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TBWA\London: PlayOJO 'Dancing Alpaca'
Agency: TBWA\London
Client: PlayOJO
Date: May 2018
Play Ojo, the fair online casino, has appointed TBWA\London to develop its 2018 creative strategy.
The resulting campaign disrupts online casino marketing norms by avoiding male-skewed, glamourised advertising to instead simply show how PlayOjo stands for fairness.
So we see a sad, lonely, depressed alpaca who is fed-up with being treated unfairly by other online casinos. But once he finds Ojo, he gets his (M)ojo back and we see the exhilarating feeling of fairness, as interpreted through the medium of alpaca song and dance.
The TV ad’s humour is further aided by a voice-over from Ewen MacIntosh, aka Keith from The Office.
Credits:
Brand: PlayOJO
Campaign name: Find your OJO
Client: Peter Bennett, Head of Brand Marketing @ PlayOJO
Agency: TBWA\London
Chief Creative Officer: Andy Jex
Creatives: Harriet Russell-Vick and Lauren Coates
Business Director: Jarrod Cocksedge
Senior Account Manager: Max Phillips
Chief Strategy Officer: Anna Vogt
TV producer: Malika Patel
Media company: All Response Media
Production company: Hungry Man
Director: Lucy Forbes
Producer: Paula Garr
Executive Producer: Ben Roberts
DOP: Benedict Spence
Editor: Ben Stephens @ Final Cut
Post Production: MPC
Post Producer: Anandi Peiris
Colourist: George K
VFX Team: Toby Aldridge, Kalle Kohlstrom, Fabio Santoro
Sound: Parv Thind @ Wave
Music Supervision: David Bass @ Theodore
Campaign name: Find your OJO
Client: Peter Bennett, Head of Brand Marketing @ PlayOJO
Agency: TBWA\London
Chief Creative Officer: Andy Jex
Creatives: Harriet Russell-Vick and Lauren Coates
Business Director: Jarrod Cocksedge
Senior Account Manager: Max Phillips
Chief Strategy Officer: Anna Vogt
TV producer: Malika Patel
Media company: All Response Media
Production company: Hungry Man
Director: Lucy Forbes
Producer: Paula Garr
Executive Producer: Ben Roberts
DOP: Benedict Spence
Editor: Ben Stephens @ Final Cut
Post Production: MPC
Post Producer: Anandi Peiris
Colourist: George K
VFX Team: Toby Aldridge, Kalle Kohlstrom, Fabio Santoro
Sound: Parv Thind @ Wave
Music Supervision: David Bass @ Theodore
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ITV Creative : ITV 'Forget'
Agency: ITV Creative
Client: ITV
Date: May 2018
This campaign is a call to arms to football fans all around the country, encouraging them to forget two things. Forget the burden of the past, the highs and lows of previous World Cups... And forget their pre-conceptions. Ultimately, we want them to forget every game that has gone before, because all that matters is what happens in Russia this summer, on the pitch, and on ITV.
In a fast paced, provocative and anthemic 60" promo, we're breaking all conventions of World Cup advertising, physically painting over the highs and scrapping the lows of World Cups past. Together with German Director Hauke Hilberg, we've selected the moments that fans and players alike hang on to too tightly, using a diverse mix of edit and post techniques along with specially shot scenes, and the voice of Ashley Walters to build momentum and hype for the most unpredictable World Cup in decades.
Credits:
Agency: ITV Creative
ECD: Tony Pipes
Creative Director: Rachel King
Creative: David Brooks
Head of Campaign Production: Katie Carew
Head of Campaign Management: Gemma Dunford
Senior Campaign Manager: Emma Reith
Director of Network Marketing: Paul Ridsdale
Head of Marketing: Ed Ross
Marketing Manager: Nicolas Jayr
Marketing Executive: Chris Anstey
Production Company: ITV Creative
Director: Hauke Hilberg
Producer: Jon Hinton
Editor: David Gesslbauer
Grade: Richard Fearon @ MPC
Audio: Loft Berlin
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Y&R Madrid: AEFI 'Sorry'
Agency: Y&R Madrid
Client: AEFI
Date: March 2018
Spain has one of the highest rates of violence against women. In 2017, 44 women were murdered by a current or former spouse or partner. So, the Spanish Association of Florists (AEFI) made a statement: their flowers are not meant to say sorry - the kind of sorry that comes from abusers.
Bouquets are not meant to hide evil and harmful acts of abuse, physical or emotional - they’re not meant to be used to manipulate victims to obtain their forgiveness because abuse should never be forgiven.
The campaign, created by Y&R, features five images that show a dramatic contrast between the beauty of magnificent bouquets and the beaten and/or depressed faces of five different women. Each image features a woman alongside her story of domestic violence.
Credits:
Mauricio Rocha - Chief Creative Officer – Y&R
Covadonga Díaz - Creative Director – Y&R
Emilia Bertola - Creative Director – Y&R
Bea González - Art Director – Y&R
Ale Burset – Photographer
Diego Speroni - Retoucher
Gabriel de la Morena - Photographer Assistant
Covadonga Díaz - Creative Director – Y&R
Emilia Bertola - Creative Director – Y&R
Bea González - Art Director – Y&R
Ale Burset – Photographer
Diego Speroni - Retoucher
Gabriel de la Morena - Photographer Assistant
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Fresh Film: Mitsubishi Motors 'Documentary Idents'
Agency: Fresh Film
Client: Mitsubishi Motors
Date: May 2018
Mitsubishi Motors in the UK continues its long-standing sponsorship of Documentaries on 4 with a new series of idents, shot by freelance car director, River through Fresh Film for Golley Slater Cardiff. The new films depict many of Mitsubishi Motors’ and Channel 4’s shared values, invoking their daring, powerful, challenging and pioneering spirits.
In the idents, six Mitsubishi models showcase their unique features whilst a series of synonymous animated objects approach them. Each film in the series sees varying objects gradually draw closer to the featured Mitsubishi model, ultimately getting absorbed into them whilst illustrating the individual lifestyle connections across the range.
Freelance director, River, shot the campaign in London with Fresh Film over three days and worked alongside post-house Jam Films to help create the 3D animated objects. River is renowned for work that seamlessly blends in-camera action with VFX and has shot for the client a number of times through Cardiff-based creative agency Golley Slater Cardiff.
Excited to bring a direct connection to the sensibility of documentary filmmaking, River was keen to incorporate a dynamic floating hand-held look to the camera work. This, combined with the dramatic cinematic lighting that wraps around each model, helps to highlight the individual lines, angles and dynamic bodywork of each model in the range.
Viewers are invited to familiarise themselves with the individual features across the Mitsubishi range that may be suitable for their own unique lifestyle purposes. In keeping with the same playful tone as previous campaigns, the films also illustrate the portrayal of individual lives within the documentaries.
Credits:
Client: Mitsubishi Motors in the UK
Agency: Golley Slater Cardiff
Creative Directors: David Abbott and Paul Williams
Account Director: Sophie Young
Director: River
Production Company: Fresh Film Production
Producer: Amanda Lowit
Line Producer: Richard Carter-Hounslow
Production Assistant: Louise Jackson
Edit House: Figment
Editor: Sean Weil
Post House: Jam Films
VFX Supervisor/Lead compositor: Dan Andrews
VFX Producer: Evren Olgun
CGI Lead : Alex Polo
Flame artists: Pete Young & Matt Clarke
Colour: Tobias Tomkins @ CHEAT
Agency: Golley Slater Cardiff
Creative Directors: David Abbott and Paul Williams
Account Director: Sophie Young
Director: River
Production Company: Fresh Film Production
Producer: Amanda Lowit
Line Producer: Richard Carter-Hounslow
Production Assistant: Louise Jackson
Edit House: Figment
Editor: Sean Weil
Post House: Jam Films
VFX Supervisor/Lead compositor: Dan Andrews
VFX Producer: Evren Olgun
CGI Lead : Alex Polo
Flame artists: Pete Young & Matt Clarke
Colour: Tobias Tomkins @ CHEAT
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Dinosaur: The Gym Group 'Live It'
Agency: Dinosaur
Client: The Gym Group
Date: April 2018
The Gym Group has launched its new enhanced membership package, 'Live It' across its network of 124 gyms. 'Live It' has been developed in response to member feedback and offers a range of attractive additional perks, including multi-gym access, bring a friend and unlimited body composition measurements.
The launch campaign activity has been developed by Manchester-based creative agency, Dinosaur.
'Live It' will be promoted to new and existing members with a multi-channel campaign centring around two brand films. The documentary-style shorts, directed by Emmy Award-winning director, Matt Bloom, and produced by The Gate, follow London-based gym members, Harriet and James.
In the films, they talk candidly about challenges they faced, and The Gym’s role in helping them transform their physical and emotional wellbeing. The films are currently being shown in the gyms to encourage member conversion, with cut-downs featuring on paid and organic social accompanied by the hashtag '#ImLivingIt'. The campaign is further supported with eCRM, retargeting, competitions and specially designed gym classes – all working to build a picture of how ‘You get more out of the gym when you live it'.
Credits:
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Atomic London: NSPCC 'Guardians'
Agency: Atomic London
Client: NSPCC
Date: May 2018
Atomic has launched a hard-hitting NSPCC campaign urging people to leave a gift in their will. The advertising campaign for the NSPCC’s legacy platform is designed to inspire its supporters, volunteers and the public to leave a gift for children in their will.
The 30-second TVC by independent creative agency Atomic, and directed by Chris Palmer of Gorgeous, has been created to appeal to a baby boomer audience who are warm to children’s charities but may not have considered legacy giving before.
The campaign, which includes print and digital activation, invites people to become a guardian and protect future generations. It celebrates the role of the donor in helping to keep children safe through choosing to leave a gift in their will to the NSPCC.
Credits:
ECD: DAVE HENDERSON & GUY BRADBURY
CREATIVE: DAVE HENDERSON & GUY BRADBURY
DIRECTOR: CHRIS PALMER
PROD CO: GORGEOUS
VISUAL EFFECTS: TOM SPARKS
SOUND: WAVE
PRODUCER: SPRU ROWLAND
ACCT MANAGEMENT: FRANK MORRIS / LEIGH ROBERTS
CLIENT: ADAM MORECROFT
CREATIVE: DAVE HENDERSON & GUY BRADBURY
DIRECTOR: CHRIS PALMER
PROD CO: GORGEOUS
VISUAL EFFECTS: TOM SPARKS
SOUND: WAVE
PRODUCER: SPRU ROWLAND
ACCT MANAGEMENT: FRANK MORRIS / LEIGH ROBERTS
CLIENT: ADAM MORECROFT
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LOLA MullenLowe: Burger King Spain 'Stories Ordering'
Agency: LOLA MullenLowe
Client: Burger King Spain
Date: May 2018
Burger King Spain has hacked the Stories feature on Instagram to create a one of kind Whopper building experience.
They created nine stories, one for each of the Whopper's fresh ingredients and invited people to customize their Whopper, by picking their favorite ingredients via polls.
Each set of completed polls generated a unique coupon (that we sent through a DM) for people to redeem their custom Whopper at the Burger King of their choice, for free.
Credits:
Client Contact: Bianca Shen, Yvette Karen Altet, María Maroto, Lucía Girón
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis
Creative Director: Fred Bosch, Tomás Ostiglia, Fabio Brigido
Copywriter: André Toledo, Isabel Rey
Art Director: Aida Pozuelo, Rocío Meseguer
Community Manager: Alex Sánchez, Silvia Naranjo
Global Business Director: Tom Elliston
Account Manager: Beatriz Sanz
Account Executive: Adriana González
Agency Producer: Florencia Caputo, Diego Baltazar, Sebastián Arce
Production House: LOLA MullenLowe
Producer: Cristina Calabuig
PR Director: Sarah Okrent
Business Development Director: Anouchka Bala
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis
Creative Director: Fred Bosch, Tomás Ostiglia, Fabio Brigido
Copywriter: André Toledo, Isabel Rey
Art Director: Aida Pozuelo, Rocío Meseguer
Community Manager: Alex Sánchez, Silvia Naranjo
Global Business Director: Tom Elliston
Account Manager: Beatriz Sanz
Account Executive: Adriana González
Agency Producer: Florencia Caputo, Diego Baltazar, Sebastián Arce
Production House: LOLA MullenLowe
Producer: Cristina Calabuig
PR Director: Sarah Okrent
Business Development Director: Anouchka Bala
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VCCP, Havas: O2 'Walk'
Agency: VCCP, Havas
Client: O2
Date: May 2018
O2 and Shawn Mendes are joining forces ahead of the artist’s 2019 UK tour.
Following in the footsteps of other megastars including Beyoncé, Ed Sheeran and Lady Gaga, the exclusive partnership will see the artist appear in one of O2’s iconic 'Walk' TV ads, as part of a major through-the-line campaign to promote the UK leg of his worldwide tour.
VCCP was the lead creative agency while Team O2 at Havas planned and executed the campaign. The spot's social campaign was devised and implemented by Socialyse.
Credits:
ECD: Darren Bailes
Creative Team - Aly Golani and Emma Jackson
TV Producer - Carly Parris
Business Director - Katya Obolensky
Account Director - Matt Flint
Creative Team - Aly Golani and Emma Jackson
TV Producer - Carly Parris
Business Director - Katya Obolensky
Account Director - Matt Flint
Prod. Co: Merman
Director: Kiku Ohe
DOP: Nanu Segal
Production Co. Producer: Jonny Kight
Exec Producer: Dan Dickenson
Director: Kiku Ohe
DOP: Nanu Segal
Production Co. Producer: Jonny Kight
Exec Producer: Dan Dickenson
Editor: Joe Guest @ Final Cut
Sound: Jack Sedgwick @ Wave
Post: Electric Theatre Company
Colourist : Tim Smith @ Electric Theatre Company
Post Producer: Johnny Fairburn
Sound: Jack Sedgwick @ Wave
Post: Electric Theatre Company
Colourist : Tim Smith @ Electric Theatre Company
Post Producer: Johnny Fairburn
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Virtue Scandinavia: Danone 'Konfusion Kitchen'
Agency: Virtue Scandinavia
Client: Danone
Date: May 2018
Rigged with hidden cameras and a company of actors, an undercover film of Danone’s pop-up restaurant – the ‘Konfusion Kitchen’ – highlights the current absurdity of ever-changing healthy food trends.
Vice creative agency Virtue Scandinavia created the Copenhagen pop-up to test just how much foodies are willing to put with in their plight to sample zeitgeist dishes. Diners are first presented with a menu serving ‘holistic, organismic, biodynamic, low carb, raw food’, yet with a ping of the bell the chef declares the fare of offer is changing to ‘paleo, high protein, slow food’.
Customers are presented with food such as an ostrich egg slowly cooking under an infrared light, before this is whisked away as the menu changes once again. The process continues (at one point the eatery turns into a ‘Kombucha Rave’) until the waiter reveals to the diners that they are, in fact, the subjects of an advertising experiment.
Credits:
Agency: Virtue Scandinavia
Client: Danone
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Happiness Brussels: Ouders van Verongelukte Kinderen 'Behind the Numbers'
Agency: Happiness Brussels
Client: Ouders van Verongelukte Kinderen
Date: May 2018
‘Parents of Road Victims’ has teamed up with FCB alliance agency Happiness to launch a year-long radio campaign you’d rather not hear. Because every time it airs, somebody just died in a road accident – in real-time.
Last year in Belgium, ‘only’ 640 people lost their lives in road accidents. While that’s a decrease of 13% compared to 2016, it’s still way too many, especially in a country with a population as small as Belgium’s (approximately 11.5 million). To illustrate this fact, Happiness has created a thought-provoking campaign that makes the number of fatalities more tangible and human, rather than just a statistic.
The dynamic radio campaign, ‘Behind the Numbers’, is directly connected to national police data. This means that every time somebody gets killed in traffic, a pre-recorded radio spot with an updated number of victims airs instantly across five different radio channels simultaneously.
Each spot was recorded by real parents of road victims. By creating one unique radio spot for every life lost, every victim in the statistics becomes more tangible. This emphasises the scale of the problem to everybody listening to the radio, including drivers. And by doing so, each life lost becomes a reason to drive more carefully.
Credits:
Client: OVK – Ouders van Verongelukte Kinderen
Contacts: Koen van Wonterghem, Ellen Ruys
Agency: Happiness Brussels
CCO: Geoffrey Hantson
Creation: Roxane Schneider, Pieter Claeys
CEO & Strategic Director: Karen Corrigan
Group Account Director: Hans Smets
Account Manager: Tine Van Hasselt
Junior Account Executive: Gaelle Maes
Radio Production: Raygun
Radio Director: Peter Baert
Production: Jérôme Gijsen, Toon Jansegers, Liesbeth Demolder
Camera team: Lisa Gadeyne, Sumi Arcos Mina
Motion: Remke Faber, Karlien Huygels
Contacts: Koen van Wonterghem, Ellen Ruys
Agency: Happiness Brussels
CCO: Geoffrey Hantson
Creation: Roxane Schneider, Pieter Claeys
CEO & Strategic Director: Karen Corrigan
Group Account Director: Hans Smets
Account Manager: Tine Van Hasselt
Junior Account Executive: Gaelle Maes
Radio Production: Raygun
Radio Director: Peter Baert
Production: Jérôme Gijsen, Toon Jansegers, Liesbeth Demolder
Camera team: Lisa Gadeyne, Sumi Arcos Mina
Motion: Remke Faber, Karlien Huygels
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180 Kingsday: bonprix 'It's Me'
Agency: 180 Kingsday
Client: bonprix
Date: May 2018
Bonprix has launched a new positioning and pan-European campaign. By completely reinterpreting the brand’s tagline ‘Bonprix – It’s Me’ for 2018’s woman, the new strategy challenges and defies conventional thinking around what women in middle age like – and are like. ‘Bonprix – It’s Me’ is an ode to women of all ages, shapes, sizes, and walks of life – and shows that when it comes to women and how they see themselves, there’s always more than meets the eye.
The new campaign proves in an inspiring and joyously irreverent way that women’s lives do not stop during their 30s, 40s, 50s and 60s - on the contrary in fact. The campaign features real and authentic women in the middle of life literally shattering the stereotypes around the concept of ‘Alte Mutti’ – German for old mother and the generalisation of women after they have children.
The campaign film takes one of advertising old school methodologies – the vox pop interview – and remixes it into an original song by Amsterdam’s Sizzer Music, and a music video featuring real women who are as comfortable in their skins as they are with their identities.
The integrated campaign includes TV, print, OOH, digital and experiential activities.
Credits:
Client: Bonprix
Vice President Brand & Communication Global: Lars Gerber
Team Leader Brand Camp: Verena Herdegen
Vice President Brand & Communication Global: Lars Gerber
Team Leader Brand Camp: Verena Herdegen
Creative Agency: 180 Kingsday
Team
Executive Creative Director: Kalle Hellzen
Creative Director: Stephane Lecoq
Copywriter: Brenda Waegemaekers / Wawa Wang
Art Director: Rachel Kennedy / Sander Litjens
Account Director: Nicole Scopes
Brand Director - Sam Jones
Head of Strategy - Tiina Salzberg
Brand Planner - Vincent Johnson
Social Strategy - Christiana Courtright
Executive Producer: Bethany Papenbrock
Agency Producer: Yuka Kambayashi
Social Media Content Producer: Karen Bruinsma
Team
Executive Creative Director: Kalle Hellzen
Creative Director: Stephane Lecoq
Copywriter: Brenda Waegemaekers / Wawa Wang
Art Director: Rachel Kennedy / Sander Litjens
Account Director: Nicole Scopes
Brand Director - Sam Jones
Head of Strategy - Tiina Salzberg
Brand Planner - Vincent Johnson
Social Strategy - Christiana Courtright
Executive Producer: Bethany Papenbrock
Agency Producer: Yuka Kambayashi
Social Media Content Producer: Karen Bruinsma
Production Company:
Team - Solab
Director: Ace Norton
Executive producer: Nicolas
Producer: Maxime Bouyer
Director of photography: Erik Henrikson
Team - Solab
Director: Ace Norton
Executive producer: Nicolas
Producer: Maxime Bouyer
Director of photography: Erik Henrikson
Photography Company:
Team – Halal Amsterdam
Photographer: Karen Rozetsky
Photo Assist: Won Tuinema
Team – Halal Amsterdam
Photographer: Karen Rozetsky
Photo Assist: Won Tuinema
Editorial Company:
Team – Final Cut
Editor: Dan Sherwen
Assistant Editor: Matt Gabzdyl
Team – Final Cut
Editor: Dan Sherwen
Assistant Editor: Matt Gabzdyl
Music Company: Sizzer
Composers: Robin Anthony Peters Francesco
Lewis Michael Dransfield
Track: Bon Prix: Alte Mutti’s, Saaie tantes, Les Mémeres
Publisher: Sizzer Music
Composers: Robin Anthony Peters Francesco
Lewis Michael Dransfield
Track: Bon Prix: Alte Mutti’s, Saaie tantes, Les Mémeres
Publisher: Sizzer Music
Sound Design: The Ambassadors
Sound designer/mixer: Rens Pluim
Sound designer/mixer: Rens Pluim
Post Production: Glassworks
Post producer: Dave Moore
VFX Lead: Alex Pattinson
Colourist: Scott Harris
Post producer: Dave Moore
VFX Lead: Alex Pattinson
Colourist: Scott Harris
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Wieden + Kennedy London: Arla Foods 'Fibre'
Agency: Wieden + Kennedy London
Client: Arla Foods
Date: May 2018
Arla Foods UK has launched Fibre, a new range of fibre-packed yogurts, with a national multi-channel campaign created by Wieden+Kennedy London.
The widespread promotional push kicked off with a 40-second TV spot, which debuted during ITV1’s Britain’s Got Talent on 5 May. The campaign acknowledges that it’s hard to be fussed about fibre, even though you’re probably not getting enough of it.
The TVC is directed by Jake Dypka and produced by Independent Films, with VFX from Time Based Arts and sound courtesy of 750mph. The campaign will also be supported by digital, social and print advertising.
Credits:
Carlos Alija - creative director - Wieden+Kennedy London
Laura Sampedro - creative director - Wieden+Kennedy London
Alexandra Sattlecker - creative - Wieden+Kennedy London
Linda Weitgasser - creative - Wieden+Kennedy London
Iain Tait - executive creative director - Wieden+Kennedy London
Tony Davidson - executive creative director - Wieden+Kennedy London
Nick Owen - group account director - Wieden+Kennedy London
James McHoull - account director - Wieden+Kennedy London
Vicki Sinclair - account manager - Wieden+Kennedy London
Vicky Mockler - account manager - Wieden+Kennedy London
Georgia Challis - planner - Wieden+Kennedy London
Rachel Hamburger - planner - Wieden+Kennedy London
Sam Rendle Short - TV producer - Wieden+Kennedy London
Becky Day - business affairs manager - Wieden+Kennedy London
Production company - Independent Films
Jake Dypka - Director
Simon Eakhurst - producer
Patrick Meller - director of photography
Marshall Street Editors - editorial company
Toby Conway-Hughes - editor
VFX Company - Time Based Arts
Chris Aliano - VFX Producer - Time Based Arts
Music and sound - 750MPH
Sam Ashwell - sound designer
Mary-Ann D’Cruz - producer
Laura Sampedro - creative director - Wieden+Kennedy London
Alexandra Sattlecker - creative - Wieden+Kennedy London
Linda Weitgasser - creative - Wieden+Kennedy London
Iain Tait - executive creative director - Wieden+Kennedy London
Tony Davidson - executive creative director - Wieden+Kennedy London
Nick Owen - group account director - Wieden+Kennedy London
James McHoull - account director - Wieden+Kennedy London
Vicki Sinclair - account manager - Wieden+Kennedy London
Vicky Mockler - account manager - Wieden+Kennedy London
Georgia Challis - planner - Wieden+Kennedy London
Rachel Hamburger - planner - Wieden+Kennedy London
Sam Rendle Short - TV producer - Wieden+Kennedy London
Becky Day - business affairs manager - Wieden+Kennedy London
Production company - Independent Films
Jake Dypka - Director
Simon Eakhurst - producer
Patrick Meller - director of photography
Marshall Street Editors - editorial company
Toby Conway-Hughes - editor
VFX Company - Time Based Arts
Chris Aliano - VFX Producer - Time Based Arts
Music and sound - 750MPH
Sam Ashwell - sound designer
Mary-Ann D’Cruz - producer
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Show me entity :: 19886
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