The New York Bakery company has called on the help of two familiar floppy-haired politicians for its fresh 'Speak Cheesy' campaign to promote its cheese-flavoured snacks.
The tongue-in-cheek ad has clearly gone down well with readers of The Drum's Creative Department who named the multi-media push Creative Work of the Week.
One of the pre-roll executions of the campaign depicts a phone conversation between 'Borisy' and 'Trumpsy' who speak to each other in cheesy language from across the Atlantic.
The animation feature voiceovers from impressionists John Culshaw and Lewis Macleod, and was created by Now creative Director Harv Bains, writer Juliet Kent and art director Clinton Harding.
You can watch the video in full by clicking on the image below.
Now: New York Bakery Company 'Speak Cheesy'
Creative Director: Harv Bains
Creative Team: Clint Harding and Juliet Kent
Head of Film & Content: Jeremy Muthana
Account Director: Jack Howker
Account Manager: Katy Stanage
Planner: Michael McCourt
Animation: Jelly London
Production Company: Jelly London
New York Bakery Company: Marketing Director: Tim Barkey
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