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Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 4 Oct.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Charlotte McEleny.For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Grand Visual: Disney 'Magical Moments'
Agency: Grand Visual
Client: Disney
Date: September 2016
As part of the ‘Disney Junior Magical Moments’ campaign, Disney Junior Asia has released a social video today featuring footage from an AR stunt that was unleashed on the streets of Singapore.
The Augmented Reality stunt took place on a busy street in the Singapore suburb of Tampines where a bus shelter was transformed overnight using ‘pixie dust’, plus a small dose of creative technology and AR production by Grand Visual. The result was a live poster giving the illusion of the road ahead. But as people watched, a series of beloved Disney Junior characters appeared on the street in front of them.
Credits:
Agency: Grand Visual
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Leo Burnett China: Dream Cruises 'Mermaids Dream'
Agency: Leo Burnett China
Client: Dream Cruises
Date: September 2016
Dream Cruises, the first-ever Asian luxury cruise line, launched a 70-second mini-film called 'The Mermaid’s Dream’ on September 19.
This mini-film was one of Leo Burnett China's first creative works for Dream Cruises' new brand advertising campaign after the agency won the business in a pitch this May.
Inspired by the artwork by Chinese pop-artist Jacky Tsai which adorns the hull of Dream Cruises’ inaugural cruise ship “Genting Dream”, the campaign features a love-story between a mermaid and an astronaut who dream of overcoming the “impossible” barriers of space and water that separate them. In a series of visuals they turn their dream into reality in a metaphor of the cruise line’s promise to "bring dreams to life".
Credits:
Agency: Leo Burnett China
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Leo Burnett: Japan Railway Company 'Delicious supplement'
Agency: Leo Burnett
Client: Japan Railway Company
Date: September 2016
Japan Railway Company, the biggest railway company in Japan, has food courts within their station buildings everywhere. As they seek new ways to expand on their service for consumers, Leo Burnett Tokyo/Beacon created a new food service that help consumers understand their nutrition needs and plan their meals accordingly for a healthier lifestyle.
Credits:
Agency: Beacon/Leo Burnett Tokyo
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BBH India: Uber 'Move forward'
Agency: BBH India
Client: Uber
Date: September 2016
Uber has launched its first brand campaign in India ‘move forward’, which aims to depict how the taxi hailing app can empower people to do more meaningful things.
The campaign, created by BBH India, uses real life stories from customers and Uber drivers to show how the service is impacting people’s lives. The campaign focuses on online films but will also feature digital, print and outdoor.
For users, it explored the concept of having the freedom of mobility in an affordable way and for the drivers, it shows how it can turn them into micro-entrepreneurs.
Credits:
CCO and Managing Partner - Russell Barrett
Managing Director – Arvind Krishnan
Head of Planning – Sanjay Sharma
Creative Director - Sapna Ahluwalia
Copywriter - Yohan Daver
Art Director - Sapna Ahluwalia
Business Head – Anish Kotian
Planning Director - Yudhishthir Agrawal
Executive Producer – Rahul Kulkarni
Sr. Business Partner – Rajat Pandey
Business Partner – Nabanita Chatterjee
Production House - Black Sheep Live
· Director – Shamik Sen Gupta
· DOP – Karthik Vijay
· Executive Producer – Niddhish Puuzhakkal
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TBWA\Hakuhodo: Nissan 'Caravanists'
Agency: TBWA\Hakuhodo
Client: Nissan
Date: September 2016
Nissan has partnered with TBWA\HAKUHODO Japan to launch their latest online video, promoting the NV350 Caravan. The film is dedicated to the level of master-craftsmanship demonstrated by the professionals of Japan.
Many individuals in construction, as well as other key industries in Japan, use the NV350 Caravan – people who Nissan refer to as ‘CARAVANISTS’. With the launch of a dedicated website called the ‘CARAVANIST BASE’, Nissan looks to engage with these professionals, and showcase the level of talent that sometimes goes unnoticed.
Credits:
Creative Director: Kaname Aratame
Planner: Tetsuya Umeda
Art Director: Takaya Masuda
Interactive Designer: Kentaro Tetsuka
Account Executive: Hisakazu Mizutamari, Masakazu Kobayashi, Ryuki Oishi
Film Director: Yoshihiko Yamamoto (Wonder Land House)
Producer: Murai Taichi (PYRAMID FILM)
Producer: Yusuke Yamada (PYRAMID FILM)
Web Producer: Kazunori Mizobuchi (PYRAMID FILM QUADRA)
Production Manager: Yuki Yoshida (PYRAMID FILM)
Production Assistant: Ryosuke Kubodera (PYRAMID FILM)
MUSIC: Shinya Kiyokawa (Invisible Designs Lab)
Editor: Takayuki Umetani (Carp)
Editor: Yasuhiko Ikeda (AOI STUDIO)
Multi Audio: Taketoshi Niizuma (PTHREE
Planner: Tetsuya Umeda
Art Director: Takaya Masuda
Interactive Designer: Kentaro Tetsuka
Account Executive: Hisakazu Mizutamari, Masakazu Kobayashi, Ryuki Oishi
Film Director: Yoshihiko Yamamoto (Wonder Land House)
Producer: Murai Taichi (PYRAMID FILM)
Producer: Yusuke Yamada (PYRAMID FILM)
Web Producer: Kazunori Mizobuchi (PYRAMID FILM QUADRA)
Production Manager: Yuki Yoshida (PYRAMID FILM)
Production Assistant: Ryosuke Kubodera (PYRAMID FILM)
MUSIC: Shinya Kiyokawa (Invisible Designs Lab)
Editor: Takayuki Umetani (Carp)
Editor: Yasuhiko Ikeda (AOI STUDIO)
Multi Audio: Taketoshi Niizuma (PTHREE
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BBH Singapore: IncomeOrangeAid 'Get your school kit on'
Agency: BBH Singapore
Client: IncomeOrangeAid
Date: September 2016
Income along with their creative agency BBH Singapore have launched a social initiative campaign for a community development program - Back to School - getting famous Singaporeans and calling the public to get their school kit back on.
To kickstart the campaign, BBH and Income enlisted the support of personalities such as renowned blogger mrbrown, actress Rebecca Lim, Member of Parliament Tin Pei Ling and musicians Rai Kannu and Jack Ho who donned their alma mater uniforms to support the OrangeAid campaign.
The campaign invites Singapore to join in and support education for youth in need by posting old photos of themselves in school uniforms on Facebook and to tag three friends to do the same.
OrangeAid, Income’s community development arm, champions education of youth in need through the Future Development Programme via bursaries, financial literacy education and career/ personal development programmes.
Credits:
Agency: BBH Singapore
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Dentsu Inc: Kuroneko Black Cat 'Dancing Black Cats'
Agency: Dentsu Inc
Client: Kuroneko Black Cat
Date: September 2016
This online video for delivery company Kuroneko Black Cat plays on famous melody the Flea Waltz, which in Japan is known as the famous song "NEKO FUNJATTA" meaning "I just stepped on the cat".
According to Kuroneko Black Cat delivery company, they said "we keep changing for unchanging things".
Credits:
*Agency : DENTSU INC.
*Production : DENTSU CREATIVE X INC.
*CD : KUMI ISHIZUKI / TAKAHIRO OTO
*PL : YOSHIYUKI IMOTO / TAIKI UEDA
*AD : YOSHIYUKI IMOTO
*C : KUMI ISHIZUKI / TAIKI UEDA
*CP : CHIYO HISANO
*AE : GAKU SEKIGUCHI / CHIKAKO SANO / SONOKO SAKAGUCHI
*PR : MASAFUMI FUJIOKA / WATARU ODAKURA
*PM : KEISUKE SUZUKI / WATARU KITAMOTO
*Arrange : DAISUKE KOBAYASHI
*Shoot : KAZUHISA MARUYAMA
*light : SHIGERU SAITO
*Stage design : SHU NAKAMA
*Edit : MASAYUKI KUBO / KAYO NAKAMURA
*ST : YOPPY
*HM : KOOKI TAISHIMA / YAS
*Perfomance(Dancer) : JUNPEI HAMADA / TAKA / KAZUHO HORINO
*Perfomance(Ballet Dancer) : RIKU NAKAYAMA
*Perfomance(Girls) : HIKO ACHIHA
*Molding : Sudo Art Creators Inc.
*Choreography : TAKAHIRO
*Music : Tomggg (Aiin CO., LTD.)
*Gimmick : Locust Inc.
*Title design : SHUN SASAKI
*Animal talent : Shonan Animal Production Inc.
*PR Planning/Execution : SATOSHI SHINJIN, TAKANORI KUBO, HIROKI JIRAI (catchball Inc.)
*PR(Web) : RYOJI TANAKA (Dentsu Digital Inc.)
*PM(Web) : TAKASHI NAKATANI (Dentsu Isobar Inc.)
*D(Web) : AKIRA FUJII,AYANO HIGA(JC SPARK), AKIKO HOSHINO, FUMIKI MATSUMOTO (Dentsu Isobar Inc.)
*Production : DENTSU CREATIVE X INC.
*CD : KUMI ISHIZUKI / TAKAHIRO OTO
*PL : YOSHIYUKI IMOTO / TAIKI UEDA
*AD : YOSHIYUKI IMOTO
*C : KUMI ISHIZUKI / TAIKI UEDA
*CP : CHIYO HISANO
*AE : GAKU SEKIGUCHI / CHIKAKO SANO / SONOKO SAKAGUCHI
*PR : MASAFUMI FUJIOKA / WATARU ODAKURA
*PM : KEISUKE SUZUKI / WATARU KITAMOTO
*Arrange : DAISUKE KOBAYASHI
*Shoot : KAZUHISA MARUYAMA
*light : SHIGERU SAITO
*Stage design : SHU NAKAMA
*Edit : MASAYUKI KUBO / KAYO NAKAMURA
*ST : YOPPY
*HM : KOOKI TAISHIMA / YAS
*Perfomance(Dancer) : JUNPEI HAMADA / TAKA / KAZUHO HORINO
*Perfomance(Ballet Dancer) : RIKU NAKAYAMA
*Perfomance(Girls) : HIKO ACHIHA
*Molding : Sudo Art Creators Inc.
*Choreography : TAKAHIRO
*Music : Tomggg (Aiin CO., LTD.)
*Gimmick : Locust Inc.
*Title design : SHUN SASAKI
*Animal talent : Shonan Animal Production Inc.
*PR Planning/Execution : SATOSHI SHINJIN, TAKANORI KUBO, HIROKI JIRAI (catchball Inc.)
*PR(Web) : RYOJI TANAKA (Dentsu Digital Inc.)
*PM(Web) : TAKASHI NAKATANI (Dentsu Isobar Inc.)
*D(Web) : AKIRA FUJII,AYANO HIGA(JC SPARK), AKIKO HOSHINO, FUMIKI MATSUMOTO (Dentsu Isobar Inc.)
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