Creative Works EMEA featuring DDB Berlin, MNSTR, Ogilvy Paris and more

Premium:

Welcome to The Drum Creative Works.

As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.

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Spark44: Jaguar Land Rover 'End to End '

Agency: Spark44

Client: Jaguar Land Rover

Date: April 2018

Jaguar special vehicle operations has celebrated the launch of its new SUV by pitting two F-pace SVR's against each other on a volcanic island.

In the 90-second online film called 'End to End' two drivers on opposing cliff-edges race to get to each other's start point, as a black sand timer counts them down.

The film was created by Sean Doyle and Ed Edwards at Spark 44 and directed by Lino Russell at Bang TV. Sound design was by James Saunders at Soundtree.

Credits:

JLR client: Ian Armstrong, advertising general manager
Agency creative directors: Sean Doyle and Ed Edwards, Spark44
Agency chief creative officer: Brian Fraser, Spark44
Agency producer: Corin Kiddy, Spark44
Agency account director: Katy Wright, Spark44
Producer: Tom Whitehead, Bang TV
Director: Lino Russell, Bang TV
Sound design: James Saunders, LFO Sound
Composer: Kevin Pollard
Editor: Denis Marx
Post facility: MPC

Tags: UK, advertising, automotive

End to End

MNSTR: Desperados 'Future Edition'

Agency: MNSTR

Client: Desperados

Date: April 2018

For the past 20 years, desperados brand has teamed up with the urban art collective, 9ème concept, to design its iconic “original” bottle.

For their 19th cooperation, théo lopez and desperados are stretching the limits of artistic creation.

Beyond the label’s design, the artist conceived a unique experience that enables us to explore his artwork from the inside thanks to virtual reality. The experience is accessible on the “desperados futuredition” app, to be downloaded on smartphone.

Credits:

Tags: Europe

TBWA\Manchester: Thorpe Park 'Walk with the dead'

Agency: TBWA\Manchester

Client: Thorpe Park

Date: April 2018

This year, Thorpe Park Resort has partnered with AMC’s global TV series The Walking Dead to create a series of themed events throughout the season

At the centre of this is The Walking Dead: The Ride, the first ever rollercoaster experience themed on the TV show.

This is the first of a trilogy of TVCs created by TBWA\Manchester to showcase the main attractions.

Credits:

Lisa Nichols - executive creative director - TBWA\Manchester
Gary Fawcett - executive creative director - TBWA\Manchester
Rhys Hughes - art director - TBWA\Manchester
Ciaran Watkins - copywriter - TBWA\Manchester
Mark Bostock - business director - TBWA\Manchester
Emma Cochrane - senior account manager - TBWA\Manchester
Lou Vasey - head of TV - TBWA\Manchester
Victoria Munday - TV producer - TBWA\Manchester
Toby Meakins - director
Production company: The Mob Film Company
Mark Collins - producer
Post-production: Rabble Post
Media agency: Mediacom

Tags: UK

Walk with the dead

Ogilvy Paris: Etat Libre d'Orange 'I am trash'

Agency: Ogilvy Paris

Client: Etat Libre d'Orange

Date: April 2018

Ogilvy Paris and French perfumer Etat Libre d'Orange have turned an overused idiom - 'out with the old, in with the new,' on its head.

Inspired by the question: "How can we recycle waste that left over from the perfume industry's process of fabricating perfume?", the campaign has seen the creation of the first luxury perfume made from waste.

The first signature scent from the two collaborators is 'I am Trash, Les fleurs du Déchet'.

Emmanuel Ferry, general manager at Ogilvy Paris, branding and advertising, and Etienne De Swardt, founder and chief executive officer at Etat Libre d’Orange said: "Trash is normally not regarded as beautiful but with 'I am Trash, Les fleurs du Déchêt,' beauty is found in waste. Taking the old and reinventing it to be new again. In a different form. A thing of beauty."

Credits:

CREDITS

Brand : Etat Libre d’Orange

Founder and managing director : Etienne de Swardt

Agency : Ogilvy Paris

Creative directors : Juana O Gorman et Beatrice Lassailly

Copywriter : Jeremy Claud

Artistic director : France De-Saint-Steban

General director : Emmanuel Ferry

Project manager : Terry Fouchy

Production : H&0

Director / Photographer : Inès Dieleman

Producer : Barthélémy De Champsavin

Production director : Maxime Gallet

Stage manager : Jordan Santoul

1er director assistant / photo : Thierry Cron

Head operator : François Catonné

1er assistant OPV : Raphaël Dougé

Electronic operator : Eric Baraillon

Decorator : Alain Roussel

Tamer : Manuel Senra

Floral stylist: Garance du Nord

Post Production house: H&O and Reepost

Post-producer: Emmanuelle Bottelin-Lescoutre

Editor : Quentin Lohr

Color grading : Emiliano Serantoni

Graphic artist : François Puget

Music:

Composer: Nicolas Schindler

Music supervision: Too Young Music

Tags: France

I am Trash

Ogilvy Group: Ford 'Elephant In Transit'

Agency: Ogilvy Group

Client: Ford

Date: April 2018

Ford is launching a national awareness campaign that encourages people to speak more openly about mental health and to find safe, non-confrontational spaces to talk.

With the aim to reduce the stigma surrounding discussions on mental health, Ford has partnered with “Time to Change”, an established mental health campaign run by the mental health charities’, Mind and Rethink Mental Illness.

Credits:

Managing director: Charlotte Lavender
Planning director: Justin Holloway
Business director: Simon Ronchetti
Senior account manager: Charlotte Doyle
Planner: Paul Porter
Creative directors: Paul Yull and Adrian Birkinshaw
TV producer: Lucy Powell
Director: Jim Gilchrist
Production company: Outsider
Post production: MPC
Sound design: Parv Thind

Tags: Europe

Wieden+Kennedy: Nike 'Welcome Back'

Agency: Wieden+Kennedy

Client: Nike

Date: April 2018

When Tiger plays golf, the world watches. Welcome Back.

Credits:

Tags: World

Karmarama: Battersea Dogs & Cats Home 'Behind the Scenes at Battersea'

Agency: Karmarama

Client: Battersea Dogs & Cats Home

Date: April 2018

Battersea Dogs & Cats Home has partnered with Karmarama and Manning Gottlieb OMD to produce a fresh campaign designed to raise awareness of the charity's tireless work in rescuing and rehoming unwanted pets.

Commencing today and running throughout May the multi-channel campaign tackles its difficult subject matter with a light-hearted tone, singling out Peanut the dog and Misty the cat for particular affection.

Described as Britain’s first "animal journalists" the four-legged duo take a starring role in a 30-second TV ad as they document the they document the high standards of care that occupants can expect to receive under Battersea’s care, with on-site facilities including a vet, activities centre and training grounds.

Credits:

Client Name: Sarah Matthews director of marketing & commercial Battersea Dogs & Cats Home
Creative agency: Karmarama
Chief creative officer: Nik Studzinski
Executive creative directors: Adam Kean Dickie Connell Brian Williams
Creative team: Meigan Brown Tobias Owen
Agency producer: Victoria Dashwood-Quick
Account director: Kate Fitzgerald
Planner: Rhonwen Lally
Production company: Kream Director Barny Revill
Producer: Sam Kirby
Director of photography: Simon Reay
On board camera: Chris Watts
1st AD: Jonathan Sidwell
Offline editors: Zoe Davis Ryan Robinson Mark Preston
VFX post house: Freefolk Kream
VFX producers: Vittorio Giannini Beverley Wells
Colourist:Holly Grieg at Freefolk
Sound design: Henning Knoepfel Soundtree Music
Media agency: Manning Gottlieb OMD

Tags: UK

Isobel: Hovis 'Serious Bacon Club x Hovis'

Agency: Isobel

Client: Hovis

Date: April 2018

The Serious Bacon Club has launched a new partnership today with British bread brand Hovis. Ccreated by Isobel, The Serious Bread Test follows a Bacon Club member as he checks whether Hovis passes muster when it comes to assembling the ultimate bacon butty.

The 30-second films document how well the bread toasts, slices and absorbs sauce in a ‘laboratory’ setting, with Gifs and stills showing the hard-working scientist enjoying the results.

Credits:

Tags: UK, design, Social media campaign, digital

The Serious Bacon Club

The Serious Bread Test

Wieden + Kennedy London: SMARTY 'Smarty/not Smarty'

Agency: Wieden + Kennedy London

Client: SMARTY

Date: April 2018

The ‘Smarty/not Smarty’ TV and radio campaign, created by Wieden+Kennedy London, playfully illustrates that there are Smarty and not so Smarty choices in life. Using 3D animated storytelling, produced by Art & Graft, played out in everyday scenarios, the spots highlight the brand’s USP - money back for unused data.

Elin McLean, general manager at Smarty, said: “‘Following our successful beta launch last year, we’re really excited to launch Smarty to the wider world with our very first advertising campaign.

"It will play out across TV, radio and social and aims to further expand awareness of the brand to a wider audience and ultimately communicate our different approach to mobile.”

Hollie Walker and Kit Dayaram, creative directors at Wieden+Kennedy London, said: "When you boil it down, there are two choices in life. Smarty ones, and not so Smarty ones. And when it comes to choosing a mobile network it’s no different. Through playful 3D animation, we see a range of characters attempting to add a bit of Smarty's simple and fair logic to the rest of their lives. The spots feel clever and effortless, just like being on Smarty."

Credits:

Hollie Walker - creative director, Wieden+Kennedy London
Kit Dayaram - creative director, Wieden+Kennedy London
Joris Philippart - creative, Wieden+Kennedy London
Arnab Chanda - creative, Wieden+Kennedy London
Tomas Coleman - creative, Wieden+Kennedy London
Iain Tait - Executive creative director, Wieden+Kennedy London
Tony Davidson - executive creative director, Wieden+Kennedy London
Paulo Salomao - group account director, Wieden+Kennedy London
Sophie Lake - account director, Wieden+Kennedy London
Andy Wright - planning director, Wieden+Kennedy London
Jo Charlesworth - TV produce, Wieden+Kennedy London
Art & Graft - production company and director
Tom Bromwich - producer, Art & Graft
750 MPH - sound company
Sam Robson - sound producer, 750 MPH
Mary-Ann de Cruz - producer, 750 MPH

Tags: UK, advertising, Television Advertising

SMARTY/not SMARTY

Superimpose Studio : Burberry 'Rainbow Capsule Collection'

Agency: Superimpose Studio

Client: Burberry

Date: March 2018

For Christopher Bailey’s last collection with Burberry, London-based creative agency Superimpose Studio created an online experience with standout visual imagery to elevate the new Burberry Rainbow Capsule Collection.

Conveying the product in a brave, bold and futuristic way that speaks out to a younger audience, the agency then ripped up the rulebook of how to showcase premium product by collaging the visuals together in various patterns and textures to create looks that stand out from the crowd.

Going a step further, Superimpose developed a bank of 3D assets that showcased the Burberry patterns in a distinct way using rotating fruits and impactful slogans. Another layer was added by creating eye-catching Gifs that combined brand patterns, model movements and 3D assets.

These visuals then layered together into a unique 3D interactive experience that mimicked the the experience of a time capsule in the future - launching a showpiece for Burberry that injected the brand into new audiences through a refreshing new route.

Credits:

Credits:
Client: Burberry
Creative agency: Superimpose Studio
Creative director: Ollie Olanipekun

Tags: UK, Branding, marketing