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Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, October 12.
To submit work for future publication, contact Minda Smiley.
Goodby Silverstein & Partners: Doritos 'No Choice'
Agency: Goodby Silverstein & Partners
Client: Doritos
Date: October 2016
Doritos is saying "no soup for you" to anyone who hasn't registered to vote yet. The brand has partnered with nonprofit Rock the Vote to bring vending machines full of Nacho Cheese and Cool Ranch Doritos to college campuses, but those who haven't registered to vote yet won't be getting the Dorito flavor of their choice. When students go up to the vending machine to buy some chips, they're asked whether or not they are registered to vote. Those who push the "no" button aren't given their choice of Nacho Cheese or Cool Ranch - instead, they receive a silver bag full of chips that pack "no taste" and "no crunch." According to Doritos, the limited-edition bag was created for those who haven't registered vote to yet to illustrate the point that "if you don't make a choice, you don't get a choice." Since 62 percent of those ages 18-24 didn't turn out to the polls in 2012, according to the US Census Bureau, both Doritos and Rock the Vote are hoping that the brand's stunt will encourage young people to "make the boldest choice" and register to vote.
Credits:
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Blackjet: Good Shepherd Ministries '#FastTurkey'
Agency: Blackjet
Client: Good Shepherd Ministries
Date: October 2016
Ahead of Canada's Thanksgiving on Oct. 10, Toronto-based creative shop Blackjet is helping charity Good Shepherd feed the city's homeless by encouraging people to skip out on buying lunch on Oct. 7 and donate the money instead. Called the #FastTurkey Challenge, the social media-driven campaign is asking people to share their support on social media and challenge their friends to take part in the fast as well. In three short videos, growling stomachs are shown forgoing their lunch to support the cause.
Credits:
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Grey New York: Downy 'Unstopables'
Agency: Grey New York
Client: Downy
Date: October 2016
Unbreakable Kimmy Schmidt star Titus Burgess is starring in a campaign for Downy to promote the brand's 'Unstopables' in-wash scent boosters. Created by Grey New York, the funny videos feature Burgess clad in a purple bowtie, polka dot shirt and patterned jacket as he explains how the Unstopables scent "lasts up to twelve weeks, which feels almost as long as those online ads that don't have a skip button." The videos will run on digital and social channels this winter.
Credits:
Chief Creative Officer, Grey New York: Andreas Dahlqvist
Executive Creative Director, Grey New York: Lisa Topol
Executive Creative Director, Grey New York: Derek Barnes
ACD/Art Director, Grey New York: Katie Jensen
ACD/Copywriter, Grey New York: Ani Munoz
Strategy Director, Grey New York: Justine Feron
Strategist, Grey New York: Toni Dawkins
EVP/Global Account Director, Grey New York: Caroline Winterton
SVP/Global Account Director, Grey New York: Stephanie O'Donnell
VP/Account Director, Grey New York: Kelly Norris
Account Executive, Grey New York: David Slifer
Assistant Account Executive, Grey New York, Alana Goldstein
Production Company: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Head of Integrated Production: James McPherson
Townhouse Exec. Integrated Producer: Stacy Towle
Townhouse VP Integrated Producer: Angela Ong
Townhouse Music Producer: David Lapinsky
Production Company: Gravy Films
Executive Producer: Brent Stroller
Director: Cameron Harris
Director of Photography: German Lammers
Foreign Production Company: StoryWeProduce
Editor : Lindsey Houston, Townhouse Studios
Music/Sound Design: Audio Network & Extreme Reach
Principal Talent: Tituss Burgess, Carolina Bolina
Executive Creative Director, Grey New York: Lisa Topol
Executive Creative Director, Grey New York: Derek Barnes
ACD/Art Director, Grey New York: Katie Jensen
ACD/Copywriter, Grey New York: Ani Munoz
Strategy Director, Grey New York: Justine Feron
Strategist, Grey New York: Toni Dawkins
EVP/Global Account Director, Grey New York: Caroline Winterton
SVP/Global Account Director, Grey New York: Stephanie O'Donnell
VP/Account Director, Grey New York: Kelly Norris
Account Executive, Grey New York: David Slifer
Assistant Account Executive, Grey New York, Alana Goldstein
Production Company: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Head of Integrated Production: James McPherson
Townhouse Exec. Integrated Producer: Stacy Towle
Townhouse VP Integrated Producer: Angela Ong
Townhouse Music Producer: David Lapinsky
Production Company: Gravy Films
Executive Producer: Brent Stroller
Director: Cameron Harris
Director of Photography: German Lammers
Foreign Production Company: StoryWeProduce
Editor : Lindsey Houston, Townhouse Studios
Music/Sound Design: Audio Network & Extreme Reach
Principal Talent: Tituss Burgess, Carolina Bolina
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David&Goliath: Jack in the Box 'Gamer'
Agency: David&Goliath
Client: Jack in the Box
Date: October 2016
Restaurant delivery app DoorDash has teamed up with Jack in the Box to deliver the fast food chain's grub to anyone living in the San Francisco Bay Area. With delivering lasting until three in the morning, the tie-up will "make it easier than ever for Jack in the Box fans and night owls to satisfy their cravings all day long and into the night," according to Jack in the Box. To kick off its partnership with the app, Jack in the Box is launching a TV ad this fall, which marks DoorDash's first commercial.
Credits:
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Droga5: Google 'Life by You, Phone by Google'
Agency: Droga5
Client: Google
Date: October 2016
Undeterred by what could be considered the huge failure of Amazon’s ill-fated 2014 foray into the phone business, Google is stepping up to the plate with its own version, Pixel, and a no-holds-barred campaign from Droga5 meant to push the device as the next big thing — and perhaps steal a bit of the iPhone 7’s thunder. Calling it a “huge integrated campaign,” Droga5 said it tapped into Google's “most iconic visual asset” — the search bar — to launch Pixel.
Credits:
Production Company (film/OLV): Anonymous Content
Production Company (film/OLV): Epoch Films
Production Company (film/OLV): The Director’s Bureau
Production Company (Print/OOH): D & V Management
Production Company (Digital/Social): Kiss & Kill
Editorial: Rock, Paper, Scissors
Post Production: Moving Picture Company
Sound: Sonic Union
Production Company (film/OLV): Epoch Films
Production Company (film/OLV): The Director’s Bureau
Production Company (Print/OOH): D & V Management
Production Company (Digital/Social): Kiss & Kill
Editorial: Rock, Paper, Scissors
Post Production: Moving Picture Company
Sound: Sonic Union
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Young & Laramore: 'Champagne Velvet Reborn'
Agency: Young & Laramore
Client:
Date: October 2016
Indiana-based Young & Laramore has redesigned and repositioned Upland Brewing Company's Champagne Velvet beer, which was first brewed in 1902 and revived in 2013. According to the agency, the new design and campaign was "based on the aesthetic of a 1940’s Champagne Velvet can, a tribute to a time that was the peak of the brand’s popularity when it was a mainstay for numerous drinkers."
Credits:
Executive Creative Director: Carolyn Hadlock
Creative Director: Bryan Judkins
Associate Creative Director / Writer: Scott King
Associate Design Director / Designer: Zac Neulieb
Chief Strategy Officer / President: Tom Denari
Account Director / VP: Nick Prihoda
Account Manager: Sarah Davis
Photographers: Emmanuel Rosario, HEX
Creative Director: Bryan Judkins
Associate Creative Director / Writer: Scott King
Associate Design Director / Designer: Zac Neulieb
Chief Strategy Officer / President: Tom Denari
Account Director / VP: Nick Prihoda
Account Manager: Sarah Davis
Photographers: Emmanuel Rosario, HEX
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Havas New York: TD Ameritrade 'Andrew Luck’s Greatest Returns'
Agency: Havas New York
Client: TD Ameritrade
Date: October 2016
Indianapolis Colts quarterback Andrew Luck is starring in TD Ameritrade's 'NFL's Greatest Returns' campaign, which is running through the end of football season on some of game day's biggest networks. Created in partnership with Havas New York, a 30-second TV spot shows "all the ways he is invested in the game," according to the agency.
Credits:
Chief Creative Officer of the Americas: Toygar Bazarkaya
Executive Creative Director: Keith Scott
Executive Creative Director: Paul Johnson
Creative Director: Jon Vall
Creative Director: Christian Beckett
Creative Director: Kyle McDonald
Associate Creative Director: Kristine Salm
Associate Creative Director: Ashley Crandall
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Sylvain Tron
Executive Producer: Arlene Steinwald
Junior Producer: Wendy Luong
Managing Director: Joe Maglio
Group Account Director: Casey Ritts
Management Supervisor: Mike Bongiovanni
Account Executive: Shayna Brant
Executive Creative Director: Keith Scott
Executive Creative Director: Paul Johnson
Creative Director: Jon Vall
Creative Director: Christian Beckett
Creative Director: Kyle McDonald
Associate Creative Director: Kristine Salm
Associate Creative Director: Ashley Crandall
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Sylvain Tron
Executive Producer: Arlene Steinwald
Junior Producer: Wendy Luong
Managing Director: Joe Maglio
Group Account Director: Casey Ritts
Management Supervisor: Mike Bongiovanni
Account Executive: Shayna Brant
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The Gate | New York: Garanimals 'Juice,''Crowd,''Forklift,' and 'Stampede'
Agency: The Gate | New York
Client: Garanimals
Date: October 2016
Kids clothing brand Garanimals has launched a campaign in partnership with The Gate | New York called 'Big on cute. Small on price' targeted towards millennial moms and dads. In the humorous ads, moms are shown going to great lengths to get their hands on some Garanimals clothes.
Credits:
Chief Creative Officer/Copywriter: David Bernstein
Associate Creative Director/Art Director: Elinor Beltrone
Producer: Bob Shriber
Group Account Director: Natalie Kuss
Account Supervisor: Madeline LaRocca
Production company: JOJX
Director: Amit Mehta
Exec producer: Joe Care, Jackson Morton
Producer: Chris Gallagher
Editorial Company: Cut and Run
Editor: Joel Miller
Associate Creative Director/Art Director: Elinor Beltrone
Producer: Bob Shriber
Group Account Director: Natalie Kuss
Account Supervisor: Madeline LaRocca
Production company: JOJX
Director: Amit Mehta
Exec producer: Joe Care, Jackson Morton
Producer: Chris Gallagher
Editorial Company: Cut and Run
Editor: Joel Miller
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Arnold Worldwide: Carnival 'Carnival's Vista Effect with Zach King'
Agency: Arnold Worldwide
Client: Carnival
Date: October 2016
Arnold Worldwide and VR production company Bipolar ID have created a 360-video campaign for Carnival Cruise Line to help it show off its newest ship, the Carnival Vista. In a series of 360-videos, YouTube star Zach King takes viewers on a tour of the cruise ship while showing off some of its features, like the Kaleid-O-Slide, a 455-foot water tube in the WaterWorks park.
Credits:
Global Chief Creative Officer: Jim Elliott
Managing Partner ECD: Pete Johnson
SVP Group Creative Director: Jose Luis Martinez
VP Creative Director: Daniel Liss
Associate Creative Director/Copywriter: Nick Nelson
Sr. Art Director: Lindsay Zarczynski
Integrated Broadcast Producer: Tia DeMelis
Assistant Broadcast Producer: Jacob Williams
Managing Director: Elliott Seaborn
SVP Marketing Director: Cass Taylor
VP Marketing Director: Tia Taffer
Marketing Director: Angela Tisone
Marketing Manager: Sarah Dombrowski
Project Manager: Erich Berrett
SVP, CD/Director of User Experience: Jordan Clayton
VP Director of Digital Production: Sean Will
Digital Producer: Nicole Bazzinotti
Brand Strategy Director: Marissa Kelley
Brand Strategist: Kate Aspinwall
Associate Director Social and Content Systems: Kyle Beaudouin
Manager, Social and Content Systems: Cristin Barth
Sr. Broadcast Business Affairs Manager: Jaime Guild
Production Company: Bipolar Id
Post Production and VFX Company: Bipolar Id
Sound: Soundtrack
Engineer: Mike Secher
Managing Partner ECD: Pete Johnson
SVP Group Creative Director: Jose Luis Martinez
VP Creative Director: Daniel Liss
Associate Creative Director/Copywriter: Nick Nelson
Sr. Art Director: Lindsay Zarczynski
Integrated Broadcast Producer: Tia DeMelis
Assistant Broadcast Producer: Jacob Williams
Managing Director: Elliott Seaborn
SVP Marketing Director: Cass Taylor
VP Marketing Director: Tia Taffer
Marketing Director: Angela Tisone
Marketing Manager: Sarah Dombrowski
Project Manager: Erich Berrett
SVP, CD/Director of User Experience: Jordan Clayton
VP Director of Digital Production: Sean Will
Digital Producer: Nicole Bazzinotti
Brand Strategy Director: Marissa Kelley
Brand Strategist: Kate Aspinwall
Associate Director Social and Content Systems: Kyle Beaudouin
Manager, Social and Content Systems: Cristin Barth
Sr. Broadcast Business Affairs Manager: Jaime Guild
Production Company: Bipolar Id
Post Production and VFX Company: Bipolar Id
Sound: Soundtrack
Engineer: Mike Secher
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TDA Boulder: FirstBank 'Puppet Business'
Agency: TDA Boulder
Client: FirstBank
Date: October 2016
During the first presidential debate this year, FirstBank aired a cheeky spot featuring two political puppets in their own debate as they pay lip service to the importance of job creation. The spot, which will run up until Election Day, ends with the message "They talk about jobs. You create them."
Credits:
Creative Director/Copywriter: Jeremy Seibold
Associate Creative Director/Art Director: Barrett Brynestad
Exec. Creative Director: Jonathan Schoenberg
Director of Client Services: Christi Tucay Clark
Account Supervisor: Colleen Callahan
Director of Strategy: Constance DeCherney
Agency Producer: Susan Fisher
Prod. Co.: MJZ, Los Angeles
Director: Perlorian Brothers
D.P.: Sebastian Pfaffenbichler
Exec Producer: David Zander/Eriks Krumins
Line Producer: Jay Shapiro
Puppets Created by: Legacy Effects
Puppet Supervisor: Alan Scott
Shoot Location: Pasadena, CA
Editorial/Post: Cosmo Street, Santa Monica
Editor: Katz
Asst. Editor: Nellie Phillips
Exec Producer: Yvette Cobarrubias-Sears
Prod.: Marie Mangahas/Chelsea Spensley
Color Correct: Apache, Santa Monica
Telecine Operator: Steve Rodriguez
Mix/Sound Design: Lime Studios, Santa Monica
Engineer: Zach Fisher
Animation: Bernard Tan, Los Angeles
Business Mgr.: Tricia Krasnesk
Associate Creative Director/Art Director: Barrett Brynestad
Exec. Creative Director: Jonathan Schoenberg
Director of Client Services: Christi Tucay Clark
Account Supervisor: Colleen Callahan
Director of Strategy: Constance DeCherney
Agency Producer: Susan Fisher
Prod. Co.: MJZ, Los Angeles
Director: Perlorian Brothers
D.P.: Sebastian Pfaffenbichler
Exec Producer: David Zander/Eriks Krumins
Line Producer: Jay Shapiro
Puppets Created by: Legacy Effects
Puppet Supervisor: Alan Scott
Shoot Location: Pasadena, CA
Editorial/Post: Cosmo Street, Santa Monica
Editor: Katz
Asst. Editor: Nellie Phillips
Exec Producer: Yvette Cobarrubias-Sears
Prod.: Marie Mangahas/Chelsea Spensley
Color Correct: Apache, Santa Monica
Telecine Operator: Steve Rodriguez
Mix/Sound Design: Lime Studios, Santa Monica
Engineer: Zach Fisher
Animation: Bernard Tan, Los Angeles
Business Mgr.: Tricia Krasnesk
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