Aditya Birla Health Insurance (ABHI) has launched the second edition of its #JumpForHealth with the aim to encourage people to live a healthy lifestyle.
As part of the #JumpForHealth campaign, people are urged to jump up and on their feet and share the video on social media. Based on the shares, ABHI will donate prosthetic legs to the ones in need.
The TVC features a young boy thanking everyone who jumped and made it possible for him to receive prosthetic legs from ABHI.
Celebrities like Milind Soman , Ranvijay Singha, Jonty Rhodes, Bani J and Anand Narasimhan supported the cause by sharing their videos of jumping. ABHI aims to donate 1000 prosthetic legs by achieving 10 million jumps. This initiative is done in association with the Sadhu Vaswani Foundation.
Mayank Bathwal, chief executive officer (CEO), ABHI said: "The #JumpForHealth campaign aims to educate people on the importance of living an active life by making exercise a part of their daily routine. It is our endeavour to promote healthy living amongst individuals to lead a successful life and to make this a real movement."
