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Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 22 May.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Shawn Lim or upload via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Naked: Gidget Foundation Australia 'Little Helper Bunny Books'
Agency: Naked
Client: Gidget Foundation Australia
Date: May 2018
Across Australia, 1 in 5 new mums and 1 in 10 new dads suffer from perinatal depression and anxiety (PNDA). That’s almost 100,000 expecting and new parents each year.
To coincide with World Maternal Mental Health Day on May 2nd, not-for-profit organisation Gidget Foundation Australia is launching the Little Helper Bunny Books: bedtime stories for little ones which double as parental self-help books, to tackle common symptoms of PNDA.
The books have been created by Naked as part of an ongoing partnership with Gidget Foundation to bring the often-silent issue of perinatal depression and anxiety into the open.
The Little Helper Bunny Books are a collection of four titles, beautifully illustrated and carefully written to deliver immersive content for little ones that puts proven psychological strategies between the lines for the reader. Each book is accompanied with its own online film, which explores the symptoms and strategies behind the book in more detail.
Credits:
Agency: Naked
Executive Creative Director: Jon Burden
Creative Lead: Daniel Miller
Author: Daniel Miller
Illustrator: Jenny Tang
Copywriters: Daniel Miller and Chris Nguyen
Art Directors: Jenny Tang and Bryce Waters
Design Director: Marcus Key
Artworker: Gabriel Mangulabnan
Strategy Director: Craig Adams
Managing Director: Tim Kirby
Account Director: Helen Adams
Agency Producer: Claire Cocks
PR: Lu Borges and Addie Freyne
Film Production: Symmetry Media
Director and Cinematographer: Dean Ginsburg
Producer: James Carr
Camera Assistant: James Campbell
Editors: James Campbell and Aimee Kubo
Additional Film Production: Channel 9
Animation: Sixty40
Animation Director: Fred Venet
Senior Producer: Charu Menon
Producer: Catherine Terracini
Photography: Juliet Taylor
Retouching: Limehouse Creative
Client: Gidget Foundation Australia
CEO: Arabella Gibson
Adviser/Clinical Psychologist: Christine Barnes
Chairman: Dr Vijay Roach
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: 'Thomson-East Coast Line by Taisei Corporation'
Agency:
Client:
Date: May 2018
In a bid to promote its work for the upcoming Thomson-East Coast Line (TEL) in Singapore, Japanese construction firm Taisei Corporation has released an animated video.
The video is based on a character named Ayano, a Japanese engineer, who leaves Japan and goes to Singapore to work on the a new MRT (subway) station on the TEL. The two-minute video also shows the lifelikeness of the iconic Marina Bay area.
It is directed by Makoto Shinkai, who rose to fame for his work on ‘Your Name, which was the fifth highest-grossing non-English film worldwide in 2016 and won awards at the 60th BFI London Film Festival.
Credits:
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BBDO Bangkok: Air Asia 'Weekdays 2'
Agency: BBDO Bangkok
Client: Air Asia
Date: May 2018
Air Asia has re-created its Weekdays campaign from 2015 to encourage more people to travel within Thailand.
As part of the Weekdays 2 campaign, BBDO Bangkok has created posters which highlights how travelling on weekdays is better than weekends.
The images on the posters are in the form of a calendar representing activities and places popular among the tourists. Places featured on the images include Chiang Rai, Krabi and Udon Thani.
Credits:
Client: Thai AirAsia
Advertising Agency: BBDO Bangkok
Chairman & Chief Creative Officer: Suthisak Sucharittanont
Deputy Chief Creative Officer: Anuwat Nitipanont
Creative Director: Pitha Udomkanjananan
Creative Group Head: Thiti Boonkerd
Art Director: Nuttawee Pisanprechatam
Copywriter: Chanyoot Weeranorapanit
Account Manager: Mira Komolwanich
Producer: Thananya Tagoporn
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