Welcome to The Drum Creative Works, supported by Workfront.
As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
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Show me entity :: 19511
Show me entity :: 19510
RAW London: Teenage Cancer Trust 'Gamer Girl'
Agency: RAW London
Client: Teenage Cancer Trust
Date: April 2018
Teenage Cancer Trust is the only UK charity to meet the critical need for specialised cancer nurses - but it needs more nurses and more funds in order to offer its services to every teen in the UK.
This short film created by Raw London tells the story of Ellie, a 14-year-old cancer survivor. She tells viewers about the impact of the disease and about how Teenage Cancer Trust's nurses helped her. The story is interwoven with animation and a 16-bit soundtrack, visualising Ellie's struggle with cancer as a journey in a classic platformer game.
Credits:
Tags: UK
Video of Gamer Girl: Ellie's story
Gamer Girl: Ellie's story
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Show me entity :: 19592
Show me entity :: 19643
Show me entity :: 19619
Show me entity :: 19692
Show me entity :: 19647
Anthem Worldwide: Nestle UK 'KitKat Ruby'
Agency: Anthem Worldwide
Client: Nestle UK
Date: April 2018
Anthem Worldwide, the global creative agency, has continued its partnership with Nestlé to create packaging designs for the KitKat Ruby chocolate bar. The new product which launches in the UK this month, has been developed to target millennial ‘foodies’ who are eager to discover new tastes.
KitKat Ruby provides lovers of the KitKat brand with an opportunity to discover something new and delivers the perfect chance to have a break and escape. The creative team at Anthem was briefed to create packaging designs imbued with a sense of intrigue to entice consumers to engage fully with the new product.
Martin Ward, Nestlé creative lead at Anthem commented: “This is a really dramatic brand innovation. KitKat has been in existence since 1935 and has regularly connected with generations of consumers. It’s one of the world’s top three confectionery brands because it’s been able to continue to do this.”
Ellie Worley, senior brand manager at Nestlé added: “Through Anthem’s attractive pack design, consumers can now discover KitKat Ruby, a new, delicious and unique berry flavour experience. It’s important for us to continually find ways to refresh the brand and to keep captivating and surprising our consumers in a way that is relevant to them but also stays true to the brand and its values."
Credits:
Arturas Janusas - Designer
Rachel Ham - Designer
Martin Ward - Nestlé Creative Lead
Zoe Varley - Senior Account Manager
Jinny Truman - Account Director
Tags: UK, design, packaging, packaging design, Anthem, kitkat, KitKat Ruby, Nestle
Video of Introducing: KITKAT Ruby
Introducing KitKat Ruby
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Show me entity :: 19659
Show me entity :: 19658
Show me entity :: 19680
18 Feet & Rising: House of Fraser 'The Blackout'
Agency: 18 Feet & Rising
Client: House of Fraser
Date: April 2018
18 Feet & Rising has launched a new multi-channel, tactical campaign for House of Fraser entitled 'The Blackout'– the retailer’s biggest shopping event to date. The campaign kicks off with four TV commercials created together with renowned music video director-duo, Vaughan and Anthea, from Moxie Pictures.
Using short, sharp 10-second spots, the TVC is high-impact, set in a pitch-black studio, with dancers who move in and out of the dark into striking projector art, created especially by 18 Feet & Rising’s in-house design and animation team. The Blackout campaign aims to remind everyone that shopping is more than just a functional way of finding a good deal, but a fun way of bringing people together and escaping from reality.
The Blackout campaign includes five-day in-store takeovers across the country, playing host to secret sales with significant savings on new lines. Each of House of Fraser’s 59 homegrown stores will be activating the campaign in their own individual way – some with one-off experiential activities including dining in the dark, a Moet bowling alley and DJ sessions.
Credits:
Creative Partner Anna Carpen
Creative Julie Herskin
Agency Producer Georgia Dickinson
Assistant Producer Lewis O’Brien
Senior Account Manager Ella Rybacki
Emma French
Strategy Partner Rob Ward
Strategy Director Jack Carrington
Production Company Moxie Pictures
Director Vaughan Arnell and Anthea Benton
Executive Producer N/A
Producer Doochy Moult
Co Producer Lauris Beinerts
DOP Simon Chaudoir
Editor Rick Russell
Prod Designer N/A
Post Production ETC
Colourist Lewis Crossfield
VFX artist Sarah Crux
Post Production Producer Jess Easton / Johnny Fairburn
Sound Munzie @ Grand Central
Media Goodstuff Communications
Tags: UK, digital, TV Advert, Out Of Home, Radio, Social Media, Branding, Brand, promotion, advertising
Video of House of Fraser: The Blackout
House of Fraser: The Blackout
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Show me entity :: 19687
Show me entity :: 19688
Show me entity :: 19686
BY Interactive Brands Agency: Vanguard Properties 'We Play at Home'
Agency: BY Interactive Brands Agency
Client: Vanguard Properties
Date: April 2018
Vanguard Properties, a real estate investment group, is one of the main sponsors of Estoril Open 2018, the biggest Portuguese tennis tournament. BY Interactive Brands agency was challenged with announcing this official sponsorship through a concept that could be communicated in a print ad.
At Estoril Open, Portuguese tennis players have home advantage. Vanguard Properties acts in real estate, and for this reason it understands the “home” market. Through this conceptual merger, the 'We play at home' concept was born.
The print ads adapt tennis courts to houseplants, promoting the 'We play at home' and communicating the idea behind the campaign to readers.
Credits:
Carlos Pontes - Creative director - BY Interactive Brands Agency
Kiko Pedreira - Creative director - BY Interactive Brands Agency
Carlos Pontes - Art director - BY Interactive Brands Agency
Joana Dionísio - Art director - BY Interactive Brands Agency
Kiko Pedreira - Copywriter - BY Interactive Brands Agency
João Ruas - Artwork - BY Interactive Brands Agency
Gisela Macedo - Account manager - BY Interactive Brands Agency
Luísa Manso - Client executive - BY Interactive Brands Agency
Tags: Portugal, advertising, Design for Print, Poster, Sports Sponsorship
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Show me entity :: 19608
Show me entity :: 19641
