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Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 5 June.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Shawn Lim or upload via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
: Apple 'Animoji: Taxi Driver'
Agency:
Client: Apple
Date: May 2018
Apple has launched a special ad for its iPhone X phone in South Korea, using the Animoji Karaoke feature to add a kitsch look to a song by indie band Hyukoh.
The ad will be debuted at Seoul Jazz Festival, after the band has performed, while those not attending will see the ad on TV, YouTube or via social channels.
The fun animated video messaging feature Animoji is new to the most recent iPhone launches. Since the iPhone X launched, Apple has been releasing Animoji videos around various themes to promote the phone.
Credits:
Apple
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: 'Woke in progress by Pink Dot'
Agency:
Client:
Date: May 2018
Remember the petition to lower the rating of Love, Simon that went viral? Meet Thasha, the teenager who got the ball rolling when an innocuous coming-of-age rom-com that she and her friends were looking forward to catch was rated R21.
Credits:
Director
Christopher Khor
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McCann Health: 'The Cleft Collection by Smile Asia'
Agency: McCann Health
Client:
Date: May 2018
Smile Asia has created a special set of cutleries that aims to show users how difficult it is for children with cleft lip and palate to have their meals.
The non-profit organisation, which specialises in bringing treatment and care to children with cleft lip, cleft palate and other facial deformities across Asia, is keen to help over 100,000 children in Asia who are born with these conditions every year.
The cutleries, which are named ‘The Cleft Collection’ and created by McCann Health Singapore, was introduced at four-course dinner prepared by executive chef Massimo Pasquarelli at the Ritz Carlton hotel, where guests experienced how difficult it was to dine with the cutleries.
“The Cleft Collection allows you and I to experience the struggles children with cleft lip and palate face at every meal.” said Vincent Yeow, chairman and founder of Smile Asia.
“We hope that with this initiative, we will be able to get more people to support the cause of helping children across Asia living with these conditions.”
Credits:
McCann Health Singapore
Alejandro Canciobello – Creative Director
Rodrigo Mitma – Associate Creative Director
Yuan Ling Tan – Jr. Art Director
Emily Mok – Jr. Art Director
Mellisa Go – Copywriter
Kirby Ho – Producer
Nicole Lade – General Manager
Smile Asia
Abhimanyu Talukdar – Secretary-General
Phoebe Low – Manager, Programme
The Ritz-Carlton
Mark Fletcher – Director of Human Resources
Massimo Pasquarelli – Executive Chef
Lewis Quinn – Director of Food and Beverage
Ken Fong – Banquet Operations Manager
Nathalyn Fong – Director of Public Relations and Marketing Communications
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