The exercise, which is called ‘CPROBIC’, was created after statistics found that only 6% of patients needing on-the-spot CPR receive it before reaching the hospital, as most Thais have very little CPR practice.
The class will be taught by CPR-certified trainers from Virgin, which the gym claims will help members burn more than 400 calories in 45 minutes.
The campaign for the new class was conceptualised and launched by BBDO Bangkok in Thailand in March.
BBDO: Virgin Active 'CPROBIC'
Agency: BBDO
Client: Virgin Active
Date: April 2018
Virgin Active, a world-class fitness club brand, has launched a new class and initiative that combines a calorie-burning activity with a life-saving one.
The class is called “CPROBIC” – a new way to work out that integrates CPR movements with BOSU exercise, helping fitness goers learn life-saving skills while simultaneously burning calories in the 45-minute class.
Most Thais have very little CPR practice, leading to an incorrect administration of CPR in real-life situations. Statistics show that only 6% of patients needing on-the-spot CPR receive it before reaching the hospital.
Taught by CPR-certified trainers from Virgin Active, the CPROBIC class turns fitness lovers into skilled life-savers, all the while helping them burn more than 400 calories in 45 minutes.
This class was available for the first time in Thailand on 5 March 2018
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