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Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, October 5.
To submit work for future publication, contact Minda Smiley.
Droga5: Pizza Hut 'No One Out Pizzas the Hut'
Agency: Droga5
Client: Pizza Hut
Date: September 2016
After winning Pizza Hut’s business earlier this year, Droga5 has launched its first campaign for the 58-year-old chain that’s become known for greasy concoctions like its Hot Dog Bites Pizza. The brand’s latest campaign, which is running under the new tagline ‘No One Out Pizzas the Hut,’ is for the chain’s Grilled Cheese Stuffed Crust Pizza, which became available earlier this week. In the ads, random Pizza Hut “bragspeople” shamelessly plug the chain so its employees don’t have to. In one spot, a homesick alien that has been stuck on Earth for years says that “Pizza Hut makes the best pizza in the entire universe, but they won’t tell you that.” He then goes onto compliment the many facets of planet Earth – including its “oceans that are not filled with lava” and “crimes that are not punishable by being crushed” – before once again praising Pizza Hut for creating pizza that is “astounding, even by the standards of the infinite.” Another ad features a “bragsperson” who recently survived a near-death experience yet is still determined to try the Grilled Cheese Stuffed Crust Pizza.
Credits:
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Creative Directors: Jillian Goger, Matthew Swinburne
Copywriters: Conor Dooley, Craig Gerringer, Eric Johnson
Art Director: Conner Tobiason
Design Director: Rich Greco
Design Director: Devin Croda
Junior Designer: Jessica Trombatore
Chief Creation Officer: Sally-Ann Dale
Executive Broadcast Producer: Bryan Litman
Senior Broadcast Producer: Rebecca Wilmer
Associate Broadcast Producer: Jamil McGinnis
Dir. of Integrated Production Business Affairs: Dianne Richter
Integrated Production Business Manager: Bryan Cosgrove
Music Supervisor: Ryan Barkan
Music Supervisor: Mike Ladman
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Ramon Jimenez
Strategy Director: Ben Brown
Group Communications Strategist: Brian Nguyen
Senior Communications Strategist: Samantha Sutantio
Strategist: PJ Mongell
Data Strategy Director: Lily Ng
Data Strategist: Christina Fieni
Executive Group Director: Brett Edgar
Account Director: Megan Gokey
Account Manager: Lucie Kittel
Associate Account Manager: Jake Thelen
Project Manager : Andrea Verenes
Production Company (Live Action): Arts & Sciences
Director: Adam & Dave
DOP: Toby Irwin
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Pat Harris
Production Company (Tabletop): Woodshop
Director: Trevor Shepard
Executive Producer: Sam Swisher
Producer: Dan Marcus
Editorial: Arcade Editorial
Editor: Greg Scruton
Assistant Editor: Fernando Raigoza Jr.
Executive Producer: Sila Soyer
Producer: Alexa Atkin
Post Production: MPC
Executive Producer, VFX: Camilla De Biaggi
Executive Producer, Color: Dani Zeitlin
Senior Producer: Elissa Norman
Music (The Homesick Alien): Pulse Music
Executive Producer: Dan Kuby
Composers: Danny Bensi and Saunder Jurriaans
Music: (A Near Death Experience): APM Music
Sound: Sonic Union
Mixer: Paul Weiss
Producer: Pat Sullivan
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Creative Directors: Jillian Goger, Matthew Swinburne
Copywriters: Conor Dooley, Craig Gerringer, Eric Johnson
Art Director: Conner Tobiason
Design Director: Rich Greco
Design Director: Devin Croda
Junior Designer: Jessica Trombatore
Chief Creation Officer: Sally-Ann Dale
Executive Broadcast Producer: Bryan Litman
Senior Broadcast Producer: Rebecca Wilmer
Associate Broadcast Producer: Jamil McGinnis
Dir. of Integrated Production Business Affairs: Dianne Richter
Integrated Production Business Manager: Bryan Cosgrove
Music Supervisor: Ryan Barkan
Music Supervisor: Mike Ladman
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Ramon Jimenez
Strategy Director: Ben Brown
Group Communications Strategist: Brian Nguyen
Senior Communications Strategist: Samantha Sutantio
Strategist: PJ Mongell
Data Strategy Director: Lily Ng
Data Strategist: Christina Fieni
Executive Group Director: Brett Edgar
Account Director: Megan Gokey
Account Manager: Lucie Kittel
Associate Account Manager: Jake Thelen
Project Manager : Andrea Verenes
Production Company (Live Action): Arts & Sciences
Director: Adam & Dave
DOP: Toby Irwin
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Pat Harris
Production Company (Tabletop): Woodshop
Director: Trevor Shepard
Executive Producer: Sam Swisher
Producer: Dan Marcus
Editorial: Arcade Editorial
Editor: Greg Scruton
Assistant Editor: Fernando Raigoza Jr.
Executive Producer: Sila Soyer
Producer: Alexa Atkin
Post Production: MPC
Executive Producer, VFX: Camilla De Biaggi
Executive Producer, Color: Dani Zeitlin
Senior Producer: Elissa Norman
Music (The Homesick Alien): Pulse Music
Executive Producer: Dan Kuby
Composers: Danny Bensi and Saunder Jurriaans
Music: (A Near Death Experience): APM Music
Sound: Sonic Union
Mixer: Paul Weiss
Producer: Pat Sullivan
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Pereira & O’Dell: Ignite National 'We All Belong Here'
Agency: Pereira & O’Dell
Client: Ignite National
Date: September 2016
Even as Hillary Clinton makes history by being the first woman to lead a major political party’s presidential ticket, women still have a long way to go when it comes to running for office. In fact, women only hold 22 per cent of elected positions despite making up more than half of the US population, according to political organization Ignite National. To try and change this, Ignite National – a group that works to encourage young women to run for office – has created a public service announcement to drive home its point that society plays a big role in shaping how girls view themselves and their capabilities. In the PSA, a young girl standing next to a teddy bear gives a mock stump speech while a boy holds up an American flag behind her. In her speech, she discusses how she won’t want to be president anymore by the time she’s 13 years old since by that point, too many people will have told her that’s she’s “bossy” and will instead encourage her to “be a good girl.” The campaign, which was created by Pereira & O’Dell and directed by Meena Singh, was created in partnership with Amy Poehler’s Smart Girls platform. According to Pereira & O’Dell, Smart Girls is serving as the main media support for the campaign.
Credits:
Chief Creative Officer: PJ Pereira
Co-Executive Creative Director: Robert Lambrechts
Co-Executive Creative Director: Jason Apaliski
Associate Creative Director/Copywriter: Katie Brinkworth
Associate Creative Director/Art Director: Brett Beaty
VP Production: Jeff Ferro
Integrated Producer: Elisa Moore
Staff Editor: Marco Svizzero
Account Director: Mona Gonzalez
Senior Project Manager: Lindsey Anderson
Director of Business Affairs: Russ Nadler
Creatives: Jonathan Woytek, Elaine Cox, Leila Moussaoui, Sara Uhelski
Production Co: Legendary
Director: Meena Singh
VFX: Ntropic
Sound: Beacon Street Studios
Co-Executive Creative Director: Robert Lambrechts
Co-Executive Creative Director: Jason Apaliski
Associate Creative Director/Copywriter: Katie Brinkworth
Associate Creative Director/Art Director: Brett Beaty
VP Production: Jeff Ferro
Integrated Producer: Elisa Moore
Staff Editor: Marco Svizzero
Account Director: Mona Gonzalez
Senior Project Manager: Lindsey Anderson
Director of Business Affairs: Russ Nadler
Creatives: Jonathan Woytek, Elaine Cox, Leila Moussaoui, Sara Uhelski
Production Co: Legendary
Director: Meena Singh
VFX: Ntropic
Sound: Beacon Street Studios
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72andSunny: Xfinity 'Kevin Hart's Jacket'
Agency: 72andSunny
Client: Xfinity
Date: September 2016
Ahead of the premiere of Kevin Hart’s upcoming movie What Now?, which documents a stand-up routine that he performed at Philadelphia’s Lincoln Financial Field last summer, the comedian has linked up with Comcast to promote the film by letting anyone with an Xfinity X1 voice control remote “unlock” a collection of his content by simply ask the question “what now?” In a spot created by 72andSunny’s New York office, Hart plugs the new voice command while sitting in his living room with his wife Eniko Parris. In the commercial, Hart reveals to his wife that he wore her mother’s leather jacket during the filming of What Now?, which is set to hit theaters on Oct. 14. The spot will air from Sept. 26 through Oct. 17 on channels including ESPN, MTV, BET, Adult Swim and VH1. According to Xfinity, users who say “what now?” into the remote will be able to access Kevin Hart movies, extended clips, the What Now? Trailer, behind-the-scenes content and a “special welcome message” from the comedian himself. The company also said there are a few Easter egg voice controls that will make Hart talk back to viewers if they say the right search.
Credits:
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Walrus: Effies 'It's Effie Season'
Agency: Walrus
Client: Effies
Date: September 2016
In a clever pro bono campaign created by Walrus for the Effies, agency staffers are shown desperately trying to embellish their case studies to make their work look extra impressive for awards judges - even if it does mean fudging some numbers or exaggerating a few data points.
Credits:
Chief Creative Officer: Deacon Webster
Art Director: Evan Vosburgh
Head of Integrated Production: Valerie Hope
Production Company: Whiteboard Pictures
Producer: Jonathan Yaniv
Director: Jacob Sillman
First Assistant Director: Nadia Fedchin
Director of Photography: Christopher Parente
First Assistant Camera: Cameron Femino
Gaffer: Forest Erwin
Grip: Justin Chen
Sound Mixer: Chris Scott
Art Director: Cory Nicholas
Hair & Makeup: Lani Barry
Production Assistant: Liz Bendelac
Production Assistant: Megan Brittan
Production Assistant: Mark Stepanov
Casting: Whiteboard Pictures
Actors: Anthony Michael Lopez, Rikki-Lee Millbank, Marc Levasseur, Morné Vogel, Carmen Mendoza, Andrew Colford, Mike Holt
Voiceover Artist: Kevin Cummings
Voiceover Casting: Carrie Faverty, The Sound Lounge
Locations donated by: Red Fuse Communications and The Sound Lounge
Art Director: Evan Vosburgh
Head of Integrated Production: Valerie Hope
Production Company: Whiteboard Pictures
Producer: Jonathan Yaniv
Director: Jacob Sillman
First Assistant Director: Nadia Fedchin
Director of Photography: Christopher Parente
First Assistant Camera: Cameron Femino
Gaffer: Forest Erwin
Grip: Justin Chen
Sound Mixer: Chris Scott
Art Director: Cory Nicholas
Hair & Makeup: Lani Barry
Production Assistant: Liz Bendelac
Production Assistant: Megan Brittan
Production Assistant: Mark Stepanov
Casting: Whiteboard Pictures
Actors: Anthony Michael Lopez, Rikki-Lee Millbank, Marc Levasseur, Morné Vogel, Carmen Mendoza, Andrew Colford, Mike Holt
Voiceover Artist: Kevin Cummings
Voiceover Casting: Carrie Faverty, The Sound Lounge
Locations donated by: Red Fuse Communications and The Sound Lounge
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Deutsch: Green Giant 'The Giant Awakens'
Agency: Deutsch
Client: Green Giant
Date: September 2016
After winning the account earlier this year, Deutsch has rolled out its first work for canned and frozen vegetable brand Green Giant. In a one-minute teaser-style spot, people all across the country are shown spotting the brand's longtime mascot, the Green Giant - but viewers never catch a glimpse of him. The film ends with the message, '#The Giant Awakens, And He's Got Big Things In Store.' According to Deutsch, this is the agency's "first step in reinventing the Green Giant for a modern audience and making him just as culturally relevant to Americans now as he was in his glory days." The ad was directed by commercial and music video director Patrick Daughters.
Credits:
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Saatchi & Saatchi New York: Tecate 'The Wall'
Agency: Saatchi & Saatchi New York
Client: Tecate
Date: September 2016
During the presidential debate on Sept. 26, Heineken-owned Mexican beer brand Tecate mocked Donald Trump's 'wall' by airing a spot that featured a wall of its own - one that's three feet tall, making it perfect for friends to rest their beers on while relaxing and having fun. "This wall might be small, but it's going to be a huge," a voiceover says in the ad. The national commercial - which debuted on Fox News, Univision and Telemundo during the presidential debate - was "filmed just outside the border town of Tecate, Mexico, where the Mexican beer originated and gets its namesake from," according to the brand. In a statement, Tecate's vice president Felix Palau said that the spot acknowledges an ongoing conversation and raises a glass to "beer's uncanny ability to bring people together in a positive way."
Credits:
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Iris: Reebok 'Hunters Unite'
Agency: Iris
Client: Reebok
Date: September 2016
Reebok has released the third and final installment of its 'Hunt Greatness' campaign starring NFL player JJ Watt. The one-minute film "follows the path of Watt and a range of others joining the call as they pursue their own version of Greatness," according to Iris, the agency behind the campaign.
Credits:
Executive Creative Director: Simon Candy
Associate Creative Director: Lexi Corn
Senior Art Director: Santi Saucedo
Jr. Copywriter: Kellie Dickinson
Senior Producer: Laura Davis
Account Director: Dan McGuire
Sr. Account Executive: Jarrette White
Director: A Common Future
Simon Reichel
Unit 9: Production Studio
Executive Producer: Michelle Craig
Producer: Luca De Laurentiis
Producer: Cindy Lu
Post-Production: North Creative
Editor: Parker Davidson
Producer: Kristen Walter
Associate Creative Director: Lexi Corn
Senior Art Director: Santi Saucedo
Jr. Copywriter: Kellie Dickinson
Senior Producer: Laura Davis
Account Director: Dan McGuire
Sr. Account Executive: Jarrette White
Director: A Common Future
Simon Reichel
Unit 9: Production Studio
Executive Producer: Michelle Craig
Producer: Luca De Laurentiis
Producer: Cindy Lu
Post-Production: North Creative
Editor: Parker Davidson
Producer: Kristen Walter
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RPA: Kids' Cancer Research Foundation 'Signs'
Agency: RPA
Client: Kids' Cancer Research Foundation
Date: September 2016
RPA created a PSA for the Kids' Cancer Research Foundation to help the organization spread its message during Childhood Cancer Awareness Month in September. The PSA features children playing in a park who all have signs that read "I have cancer." However, the children all end up crossing out the word "have" on their signs and replace it with words like "had,""beat" and "kicked." According to RPA, the goal of the campaign is to "expand support and raise money" by showing viewers that cancer treatments can, in fact, work.
Credits:
President, CEO: Bill Hagelstein
EVP, CCO: Joe Baratelli
SVP, Chief Production Officer: Gary Paticoff
Creative Director/Copywriter: Dan Roberts
Associate Creative Director/Art: Bang Pham
Account Manager/Producer: Alyse Zigman
Producer: Elijah Jones
Production Company: Bo’s House of Visual Arts
Director: Dan Roberts
Director of Photography: Zach Osterhout
Producer: Alex Johnson
Editorial Company: Bo’s House of Visual Arts
Post Producer: Alex Johnson
Post Producer: Eddie Granado
Editor: Emelie Claxton
EVP, CCO: Joe Baratelli
SVP, Chief Production Officer: Gary Paticoff
Creative Director/Copywriter: Dan Roberts
Associate Creative Director/Art: Bang Pham
Account Manager/Producer: Alyse Zigman
Producer: Elijah Jones
Production Company: Bo’s House of Visual Arts
Director: Dan Roberts
Director of Photography: Zach Osterhout
Producer: Alex Johnson
Editorial Company: Bo’s House of Visual Arts
Post Producer: Alex Johnson
Post Producer: Eddie Granado
Editor: Emelie Claxton
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